The connected home gym gear craze probably experienced its zenith during the height of the COVID-19 pandemic, with indicators like Peloton’s fortunes pointing to waning interest as people get back to using their gym memberships. But the category still has plenty of potential, especially if the gear in question can combine smarts with other key value propositions, including a small footprint that can fit into anyone’s home. Vitruvian’s Trainer+ offers that and more, nailing the tricky proposition of offering a comprehensive weight training experience at home while keeping things small and simple.
The Vitruvian Trainer+ is not cheap. At $2,990, it’s around the cost of six years of gym membership at the average rate paid in the U.S. per month, and that doesn’t include the Vitruvian All Access recurring subscription fee for access to advanced workout features including guided sessions, which is a hefty $39 per month after the first 12 months, which are included free with the purchase of the machine.
That the recurring sub is itself more expensive than the average American pays for their monthly gym membership is a very steep hill to climb, and clearly Vitruvian knows it since they don’t make it very easy to find that pricing on their website — even in the FAQ question that specifically asks how much the membership costs. You can opt to pay for a subscription that lasts the lifetime of your machine for a one-time fee of $990, which is definitely a better deal if you actually are using the machine consistently and plan to continue. Finally, you can always opt not to use the subscription features, which still gives you a very capable piece of workout hardware as long as you’re good at charting your own workout path.
Speaking of the hardware, it’s actually easy to see why even with a base price of nearly $3K, Vitruvian needs to also ask a hefty recurring fee from its users: The Trainer+ is a fantastic piece of kit that no doubt incurred high development and production costs.
What you get is a compact but solid platform with two clips that connect external accessories including various handles, a barbell and ropes to an active resistance mechanism contained within. The platform itself is easy to tuck under a couch or table, and measures just around 46 by 20 inches and weighs only 80 lbs. Considering the range of workouts the Trainer+ offers, and the fact that it can provide anywhere up to 440 lbs of resistance, the fact that it comes in such a relatively small package is incredibly impressive.
The Trainer+ is super easy to set up and pair with your smartphone using a QR code on the machine itself, and the quick clipping system it uses to connect to handles and other accessories is incredibly smart and useful for rapidly switching between different items during a structured workout.
Resistance is controlled by the app, and every time you start a workout the machine requires three setup reps to establish your proper range of motion before you get into doing the exercises with actual weight. Once you do get into an actual exercise, there are three possible modes for each, including one that adds 1 kg (2.2 lbs) with each clean rep, once that decreases weight over time, and a sustained mode where weight stays the same.
On the surface, there’s not much too the Trainer+’s design: The flashiest thing about it is the customizable LED lighting that also offers some helpful visual cues about whether you’re competing reps properly or not. Otherwise, it looks like an overgrown Wii Balance board if you’re old enough to remember what that is, or basically just an elevated stand. The Trainer+’s top surface is made from a carbon-fibre composite, which is fine to use on its own with training shoes, but you can also opt to get the additional soft, tacky mat that is included in either the Entry or Pro level accessory kit (I received the $500 Pro kit in my sample package).
As mentioned, the Trainer+ is around 80 lbs, and it comes in one solid pre-assembled piece. Setup is therefore a breeze compared to just about any other home gym equipment, but you probably should get another person to help you moving it, say, up and down stairs. For moving it around your space, there are wheels on the underside that come in contact with the ground when you tip one end up, making it easy to slide across floors for storing under a couch or desk.
The key to Trainer+’s versatility are its two recessed “Quick Connection System” receptors, which are themselves permanently connected to retractable cables that tie into the device’s programmable active resistance system. The quick connectors allow the included handles and ankle straps to easily snap in, and they release via a simple collar push mechanism that won’t come loose in use but that is dead simple to change out between exercises. This replaces a much more cumbersome carabiner system on the Trainer+’s predecessor, and it’s a fantastic, intuitive upgrade.
Another area where Trainer+’s overall cost of ownership creeps higher still is with the various attachments on offer. There’s a ‘Basic’ kit that adds a long bar, a tricep rope, “premium” handles, the aforementioned workout mat and safety cables. Then the ‘Pro’ kit that I tested the Trainer+ with includes all that, along with a short bar, a belt, and even a bench. You can accomplish a lot with the Trainer+ without any of these things, but the truth is that the experience is greatly enhanced by adding them in – especially the bench and bar – and you can’t buy them piecemeal.
The Trainer+ works with a dedicated Vitruvian companion app, which connects to your machine via Bluetooth. The good thing about the expensive All-Access membership is that it’s tied to the machine, not the individual – meaning anyone in your household (or even visitors) can create their own profile in the app on their own phone and pair with your machine to access all training options and guided workouts. The app itself is great, offering multi-week programs you can follow, trainer-led classes, and a wide range of individual exercises that you can assemble into your own custom workouts if you’re a subscriber, too. I used the app’s guided video on my gym Apple TV via AirPlay and that worked flawlessly as well.
