Customer engagement is a pressing issue for most marketers today. Engagement underscores the very reason for marketing: to build lasting relationships with leads and customers and make them come back. This is because better customer engagement results in happier customers and improves overall business growth and sales.
Why Customer Engagement?
Customer engagement is important for the following reasons:
- Boosts brand experience
- Increases customer trust and loyalty
- Enables collection of customer data
- Provides critical customer insight and feedback
- Improves overall customer experience
- Increases the business’ sales
Customer Engagement Examples
As a company, you always want to impress your customers through interaction and engagement. Here are some forms of customer engagement examples that occur almost every day:
- A customer receives a business SMS message on their phone about an offer, with a link to buy it
- A customer lands on your product page and feels warm and welcomed
- A customer receives a business email newsletter about a newly launched product and a link to view it
- A company responds to a customer’s query about a product or service on social media
- A customer watches a video on social media of behind-the-scenes activities about how a company makes a product
4 Ways to Reach Out to and Engage Your Customers Online
Here are vital customer engagement strategies that will help you reach out to your customer and maintain a relationship with them:
1. SMS Marketing
Mobile messaging is fast becoming a key way brands connect with their customers. Consumers are fast becoming comfortable interacting with brands on their mobile devices. A reliable SMS API ensures businesses’ messages are delivered in time and seamlessly to reach out to customers whenever the business proposes to offer discounts, personalized promotions, or conduct surveys.
2. Optimize Your Website for SEO
Search engine optimization (SEO) is the art and science of getting free (organic) web traffic from search engines such as Google, Bing, and DuckDuckGo. It involves tailoring your website and content to meet customer queries, direct them to your website or landing page, and encourage them to buy from you. Different ways to optimize your website include:
- Creating great content
- Improving website speed and ad campaigns
- Optimizing page titles and meta descriptions
- Using a call to action (CTA) to ask customers to buy or come back
- Make the website mobile friendly for better mobile marketing
3. Create and Distribute Relevant Content
The best way to engage with your customers is to offer them relevant content in ways that inform, educate, and entertain. You first need to research your customers and understand their needs and challenges. You’ll then create relevant and informative content that connects with the customer and addresses their needs and challenges.
Content can be in the form of blog posts, articles, product reviews, landing pages, product descriptions, social media posts, youtube videos, eBooks, user guides, or community engagements. The content you create, and share will determine the kind of relationship and engagement you forge with your customers.
4. Solicit Customer Feedback or Reviews
Make sure you can regularly collect your customers’ feedback. As a business, you can gather feedback through:
- Online forums
- Community engagements
- And interviews
Feedback gives you a great way to have additional customer interaction, letting you know how they feel and what improvements they’d like. Use the feedback to improve customer experience, products, or services.
Customer engagement involves the strategies you employ to interact with your customer. The idea is to make customers understand your brand, feel positive about it, and act positively towards your business. The interaction keeps the customers engaged throughout their buying journey. In the process, you gain customer loyalty and can also collect critical customer information.
Difference Between CFD and Shares
Contracts for Difference (CFD) trading and share trading vary primarily in that when you trade a CFD, you speculate on a market’s price without acquiring ownership of the underlying asset, but when you trade shares, you must do so.
The main distinctions between a share and a CFD are ownership and leverage. You become the owner of the shares when you purchase shares. Investing in shares is equivalent to acquiring a modest ownership share in a business you support. You must pay the whole share price when purchasing stock shares.
Contract for Difference is referred to as CFD. Without holding the underlying asset, you can speculate on the price of a security by engaging in online CFD trading. A stock, stock index, currency, commodity, or cryptocurrency might all be the underlying security for a CFD. With CFDs, you may join a trade with a lower initial investment because they trade on leverage.
Trading CFDs involves taking into consideration leverage and margin, fees and charges, instrument categories, going short, and asset ownership, which is one of the primary difference between CFD and share trading. Let me elaborate more.
What are Leverage and Margin?
Leverage and margin go hand in hand when trading CFDs. By using leverage, you may acquire exposure to an underlying asset without having to put down the whole amount of money needed to purchase and hold the real asset; instead, you just have to contribute a portion of the position’s overall worth.
The amount you must initially have available to begin a position, known as margin, fluctuates based on the contract size and the underlying asset you want to trade. Margin is not a cost. Based on the pre-determined leverage for the asset class, the first margin need is expressed as a percentage of the contract value. Risk is increased while trading on margin.
When you trade on the Invest trading platform, you must have the full asset value accessible, and you buy shares without applying leverage to your available funds.
Variety of Assets
You may trade on more than 2500 different assets on the Traders Union CFD platform, including shares, forex, commodities, indices, cryptocurrencies, ETFs, and options. You may do this to diversify your portfolio and get exposure to major exchanges across the world.
