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The Most Efective Method to Direct Shopify Item Research



An incredible item is an essential part of your Shopify Product Research. Be that as it may, what does an extraordinary item resemble, and how would you track it down? In this article, we’ll look at how to lead Shopify item exploration to find great things that improve your possibilities of online achievement.

Shopify website
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What does an extraordinary item resemble?

An extraordinary item is realistic, beneficial, shippable, and attractive. Eventually, an item improves, not hampers, your prosperity as a web-based retailer.

Item research assists you with deciding on the potential for progress before putting away time and cash by assessing existing data and information. Not in the least does this help you recognize currency producers and avoid terrible speculations. It additionally arms you with fundamental data.

  • Supply – how effectively and rapidly you can get the item
  • Request – whether there’s a current or future requirement for the item
  • Rivalry – assuming you’ll be first to advertise or go up against laid-out dealers
  • Shopify Website design enhancement – what catchphrases you’ll have to target
  • Transporting – how much the item will cost to bundle and transport
  • Development – the drawn-out potential for the item
Shopify ecommerce
photo credit: Marco Verch CC 2.0

Step-by-step instructions to direct Shopify item research

Fruitful item research includes following a calculated methodology and gathering as much data as expected about a likely thing. How about we get rolling?

1. Track down an expected thing

If you don’t, as of now, have an item as a primary concern, you want to start conceptualizing. Begin with one of the accompanying exercises to draw up a comprehensive rundown of thoughts and restrict it to four or five potential ideas, given your inclination.

Research latest things

Use Google, Amazon Successes, and Moving on eBay to figure out what’s currently auctioning great and taking off.

Tackle normal trouble spots

Address individuals, organizations, and gatherings about common issues and items that could take care of those issues. For instance, Earthwise Packs tackled the issue of individuals utilizing expendable transporter sacks by sending off snazzy reusable packs.

Use your inclinations and side interests

Utilize specific expertise or side interest of your own to make an item, like knitted covers. Or, on the other hand, utilize your insight into expertise or side interest to sell related things, like needles and yarn.

Foresee patterns

On the off chance that you’re somebody who wore lycra before Kim, curiously oversized sweaters before Ariana, and twofold denim before Britney, utilize your impulses to anticipate the following enormous pattern.

See client surveys

Research well-known internet-based merchants who aren’t transporting quickly, have horrible client assistance, or are overrated.

2. Assess market interest

Whenever you’ve made a rundown of likely items, now is the ideal time to assess the market interest for every item to lay out on the off chance that there’s a client need.

Type the items into Google Patterns to perceive how famous they are presently and to assist you with foreseeing how well known they will be.

Predictable development of extra time demonstrates consistent growth later on yet can likewise imply that dealers have previously set up a good foundation for themselves in the business. Conversely, a spike in popular signs of a prevailing fashion may rapidly blur, yet can likewise mean a potential chance to lay out an obscure brand.

3. Survey your opposition

Surveying the opposition encompassing your planned items assists you with approving your market request research while anticipating that entering the market is tricky. A few incredible instruments for finishing contender research incorporate Google Catchphrase Organizer, different commercial centers, and Google itself.

Google Watchword Organizer

Type the items into Google Watchword Organizer to see month-to-month search volume, the degree of the contest, and the expense per click (CPC) for Google AdWords for your catchphrases.

Online commercial centers

Type the items into Amazon, eBay, and Walmart to see the number available to be purchased and the number of dealers. You can likewise begin arranging how to go up against these dealers by perusing their client surveys, looking at stock levels, assessing their web-based entertainment, and noting whether they offer free and quick delivery.


Type your items into Google to see who’s selling through their own site utilizing Shopify or another Internet business stage.

Is contest something worth being thankful for? It depends. Next to zero contest implies that you’ll be quick to showcase – extraordinary for setting up a good foundation for yourself as a market chief yet challenging for laying out market revenue. Huge rivalry implies that the market opportunity is now laid out; however, you’ll require a one-of-a-kind offering point to contend with.

4. Investigate gaining your item

The following stage in your Shopify item research is laying out how to get your items. There is three primary Shopify item obtaining choices:

  • Discount: Where you purchase stock straightforwardly from a producer or provider.
  • Fabricating: Where you make your items to sell.
  • Outsourcing: Where you list the results of an outsider provider who stores and ships the merchandise to your clients.

