Silvija Martincevic leaves Affirm to lead shift work management platform Deputy
Silvija Martincevic, former chief commercial officer of Affirm, one of the U.S.’s biggest buy now, pay later startups, is leaving to become CEO of shift work management platform Deputy. Based in Australia, Deputy is focused on expanding in the United States and other countries, and Martincevic will oversee its growth strategy. She will also take a seat on Deputy’s board of directors.
As part of her work at Affirm, Martincevic oversaw sales and strategic partnerships, growing the number of merchants that offer Affirm as a payment option from about 5,000 to more than 200,000 and onboarding companies like Walmart, Shopify and Amazon. Before joining Affirm in 2019, Martincevic led Groupon’s international business in Europe, Asia and Australia as chief operating officer and chief marketing officer. She is also a board member of Lemonade and Kiva.
Founded in 2008, Deputy has raised $104 million AUD (about $72 million USD) from investors like Square Peg and IVP, reaching soonicorn valuation. It is used by over 330,000 workplaces around the world, including Nike, Everlane, Five Guys and Ace Hardware, and 1.3 million shift workers. Deputy says it has surpassed $100 million AUD (about $69.5 million AUD) in annual recurring revenue.
Martincevic is succeeding Ashik Ahmed, Deputy’s co-founder, as CEO. Between its formation in 2008 and 2017, Deputy didn’t have a CEO, until Ahmed stepped into the position after the startup’s first funding round. At that time, Ahmed announced he would look for someone new to take over the position, feeling like it was important to find a new CEO with the skills to continue Deputy’s global growth.
Martincevic told TechCrunch that she grew up in a family of shift workers, including her mom, who worked in a shoe factory, and her father, who was a truck driver, and is interested in how tech can make a social impact. During the first ten years of her career, she worked in finance as a founder and investor in socially responsible investments, and women- and minority-owned businesses.
At Groupon, she focused on bringing small businesses into the digital economy, while her work at Affirm centered around creating financial products for unbanked consumers. Her work at Deputy will continue the theme, since shift workers deal with more complex scheduling and payment calculations and their employers need to comply with labor regulations like Fair Workweek rules.
“Building two-sided networks businesses, like Deputy, Affirm and Kiva, is really hard, but once that business model is built, and both sides of the network reinforce each other, these are lasting businesses,” Martincevic said. “I want to be incredibly thoughtful in how we scale our employer and shift-worker networks, and to ensure that the products we build create an equitable balance that drives better outcomes for both sides.”
Martincevic’s goal as Deputy’s CEO is to focus on increasing its global presence. She said that Deputy’s experiences operating in Australia and Europe, which have strong worker protection regulations, give it an advantage as the U.S. adapts to new policies.
“In the U.S. we’ve seen the growing momentum of Fair Workweek protections, and this will inevitably drive a large shift in the way workers and employers interact,” she said. “And Deputy’s technology can enable any of the needs that may arise for employers and employees.”
Tesla brings back European referral program as end of Q1 nears
Tesla is bringing back its referral program to Europe, a strategy that taps into the brand loyalty of customers as it seeks to preserve market share and boost sales before the first quarter of 2023 closes.
The referral program follows Tesla’s move to reduce prices in a variety of markets, including Europe, China and North America.
Starting Tuesday in Europe, new Tesla buyers can receive 100 so-called “Loot Box Credits” when referred by a current Tesla owner, who will get 2,000 credits for the referral. If the referred customer takes delivery before March 31, 2023, they’ll get a bonus of 5,000 free Supercharging kilometres, and the referrer will get 10,000 credits. Those credits can be redeemed for software upgrades, up to 10,000 kilometers of free Supercharging “and more.”
Tesla has never used traditional advertising, so the company has historically used its referral program to get its loyal customer base to promote vehicles. Those rewards have changed over the last few years. At certain points, owners could win rewards like having a photo of their choosing launched into deep space orbit, an invite to an upcoming Tesla event, or even free new Roadsters to owners who accumulated enough referrals.
Tesla realized such extravagant rewards were starting to eat into profits, so in 2019 the automaker paused the program and came back with a more reasonable one that gives the referral giver and receiver 1,000 miles of free Supercharging each.
