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Entrepreneurship

Solo Traveler to Solo Entrepreneur

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I became a solo traveler to a solo entrepreneur through my love for travel.

I started traveling around 10 years ago and lived to explore the world. I was constantly trying to find packaged adventures that offered to explore off-the-beaten-path corners of the earth, but was unable to find anything. I became tired of the cookie cutter tour companies that only highlighted the touristy attractions and popular regions. Eventually, I gave up trying and decided to create my own trips. I figured if I was looking for adventures like this, then other travelers would too.

Kate, BornWild Travel Adventures

photo credit: BornWild

After 4 years of traveling solo, I combined my passion for travel and wild animal conservation and decided to start my own adventure travel company – BornWild.

I began selling unique day trips for the first two years of business which went relatively well, however profits were low. To succeed at making a business out of day trips alone, you would have to be selling the majority of weekdays and dedicate much labor to make an honest living.

Multi-day trips is where the vast majority of profit can be made so I focused into this sector and it has really paid off.

Entering into the adventure travel industry world is no easy task. If you are a solo entrepreneur that has a travel start-up, you have your work cut out.

Kate, BornWild Travel Adventures

What I found most challenging is that consumers are parting with much more money and tend to be very careful before purchasing. It takes someone a lot more thinking time and deliberation before buying a trip, than it does to buy an item of clothing for example. Selling travel requires trust built between consumer and business and it’s essential for the business to have a great reputation too.

The travel industry isn’t overcrowded but there is a lot of choice so it requires work and the right marketing techniques to be seen by the right buyers.

Having a socially conscious angle on your business also helps too. From a business perspective, travelers are becoming more proactive in traveling consciously and impacting the planet positively. Consumers are gravitating towards eco-friendly, sustainable and conservation based trips and adventures. It’s a preference that has become highly favored in today’s world.

Being socially committed not only gives your brand kudos and credibility but it helps people see how dedicated you are to doing good.

We have just devised an African Lion Safari which is a groundbreaking adventure that bridges adventure travel with lion conservation. It exposes travelers to resources and experiences you will only encounter through this adventure. It’s the only adventure like this on the market and sets us apart from other companies.

African Lion Safari

photo credit: Roya Ann Miller / BornWild

Digital marketing is key when getting your business off the ground. I taught myself how to become a digital marketing expert and it’s paid off in many ways. I have tried numerous marketing tactics when it comes to selling travel, from magazine articles to ads, to cross marketing, to social media, facebook live etc. I’ve found that the most effective way is to master the world of SEO so that you can start ranking on google and be visible when consumers are searching for an adventure. The goal is to capture people as they are ready to buy a trip and that’s what’s so powerful when you crack digital marketing.

My advice to all new entrepreneurs in travel is to learn to master SEO and become a digital marketing expert so you become a pro at the very beginning. This will set you up for success from the offset and be extremely beneficial to getting your business off the ground as well as throughout your whole business journey.

Tips on starting your own travel business:

  1. Find a niche that isn’t already being done
  2. Become a digital marketing expert
  3. Post, post, post to rank on google using SEO
  4. Concentrate in on where your buyers are coming from
  5. Pinpoint what search terms consumers are using when they are poised to buy and start ranking for these search terms.
  6. Don’t waste time on marketing avenues that don’t work, plug away at avenues that do.
  7. Cross marketing with other companies really helps
  8. Make sure your customer service is 5-star and that you gain great reviews

Entrepreneurship

SAP Plant Maintenance: Everything You Need to Know

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Most plant operators today perform various duties and tackle many challenges. If not handled right, these challenges could lead to disasters, such as downtimes, production losses, and higher operational costs. So, it would help if you kept the operations smooth as a SAP plant manager or operator by mitigating the risks involved.

For this, you can use SAP Plant Maintenance (PM,) explicitly designed to handle the challenges of modern plants and help operators manage things efficiently, leading to better optimization.

