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Tips on How to Pick Out The Best Field Service Management Software for your Business



In today’s increasingly competitive industry, a company’s success hinges on the quality of the service they provide in the field. According to research 48% of businesses use FSM systems.

When it comes to field service management applications, customers today want the ability to make purchases with a single click, receive those goods the very next day, and have a consistent experience across all of their devices. Although mobile apps have been widely adopted in an effort to enhance field service, they frequently fall short due to inadequate connectivity with enterprise applications, limited functionality, or the need for manual processes.

Construction consultant using Field Service Management (FSM) systems

The success of a mobile app depends on the joint efforts of your field services and IT departments to meet the needs of both departments. Field Service Management Software aids contemporary businesses in managing field service by, among other things, processing job orders, deploying specialists, and collecting payments on the go.

How to Find the Perfect FSM: 10 Pointers

1. Establish What Your Company Requires

Every company is unique, and as such has particular requirements. If you want to pick the right management software, it’s a good idea to get input from people in the field, on the help desk, in delivery, and in the supply chain. You can benefit from their knowledge in determining where your system is behind, what holes need filling, and what kinds of features are necessary.

2. One that provides safety

The most effective automation platforms use a role-based architecture to restrict access to sensitive information and maintain its confidentiality. Furthermore, they need to supply comprehensive logs of user activities inside a given workflow, document, or account. Furthermore, a trustworthy solution for document storage and sharing guarantees SOC 2 Type II, ISO 27001, PCI DSS, CCPA, 21 CFR Part 11, and GDPR compliance.

3. Equipment for Analyses

Using robust data analytics features, the best field service management software facilitates easy access to all relevant information. Businesses can benefit from improved decision making when data is reported in real time and easily visualized via charts and graphs.

4. Review the Service After the Sale

Every new software release brings with it a set of exciting new features, useful new functions, and occasionally frustrating new bugs. No matter how reliable your FSM software is, you will most certainly require assistance at some point.

Verify the credibility of the vendor and support center through checking references and case studies. Calling a support hotline that connects you to a contact center in another country is useless since they will take down your information, but they will never call you back. You need your call to be transferred to a computer programmer immediately.

5. Check that all the essential parts are there

Sellers are notorious for their sugary rhetoric and empty assurances. When businesses utilize inappropriate software, it causes problems. With this, you may incorporate your field service employee into the creation of the application. Experts in the field might recommend pivotal additions to your program.

Field service management

6. Facilitation of both training and actual implementation

The software’s ease of use is crucial to its effective rollout. The workforce as a whole is impacted. If it’s simple, people are more likely to work together and adopt the new technology.

7. Log the work done during service calls made in the field

If a field worker can provide periodic updates on the progress of their work, it helps to keep things running smoothly. It’s much simpler to pinpoint bad choices during a field trip.

8. Groups should be formed to perform community service and exercises should be organized

If your firm provides a wide range of services, it is crucial that you implement a field service management system that allows you to organize professionals into distinct teams depending on their specific areas of specialty. A separate team of field technicians can undertake “regular service,” which may include anything from replacing broken machine parts to adjusting settings.

9. Smart automation and forward-looking prediction

Common service requests can be resolved more quickly through the use of automated processes for ticket routing, service task assignment, and resolution management. Watch out for automation based on time and events, such as automated reminders for missed appointments, automated evaluations of agents’ work, etc.

In order to enhance delivery and service times, schedules, and the likelihood of resolving reoccurring issues, field service management software with forecasting features can help.

10. Profit Management

Amazon assures its new customers that the process of returning or exchanging a product is simple by sending them messages whenever they make such a selection. They certainly can, as there are only a few steps involved, and they will be kept up to date as things move along. There is, however, a convoluted mechanism at work here.A definite foundation for returns management and reverse logistics is essential for successful FSM software, which retail organizations should invest in. The supply chain (whether internal or external), delivery partners, and help desk personnel are just a few of the parties involved.

Field service
photo credit: Tiger Lily / Pexels

In conclusion, the above tips will come in handy when choosing an FSM software or your business. The software you choose will ensure that the needs of the business are met.


Things to Consider When Working with a Local SEO Company for Growing Your Local Business



Local SEO – search engine optimization – strategies are not like your usual SEO techniques. Whereas your usual SEO strategies target a large, often global audience, local SEO caters to a much smaller crowd, often reduced to the likes of the geographical boundaries of a town, city, or state.