5. Work out your possible benefit

Market interest, providers, and conquerable rivalry are just helpful when you can create a gain. An essential step while directing Shopify item research is working out an item’s benefit potential.

6. Approve your item

Recycled information gives you half of the image. To approve your discoveries, lead your own examination utilizing:


Go out and inquire whether they’d purchase your items, the amount they’d pay, their encounters with your rivals, and what might tempt them to buy from your Shopify store.


Make your items accessible for pre-requesting, letting you know what you’re interested in before putting away critical income.

Little orders

Orders tests or a base amount to test your provider and the market.

Accessing ecommerce site using smartphone
photo credit: Cottonbro / Pexels

What are the Best Items to Sell on Shopify?

To run an effective Shopify store, you need to know what to sell in your store. As not every one of the items what to sell on Shopify, picking the right items can influence the outcome of your store.

We have recorded beneficial, moving specialty thoughts to assist you with choosing the best items to sell online in your store.

1. Food Items

Food items are a decent specialty to sell on your Shopify store. Why? The explanation is straightforward – we as a whole need to eat to live. Thus, the interest in food will remain perpetually with a decent development rate.

As per Terrific View Exploration, the U.S. bundled food market’s worth was $ 996.56 billion out of 2020. It is normal to develop at a build yearly development rate (CAGR) of 4.1% from 2021 to 2028. Also, the web-based dispersion channel is anticipated to acquire the most noteworthy CAGR of 8.5% in a similar period.

2. Business Items

Business items are the things organizations offer to assist different organizations with maintaining their organizations. These items are likewise alluded to as b2b items.

Selling business items online has a gigantic extension. This is because 17% of U.S. b2b deals will be created carefully in 2023.

There are a few classes for business items, including natural substances, handled materials and parts, fixed supplies, and more.

3. Well-being and Wellness

There is a developing familiarity with remaining fit and solid. This essentially implies that well-being and wellness items are trendy. An exploration report recommends that the U.S. cardiovascular hardware market is supposed to develop at over 11% CAGR through 2027.

Jade Rollers

It is accepted that jade rollers diminish enlarging, increment blood dissemination, and assist items venturing further into the skin. Clients are generally looking for excellent quality jade rollers. In this way, selling them can ultimately build your deals.

Knead Firearms

Well-being and wellness lovers purchase rub firearms to battle muscle irritation, decrease injury, and get fast relief from discomfort. Selling knead weapons is a brilliant method for adding to marketing projections.

Yoga Mats

Because of the rising prominence of Yoga among individuals of all ages, Yoga mats are selling quickly nowadays.

Matcha Powder

Individuals use Matcha powder in multiple ways – matcha shots, lattes, tea, and, surprisingly, in pastries. Thus, selling matcha powers is a dependable method for expanding deals.

Notwithstanding the above items, water preparing packs, vibration plates, fight ropes, protein powder, and lip demulcents are sought.

4. Maternity Items

On the off chance that your difficulty is to sell or not sell maternity items, then you ought to begin adding maternity items to your item folio. This is because the maternity care market in North America is projected to cross $3 billion by 2023 with a decent build yearly development rate.

5. Advanced Items

The North American purchaser hardware industry is supposed to develop at a CAGR of 6.5% during 2017-2030, reports Goldstein Market Insight. This implies you have lots of learning experiences in this specialty.

The following are two favorite items in this class:

  • Versatile Drove Projectors: Driven projectors are utilized in both the settings – home and office. Thus, they are a heavenly expansion to your item portfolio.
  • Smartwatches: The North American smartwatch market is projected to develop at a CAGR of 9.57% during 2018-2026, as per Mordor Knowledge. In this way, selling smartwatches can acquire more deals.

Shopify ecommerce solution

Where might I, at any point, find a store rundown of Shopify stores?

There are multiple ways of finding a Shopify store search. We should survey the most supportive ones.

The primary way is to utilize in url order to look inside a web address. This method allows you to look for URLs that incorporate your pursuit terms. It works best in Google as of now.

You explicitly advise the web search tool that you need to search inside the URL. You would instead not get results from elsewhere; however, the URL. That incorporates the entire group of content, titles, metadata, and so forth.


From Struggles to Success: Ajamu Attard’s Inspiring Entrepreneurial Journey



From Struggles to Success: Ajamu Attard's Inspiring Entrepreneurial Journey

Ajamu Attard is the National Director and CEO of Student Support in Canada, and his journey as an entrepreneur has been riddled with struggles and successes along the way.