Steel machine maintenance
photo credit: Kateryna Babaieva / Pexels

Here, you will learn about the core components of SAP PM, its benefits, and operations.

What is SAP Plant Maintenance?

You can integrate the core components of SAP Plant Maintenance to other modules, including Material Management (MM), Quality Management (QM), Production Planning, Sales and Distribution, Finance, Controlling, and HR (Human Resources).

SAP PM allows you to automate the tasks involved in these processes, including maintenance and repairs. Besides this, it also lets you manage assets by documenting, identifying, and handling issues with them. For these tasks, you can use the following three modules to plan maintenance tasks and manage technical objects, equipment, workflow notifications, and orders.

Moreover, you can also integrate SAP PM with other modules. The data is always up to date and helps trigger functions in the processes as required. Besides this, you can record problems, plan labor and material procurement activities, and settle costs.

Why Do You Need SAP Plant Maintenance?

Every plant operator must ensure that all the processes and components function smoothly to reduce downtimes and operational costs. So, to manage the plant successfully, you will need a stringent regime that is efficient and optimizes plant equipment effectively. SAP Plant Maintenance helps in this by:

1. Identifying Conditions

You can preschedule the inspection process so that SAP PM can establish the equipment’s current condition.

2. Restoring Functions to Optimal State

After inspecting the condition of plant equipment, you can schedule SAP PM to perform repairs as required to restore functioning to an optimal state. The optimal state, in this case, would be to carry on without any interruptions.

3. Maintaining Current Conditions

You can also schedule SAP PM for regular plant maintenance to minimize breakdowns. In this process, SAP Plant Maintenance locates possible weak spots in the equipment and regularly inspects them, performing minor repairs, if required.

Objectives of SAP Plant Maintenance

SAP PM ensures that all the equipment in the plant functions smoothly, without any interruptions. Also, by offering continual support, Plant Maintenance makes sure that all systems are always up and running, thus, minimizing disruption in the production process.

The cost incurred due to breakdowns can be significantly high. However, SAP Plant Maintenance ensures no such breakdowns occur and helps prevent productivity losses.

Drinks production plant in China

Benefits of SAP Plant Maintenance

SAP PM is helpful for specific users, including Maintenance and Operational Managers, Maintenance Staff and Technicians, Production Line Workers, and Purchase Departments.

1. Maintenance and Operational Managers

SAP PM helps Maintenance and Operational Managers get the information they need regarding equipment performance and maintenance requests. The modules can help simplify the entire maintenance process and the decisions concerning reporting work plans, work in progress, and work completed. Moreover, the management can also benefit from Plant Maintenance. They can use them to plan the budget required for equipment maintenance, including replacement, recording maintenance history data, and the relative costs involved in these processes.

2. Maintenance Staff and Technicians

SAP PM can help Maintenance Staff and Technicians smoothen the processes, making them more efficient.

3. Production Line Workers

Production Line Workers can use SAP PM to manage maintenance problems and improve the overall efficiency of production processes.

4. Purchase Department

SAP PM helps purchase departments buy the equipment required, including spare parts, to help ramp up the production process.

Final Thoughts

All businesses have production processes, and they will need to implement stringent measures to ensure that the plant functions smoothly. SAP PM helps with this by providing a comprehensive solution to manage the production and maintenance processes by mitigating the risks involved.

Moreover, integrating SAP PM with other modules helps such as Materials Management, Quality Management, Sales and Distribution, Finance, Control, and Human Resources, can help achieve maximum overall efficiency.

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Entrepreneurship

You Deserve the Buzz – 6 Strategies to Attract Earned Media Mentions

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Your growing business probably relies on multiple digital marketing and advertising channels to grow its audience, drive conversions, and increase sales. You also probably spend more on these channels than you’d like. And the ROI isn’t always there — “feast or famine” is the norm in this business.

There’s another strategy you should consider: attracting earned media mentions.

True earned media doesn’t drive conversions and revenue directly because there’s no built-in conversion function. These mentions stand apart from your sales funnel.

