Before we review the Experts-related articles published over the last two weeks, I want to thank Walter Thompson, Anna Heim, Annie Saunders, Richard Dal Porto and Ram Iyer for sharing ideas, stories and edits that keep this feature on track and moving forward!
(TechCrunch+) Using data-driven techniques to beat the Great Resignation: Dr. Meisha-ann Martin, director of people analytics at Workhuman, wrote about how the pandemic has caused many workers to consider changing jobs. More than half of the respondents in one survey who hope to remain in their current position said “it’s because they like their company and/or co-workers,” she wrote.
Two suggestions: recurring weekly video calls where managers check in make remote employees feel more connected. Also, Martin recommends using “data-driven automation and analytics” to capture employee sentiment. “The best tools will also provide actionable insights that HR and managers can use to boost employee engagement.”
(TechCrunch+) Conversational UX: The missing piece in your chatbot strategy: Raghu Ravinutala, CEO and co-founder of Yellow.ai, discussed chatbots’ flaws and how companies can implement best practices that enhance customer experiences. “With every new interface, the goal is to make human-machine interactions better and result in a more intuitive experience for the user,” wrote Ravinutala.
“Conversational UX presents a greater challenge because of the nuances involved with human language. It requires careful thought, empathy for the user and significant design considerations to carefully craft elegant experiences.”
(TechCrunch+) Apple’s App Store Connect will be open on Christmas: Can developers take advantage?: Breaking with tradition, Apple’s App Store Connect is staying open to review app updates and new submissions. “On the surface, this looks like a complete win for app developers and their customers, but one expert we spoke to warned that some developers may run into unintended consequences if they don’t adapt to the recent changes,” wrote Anna Heim.
To find out how app companies can take advantage, she interviewed Wolfpack Digital CEO Georgina Lupu Florian, Jamie Shostak, founder of Appetiser, and Yasser Bashir, co-founder of software development company Arbisoft.
Consultant: Wolfpack Digital
Recommended by: Anonymous
Testimonial: “We chose to work with them because of their great communication, plus they were recommended to us. They helped us launch on time, build an attractive design and assisted us with scalability.”
Jamie Viggiano, chief marketing officer at Fuel Capital, wrote a four-part series for TechCrunch+ that explains how early-stage startups should begin developing their brands:
(TechCrunch+) Demand Curve: How Ahrefs’ homepage educates prospects to purchase: Home pages with high conversion rates have one thing in common: they make it extremely easy for a customer to buy. “People have short attention spans, so if your homepage is confusing, they’re going to leave,” writes Demand Curve Community Manager Joey Noble in his latest TechCrunch+ post. In a detailed analysis of the homepage for SEO agency Ahrefs’, Noble explains how the site captures reader attention, reduces friction and increases desire.
(TechCrunch) Demand Curve: Avoid these 10 copywriting mistakes to get more conversions: Joyce Chou, senior content lead at Demand Curve, presented 10 common copywriting mistakes, and more importantly, how to avoid making them. Besides important basics like avoiding passive voice, Chou shows how to construct headlines and present social proof that gives customers more confidence about giving you their business.
(TechCrunch+) 10 growth marketing experts share their 2022 predictions and New Year’s resolutions: I reached out to marketers we’ve met through our Experts program and asked them to share predications for the new year and reflect on some of the trends we’ve seen. The answers and advice we received were as varied as the people we polled, but nearly all of them indicated that learning — e.g., analytics training, getting started with AI tools, etc. — was high on their to-do list.
Marketer: Brent Payne, Loud Interactive SEO
Recommended by: Brad Schnitzer, Techstars Chicago
Testimonial: “He’s the best SEO in the Midwest. He ran SEO for the Tribune and has now taken those skills to help early-stage founders achieve the same success. He’s honestly changed the trajectory of so many of the ~42 startups I have invested in at Techstars Chicago over the past four years.”
Recommended by: Anonymous
Testimonial: “We worked with them because of their portfolio of clients, prior experience and data-driven results. They helped us create differentiated positioning, driving our awareness and demand-gen metrics.”
Tesla more than tripled its Austin gigafactory workforce in 2022
Tesla’s 2,500-acre manufacturing hub in Austin, Texas tripled its workforce last year, according to the company’s annual compliance report filed with county officials. Bloomberg first reported on the news.
The report filed with Travis County’s Economic Development Program shows that Tesla increased its Austin workforce from just 3,523 contingent and permanent employees in 2021 to 12,277 by the end of 2022. Bloomberg reports that just over half of Tesla’s workers reside in the county, with the average full-time employee earning a salary of at least $47,147. Outside of Tesla’s factory, the average salary of an Austin worker is $68,060, according to data from ZipRecruiter.
TechCrunch was unable to acquire a copy of the report, so it’s not clear if those workers are all full-time. If they are, Tesla has hired a far cry more full-time employees than it is contracted to do. According to the agreement between Tesla and Travis County, the company is obligated to create 5,001 new full-time jobs over the next four years.
The contract also states that Tesla must invest about $1.1 billion in the county over the next five years. Tesla’s compliance report shows that the automaker last year invested $5.81 billion in Gigafactory Texas, which officially launched a year ago at a “Cyber Rodeo” event. In January, Tesla notified regulators that it plans to invest another $770 million into an expansion of the factory to include a battery cell testing site and cathode and drive unit manufacturing site. With that investment will come more jobs.
Tesla’s choice to move its headquarters to Texas and build a gigafactory there has helped the state lead the nation in job growth. The automaker builds its Model Y crossover there and plans to build its Cybertruck in Texas, as well. Giga Texas will also be a model for sustainable manufacturing, CEO Elon Musk has said. Last year, Tesla completed the first phase of what will become “the largest rooftop solar installation in the world,” according to the report, per Bloomberg. Tesla has begun on the second phase of installation, but already there are reports of being able to see the rooftop from space. The goal is to generate 27 megawatts of power.