With an intense determination to better his community from the get-go, young Attard, now 27, has been the recipient of about a dozen prestigious awards such as Top 20 Under 20 Award and the Lincoln M. Alexander Award.

“Just a couple years before receiving those awards, I was in a shelter,” says Attard, looking back to high school.

Early struggles as a student

Attard faced hardships during his school years, but he remained determined to make a positive impact. Despite years of struggle and what he frankly describes as a period of temporary mediocrity in his academic career, Attard decided to focus all his efforts on improving his own life and becoming a leader in his community.

Although Attard coasted through school for a while, his situation quickly changed and he went on to become an entrepreneur and a community leader in his own right.

Attard took a victory lap, and focused all his spare time on bettering his community and helping his fellow students realize their potential and find new opportunities in academics, post-secondary education, funding and scholarships, and community involvement opportunities.

Attard went on to continue making a difference, launching community initiatives to help eliminate racial discrimination in Ontario. Among other efforts to assist in his community, this is the one that would get him nominated for the Lincoln M. Alexander Award.

Having experienced racial discrimination himself, and being one of the few students of colour in Peterborough, Ontario, Ajamu Attard decided to take a stand and help his fellow students in more ways than one.

Attard helped his fellow students write scholarship applications, and eventually went on to start a scholarship matching service for students. The service was successful, helping students acquire over half a million dollars in scholarship funding.

Attard says students would struggle to find the right scholarships at the time, and would ask for his help.

“All they wanted was for someone to find the opportunities for them,” says Attard.

It was shortly thereafter that both Attard’s peers and staff at his school began to take notice of his remarkable achievements as well as his determination to make a difference in the lives of his fellow students.

Ajamu Attard says if he didn’t have the support of staff, who later became aware of his situation, he would have gone down the wrong path.

“Many teachers took extra time out of school to quite literally support me because they found out I was working two jobs and doing all these different things,” says Attard.

One situation stood out to Attard in particular when a teacher sat him down and told him to avoid hanging the wrong crowd, and to go all-in on his vision. Speaking highly of his potential and his intelligence, young Attard was given a second chance to make something of himself.

It was then that Attard became hyper aware of the potential vices as well as the pitfalls of being not just a student, but a struggling student – a student that was struggling financially, emotionally and with clarity. With an unpredictable future, it was hard to make the right decisions to drive positive growth.

At the time, it was hard to think long-term because Attard was struggling with poverty and anxieties brought about from his turbulent childhood and living situation.

According to Ajamu Attard, making a definitive decision to change and impact his community for the better was one of the best decisions he has ever made. At the time, seeking to affect more positive change and expand his efforts within the community and in his own work, Ajamu Attard went on to find Student Support.

The launch of Student Support

It was in second year at Carleton University in Ottawa, Ontario, where Attard met fellow students, and later to-be cofounders: Brent Colby and Scott Braddon.

Attard speaks highly of his co-founders, and says they were equally as driven and determined, both with a voracious appetite to learn as much as possible about starting a social enterprise.

Student Support officially started in 2021, after two of the three co-founders had graduated. Starting well after the scholarship service Attard had created, he felt confident knowing he had the prior experience under his belt.

The team decided to make Student Support a service that would benefit students and help make essential supports more affordable to the student body.

It was in the early stages that Ajamu Attard was reminded of both his struggles and successes as a student. He recalls truly being able to focus and devote his energy towards building his community as well as profitable enterprises when he was given help by teachers and peers.

Today, Student Support is partnered with major services that provide a whole range of support services to students from education to fitness and writing tools.

Student Support partners with Calm, Udemy, Nimbus Learning and Aaptiv to provide students with support throughout the university year at a fraction of the cost.

“We’re talking about 98 percent off,” says Attard.

Though many students have been in favour of Student Support, there has been occasional pushback by student organizations over the years, and Student Support was able to overcome that each time.

Student Support provides services to the student body after a referendum at each institution, and after gaining majority support, they provide their services. Students still have the option, however, to opt out at any time.

Attard says Student Support’s journey has been inspiring and filled with lessons along the way.

One thing that inspired Attard was that some students would opt in to Student Support even if they didn’t need the service. Their goal was helping their fellow students get access to essential supports and help lessen the cost burden among the student body.

Attard says it’s fulfilling to know that Student Support empowers students to be able to empower their fellow students to gain access to the support they need.

