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The 5 Step Plan for Marketing Your Innovative New Product

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You’ve got a brilliant idea for a product that could completely change the market, and you’re ready to bring it to millions of customers worldwide. For innovators and entrepreneurs everywhere, we understand the rush of developing an exciting new product. Not to mention how tricky getting it off the drawing board and into the customer’s hands can be.

Don’t let the process intimidate you; we’ve put together a list of five steps to help you market your ground-breaking new idea.

Product marketing strategy
photo credit: Alena Darmel / Pexels

1. Do your research

Conducting research is the first step in any product development process. You need to ensure that your idea has a place in the current market while also keeping clear documentation of how you created the product. Looking at the current market for your product is a good place to start.

Identify potential companies or products that could be your competition and highlight how your product stands out. Make sure to research approximate costs as well so you’re fully prepared.

Document your process from beginning to end, taking steps to demonstrate how you came up with the idea for your product and how it developed. Not only will this help when it comes time to patent your idea, but it can also give you and your company some excellent content to share with customers and the press during the marketing phase.

Another aspect of product research is to ensure that your creation will clear the U.S. Patent and Trademark Office. Investigate any similar products and ensure that your idea will not infringe on any other patents or copyrights.

2. Build a great team

It’s challenging to bring others into your trusted inner circle, especially when dealing with confidential and sensitive product information. However, promising entrepreneurs know that having a strong team is one of the best ways to ensure success.

Many facets go into a successful product launch: a great website, engaging marketing, engineering, prototype testing, accounting, as well as dealing with all the legal paperwork. Don’t expect to do it all — good leaders hire great people and know when it’s time to hand off a project. However much you might think you can go it alone, it’s important to have qualified experts. Just remember to show your team appreciation for all their hard work. And find out how to create a custom award before the last minute; good leaders plan for their employee award ceremony.

3. Put together a mission statement/consider your goals

It’s easy to forget about the bigger picture when hyper-focused on product development. That’s why it’s essential to create a clear mission statement and define business goals early.

First, lay out your core values as a brand. Not only will this be helpful as you construct your product and turn it into a reality, but it’ll also help bring your team together. Write an inspiring mission statement and ensure that everyone on your team knows the company values you will display.

Another key step in bringing your idea to life is creating a five-year plan with business goals. What kind of success do you expect in the first few years? Don’t be afraid to dream big; good leaders who inspire their teams see big results.

Prioritizing your business budget
photo credit: slightly everything / Flickr

4. Develop a solid budget

Getting a good accountant is one of the best pieces of advice for any entrepreneur. Don’t leave your product’s financial future in limbo; give your idea the investment it needs for success. Work with a professional to set aside funds for product development and testing, legal fees, new hires, and marketing. It’s best to go over budget. This is also where all that great research you did earlier will pay off by giving you a solid idea of what costs and expenses you can expect. And it won’t all be sunshine and roses, especially in the early days.

With every great idea, there are bound to be challenges and difficulties. To bring your product to life, you’ll need to create a strong budget for emergencies and setbacks.

5. Keep innovating

You’ve got a working prototype ready to go, a registered patent or trademark on your product, and a fantastic team at your side, so what’s next? Getting that product out into the world for millions of consumers to enjoy. However, that’s not where a successful entrepreneur stops — innovation and development are ongoing.

As you develop and distribute your product, actively seek feedback from experts and consumers, and then make sure you apply it. Revise your product as needed, creating upgrades and returning to the drawing board for a redesign. You’ll come up with your best ideas as you work to make your product the best it can be.

In developing a new idea, bringing it to life can feel overwhelming. However, seeing your product in consumers’ homes and building your brand’s reputation can be a gratifying experience for any entrepreneur.

Entrepreneurship

All the Mistakes that an eCommerce Business Needs to Steer Clear of

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Your eCommerce business can be profitable, but only if you do the right things and steer clear of certain mistakes. In this post, we’ll take you through the latter so you can avoid them and raise your business’ chances of success.

Ecommerce

1. Failure to identify the target audience

Every successful eCommerce business knows its respective target audience in and out. However, to get to that stage, they had to conduct thorough market research. This gave them a deep understanding of whom the members of their target audiences are along with their likes and dislikes.

However, if you don’t spend time and resources on understanding your target audience, your eCommerce business will very quickly fade into oblivion. Identifying your target audience is vital, as it will allow you to pitch your brand in a way that your target audience will find persuasive.

2. Copy-pasted product descriptions

Your eCommerce business may be selling high-quality products, but it’s not just product quality you need to concern yourself with. The written descriptions of your products matter as well. It’s easy to copy-paste descriptions from other websites, but this can lead to punishment from search engine algorithms.