The Trainer+ is probably going to feel different from other workouts you’ve tried if you haven’t used an active resistance machine in the past: it’s different from either all-in-one cable and weight-based equipment, or free weights. To Vitruvian’s credit, though, the learning curve is not at all steep, and it only takes a couple of sessions before using the Trainer+ feels like second nature.
Vitruvian’s app provides everything you need to use the Trainer+ to max effectiveness, too, whether you’re just starting out, or you’re experienced with personal fitness and looking fro something to fit into or supplement your existing routine. It’s basically as guided or as self-directed as you want, and anywhere in between.
The Trainer+ is also great at making real-time adjustments to your workout based on your strength and performance level. There’s a strength assessment that the app will ask you to do initially to establish your baseline suggested weights for all the various workouts, and you can jump back into that at any point to change that calibration, which is useful to do every few weeks as you progress with your training.
In a month of testing, with near daily use, the Trainer+ had been incredibly consistent. Once you’re done with a workout, you can just let the handles or attachments drop and the cables retract, without having to worry about damaging the durable carbon composite material of the hardware itself. The clips come in and out easily, and the platform is easy to wipe down with simple soap and water when needed. The connection is rock solid and remembers your phone so long as you toggle that option in the app, and the Trainer+ automatically sleeps so you can leave it plugged in all the time if you want.
One issue I found with the machine: The power cable seems to sit rather lightly in the socket on the machine, and until I learned how to steer well clear of it, it was relatively easy to cut power to the Trainer+ just by even lightly brushing the cord itself. That hasn’t been an issue since identifying it as a problem and avoiding any contact with the cord, and it’s possible this was included intentionally as a kind of safety backup, but I’d appreciate a more snug fit between cable and machine.
There’s no question that the Trainer+ is a fantastic piece of home workout hardware, with a smart, useful app that’s at once far more approachable than something like Peloton, but also much more flexible for people who take working out very seriously and want to be able to customize their experience to match.
The real sticking point with Vitruvian’s offering, however, is the price: With the Pro kit, which I do recommend, you’re already at $3,500, and that’s before you start adding in the ongoing cost of the app subscription. That could pay for a fair amount of gym membership, along with some personal training thrown in.
With the Trainer+, however, you get a number of things that are basically impossible to get anywhere else, including a solution that’s so portable it not only works in just about any home or condo setting, but can also easily pack into the car for a road trip – or fit into your #vanlife if that’s what you’re into. It’s much more versatile in this regard vs. other similar active resistance products like the Tonal, too.
If you place a premium on flexibility with almost zero sacrifices vs. a full set of free weights or a much more cumbersome home tower or complete gym, then the Trainer+ is easy to recommend. It’s clearly well-engineered and designed, with a focus on delivering value to actual athletes and fitness buffs who can be notoriously hard to please, and yet it’s also a great place for people to start out their home exercise journeys – so long as they want to commit the the upfront cost that comes with it.
Where to buy: Vitruvian’s website
A network of knockoff apparel stores exposed 330,000 customer credit cards
If you recently made a purchase from an overseas online store selling knockoff clothes and goods, there’s a chance your credit card number and personal information were exposed.
Since January 6, a database containing hundreds of thousands of unencrypted credit card numbers and corresponding cardholders’ information was spilling onto the open web. At the time it was pulled offline on Tuesday, the database had about 330,000 credit card numbers, cardholder names, and full billing addresses — and rising in real-time as customers placed new orders. The data contained all the information that a criminal would need to make fraudulent transactions and purchases using a cardholder’s information.
The credit card numbers belong to customers who made purchases through a network of near-identical online stores claiming to sell designer goods and apparel. But the stores had the same security problem in common: any time a customer made a purchase, their credit card data and billing information was saved in a database, which was left exposed to the internet without a password. Anyone who knew the IP address of the database could access reams of unencrypted financial data.
Anurag Sen, a good-faith security researcher, found the exposed credit card records and asked TechCrunch for help in reporting it to its owner. Sen has a respectable track record of scanning the internet looking for exposed servers and inadvertently published data, and reporting it to companies to get their systems secured.
But in this case, Sen wasn’t the first person to discover the spilling data. According to a ransom note left behind on the exposed database, someone else had found the spilling data and, instead of trying to identify the owner and responsibly reporting the spill, the unnamed person instead claimed to have taken a copy of the entire database’s contents of credit card data and would return it in exchange for a small sum of cryptocurrency.
A review of the data by TechCrunch shows most of the credit card numbers are owned by cardholders in the United States. Several people we contacted confirmed that their exposed credit card data was accurate.
