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New to Freelancing? 13 Ways to Earn Enough Business to Succeed

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Often, people are afraid to strike out on their own as a freelancer because they aren’t sure how to drum up enough business to stay afloat. What’s your best advice for how to do this, and why?

Freelancer working on a project
photo credit: Artem Podrez / Pexels

These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most successful young entrepreneurs. YEC members represent nearly every industry, generate billions of dollars in revenue each year, and have created tens of thousands of jobs. Learn more at yec.co.

1. Build Your Reputation First

Unless you are currently working for a company in the exact same business you’d be doing as a freelancer, I think the old adage of “don’t quit your day job” is still good advice. Get one or two clients whom you can manage along with the rest of your day job responsibilities, do excellent work for them and build up your reputation. You can then quit your main job without undue fear.

Kyle Michaud, Carolina Dozer

2. Get Active on Social Media

Be social on social media every day. That doesn’t mean just producing content that you can cross-post across platforms (which is important too), but also engaging with others. I see entrepreneurs often make the mistake of thinking that people will just “find them.” But if everyone believes that someone else will find them, who is doing the finding? Take the step to reach out.

Morissa Schwartz, Dr. Rissy’s Writing & Marketing

3. Target Your Ideal Client

The best way to drum up business as a freelancer is to target your ideal client. Once you know who you want to work with, you can start creating content and marketing materials that appeal to them. You can also reach out to potential clients through social media or networking events. By focusing on your target market, you’ll be more likely to attract the right kind of clients and make more sales.

Blair Williams, MemberPress

4. Work With Other Freelancers

Start working for other freelancers and take on their extra work. If you do a good job, they will send the work they don’t want or have time for your way. My book of first clients were other professionals who had more experience than I did, and often I got referred clients who were too small for them. I built meaningful relationships and lifetime value clients.  

Givelle Lamano, Lamano Law Office

Increasing online sales using digital marketing

5. Improve Your Online Visibility

One way of attracting clients for your freelance services is to promote your services online. So, start working on improving your online visibility. This will not only attract new leads, but it will also help you build brand recognition. When people start recognizing you, they will come to you when they need any of those services.

Thomas Griffin, OptinMonster

6. Write Guest Posts

It’s easier to expand your business if you have a strong reputation. I suggest reaching out to publications that publish content in your industry and asking if they accept guest posts. Use this opportunity to write a value-packed article for another publication with a link back to your website. This strategy helps build your reputation, which will eventually lead to more on-site traffic.

John Turner, SeedProd LLC

7. Build Industry Connections

For any type of freelancer position, it’s important to focus on building networking connections in your industry. This is an easier way to get your foot in the door and get noticed by your target audience.

Stephanie Wells, Formidable Forms

8. Ask for Referrals

Always, always ask for referrals. Don’t ask once; ask periodically. Then, you get to take advantage of the networking efforts of multiple people. Don’t hide in a home office. Attend every event that might be related to your field. Work at coffee shops with a stack of business cards next to you. Learn how to be the one who breaks the ice, and have faith in yourself.  

Tyler Bray, TK Trailer Parts

9. Highlight Testimonials

One way to find potential clients is to show testimonials and other forms of social proof on your website. Research shows that 72% of people won’t take action on a website until they read reviews. It doesn’t matter if they are buying a physical product or the services of an individual. Reviews and testimonials can tremendously impact your sales and engagement.

John Brackett, Smash Balloon LLC

Sending cold emails

10. Cold Email Business Owners

There are two critical skills a freelancer can develop to keep bringing in customers: lead generation and cold emailing. I recommend learning these skills or getting help from fellow freelancers to find real emails of business owners. An aspiring freelancer can then cold email these owners with offers of their services. In this way, they can keep finding new clients.

Syed Balkhi, WPBeginner

11. Design an Engaging Website

If you want to see success as a freelancer, you have to build an audience. It’s nearly impossible to see consistent engagement if you don’t have a website. I suggest creating a blog and sharing industry-specific news, opinion pieces and advice for your readers. Before long, you’ll have a list of options when it’s time to choose your next gig.