Last November, Tesla launched a revamped referral program in the U.S., which gives out credits that can be put towards the purchase of Tesla solar products, like the Solar Roof and Solar Panels. Tesla also launched a program in China called Treasure Box, where owners get credits that can be used towards the purchase of accessories like vehicle chargers, t-shirts or shot glasses.
The move in Europe suggests that Tesla is trying to hold onto, or even grow, its market share dominance. Tesla was the most popular EV brand in Europe last year, with the Model Y and Model 3 topping the ranks at 138,373 and 91,257 sales, respectively. Following behind were the Volkswagen ID.4 with 68,409 unit sales, the Fiat 500 electric with 66,732, and the Ford Kuga plug-in hybrid EV with 55,018 sales, according to Inside EVs.
While Tesla was the most popular EV brand in Europe last year, it actually falls behind the large multi-brand OEMs. Volkswagen Group, which includes brands like Audi and VW, actually has the largest market share of plug-in EVs with 20.6%. Stellantis, BMW Group and Hyundai follow with 14.6%, 10.5% and 10.1%, respectively. Mercedes and Tesla are tied at around 9% share.
As of this week, Tesla has finally hit production capacity of 5,000 vehicles per week at its Berlin gigafactory — a milestone CEO Elon Musk had originally promised for the end of 2022. While production numbers don’t equal sales, it’s possible that the increased production in Europe could help the automaker maintain its position and gain even more market share in the future.
The referral program isn’t the only move Tesla has made to boost sales, particularly before it reports quarterly earnings. In January, Tesla cut prices for Model 3 and Model Y vehicles in the U.S. and Europe by 20%. Earlier this month, the automaker slashed Model S and Model X prices in the U.S. as well.
In December 2022, Tesla also provided up to $7,500 discounts for vehicles purchased and delivered before the end of the year in the hopes of attracting buyers who might otherwise wait for the new year when Inflation Reduction Act incentives would kick in.
Pinterest brings shopping capabilities to Shuffles, its collage-making app
Pinterest announced today that it’s testing ways to integrate Shuffles collage content into Pinterest, starting with shopping. Shuffles, which is Pinterest’s collage-making app, launched to general public last November. To use Shuffles, users build collages using Pinterest’s own photo library or by snapping photos of objects they want to include with their iPhone’s camera. The iOS-only app is available in the U.S., Canada, Great Britain, Ireland, Australia and New Zealand.
Shuffles will now have all of the shopping capabilities as regular pins. Users will be able to tap individual cutouts used in collages, see the brand, price, and other product metadata along with similar products to shop.
“Unlike typical product exploration, Shuffles bring an interactivity that makes the experience inspirational and fun,” the company said in a blog post. “Gen-Z is curating fresh, relevant content alongside their peers, which is quickly making for a marketplace of trendy, shoppable ideas. The high density nature of Shuffles, which can include layers of product cutouts from multiple Pins, allows consumers to dig deeper and also connect to other Shuffles that include the same Pins. As we look ahead to how consumer behavior is evolving, we’re testing ways of integrating Shuffles collage content into Pinterest, starting with shopping.”
Although Shuffles surged to become the No. 1 Lifestyle app on the U.S. App Store in August when it was invite-only, the app’s popularity has since declined. By bringing shopping capabilities to Shuffles, Pinterest is likely looking for ways to retain users on the standalone app.
Pinterest also announced that it’s exploring a new takeover feature for advertisers called “Pinterest Premiere Spotlight” that prominently showcases a brand on search. The company says the feature is designed give advertisers a new way to reach users on Pinterest.
The company says 97% of top searches on Pinterest are unbranded, which means users typically don’t type a brand name into their searches on the platform. This gives brands the opportunity to be discovered as they help consumers go from discovery to decision to purchase, Pinterest says. In the coming months, the company planes to offer additional ways to help brands connect with shoppers.
Pinterest also shared some new stats about its Catalogs offering, which lets brands upload their full catalog to the platform and turn their products into dynamic Product Pins. The company says it has seen a 66% increase in retailers setting up shop by uploading or integrating their digital catalogs on its platform, along with 70% growth in active shopping feeds year over year globally.
As part of its most recent earnings release, Pinterest revealed that its platform now has 450 million monthly active users globally, a 4% jump year-on-year. Pinterest has been focused on enhancing the shopping experience on its platform over the past few years, and said during its earnings call that it wants to make every pin shoppable, including videos.