TechCrunch has identified several online stores whose customers’ information was exposed by the leaky database. Many of the stores claim to operate out of Hong Kong. Some of the stores are designed to sound similar to big-name brands, like Sprayground, but whose websites have no discernible contact information, typos and spelling mistakes, and a conspicuous lack of customer reviews. Internet records also show the websites were set up in the past few weeks.
Some of these websites include:
If you bought something from one of those sites in the past few weeks, you might want to consider your banking card compromised and contact your bank or card provider.
It’s not clear who is responsible for this network of knockoff stores. TechCrunch contacted a person via WhatsApp whose Singapore-registered phone number was listed as the point of contact on several of the online stores. It’s not clear if the contact number listed is even involved with the stores, given one of the websites listed its location as a Chick-fil-A restaurant in Houston, Texas.
Internet records showed that the database was operated by a customer of Tencent, whose cloud services were used to host the database. TechCrunch contacted Tencent about its customer’s database leaking credit card information, and the company responded quickly. The customer’s database went offline a short time later.
“When we learned of the incident, we immediately contacted the customer who operates the database and it was shut down immediately. Data privacy and security are top priorities at Tencent. We will continue to work with our customers to ensure they maintain their databases in a safe and secure manner,” said Carrie Fan, global communications director at Tencent.
All Raise CEO steps down again
Less than a year after assuming the role, All Raise CEO Mandela SH Dixon has stepped down from her position at the nonprofit. The entrepreneur, who previously ran Founder Gym, an online training center for underrepresented founders, said in a blog post that the decision was made after she realized “being in the field working directly with entrepreneurs everyday” is her passion. Dixon said that she will be exploring new opportunities in alignment with that.
Her resignation is effective starting February 1st, 2023. She will remain an advisor to the Bay Area-based nonprofit.
This is the second chief executive to leave All Raise since it was first founded in 2017. In 2021, Pam Kostka resigned as the helm of the nonprofit to rejoin the startup world as well; Kostka is now an operator in residence and limited partner at Operator Collective, according to her LinkedIn. With Dixon gone, Paige Hendrix Buckner, who joined the outfit as chief of staff nine months ago, will step in as interim CEO. In the same blog post, Buckner wrote that “Mandela leaves All Raise in a strong position, and I’m grateful for the opportunity to continue the hard work of diversifying the VC backed ecosystem.”
Dixon did not immediately respond to comment on the record. It is unclear if All Raise is immediately kicking off a permanent CEO search.
The nonprofit has historically defined its goals in two ways: first, it wants to increase the amount of seed funding that goes to female founders from 11% to 23% by 2030, and, second, it wants to double the percentage of female decision-makers at U.S. firms by 2028.
In previous interviews, Dixon said that the company will work on creating explicit goals around what impact it wants to have for historically overlooked individuals. The data underscores the challenge ahead. Black and LatinX women receive disproportionately less venture capital money than white women; non-binary founders can also face higher hurdles when seeking funding, as All Raise board member Aileen Lee noted in the blog post. The nonprofit has created specific programs for Black and Latinx founders but has not disclosed a specific goal for the cohort yet. These disconnects can be lost if not tracked. All Raise’s last impact report was published in 2020 and they’re working on bringing that analysis back, Lee tells TechCrunch in an interview.
“All Raise is in great hands with Paige as interim leader and we’ve got a lot of exciting things that we’re shaping and scaling,” Lee said. “We have to all continue to link arms to try and continue to make improvements for our industry…we’ve made good progress that we can’t let up.”
Since launch, the nonprofit has raised $11 million in funding, and opened regional chapters in New York, Boston, Los Angeles, Chicago, DC and, soon, Miami.
Shopping app Temu is using TikTok’s strategy to keep its No. 1 spot on App Store
Temu, a shopping app from Chinese e-commerce giant Pinduoduo, is having quite the run as the No. 1 app on the U.S. app stores. The mobile shopping app hit the top spot on the U.S. App Store in September and has continued to hold a highly-ranked position in the months that followed, including as the No. 1 free app on Google Play since December 29, 2022. More recently, Temu again snagged the No. 1 position again on the iOS App Store on January 3 and hasn’t dropped since — even outpacing competitor Shein’s daily installs in the U.S.
Offering cheap factory-to-consumer goods, Temu provides access to a wide range of products, including fast fashion, and pushes users to share the app with friends in exchange for free products, which may account for some of its growth. However, the large majority of its new installs come from Temu’s marketing spend, it seems.
When TechCrunch covered Temu’s rise in November, the app had then seen a little more than 5 million installs in the U.S., according to data from app intelligence firm Sensor Tower, making the U.S. its largest market. Now, the firm says the app has seen 5 million U.S. installs this January alone, up 19% from 4.2 million in the prior 22 days from December 10 through December 31.