The Invest trading platform is a marketplace where you may buy and sell stocks and ETFs (ETFs). You may purchase and hold shares of your favorite businesses or any listed ETF on the platform, as well as benefit from the newest IPOs when firms go public, thanks to your access to over 1200 equities and 90 ETFs.
You may acquire exposure to an underlying asset, such as Gold (XAU), Apple (AAPL), or EUR/USD, without really holding it by using a CFD. Due to changes in the underlying asset’s price, you will either gain or lose money. The goal of CFD trading is to bet on changes in an underlying asset’s price. The size of the stake and price changes determine any profit or loss.
In contrast, when you purchase a stock on the Invest trading platform, you become the owner of the physical asset and look for a potential longer-term rise in the asset’s value before selling it.
A Little More About How CFDs Can Differ From Investing
If your position remains open overnight while trading CFDs, you will be charged an overnight fee. While CFD trading is frequently utilized to speculate on near-term events like earnings announcements or the release of U.S. data reports, stock trading is typically favored for constructing portfolios.
In summary, both CFD and share stock trading offer benefits and drawbacks, and both let you profit from price changes that might result in either a gain or a loss. You should be able to choose which Traders Union platform best matches your trading preferences after you have an understanding of your trading goals. Which trading platform—CFD or Invest—does best for you?
Eight Types of Company Missions These Entrepreneurs Think Are Vastly Overrated
What’s one example of a common company mission that you think is overrated, and why? What should replace it?
These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most successful young entrepreneurs. YEC members represent nearly every industry, generate billions of dollars in revenue each year, and have created tens of thousands of jobs. Learn more at yec.co.
1. Statements That Mention Being the ‘Best’
The missions that correspond to being the “best” are generic and overrated. Being the best there is at what you do is the pinnacle of success. If you get there, what’s next? Businesses don’t grow when they pursue excellence. They grow by making mistakes, learning from experiences and doing better next time. So, seeking continuous improvement can be a good replacement.
2. Missions That Aren’t Measurable
Generally speaking, any mission statement that isn’t measurable can cause problems for your business. If you can’t track your progress, your statement is nothing more than words on paper (or a screen). People are more willing to get behind mission statements that focus on tangible long-term goals or aspirations.
3. Statements That Could Apply to Any Company
Many mission statements contain generic terms that could apply to almost anyone. A common example is “We provide the highest quality service,” which is an admirable goal but doesn’t really tell you anything about what they stand for or how they deliver it. Terms such as “integrity,” “excellence” and “industry leaders” are similar. It’s better to pinpoint something more specific that you deliver.
4. Phrases About Pursuing Excellence
“We pursue excellence” is generic and overrated — not to mention, the definition of achieving excellence may vary from one person to another. What will be the metric for achieving excellence? No one knows, as not everyone in your company is on the same page. So, replacing this mission with measurable indicators like sign-ups, conversions and other growth metrics would be a good idea.
5. Missions That Mention ‘Social Impact’
Many companies use the phrase “social impact” in their mission statement, but the impact is rarely evident. For example, a clothing store may mention that it is committed to helping women in poverty, but it will still charge the same amount for its T-shirts. Instead of writing a mission statement, a company should inform customers about how they are helping the world.
6. Missions That Call for Perfection
Nothing is perfect! I’d rather see a mission that pushes others to embrace imperfection and to strive harder to be better every day, knowing that there is such a thing as a bad day. The best thing we can do is to stop aiming for perfection and just be better than yesterday.
7. Statements That Don’t Mention Your Industry or Purpose
I think mission statements that don’t directly mention your industry or what your business does can do more harm than good. Failure to mention these details makes your message seem more like a fluff piece than an actual long-term goal for your brand. Instead, brand leaders should focus specifically on how their company will help the industry evolve.
8. Missions That Lack Connection
Companies should be able to use their mission statement to connect with their target audience. However, I have seen a lot of companies create mission statements that are too broad and generic. For example, “Helping businesses grow” is far too generic and does not connect with anyone. However, if it was “Helping small businesses grow with our marketing services,” it would connect better.
Want to Start a Business? Read This First for a Reality Check!
Are you going to start a business and looking for some ideas and tips? Well, you are reading the right blog post, as I will tell you what you might not want to hear, but at the same time, I will give you some reasons why you want to start a business you love – with the right mindset.
I’ve heard some cynical comments about entrepreneurs and entrepreneurship; one comment says that entrepreneurs are, well, becoming one because they simply can’t get a real job. Another one says that entrepreneurs are a group of people who use their parents and/or everyone else’s money to start a business and have fun with it without thinking of returning any of it.
Some say that entrepreneurship is easy – just get a product people want and sell it for a profit. Right. Some say that entrepreneurship is overrated – you won’t make more than a decent paid job. Right.