Brand mentions

And yet earned media has higher potential ROI than any paid digital marketing or advertising channel. That’s because successful mentions not only build buzz but convey credibility. Channels you touch directly can’t do this because savvy prospects know you have a heavy hand in them.

Want to make earned media work for your growing business? Use these strategies to attract more organic mentions and build quality buzz around your brand.

1. Focus on Your Origin Story

Your origin story might be old news to you, but it’s compelling to others. Focus on the parts that set you apart from your fellow founders — specific instances of adversity earlier in your business journey or before, for example.

Make sure your story is relevant to where you are in the present day, of course. This profile of Steve Streit, founder of pioneering neobank Green Dot, is a great example — a clear through-line from Streit’s challenges  early in Green Dot’s growth to his current successes.

2. Give “Friendly” Interviews That Are Likely to Be Published

Streit’s profile is also an example of a “friendly” interview: a media encounter that’s likely to result in publication. (You’re probably aware that many media interviews never produce anything tangible.)

It’s not easy to find friendly interviews. Search for your closest competitors online (or entrepreneurs you consider peers — they don’t have to be competitors) and look for positive media mentions in smaller, niche publications that seem hungry for content. Focus your pitches there.

3. Make Yourself Available on HARO

Help a Reporter Out (HARO) is the best digital platform for people seeking earned media exposure in high-value outlets. Create a source account (not a reporter account) and provide as much detail as possible about what you can offer. Then, sign up for relevant query emails and respond quickly when you see an opportunity.

Public Relations agency

4. Build Your Own Media List (Local and Niche Are Best)

HARO isn’t perfect, and you can’t count on PR pros adding you to their own source lists before you’ve attracted significant earned media attention.

So get a head start by building your own media list. The highest-value targets are local outlets and niche publications relevant to your industry. Both tend to have high content needs and lower standards (no offense) for sources. Pitch them when you have a truly compelling piece of news to share — but less is more here, or you risk turning them off.

5. Draft and Send “Articles for Consideration”

This is a controversial idea, and it does require more work on your end, but it can absolutely pay off. For various reasons, most true earned media publications won’t run prewritten articles, but some do pull quotes from them or use them as context (with attribution). So the time spent drafting these pieces could be offset by the time saved not sitting for interviews.

6. Be Active and Eye-Catching on Twitter

Finally, have an active presence on Twitter specifically, even if you’re not familiar with or a fan of the medium. As the media’s favorite social media platform, it’s a necessary evil.

Don’t Expect Them to Do All of the Work

Earned media is not a totally passive investment. As we’ve seen, you have to do a lot of work upfront to attract even one mention, and any one mention isn’t guaranteed to gain traction with your prospects.

But that doesn’t mean you shouldn’t try. Investing in earned media now, as you’re growing, helps build a baseline of credibility and visibility that you’ll be glad you had.

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Entrepreneurship

Why Real-Time Tracking is Essential for Efficient Supply Chain Management

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With the massive increase of online shops and shoppers in the digital marketplace, the number of shipping and delivery options also grows. Online consumers enjoy being able to track their packages and watch as they get closer to their destination. Apart from the serotonin boost, it gives the customers waiting for their parcel.

Why is real-time tracking essential, especially in having a more effective supply chain management? Read on to find out.

Package delivery

What is Real-Time Tracking?

A real-time tracking system, sometimes called Real-time locating system (RTLS), is a tracking method that utilizes or uses GPS together with logistics databases to track or identify the exact track and location of any parcel at any given time.

The collected data, through the help of GPS and logistics databases, are updated in real-time for immediate access and assessment. The process of real-time tracking allows the customer to obtain information about the whereabouts of their parcel in the whole supply chain.

Keeping track of the packages released by the company brings a lot of impacts not only on the company’s reputation but also on the effective management of its supply chain.

The primary objective of real-time tracking is to provide transparency so necessary alternative routes can be taken when dilemmas and problems occur.