Nowadays, search engine algorithms prefer pages that have unique content. Quite simply, if your product descriptions are redundant, the product pages won’t rank on search engine results pages (SERPs). That’s why it’s important to hire SEO professionals to write unique descriptions inclusive of target keywords and phrases that your target audience is likely to use to search for your products.

3. Unresponsive page design, especially on mobile

Unresponsive page design can break your eCommerce business. While creating responsive pages is important for desktops and laptops, what’s more important in today’s times is to create responsive pages for mobile devices. The fact is that the majority of eCommerce customers nowadays access eCommerce platforms from mobile platforms.

A great way to test your eCommerce business’ mobile website and app is to use the mobile-friendly test of Google. Through this test, you can identify exactly what’s wrong with your mobile website and app and what’s needed to improve on the weaknesses.

Ecommerce technical setup

4. Creating an entirely new platform when it’s not necessary

Due to eCommerce platforms like Magento and Shopify, eCommerce businesses can get up and running overnight. For most new eCommerce businesses, it makes sense to make the most of these platforms. Of course, you can set up a new platform, but the costs involved are far more than what you would have to shell out for a space on Magento or Shopify.

It’s also important to remember that most modern-day eCommerce customers prefer familiarity, i.e. they feel safer when navigational features, design, and shopping carts are familiar. So, unless an entirely new platform is your unique selling proposition (USP), why invest money in it when you can make do with existing platforms?

5. Search engine optimization errors

We’ve already touched on how copy-pasted product descriptions can work against your eCommerce business on the SEO front. Well, you can make some other technical errors as well, which can cost you dearly in terms of your search engine presence.

For instance, your website may contain links to non-existing pages or redirected pages. There may also be links on your app or website that lead to nowhere in particular. Before you make your website and app public, you should get everything tested. Errors on the SEO front may also ruin the experience of end-users.

6. Lack of substance in your ‘About’ page

Many eCommerce business owners don’t pay any attention to their ‘About’ pages. It’s easy to think that this page is only a formality. However, the fact is that most prospective customers in your target audience would want to know more about you and your business before they decide to part with their money.

So, don’t be afraid to tell them your story on your ‘About’ page. It doesn’t have to be sensational. As long as it’s honest and genuine, your target audience should be able to relate to it. On an emotional level, it can help them put their trust and faith in your business, which will serve as the encouragement they need to purchase your products.

So, that’s about it for now. As long as you steer clear of these 6 mistakes, your eCommerce business should be heading in the right direction.

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Entrepreneurship

Bitcoin ATM – Learn More About Quick Change Cash to Cryptocurrency

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Cryptocurrencies such as Bitcoins have become a global currency. They are well-known globally and more popular than traditional money, for example American Dollar.

Bitcoin ATM

This article will tell more about Bitcoin ATMS with zero commissions, how to change crypto to cash in a short time or how to find the most beneficial Bitcoin ATMs.

  1. Bitcoin ATM with 0% commission
  2. Bitcoin ATM can change cash on several cryptocurrencies
  3. How to change cash on cryptocurrency?
  4. Where to learn about bitcoin ATMs?
  5. Is it safe to use Bitcoin ATMs?
  6. What are the Bitcoin ATMs locations?
  7. What are the opening hours of Bitcoin ATMs?
  8. Where can you find some information on exchange rates?
  9. Where can you find some more information on Bitcoin ATMs?

Bitcoin ATM with 0% commission

When you want to buy and sell bitcoin you do not have to pay an additional fee in your area like many different bitcoin ATMs charge (even 8%). Every bitcoin ATM provides transactions with 0% commission. What is more, the clients can get various discounts and enjoy higher exchange rates.

Bitcoin ATM can change cash on several cryptocurrencies

Although Bitcoin is the most recognizable cryptocurrency in the world, there are also other cryptocurrencies worth mentioning. What is more, they are also available in the bitcoin ATM. They are the following: Tether (USDT), Litecoin (LTC), Tron (TRX) and Ether (ETH). The whole process – it means converting cash to your favourite cryptocurrency lasts a few minutes.

It is very intuitive and every user can change cash to crypto without any problems.

How to change cash on cryptocurrency?

It is very simple to use the Bitcoin ATM. It is similar to withdrawing money from a standard ATM. The first thing you have to do is to insert cash and then scan qr code. Next, you have to select the transaction details (exchange rate and transaction fee) and finally the cryptocurrency is transferred to your wallet.

It is childishly easy to use the bitcoin ATM. As an outcome, it is also popular in Ukraine where the war with Russia takes place.

Where to learn about bitcoin ATMs?

