Connect with us

Entrepreneurship

Why Content Marketing is More Than Just Blogging in the Future

Published

on

If you are looking for strategies to advertise something that is both cost-effective and very ubiquitous, you may be interested in asserting your market dominance or promoting your organization’s brand message.

One of the best methods for a company to help define its brand identity, draw interest from clients, and keep an engaged audience is to have a solid content marketing strategy. It enables you to establish authority in your domain, project legitimacy, and generate trust between yourself and the person you are attempting to contact.

Creating content

The practice of content marketing is not unchanging. The dynamics of the practice are continuously subject to shifts. It does not appear the same now as it did decades ago, and it will not appear the same as it does now in another ten years.

Hiring a content marketing agency can be of assistance to you in the production of content for your campaign, which can be of long-term benefit to the visibility of your business. If you’re interested in more details, contact (65) 6789 9852 now!

What is the first thing that springs to mind when you hear the term “content marketing”? Creating content for a blog and advertising it? Perhaps writing persuasive copy for use in email or on social media.

Although content marketing has close ties to textual media, the term “content marketing” has expanded in meaning to embrace a far wider range of activities in recent years.

A growing number of marketers have begun to embrace creativity as a means of delivering an exceptional content experience. Some examples of this include video series, podcasts, and blogs that combine video and/or audio features.

Why is There a Change?

To begin, the challenge for marketers is to provide content that is captivating and that resonates with viewers regardless of the device they are using. And because people’s attention spans are getting shorter and there are more and more things competing for their attention, marketers are shifting their focus away from textual content and adopting a more varied strategy to connecting with the audiences they serve.

It’s not rocket science for consumers to expect more from brands in terms of content and ways to interact with them.

The most successful businesses of today are aware that in order to maintain their positions as trusted providers and remain competitive, they must offer more than just a blog. The strategies that brands use for content marketing need to be diversified if they want their material to remain relevant in the years to come.

But what exactly does that imply for marketing professionals? Let’s have a peek!

Marketing content creation

Why Content Marketing is More Than Just Blogging in the Future

Video is By Far The Most Widely Consumed Type of online content.

There is no other form of material that can convey a message about a brand as effectively as video. It has the ability to keep our attention and raise the degree to which we engage with a brand. It has the power to evoke strong feelings in us and impart valuable life lessons through the use of storytelling.

It is the experience that comes the closest to true human interaction, which may be one of the reasons why it is so powerful. It’s hard to believe, but videos have surpassed blogs and infographics to become the most popular form of content marketing for companies.

When it comes to content marketing tactics, businesses are increasingly turning to video as the primary form of media to distribute their messages.

A number of well-known businesses are already capitalising on this growth, particularly in the area of long-form video content. Brands in the fashion sector such as Converse, Refinery29, and Adidas are utilising video in order to take viewers behind the scenes of their operations and convey engaging stories.

Players such as Expedia and Marriott, both of which are giants in the travel industry, have developed a variety of products, ranging from scenic destination travel guides to action-packed short videos.

Taco Bell and Dunkin Donuts are among the businesses in the food and beverage industry that are experimenting with very creative video formats in order to attract the attention of their youthful demographical target audience.

It may appear to be a daunting endeavour to put together video material; however, you should begin by crawling before you walk.

Running a business podcast

Podcasts are Becoming Increasingly Commonplace in Today’s Society

Podcasts are laying the groundwork for an audio renaissance, and the number of people tuning in to listen is higher than it has ever been. The percentage of people in the United States who listen to podcasts on a monthly basis increased from 32 percent in 2019 to 37 percent in 2020, marking the largest monthly listenership that has ever been recorded. This rising trend shows no indications of slowing down.

One of the factors that have contributed to the rise in popularity of podcasts is the convenience of the medium. People are able to listen to podcasts whenever and wherever they want, including while they are relaxing, cleaning, or working out. A podcast can be listened to at any time and from any location.

And from the point of view of a brand, podcasts are a sort of content that has a poor “lift.”

Podcasts, on the other hand, require simply a microphone and some recording software to get started, in contrast to the more complicated gear required for producing studio-quality video content. Through the use of our podcasting platform, we are able to assist you in conveying stories through the medium of audio even if you are unsure of how to get started.

If you want to create a branded podcast, you should begin with an overarching concept, and then work your way outward from there.

When they initially began broadcasting, many of today’s most popular audio shows were not completely finished or up to standard in every way.

Make the most of the early episodes of your podcast as learning chances to figure out what does well and what does not for your show. Also, keep in mind that the substance of your audio recordings does not necessarily need to be straightforward. There is sometimes a blurring of the borders between marketing and entertaining in branded podcasts.

For example, popular B2B businesses like Hootsuite and HubSpot provide podcasts that are not directly related to their local professional experience.