Supply chain management (SCM) includes product development, sourcing, production, and needed information systems and logistics to coordinate these activities. A chain and network of suppliers are made to manage the supply chain that transports products, raw materials, and suppliers.

How Does Supply Chain Management Work?

Supply chain management encompasses all aspects of the manufacturing process, from the procurement of raw materials to the delivery of finished items. Keeping operations operating smoothly is an essential part of supply chain management to provide customers better value and stay ahead of the competition.

According to supply chain management (SCM), most products on the market result from many companies working together to produce them.

Contrary to popular belief, firms are now starting to recognize the importance of supply chains as a strategic asset. Using supply chain management, businesses can deliver goods faster, guarantee that items are always accessible when required, eliminate quality concerns by doing regular quality checks, and make returns easier, eventually increasing value for both the business and its consumers.

Supply chain manager managing warehouse

How Can Real-Time Tracking Help Improve the Efficiency of Managing the Supply Chain?

Real-time tracking of any parcel or package delivery plays a vital role in the whole supply chain management.

It Reduces the Risk of Loss

Having real-time updates regarding the parcel’s precise and accurate location can help identify whether the package is going through heavy traffic or delays. Through this, alternative routes, solutions, and other necessary measures can be taken to handle the traffic.

On the company’s end, the supply chain is also being monitored by the corporation’s stakeholders.

Real-time tracking provides transparency and accurate information, which improves the reliability and good reputation in both the customers’ and the stakeholders’ mentality.

When deliveries are delayed, the company’s following the best alternative route would also leave a good and better impression regarding the company’s handling and management of a crisis.

It Enhances Effective and Productive Decision-Making

A supply chain manager must have good decision-making skills in taking movement or decisions related to the company’s goods and services.

Gathering the necessary information from the real-time tracking and assessment of these data will help the decision-maker identify the best solution or alternative way to the problem.

In line with the reduction of loss, real-time tracking also improves the ability of a company to arrive at a sound decision when delays occur.

Since real-time monitoring allows the company to find issues in no time, the company will be able to manage the problem and provide profoundly suitable solutions promptly before the situation worsens.

A deliberate method of processing the data obtained through real-time tracking will define alternatives and organize the information into thoughtful decisions.

Having a sound judgment amidst the technological errors and delays would also bring about good impacts and impressions of the company to the stakeholders, clients, and future customers.

On the other hand, arriving at a wrong and inappropriate decision can result in adverse consequences, even risking existing customers and clients.

It Practices Transparency and Improves Customer Service

Customer service is among the most pivotal components of the logistics and the management of the supply chain. Without customer service, the company would be unable to attract customers and sell its goods and services.

Real-time tracking would practice transparency, which in turn produces trust and goodwill. Aside from this, it also protects the company’s reputation among its business partners, prospects, investors, employees, and stakeholders.

Transparency also leads to better customer service since the customer would prefer to be involved in the overall process concerning their product. Customer service plays a vital role in improving the supply chain.

Good relations with the customer through exemplary customer service would also create a good image for the company.

What Do These Mean?

In a general sense, real-time tracking would improve the supply chain management efficiency since most customers value transparency as it is typically associated with openness and honesty. In addition to this, any crises that will arise during the shipment process will be immediately determined and resolved.

Despite being deployed in several places, having real-time tracking through GPS still allows the company to have direct control and management over the vehicles carrying the parcels.

Together with increased productivity, this also reduces other costs that may be triggered when problems arise. As a result, comprehensive supply chain management would become more efficient and effective.

Supply chain

Conclusion

Efficacious supply chain management primarily relies on precise and fast-tracking products, from raw materials to goods or services. Information and data concerning the parcel’s whereabouts benefit the customer, company, and stakeholders. Thus, companies need to have a reliable and transparent shipping partner.

Tive allows you to track your packages through GPS anywhere in the world. With transparency as our priority, Tive would lessen your worries and boost your excitement in waiting for your order to reach your doorstep.

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