If you want to get some relevant knowledge on bitcoin ATM and how to buy and sell bitcoin and litecoin you should visit the official social media of bitcoin ATM. There is a tutorial for beginners who have never tried the bitcoin ATM and want to know what bitcoin ATMs are.

The popular social media where you can find the information are You tube and Facebook. Furthermore, it is worth watching it regularly to learn more about special offers or unique discounts for anonymous bitcoin buyers and sellers.

Is it safe to use Bitcoin ATMs?

The clients should feel safe during converting cash to cryptocurrency. That is why, the bitcoin ATMs are located in public places, mainly in the shopping malls where the advance monitoring system is provided. What is more, it is also possible to change cash to cryptocurrencies in independent places. However, in those places the doors are locked and the person who is doing the transaction can feel safe.

Bitcoin ATM
photo credit: Sharon Hahn Darlin / Flickr

What are the Bitcoin ATMs locations?

If you need to change cash to cryptocurrency, you have to see the bitcoin ATM map. There you can find all bitcoin ATMs in your area. What is more, you can get some interesting details about the bitcoin ATM. There is provided the name of the city with a detailed address as well as additional information on the bitcoin ATM. Moreover, you can find there also a picture of the bitcoin ATM and available funds to withdraw at the moment.

What are the opening hours of Bitcoin ATMs?

If you are in Madrid, the capital city of Spain you can check the opening hours of Bitcoin ATMs Madrid online. At the same website where you can check the location of a bitcoin ATM, there is some information about opening hours. The majority of bitcoin ATMs are open 24 hours, 7 days a week and they are available in the shopping malls or independent places. However, some of them are available in limited time.

That is why, it is always worth checking the opening hours before you visit the bitcoin ATM.

Where can you find some information on exchange rates?

The exchange rate is the crucial information when it comes to converting cash to cryptocurrencies. However, it is not a problem when you use the bitcoin ATMs. At the website where the detailed address and opening hours are provided you can also find some information about the current exchange rate.

It is worth selecting the place that offers the best exchange rate before you leave your house.

Where can you find some more information on Bitcoin ATMs?

Before you make a transaction at a bitcoin ATM, you should learn more about the bitcoin ATMs. You can do it at the official website of the device or at one of the YouTube channels where the latest information and detailed tutorial are provided.

You should also visit Facebook and Instagram where the latest news is updated and find out that there are more and more bitcoin ATMs in your location.

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Entrepreneurship

How to Hire The Best Excavator for your Construction Business

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How to Hire The Best Excavator for your Construction Business

Are you into construction business? If yes, then you need to go for the best tool hire. Hiring an excavator is a big decision and you want to make sure you hire the right one.

Here are some tips to help you pick the right excavator for your needs.

Excavator

What to Keep in Mind When Hiring an Excavator

  1. Know what kind of work you will be doing before hiring an excavator. Do you need a backhoe? A dump truck? An excavator?
  2. Check out the reputation of the company that you are considering hiring, including any complaints filed with the Better Business Bureau or other agencies. Go for reliable names like Boels. When you hire a reliable service, they leave no stone unturned to address your concerns in the best possible way.
  3. Ask around from other businesses in your area who have used this company in the past, or talk to people who have hired them in the past to get their opinions on the company’s service quality and professionalism.
  4. Consider the cost of hiring an excavator by comparing prices with others in your area who have used this type of equipment before, or by comparing prices with similar types of equipment owned by other companies in your local area (i.e., if there are several companies offering similar services).
  5. Don’t forget to ask how long they have been operating in your area before deciding on whether they are worthy of making. If the company has been in the business for long, then this means that they stood the test of the time and are capable of serving you by all means.
  6. Make sure the equipment you’re hiring is up-to-date. The newer models have safety features that can help prevent accidents, including automatic braking systems, seat belts and roll cages. Be sure to ask about these features before signing any contracts.
  7. Be sure to check out insurance coverage on all equipment you’re considering renting or buying. This can be found on the company’s website or through their local office. If there is no information available about insurance or if it doesn’t meet your needs, don’t rent or buy! It’s important that your equipment is safe and secure at all times during its use so make sure that you take this into consideration when looking at potential rental or purchase options.
  8. Ask your potential excavator to provide you with names and phone numbers of previous clients who have hired them to do similar jobs. This will help you get a better idea of what type of person they are, so you can make an informed decision about whether they’re right for the job.
Used excavator
photo credit: Dave Wilson / Flickr

Do keep all these tips in mind when hiring excavators. Make sure that you put up all the questions in your mind to the service. The benefit is that you will be in a position to hire an excavator that fully fulfils your business need.

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