Give yourself time to really focus on the minor production details later on as long as you are providing a podcast that your listener wants to hear. This is the most important thing. Imagine it as the first episode of a TV show.

It is an opportunity to captivate your audience with fantastic content; yet, after the programme is picked up, there may be some cast members adjustments that need to be made in the future.

Fashion designer creating fashion-related content

Diverse Content can Help you Promote your Brands

68 percent of marketing departments had to make budget adjustments in 2020, with those reductions averaging up to 19 percent across the board. Companies are striving to develop innovative ways of reaching new clients without depending on paid channels as they have fewer resources at their disposal.

Brands are beginning to understand the benefits of marketing their products in the same manner as media companies, which involves producing content that can be consumed in large quantities in a variety of formats and luring audiences to a single, centralised location where they can consume the content.

Even though you may not be selling advertisements or memberships to your content like a genuine media company, you still want to keep moving your audiences to surroundings in which you can encapsulate as much interaction as possible. This is preferable to constantly competing for attention against the most recent viral videos.

Affinity for a brand grows not with the number of interactions but with the amount of time spent with that brand; engaging content is essential to this strategy. This transition to a media mindset is truly geared to assist brands to own their audience, so it’s important to keep that in mind.

TikTok is the latest in a long line of platforms, including Facebook, Instagram, and YouTube, on which many businesses have come to rely significantly for the distribution of high-quality content and the acquisition of new followers.

The issue is that technically speaking, those platforms already own that audience. Your company does not have a method by which it can communicate directly with those individuals.

Do you want to establish a more meaningful relationship with your audiences? To get started, adopt this media-driven marketing approach, and invest in infrastructure content forms that are tailored to the requirements of today’s harried and easily distracted customers.

SEO content strategy

Invest in a Content Strategy That is Both Diverse and Cohesive

Blogs continue to play an important role in content marketing, but you’ll need to utilise a variety of other material forms in order to build a comprehensive strategy.

Including video and audio in your content marketing strategy can assist your company in telling more compelling stories and provide your audience with more options for how they can engage with your brand on their own terms.

Entrepreneurship

SAP Plant Maintenance: Everything You Need to Know

Published

on

Most plant operators today perform various duties and tackle many challenges. If not handled right, these challenges could lead to disasters, such as downtimes, production losses, and higher operational costs. So, it would help if you kept the operations smooth as a SAP plant manager or operator by mitigating the risks involved.

For this, you can use SAP Plant Maintenance (PM,) explicitly designed to handle the challenges of modern plants and help operators manage things efficiently, leading to better optimization.

Steel machine maintenance
photo credit: Kateryna Babaieva / Pexels

Here, you will learn about the core components of SAP PM, its benefits, and operations.

What is SAP Plant Maintenance?

You can integrate the core components of SAP Plant Maintenance to other modules, including Material Management (MM), Quality Management (QM), Production Planning, Sales and Distribution, Finance, Controlling, and HR (Human Resources).

SAP PM allows you to automate the tasks involved in these processes, including maintenance and repairs. Besides this, it also lets you manage assets by documenting, identifying, and handling issues with them. For these tasks, you can use the following three modules to plan maintenance tasks and manage technical objects, equipment, workflow notifications, and orders.

Moreover, you can also integrate SAP PM with other modules. The data is always up to date and helps trigger functions in the processes as required. Besides this, you can record problems, plan labor and material procurement activities, and settle costs.

Why Do You Need SAP Plant Maintenance?

Every plant operator must ensure that all the processes and components function smoothly to reduce downtimes and operational costs. So, to manage the plant successfully, you will need a stringent regime that is efficient and optimizes plant equipment effectively. SAP Plant Maintenance helps in this by:

1. Identifying Conditions

You can preschedule the inspection process so that SAP PM can establish the equipment’s current condition.

2. Restoring Functions to Optimal State

After inspecting the condition of plant equipment, you can schedule SAP PM to perform repairs as required to restore functioning to an optimal state. The optimal state, in this case, would be to carry on without any interruptions.

3. Maintaining Current Conditions

You can also schedule SAP PM for regular plant maintenance to minimize breakdowns. In this process, SAP Plant Maintenance locates possible weak spots in the equipment and regularly inspects them, performing minor repairs, if required.

Objectives of SAP Plant Maintenance

SAP PM ensures that all the equipment in the plant functions smoothly, without any interruptions. Also, by offering continual support, Plant Maintenance makes sure that all systems are always up and running, thus, minimizing disruption in the production process.

The cost incurred due to breakdowns can be significantly high. However, SAP Plant Maintenance ensures no such breakdowns occur and helps prevent productivity losses.

Drinks production plant in China

Benefits of SAP Plant Maintenance

SAP PM is helpful for specific users, including Maintenance and Operational Managers, Maintenance Staff and Technicians, Production Line Workers, and Purchase Departments.