Through local SEO, it’s possible to target an audience from a specific geographical location, which helps businesses rank for local search terms, make it to local business listings on Google, and incorporate local backlinks efficiently.

photo credit: Oleksandr Pidvalnyi / Pexels

Focusing on local SEO is important for local businesses for several reasons.

Firstly, businesses can increase their visibility in local search results resulting in more website traffic and sales. Local SEO can also help build trust and credibility with potential local customers by providing accurate and up-to-date information about their business through optimized website content. Finally, it can help businesses outsmart their local competition by becoming more approachable to the locals.

Given how important local SEO is for such businesses, it must be done properly. For that, you have to bring in experts well-versed in local search engine optimization. Before you do that, however, here are a few things you must consider.

What Services They Offer and What Their Approach Is

Local SEO companies offer a range of services that can help your business improve its local online presence, appeal to more local customers, and increase revenue. Some of the services they should offer should include the following.

  • Local Keyword Research: Through local keyword research, the agency can help you work out the most relevant and high-traffic keywords for your business in your local area.
  • On-page Optimization: This involves optimizing your website’s content improve its relevance and search engine rankings locally.
  • Google Business Optimization: The agency will optimize your Google Business listing to ensure it appears prominently in Google’s local search results. In most cases, a direct search for your business will highlight your business profile right at the top of the results.
  • Local Link Building: Local link building can help you acquire links from other high-quality local websites to improve your website’s authority and search engine rankings.
  • Citation Building: This helps build accurate and consistent business listings across various online directories to improve your local visibility.
  • Reputation Management: Reputation management makes it possible to monitor and manage your online reputation through strategies like online reviews and social media oversight and management.

What are Other People Saying About Them

We’ll explain this with an example.

Charleston, South Carolina, is home to several landscaping companies, and when you Google for such services near Charleston, it will show you a ton of options. However, for smaller businesses, ranking in this list is difficult. That’s why American Artists Landscaping, Inc. turned to a Charleston SEO Company known as Mr. Marketing and has been working with them for two years now.

Thanks to the Charleston-based local SEO services provided by the agency, the company has now grown from a small business to a six-figure local business in under a year. That’s the power of local SEO. It can help you grow, get discovered by the locals, and become one of the best in your area from scratch.

As this SEO agency helped American Artists Landscaping, Inc. with their business successfully, the company had nothing but good things to say about the agency.

Similarly, you need to go through Google Reviews and other review sites to see how good the SEO agency is before working with them. Always look for local clients the agencies helped because your focus is on localized search engine optimization.

SEO experts working on a client's project

Get an Idea About Their Previous Clients and Success Stories

An SEO company is only as good as its clients’ success stories. While reviews can help you know about the company’s work, looking into these success stories or case studies can help you understand how they operate and run things. It’s also a good way to check if they have experience with a business from your industry.

Check how they helped their clients, what client SEO problems they solved, how they impacted the local SEO rankings afterward, what kind of strategies they deployed, what is their approach to different on-page and technical SEO problems, etc. The more you familiarize yourself with these things, the better you can understand what the SEO agency’s game plan might be with your case.

Converse with Them to See If Their Vision Matches Your Expectations

By now, you’re already aware of a lot of things the local SEO company does to help its clients. Now it’s time to talk to them and see if their vision matches your expectations. Here, the agency will mostly highlight your problems and how they tend to solve them. If you think their plans and strategies will go with your brand and can help you achieve your targets, by all means, strike a deal with them and get to work.

Once all this is done, you’ll be working with a local SEO agency that not only knows what it’s doing but can also get you the success you’re eyeing in the local market.

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5 Reasons Why Storytelling Should Be a Priority for Marketers



In today’s fast-paced digital marketing world, capturing the attention of potential customers can be challenging. With so much noise and clutter online, marketers must find innovative ways to stand out. One highly effective technique is storytelling.

Storytelling has existed for thousands of years and has always been a powerful tool for engaging and connecting with people. However, in marketing, storytelling is often overlooked or undervalued.

Brand storyteling

In this post, we will explore why storytelling should be a priority for marketers and how it can help them achieve their goals.

1. Develop Deeper Connections with Customers

The success of any marketing campaign relies heavily on the ability to create a strong connection with customers. Storytelling is one of the most effective ways to do this, as it allows marketers to communicate their message engaging and relatable. By creating stories that evoke emotion, marketers can make their brand stand out from the competition and form deeper connections with potential customers.

You can also use storytelling to create an emotional narrative that resonates with your target audience. This will help build trust and loyalty between customers and your brand, allowing you to cultivate a loyal customer base more likely to become long-term customers.