Musk has also promised to turn the site into an “ecological paradise,” complete with a boardwalk and a hiking/biking trail that will open to the public. There haven’t been many updates on that front, and locals have been concerned that the site is actually more of an environmental nightmare that has led to noise and water pollution. The site, located at the intersection of State Highway 130 and Harold Green Road, east of Austin, is along the Colorado River and could create a climate catastrophe if the river overflows.
The site of Tesla’s gigafactory has also historically been the home of low-income households and has a large population of Spanish-speaking residents. It’s not clear if the jobs at the factory reflect the demographic population of the community in which it resides.
Launch startup Stoke Space rolls out software tool for complex hardware development
Stoke Space, a company that’s developing a fully reusable rocket, has unveiled a new tool to let hardware companies track the design, testing and integration of parts. The new tool, Fusion, is targeting an unsexy but essential aspect of the hardware workflow.
It’s a solution born out of “ubiquitous pain in the industry,” Stoke CEO Andy Lapsa said in a recent interview. The current parts tracking status quo is marked by cumbersome, balkanized solutions built on piles of paperwork and spreadsheets. Many of the existing tools are not optimized “for boots on the ground,” but for finance or procurement teams, or even the C-suite, Lapsa explained.
In contrast, Fusion is designed to optimize simple inventory transactions and parts organization, and it will continue to track parts through their lifespan: as they are built into larger assemblies and go through testing. In an extreme example, such as hardware failures, Fusion will help teams connect anomalous data to the exact serial numbers of the parts involved.
“If you think about aerospace in general, there’s a need and a desire to be able to understand the part pedigree of every single part number and serial number that’s in an assembly,” Lapsa said. “So not only do you understand the configuration, you understand the history of all of those parts dating back to forever.”
While Lapsa clarified that Fusion is the result of an organic in-house need for better parts management – designing a fully reusable rocket is complicated, after all – turning it into a sell-able product was a decision that the Stoke team made early on. It’s a notable example of a rocket startup generating pathways for revenue while their vehicle is still under development.
Fusion offers particular relevance to startups. Many existing tools are designed for production runs – not the fast-moving research and development environment that many hardware startups find themselves, Lapsa added. In these environments, speed and accuracy are paramount.
Brent Bradbury, Stoke’s head of software, echoed these comments.
“The parts are changing, the people are changing, the processes are changing,” he said. “This lets us capture all that as it happens without a whole lot of extra work.”
Amid a boom in AI accelerators, a UC Berkeley-focused outfit, House Fund, swings open its doors
Companies at the forefront of AI would naturally like to stay at the forefront, so it’s no surprise they want to stay close to smaller startups that are putting some of their newest advancements to work.
Last month, for example, Neo, a startup accelerator founded by Silicon Valley investor Ali Partovi, announced that OpenAI and Microsoft have offered to provide free software and advice to companies in a new track focused on artificial intelligence.
Now, another Bay Area outfit — House Fund, which invests in startups with ties to UC Berkeley — says it is launching an AI accelerator and that, similarly, OpenAI, Microsoft, Databricks, and Google’s Gradient Ventures are offering participating startups free and early access to tech from their companies, along with mentorship from top AI founders and executives at these companies.
We talked with House Fund founder Jeremy Fiance over the weekend to get a bit more color about the program, which will replace a broader-based accelerator program House Fund has run and whose alums include an additive manufacturing software company, Dyndrite, and the managed app development platform Chowbotics, whose most recent round in January brought the company’s total funding to more than $60 million.
For founders interested in learning more, the new AI accelerator program runs for two months, kicking off in early July and ending in early September. Six or so companies will be accepted, with the early application deadline coming up next week on April 13th. (The final application deadline is on June 1.) As for the time commitment involved across those two months, every startup could have a different experience, says Fiance. “We’re there when you need us, and we’re good at staying out of the way.”
There will be the requisite kickoff retreat to spark the program and founders to get to know one another. Candidates who are accepted will also have access to some of UC Berkeley’s renowned AI professors, including Michael Jordan, Ion Stoica, and Trevor Darrell. And they can opt into dinners and events in collaboration with these various constituents.
As for some of the financial dynamics, every startup that goes through the program will receive a $1 million investment on a $10 million post-money SAFE note. Importantly, too, as with the House Fund’s venture dollars, its AI accelerator is seeking startups that have at least one Berkeley-affiliated founder on the co-founding team. That includes alumni, faculty, PhDs, postdocs, staff, students, dropouts, and other affiliates.
There is no demo day. Instead, says Fiance, founders will receive “directed, personal introductions” to the VCs who best fit with their startups.
Given the buzz over AI, the new program could supercharge House Fund, the venture organization, which is already growing fast. Fiance launched it in 2016 with just $6 million and it now manages $300 million in assets, including on behalf of Berkeley Endowment Management Company and the University of California.
At the same time, the competition out there is fierce and growing more so by the day.
Though OpenAI has offered to partner with House Fund, for example, the San Francisco-based company announced its own accelerator back in November. Called Converge, the cohort was to be made up of 10 or so founders who received $1 million each and admission to five weeks of office hours, workshops and other events that ended and that received their funding from the OpenAI Startup Fund.
Y Combinator, the biggest accelerator in the world, is also oozing with AI startups right now, all of them part of a winter class that will be talking directly with investors this week via demo days that are taking place tomorrow, April 5th, and on Thursday.
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