Between essential writing services, meditation services, a near limitless archive of education resources and more, Student Support is eager to form more strategic partnerships and meaningful relationships to bring more services to students at a fraction of the cost.

Next steps for Ajamu Attard

While current day-to-day operations at Student Support keeps Ajamu Attard on his feet and working around the clock, he does his best to continue giving back to the community and exploring his passions.

Ajamu Attard attended a convention with RISE – an organization that lends funding and support to entrepreneurs with mental health issues.

Attard is also exploring speaking opportunities to discuss social entrepreneurship, and encourage others to follow their passions as well. On his website, he allows organizations to book him for conferences and as a keynote speaker.

Attard wants to leave budding entrepreneurs and students alike with a final note.

“Community is about uplifting each other, and it’s our job to make the world a better place.”

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Small Business Survival: Joseph Kenney on Why Understanding Consumer Behavior is Key



Joseph Kenney

Small businesses are the backbone of any economy. They contribute significantly to the growth and development of a country. However, the survival of these businesses is not guaranteed, especially in today’s ever-changing business landscape.

One of the key factors that determine the success or failure of a small business is the understanding of consumer behavior. This article delves into why understanding consumer behavior is essential for small businesses, with insights from Joseph Kenney, a business strategist, and founder of several businesses including the award-winning 316 Strategy Group.

Joseph Kenney has worked with numerous small business owners, and his experience has shown that understanding consumer behavior is crucial for the success of a small business. “Many small business owners make the mistake of assuming they know what their customers want, without really taking the time to understand their behavior,” he says. “This can lead to missed opportunities, lost revenue, and ultimately, the failure of the business.”

Identify Target Market

The first reason why understanding consumer behavior is crucial is that it helps small business owners to identify their target market. Without understanding who their customers are and what they want, businesses can waste a lot of time and resources marketing to the wrong audience. “You can’t be all things to all people,” says Kenney. “It’s essential to understand who your ideal customer is, what they like, and how they behave. This knowledge will help you tailor your marketing messages to resonate with them.”

For instance, consider a small business that sells children’s toys. Without understanding the behavior of parents and what motivates them to buy toys for their children, the business might create marketing messages that don’t resonate with them. However, if the business understands that parents are motivated by the desire to see their children happy and entertained, they can create marketing messages that emphasize the fun and educational aspects of their products.

Stay Ahead of the Competition

The second reason why understanding consumer behavior is important is that it helps small business owners to stay ahead of their competition. By understanding what their customers want and need, businesses can create products and services that stand out from the competition. “It’s not enough to create a product or service and hope that people will buy it,” says Kenney. “You need to understand what your customers want and tailor your offerings to meet those needs.”

For example, consider a small business that sells organic skincare products. By understanding the behavior of consumers who are interested in natural and organic products, the business can create skincare products that are not only natural but also effective. This will give the business a competitive edge over other skincare products that might only be natural but not as effective.

Better Customer Experiences

The third reason why understanding consumer behavior is important is that it helps small business owners to create better customer experiences. By understanding what their customers want, businesses can create products and services that meet their needs and provide a better overall experience.

“People want to feel heard and understood,” says Kenney. “When businesses take the time to understand their behavior, they can create experiences that leave a lasting impression.”

Consider a small business that sells clothing at a women’s boutique. By understanding the behavior of their customers, the business can create a shopping experience that is personalized and memorable. For instance, they can offer personalized recommendations based on the customer’s style and preferences. This will make the customer feel valued and appreciated, leading to repeat business and positive word-of-mouth.

However, understanding consumer behavior is not easy. It requires businesses to gather and analyze data on their customer’s behavior, preferences, and needs. This can be a daunting task, especially for small businesses that may not have the resources to invest in data collection and analysis. Kenney suggests that small business owners can start by talking to their customers, asking for feedback, and observing their behavior in-store or online. Kenney suggests that business owners should have meetings with their point-of-sale representatives to access the valuable data stored in the POS system. According to Kenney, more than 95% of businesses fail to utilize this consumer-rich data.

“It’s important to make customer feedback a part of your business strategy,” he says. “You should always be listening to your customers and using that feedback to improve your products and services. This will help you stay ahead of the competition and create a better overall customer experience.”

Understanding consumer behavior can also help small businesses adapt to changing trends and consumer preferences. For instance, during the COVID-19 pandemic, many small businesses had to pivot their operations to online sales as more consumers shifted their shopping habits online. Businesses that understood the behavior of their customers and were able to adapt quickly were more likely to survive the pandemic than those that didn’t.