The tide has shifted for solo GPs
Welcome to Startups Weekly, a nuanced take on this week’s startup news and trends by Senior Reporter and Equity co-host Natasha Mascarenhas. To get this in your inbox, subscribe here.
It’s hard to be proactive after the tide has already shifted. However, that’s what we’re seeing happen in the solo GP world, where investors, hearing about institutional investor risk appetite changing, are extending fundraising timelines, cutting investment vehicle targets or planning to leave venture altogether. Some have learned it the hard way, while others, like Sahil Lavingia, are telling LPs to literally cancel their checks if they feel guilty about investing in venture capital while the market rocks and interest rates boom.
It’s a shift from the fund of fund mentality that felt commonplace last year, in which investment firms cut checks to early-stage, experimental investors to de-risk and even lead first checks into a generation of new startups. Now, the idea of backing just one, feels like a harder sell — depending on which institution you’re speaking to.
For my full take on this burgeoning tension within the venture world read my TC+ column: “Are solo GPs screwed?”
I know some of us are still reeling from the SVB mess, which is still very much unfolding. My hope with this piece is to offer nuance on how the market moves on from here for a very specific subset of check writers. In other words, yes, there’s a dreary dark cloud that is now more visible than before. But umbrellas exist. Somewhere.
In the rest of this newsletter we’re talking AI, icons and demo days. As always, you can follow me on Twitter or Instagram to continue the conversation. You can also send me tips at firstname.lastname@example.org or on Signal at +1 925 271 0912. No pitches, please.
It’s never GM; it’s only AI
Now that I apparently live in Cerebral Valley, it’s quite easy to find investors, founders or my great friends in the middle of a passionate conversation about artificial intelligence. Heck, we even screencast ChatGPT trying to explain SVB during wine night, recently.
Despite the overactive news scene, thanks to ChatGPT plug-ins, Google’s entrance and Canva’s magic, the best piece I read all week came from our own Devin Coldeway. In this analysis, Coldeway published a head-to-head comparison of top generative AI tools — asking them to create everything from a phishing email to code.
Here’s what to know: In the AI world, the compounding effect is almost impossible to encapsulate. Tech keeps beating itself, and advancement is only to be celebrated with a grain of hopeful salt. But, see it yourself if you don’t believe me!
Overheard at Techstars’ demo day
I went to an in-person demo day for the first time since 2019 this week, courtesy of 500 Global. There was a special, earnest energy in the room, partially because, as 500’s CEO Christine Tsai said, the 19 companies are sharing their vision for the future “around one of the darkest backdrops of Silicon Valley.” More to come on specific learnings, but below I thought I’d bullet point some of the tidbits I overheard while at the accelerator’s pitch session.
- “I find it very insightful to compare your revenue growth with your team growth — I personally don’t like operations-heavy companies, I definitely want to see more investment in the R&D and product [teams],” Cindy BI, partner at CapitalX.
- “We’re officially teenagers,” Tsai said on the accelerator’s 13th birthday.
- “When you think of a brand, you probably think of something like Nike. But to Gen Z, some of the biggest brands are people,” Detoure founder and CEO Meghan Russell.
- “We know how to get exits done,” Peter Wachira, CEO of Tripitaca, later adding, “We know how to get shit done.”
One of venture’s most iconic duos wants to have a word with you
I published a podcast interview with Kapor Capital’s Freada Kapor Klein and Mitch Kapor, the entrepreneurial investing couple behind the top-tier impact investing outfit. The duo published a book recently, so we talk about that, their choice to step away from investing and the legacy they’re continuing to build out.
Here’s one key moment from the podcast: “It’s also worth pointing out, in the early days, there were a couple of people, white men, who were thinking about working with us and decided we weren’t going to make enough money so they went elsewhere. So I hope they’re kicking themselves and I hope they’ve learned something,” said Kapor Klein.
- I was on comedian Alexis Gay’s podcast, Non-technical, earlier this month to talk about everything other than my day job. Come for the croissant hate; stay for the devil’s advocate advocacy.
- Also, listen to Found, a podcast about the stories behind the startups. This week, the team published an interview with the brains behind “a genetics startup that looks to bring extinct species back to life to help with environmental conservation efforts.” Jaw = dropped.
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