It’s sad, really… those naysayer just don’t realise that entrepreneurs and small business are two of the most prominent factors that make the economy moving. Just ask the mentors and experts about what a community could do if small business is not supported by the Government: Crippled. Then the butterfly effect kicks in, and eventually the whole economy of a nation is brought down just because investors, entrepreneurs and business owners are not well-supported.
Yet successful entrepreneurs thrive despite all the unfavourable policies, the naysayer’s boos and jeers, and the non-supportive friends and family, who laugh at their ideas of starting a business out of their garage.
If you are considering entrepreneurship, are you ready for such pressure? You will somehow face people who question your decision jumping into the entrepreneurship bandwagon. The worse part is, those who doubt you often your closest ones – your spouse, your parents, your friends…
Are you ready?
Startups are not for the faint-hearted
We can’t deny the fact that many startups are bound to fail. Well, did you know why many startups fail? There are thousands of reasons, but one of the reasons that I think as the main cause of startup failures is false hopes.
If you are thinking of running a business as traveling all over the world at will, riding a limo sipping champagne, or doing whatever you like in your pajamas or swimming suit – I apologise, but I need to pop your balloon.
Stop dreaming. Start looking into the reality. Entrepreneurship is not easy and if you don’t have what it takes to get a business launched and navigate your vessel through the storm, you’d better get a job.
Entrepreneurship requires to be able to juggle and decide on many things: Balancing your work-life; deciding from many strategic options; choosing between a list of suppliers; and so on. Initially, you need to be able to wear many “hats” – bookkeeping/administrative, marketing, development, production, procurement, and so on.
You need to be open-minded and be prepared for open-ended outcome of your decisions; you need to be ready for any circumstances requiring you to re-focus and re-strategise in the middle of your plan.
And those perks you are having while working for a boss, you don’t have them when you are an entrepreneur: Paid leave, managed retirement planning, and so on. You are literally on your own, supporting yourself with your own resources.
Whether you are a solopreneur or the owner of multi-business ventures employing thousands of staffs while running yours while having fun doing so (like what Sir Branson is doing,) “hard work,” “perseverance” and “delayed gratification” are three of the main “keywords” defining all what entrepreneurs are doing.
Indeed, entrepreneurs are hard worker and passionate about their business. What keep them going is their passion for what they do and their love for everything entrepreneurship, starting up and business ownership.
If startup is so difficult, why people are doing it?
Yes, this question is asked by many who are interested in entrepreneurship. This question might be your question.
It’s a fair question: With all the hurdles you need to take on if you are plunging yourself into entrepreneurship, why bother starting up?
There are many answers, but if you asked me, my answer would be this: I love this game.
I love the search of business ideas. I love the many sleepless nights working on my business to see it grows steadily. I love the possibility for me to create something useful for the community – while giving me the lifestyle and financial independent I want for my family. I love the ups and downs of running a business – sure, failing sucks, but I can learn a great deal from it personally and professionally.
I wouldn’t trade what I am doing right now (work at home, surrounded by the people I love) with any high-paying jobs requiring me to work 12 hours a day or more; I love the freedom money can’t buy. I love a business that is built around my lifestyle, not the other way around.
Of course, I don’t love ALL aspects of my business: I don’t fancy the back office operations – bookkeeping, administrative and so on – but you can always hire someone competent to do those for you 🙂
Indeed, entrepreneurship is one of the most risky careers of all. Well, if you want safety and security, just get a job. But if you love the unknowns and embrace risks, entrepreneurship is a path worth walking; it’s rewarding in every sense – financially and emotionally.
So, now you know some facts about entrepreneurship. I do hope you can start a business with the right mindset; I also hope you start your journey with humility; being passionate without arrogance; taking calculated risks, not gambling; eagerness to help others when you have finally reached the top; acknowledging the fact that without God and those people around you – friends, family, fellow entrepreneurs, mentors, investors, etc. – you won’t go far.
Dream big. Start small. Just do it, seriously!
Business News3 months ago
NFTMagazine.com Is Bringing NFTMag Conference 2022 to Miami this Year Says JetSetFly
Interviews7 months ago
Interview with Jean-Francois Desormeaux, Real Estate Investor
Interviews4 months ago
Paying it Forward — Meet Dr. Jonathan Kenigson, the Founder of the World’s Leading Think-Tank in the Quadrivium
Community2 months ago
The Bassnectar Community – It Belongs to All of Us
Interviews7 months ago
Interview with Trey Branham, Partner at Dean Omar Branham Shirley
Interviews7 months ago
Minette Norman Featured in Exclusive Entrepreneurial Interview
Community6 months ago
A Multi-Millionaire in The Making: An Interview with Ty Panopoulos, NFT Mentor and Social Media Marketing Expert
Interviews7 months ago
Interview with Danavir Sarria, Founder of SupplyDrop