Understanding consumer behavior is essential for the survival of small businesses. It helps businesses identify their target market, stay ahead of the competition, create better customer experiences, and adapt to changing trends and preferences. “The businesses that succeed in the long term are those that understand their customers and tailor their offerings to meet their needs,” says Kenney. “Small businesses that fail to do so will fail to exist.”

As a small business owner, take the time to understand your customers and their behavior. Listen to their feedback, observe their behavior, and use data to inform your business decisions. By doing so, you can create products and services that meet their needs, stand out from the competition, and provide a better overall customer experience. In the end, this will lead to more sales, repeat business, and positive word-of-mouth, helping your small business thrive and grow.

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Tech Leaders and Experts Call for Curbing AI Tech Advancements: What are The Pros and Cons?



In recent years, Artificial Intelligence (AI) has made great strides in advancing various fields, from medicine and science to transportation and entertainment. However, with the growing concerns over the potential risks of AI, some tech leaders and experts are calling for curbing the development of AI technologies.

In this article, we will explore the pros and cons of curbing AI tech advancements and evaluate whether it is a good idea or not.

AI tech adoption

Pros of Curbing AI Tech Advancements

1. Ensuring the safety and security of humans

As AI technologies continue to become more advanced, the potential risks associated with them also increase. This includes the possibility of AI systems causing harm intentionally or unintentionally.

For instance, AI-powered self-driving cars may malfunction and result in accidents that result in harm or even death. We can ensure that AI development is carried out in a safe and secure manner and reduce the hazards connected with these technologies by limiting the advancement of AI technology.

2. Preventing the loss of jobs

Many occupations could be automated as a result of the advancement of AI technology, which could result in a large loss of employment across a number of industries. As people struggle to find employment in a society that is becoming more and more computerized, this could cause economic and social unrest.

We can decrease the pace of automation and avoid the loss of jobs that are still essential to our economy by limiting the development of AI technology.

3. Addressing biases in AI systems

There have been numerous instances of racial, gender, and other biases in AI systems. This may have discriminatory effects and exacerbate social injustices already present. We may concentrate on correcting these biases and making sure that AI systems are fair and unbiased by limiting the development of AI technology.

4. Protecting privacy and human rights

AI systems have the capacity to gather and analyze enormous amounts of data, which can be used to violate people’s privacy and human rights. This includes the unintentional identification of persons using facial recognition technology or the discrimination against particular groups of people by AI algorithms.

We can create rules that safeguard individuals’ privacy and stop AI systems from being misused by limiting the development of AI technology.

Encouraging business innovation

Cons of Curbing AI Tech Advancements

1. Limiting innovation and progress

AI has the ability to transform numerous industries and open up new doors for advancement and creativity. AI might be used, for instance, to strengthen transportation systems, speed up scientific research, and improve healthcare outcomes. We risk missing out on the advantages AI can offer if we slow down its technological development.

2. Stifling creativity and innovation

In the arts, like as in music and literature, AI is also employed. We could reduce the possibility for new kinds of creative expression and innovation by limiting the progress of AI technology. AI algorithms, for instance, can be utilized to produce new musical compositions or visual art. We might inhibit creativity and innovation in these and other sectors by restricting the growth of AI.

3. Hindering scientific research

By restricting the development of AI technology, we could impede breakthroughs in a number of disciplines, including physics, environmental science, and medicine.

AI is an important instrument for scientific research. AI can be used, for instance, to examine huge datasets and spot patterns that are hard or impossible for humans to see. We could impede scientific advancement in these and other disciplines by restricting the growth of AI.

4. Falling behind in the global AI race

Governments all over the world are making significant investments in AI research and development; if we slow down the development of AI technology, we run the risk of falling behind in this race. Long-term economic and national security ramifications could result from this, since nations with advanced AI technology may have a competitive advantage over those without it.

AI and business relations


Both the pros and cons of curbing AI tech advancements need to be carefully considered before any decisions are made. While there are valid concerns about the potential risks associated with AI technologies, it is also important to recognize the potential benefits that AI can bring to various fields.

The choice to limit the development of AI technology should ultimately be weighed against the possible advantages and disadvantages of doing so, with the necessary safeguards in place to protect the public.

Now over to you: In your opinion, is it a good idea to curb the AI tech advancements? Why? Please share your thoughts.

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