1. Maintenance and Operational Managers

SAP PM helps Maintenance and Operational Managers get the information they need regarding equipment performance and maintenance requests. The modules can help simplify the entire maintenance process and the decisions concerning reporting work plans, work in progress, and work completed. Moreover, the management can also benefit from Plant Maintenance. They can use them to plan the budget required for equipment maintenance, including replacement, recording maintenance history data, and the relative costs involved in these processes.

2. Maintenance Staff and Technicians

SAP PM can help Maintenance Staff and Technicians smoothen the processes, making them more efficient.

3. Production Line Workers

Production Line Workers can use SAP PM to manage maintenance problems and improve the overall efficiency of production processes.

4. Purchase Department

SAP PM helps purchase departments buy the equipment required, including spare parts, to help ramp up the production process.

Final Thoughts

All businesses have production processes, and they will need to implement stringent measures to ensure that the plant functions smoothly. SAP PM helps with this by providing a comprehensive solution to manage the production and maintenance processes by mitigating the risks involved.

Moreover, integrating SAP PM with other modules helps such as Materials Management, Quality Management, Sales and Distribution, Finance, Control, and Human Resources, can help achieve maximum overall efficiency.

Continue Reading

Entrepreneurship

You Deserve the Buzz – 6 Strategies to Attract Earned Media Mentions

Published

on

Your growing business probably relies on multiple digital marketing and advertising channels to grow its audience, drive conversions, and increase sales. You also probably spend more on these channels than you’d like. And the ROI isn’t always there — “feast or famine” is the norm in this business.

There’s another strategy you should consider: attracting earned media mentions.

True earned media doesn’t drive conversions and revenue directly because there’s no built-in conversion function. These mentions stand apart from your sales funnel.

Brand mentions

And yet earned media has higher potential ROI than any paid digital marketing or advertising channel. That’s because successful mentions not only build buzz but convey credibility. Channels you touch directly can’t do this because savvy prospects know you have a heavy hand in them.

Want to make earned media work for your growing business? Use these strategies to attract more organic mentions and build quality buzz around your brand.

1. Focus on Your Origin Story

Your origin story might be old news to you, but it’s compelling to others. Focus on the parts that set you apart from your fellow founders — specific instances of adversity earlier in your business journey or before, for example.

Make sure your story is relevant to where you are in the present day, of course. This profile of Steve Streit, founder of pioneering neobank Green Dot, is a great example — a clear through-line from Streit’s challenges  early in Green Dot’s growth to his current successes.

2. Give “Friendly” Interviews That Are Likely to Be Published

Streit’s profile is also an example of a “friendly” interview: a media encounter that’s likely to result in publication. (You’re probably aware that many media interviews never produce anything tangible.)

It’s not easy to find friendly interviews. Search for your closest competitors online (or entrepreneurs you consider peers — they don’t have to be competitors) and look for positive media mentions in smaller, niche publications that seem hungry for content. Focus your pitches there.

3. Make Yourself Available on HARO

Help a Reporter Out (HARO) is the best digital platform for people seeking earned media exposure in high-value outlets. Create a source account (not a reporter account) and provide as much detail as possible about what you can offer. Then, sign up for relevant query emails and respond quickly when you see an opportunity.

Public Relations agency

4. Build Your Own Media List (Local and Niche Are Best)

HARO isn’t perfect, and you can’t count on PR pros adding you to their own source lists before you’ve attracted significant earned media attention.

So get a head start by building your own media list. The highest-value targets are local outlets and niche publications relevant to your industry. Both tend to have high content needs and lower standards (no offense) for sources. Pitch them when you have a truly compelling piece of news to share — but less is more here, or you risk turning them off.

5. Draft and Send “Articles for Consideration”

This is a controversial idea, and it does require more work on your end, but it can absolutely pay off. For various reasons, most true earned media publications won’t run prewritten articles, but some do pull quotes from them or use them as context (with attribution). So the time spent drafting these pieces could be offset by the time saved not sitting for interviews.

6. Be Active and Eye-Catching on Twitter

Finally, have an active presence on Twitter specifically, even if you’re not familiar with or a fan of the medium. As the media’s favorite social media platform, it’s a necessary evil.

Don’t Expect Them to Do All of the Work

Earned media is not a totally passive investment. As we’ve seen, you have to do a lot of work upfront to attract even one mention, and any one mention isn’t guaranteed to gain traction with your prospects.

But that doesn’t mean you shouldn’t try. Investing in earned media now, as you’re growing, helps build a baseline of credibility and visibility that you’ll be glad you had.

Continue Reading

Entrepreneurship

Why Real-Time Tracking is Essential for Efficient Supply Chain Management

Published

on

With the massive increase of online shops and shoppers in the digital marketplace, the number of shipping and delivery options also grows. Online consumers enjoy being able to track their packages and watch as they get closer to their destination. Apart from the serotonin boost, it gives the customers waiting for their parcel.

