The founder route
Nine decisions. Three phases. One route from idea to exit.
From why to start to whether to sell, mapped in order, with what years of founder stories show about each decision.
The founder stories
Founders who built something that works, and the numbers behind it.indiehustle.coVisit →
Founders in the middle of the fight, before the outcome is known.foundersstruggles.comJoin the waiting list →
What did not make it, and the moment a better call was possible.foundersscars.comJoin the waiting list →The route
Decide, launch, sustain
Phase 1
Decide
Before the first customerWhy Start a Business?
What finally pushes people from wanting to doing, and which reasons hold up.
2How to Come Up With a Business Idea
Most workable ideas are noticed, not invented.
3Should You Quit Your Job to Start a Business?
A financing decision, not a test of courage.
Phase 2
Launch
From idea to paying customersHow to Validate a Business Idea
Evidence that costs the customer something.
5How to Get Customers for a New Business
The first ten come from you. Then a channel you can repeat.
6How to Price Your Product
Value, alternatives and your costs. In that order.
Phase 3
Sustain
Keeping it, growing it, letting it goWhen to Pivot, Push On or Quit
Is the problem real, and is your approach working?
8How to Grow Your Business
One lever at a time, as fast as you can absorb it.
9Should You Sell Your Business?
Sell, close or keep it on your own terms.
The Big Push
Why do founders finally start?
The 10 most common reasons people start a business, with the founders who lived them. A free short guide, and the book that grows out of it.
Who walks the route
Types of entrepreneurs
The route is the same. The person walking it changes the answers.
The newsletter
Three editions, one subscription
Indie Hustle on Tuesdays, Founders Struggles on Thursdays, Founders Scars on Saturdays.
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