2. Create Memorable Messages

Storytelling has the power to create memorable messages that stay with people long after they have encountered them. This is especially important in the digital age, where people are inundated with daily information and ads.

If you want to make sure your message stands out, storytelling can help you create content that is more memorable and engaging than traditional methods of advertising. With a good grasp of Sanderson’s Laws and the crafting of stories, you can create messages that will stay with people for a long time. The stories can be used to build brand identity and create an unforgettable customer experience.

3. Improve Conversion Rates

Storytelling is a powerful tool for improving conversion rates, as it effectively draws in potential customers and keeps them engaged throughout the customer journey. By creating compelling stories that resonate emotionally with your target audience, you can ensure that your message is more likely to be remembered and influence potential customers.

Storytelling can also help you create a sense of urgency, as it allows you to paint a vivid picture of how the customer’s life would be improved if they took action now. This will encourage them to take action and convert to your offer.

Analyzing marketing campaigns
photo credit: Pixabay

4. Reach New Audiences

The primary goal for any marketer is to reach new audiences and expand their customer base. However, with so many people online, it can take time to stand out from the competition. Storytelling offers a unique way for marketers to capture the attention of potential customers and draw them in with an engaging narrative.

Stories can be crafted to appeal to different groups of people, allowing marketers to reach new audiences and expand their customer base. This is especially important for brands trying to break into new markets or reach a younger audience.

5. Enhance Brand Image

Brand image is consumers’ perception of your brand and its products or services. Storytelling can be a great way to enhance the brand image, as it allows you to communicate the values and mission of your company engagingly. This will enable you to create a strong impression on potential customers, helping them develop an affinity with your brand and become more likely to choose your products or services over the competition.

Storytelling is an essential tool for marketers that should be noticed. Through storytelling, marketers can create deeper customer connections, develop memorable messages, improve conversion rates, and reach new audiences. It can also help enhance brand image and create a strong impression on potential customers.

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How John Accardi Made CRAVEBOX a Top-Selling Amazon Brand



John Accardi started CRAVEBOX in 2014 from his apartment. At the time, he had just dropped out of a Georgetown University PhD program, had no savings, no investors, and no business experience.

Accardi says the decision to start CRAVEBOX was risky and the odds of success didn’t look good. “At the time, I was so excited about starting my own business, I didn’t really recognize all the risk. I just wanted to work for myself and wake up every morning with the freedom to tackle my own to do list instead of someone else’s.”

John Accardi

For the first 3 years, CRAVEBOX operated out of John’s apartment and made no profit. John stayed persistent and had a gut feeling that he was making progress and that success was around the corner.

John said, “Those first few years were frustrating because it felt like every day was a disappointment, but the constant failure motivated me. I got to the point where I told myself I would try forever. I was giving guitar lessons on the side to pay the bills and I decided that I’d work on CRAVEBOX until it either succeeded or I was an old man.” This long-term mentality worked because sure enough, CRAVEBOX started growing. John learned how to optimize his Amazon listings and CRAVEBOX moved into larger and larger warehouse spaces and its staff grew.

Now CRAVEBOX operates out of a 60,000 sqft warehouse space in North Wales, PA with an impressive staff. “I never thought CRAVEBOX would become this successful. It’s been an incredible journey,” says Accardi.

To become a top-selling Amazon brand, John first focused on creating great images. “I realized early on that your product’s main image on Amazon is the most important part of the listing. So I learned photography and most importantly, photoshop, to take and edit fantastic images.” CRAVEBOX products now have the best-quality images in the category which gives the listings an advantage over competitors.

Accardi also focused on price. John says, “To be a top selling Amazon brand, you need to look very closely at your toughest competitors and make sure you are offering a better value. Your product either needs to be better or your price needs to be lower. This will determine your Amazon rank and visibility.” The key to offering great value is of course an efficient business and operation.

Lastly, to build CRAVEBOX into a top-selling Amazon brand, Accardi focused on reviews. “Amazon customers are tough and the only way to build a sustainable product and brand is to sell quality products that naturally collect a high review average. This is challenging but if you can offer a better product than your competitors, you will garner better reviews and rise to the top of the category.” 

John is excited to continue growing CRAVEBOX. He is especially excited about their holiday products: Halloween, Christmas, Valentine’s Day, and Easter. He’s also excited about new CRAVEBOX products they’re introducing, for example: CRAVEBOX Kids, CRAVEBOX 110count, and CRAVEBOX Cookies+Crackers.

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