Why is real-time tracking essential, especially in having a more effective supply chain management? Read on to find out.

Package delivery

What is Real-Time Tracking?

A real-time tracking system, sometimes called Real-time locating system (RTLS), is a tracking method that utilizes or uses GPS together with logistics databases to track or identify the exact track and location of any parcel at any given time.

The collected data, through the help of GPS and logistics databases, are updated in real-time for immediate access and assessment. The process of real-time tracking allows the customer to obtain information about the whereabouts of their parcel in the whole supply chain.

Keeping track of the packages released by the company brings a lot of impacts not only on the company’s reputation but also on the effective management of its supply chain.

The primary objective of real-time tracking is to provide transparency so necessary alternative routes can be taken when dilemmas and problems occur.

Supply chain management (SCM) includes product development, sourcing, production, and needed information systems and logistics to coordinate these activities. A chain and network of suppliers are made to manage the supply chain that transports products, raw materials, and suppliers.

How Does Supply Chain Management Work?

Supply chain management encompasses all aspects of the manufacturing process, from the procurement of raw materials to the delivery of finished items. Keeping operations operating smoothly is an essential part of supply chain management to provide customers better value and stay ahead of the competition.

According to supply chain management (SCM), most products on the market result from many companies working together to produce them.

Contrary to popular belief, firms are now starting to recognize the importance of supply chains as a strategic asset. Using supply chain management, businesses can deliver goods faster, guarantee that items are always accessible when required, eliminate quality concerns by doing regular quality checks, and make returns easier, eventually increasing value for both the business and its consumers.

Supply chain manager managing warehouse

How Can Real-Time Tracking Help Improve the Efficiency of Managing the Supply Chain?

Real-time tracking of any parcel or package delivery plays a vital role in the whole supply chain management.

It Reduces the Risk of Loss

Having real-time updates regarding the parcel’s precise and accurate location can help identify whether the package is going through heavy traffic or delays. Through this, alternative routes, solutions, and other necessary measures can be taken to handle the traffic.

On the company’s end, the supply chain is also being monitored by the corporation’s stakeholders.

Real-time tracking provides transparency and accurate information, which improves the reliability and good reputation in both the customers’ and the stakeholders’ mentality.

When deliveries are delayed, the company’s following the best alternative route would also leave a good and better impression regarding the company’s handling and management of a crisis.

It Enhances Effective and Productive Decision-Making

A supply chain manager must have good decision-making skills in taking movement or decisions related to the company’s goods and services.

Gathering the necessary information from the real-time tracking and assessment of these data will help the decision-maker identify the best solution or alternative way to the problem.

In line with the reduction of loss, real-time tracking also improves the ability of a company to arrive at a sound decision when delays occur.

Since real-time monitoring allows the company to find issues in no time, the company will be able to manage the problem and provide profoundly suitable solutions promptly before the situation worsens.

A deliberate method of processing the data obtained through real-time tracking will define alternatives and organize the information into thoughtful decisions.

Having a sound judgment amidst the technological errors and delays would also bring about good impacts and impressions of the company to the stakeholders, clients, and future customers.

On the other hand, arriving at a wrong and inappropriate decision can result in adverse consequences, even risking existing customers and clients.

It Practices Transparency and Improves Customer Service

Customer service is among the most pivotal components of the logistics and the management of the supply chain. Without customer service, the company would be unable to attract customers and sell its goods and services.

Real-time tracking would practice transparency, which in turn produces trust and goodwill. Aside from this, it also protects the company’s reputation among its business partners, prospects, investors, employees, and stakeholders.

Transparency also leads to better customer service since the customer would prefer to be involved in the overall process concerning their product. Customer service plays a vital role in improving the supply chain.

Good relations with the customer through exemplary customer service would also create a good image for the company.

What Do These Mean?

In a general sense, real-time tracking would improve the supply chain management efficiency since most customers value transparency as it is typically associated with openness and honesty. In addition to this, any crises that will arise during the shipment process will be immediately determined and resolved.

Despite being deployed in several places, having real-time tracking through GPS still allows the company to have direct control and management over the vehicles carrying the parcels.

Together with increased productivity, this also reduces other costs that may be triggered when problems arise. As a result, comprehensive supply chain management would become more efficient and effective.

Supply chain

Conclusion

Efficacious supply chain management primarily relies on precise and fast-tracking products, from raw materials to goods or services. Information and data concerning the parcel’s whereabouts benefit the customer, company, and stakeholders. Thus, companies need to have a reliable and transparent shipping partner.

Tive allows you to track your packages through GPS anywhere in the world. With transparency as our priority, Tive would lessen your worries and boost your excitement in waiting for your order to reach your doorstep.

Continue Reading

Trending