According to Sensor Tower estimates, Temu has managed to achieve a total of 19 million lifetime installs across the U.S. App Store and Google Play, more than 18 million of which came from the U.S.
The growth now sees Temu outpacing rival Shein in terms of daily installs. In October, Temu was averaging around 43,000 daily installs in the U.S., the firm said, while Shein averaged about 62,000. In November, Temu’s average daily installs grew to 185,000 while Shein’s climbed to 70,000 and last month, Temu averaged 187,000 installs while Shein saw about 62,000.
The shopping app’s fast rise recalls how the video entertainment platform TikTok grew to become the most downloaded app worldwide in 2021, after years of outsized growth. The video app topped 2 billion lifetime downloads by 2020, including sister app Douyin in China, Sensor Tower said. Combined, the TikTok apps have now reached 4.1 billion installs.
Like Temu, much of TikTok’s early growth was driven by marketing spend. The video app grew its footprint in the U.S. and abroad by heavily leveraging Facebook, Instagram, and Snapchat’s own ad platforms to acquire its customers. TikTok was famously said to have spent $1 billion on ads in 2018, even becoming Snap’s biggest advertiser that year, for instance.
By investing in user acquisition upfront, TikTok was able to gain a following which then improved its ability to personalize its For You feed with recommendations. Over time, this algorithm became very good at recognizing what videos would attract the most interest thanks to this investment, turning TikTok into one of the most addictive apps in terms of time spent. As of 2020, kids and teens began spending more time watching TikTok than they did on YouTube. And earlier this month, Insider Intelligence data indicated all TikTok users in the U.S. were now spending an average of nearly 1 hour per day on the app (55.8 minutes), compared with just 47.5 minutes on YouTube, including YouTube TV.
While Temu is nowhere near TikTok’s sky-high figures, it appears to be leveraging a similar growth strategy. The company is heavily investing in advertising to acquire users, which it uses to personalize the shopping experience. One of Temu’s key features, in fact, is its own sort of For You page that encourages users to browse trending items “Selected for You.” In addition to gamification elements, Temu also puts heavy emphasis on recommending shops and products on its home page, which is informed by its user data.
But the app’s growth doesn’t seem to be driven by social media. While the Temu hashtag (#temu) on TikTok is nearing 250 million views, that’s not really a remarkable number for an app as big as TikTok where something like #dogs has 120.5 billion views. (Or, for a more direct comparison, #shein has 48.3 billion views.) That suggests Temu’s rise isn’t necessarily powered by viral videos among Gen Z users or influencer marketing, but rather more traditional digital advertising.
According to Meta’s ad library, for instance, Temu has run some 8,800 ads across Meta’s various platforms just this month. The ads promote Temu’s sales and its extremely discounted items, like $5 necklaces, $4 shirts, and $13 shoes, among other deals. These ads appear to be working to boost Temu’s installs, allowing the app to maintain its No. 1 slot on the App Store’s “Top Free” charts, which are heavily influenced by the number of downloads and download velocity, among other things.
Of course, having a high number of downloads doesn’t necessarily mean Temu’s app will maintain a high number of monthly active users. Nor does it mean those users won’t churn out of the app after their initial curiosity has been abated. Still, Temu’s download growth saw it ranking as the No. 1 “Breakout” shopping app by downloads in the U.S. for 2022, according to data.ai’s year-end “State of Mobile” report. (Data.ai calculates “Breakout” apps in terms of year-over-year growth across iOS and Google Play.)
Because Temu’s growth is more recent, the app did not earn a position on the Top 10 apps in 2022 in either the U.S. or globally in terms of downloads, consumer spend, or monthly active users, on this report. Instead, most of those spots still went to social media apps, streamers, and dating apps like Bumble and Tinder. The only retailer to find a spot on these lists was Amazon, which was the No. 7 app worldwide by active users and the No. 8 most downloaded in the U.S.
Temu’s marketing investment may not pay off as well as TikTok’s did, though, as other discount shopping apps saw similar growth only to later fail as consumers found that, actually, $2 shirts and jeans were deals that were too good to be true. Wish famously fumbled as consumers grew frustrated with long delivery times, fake listings, missing orders, poor customer service, and other things consumers expect from online retail in the age of Amazon.
Temu today holds a 4.7-star rating on the U.S. App Store, but those ratings have become less trustworthy over the years due to the ease with which companies can get away with fake reviews. Dig into the reviews further and you’ll find similar complaints to Wish, including scammy listings, damaged and delayed deliveries, incorrect orders and lack of customer service. Without addressing these issues, Temu seems more likely to go the way of Wish, not TikTok, no matter what it spends.
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