Chris Christoff, MonsterInsights

12. Build Your Portfolio in a Particular Niche

The key to quickly ramping up cash flow as a freelancer is to find a niche that you can start building a portfolio in to show new prospects. For example, as a writer, you could focus on some area you’re interested in or have some sort of real-world experience in, such as health care. It’s far easier to sell work when the examples you send to prospects are relevant to their business.

Richard Fong, Bliss Drive

13. Focus on the Quality of Your Work

One of the most efficient ways to stay on top of your freelancing game is to focus on quality content consistently. Whether you’re a makeup artist, photographer, writer or web designer, people will come looking for you if you can woo them with the quality of your work. It helps promote word-of-mouth and attract more clients.

Josh Kohlbach, Wholesale Suite

Entrepreneurship

Things to Consider When Working with a Local SEO Company for Growing Your Local Business

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Local SEO – search engine optimization – strategies are not like your usual SEO techniques. Whereas your usual SEO strategies target a large, often global audience, local SEO caters to a much smaller crowd, often reduced to the likes of the geographical boundaries of a town, city, or state.

Through local SEO, it’s possible to target an audience from a specific geographical location, which helps businesses rank for local search terms, make it to local business listings on Google, and incorporate local backlinks efficiently.

SEO
photo credit: Oleksandr Pidvalnyi / Pexels

Focusing on local SEO is important for local businesses for several reasons.

Firstly, businesses can increase their visibility in local search results resulting in more website traffic and sales. Local SEO can also help build trust and credibility with potential local customers by providing accurate and up-to-date information about their business through optimized website content. Finally, it can help businesses outsmart their local competition by becoming more approachable to the locals.

Given how important local SEO is for such businesses, it must be done properly. For that, you have to bring in experts well-versed in local search engine optimization. Before you do that, however, here are a few things you must consider.

What Services They Offer and What Their Approach Is

Local SEO companies offer a range of services that can help your business improve its local online presence, appeal to more local customers, and increase revenue. Some of the services they should offer should include the following.

  • Local Keyword Research: Through local keyword research, the agency can help you work out the most relevant and high-traffic keywords for your business in your local area.
  • On-page Optimization: This involves optimizing your website’s content improve its relevance and search engine rankings locally.
  • Google Business Optimization: The agency will optimize your Google Business listing to ensure it appears prominently in Google’s local search results. In most cases, a direct search for your business will highlight your business profile right at the top of the results.
  • Local Link Building: Local link building can help you acquire links from other high-quality local websites to improve your website’s authority and search engine rankings.
  • Citation Building: This helps build accurate and consistent business listings across various online directories to improve your local visibility.
  • Reputation Management: Reputation management makes it possible to monitor and manage your online reputation through strategies like online reviews and social media oversight and management.

What are Other People Saying About Them

We’ll explain this with an example.

Charleston, South Carolina, is home to several landscaping companies, and when you Google for such services near Charleston, it will show you a ton of options. However, for smaller businesses, ranking in this list is difficult. That’s why American Artists Landscaping, Inc. turned to a Charleston SEO Company known as Mr. Marketing and has been working with them for two years now.

Thanks to the Charleston-based local SEO services provided by the agency, the company has now grown from a small business to a six-figure local business in under a year. That’s the power of local SEO. It can help you grow, get discovered by the locals, and become one of the best in your area from scratch.

As this SEO agency helped American Artists Landscaping, Inc. with their business successfully, the company had nothing but good things to say about the agency.

Similarly, you need to go through Google Reviews and other review sites to see how good the SEO agency is before working with them. Always look for local clients the agencies helped because your focus is on localized search engine optimization.

SEO experts working on a client's project

Get an Idea About Their Previous Clients and Success Stories

An SEO company is only as good as its clients’ success stories. While reviews can help you know about the company’s work, looking into these success stories or case studies can help you understand how they operate and run things. It’s also a good way to check if they have experience with a business from your industry.

Check how they helped their clients, what client SEO problems they solved, how they impacted the local SEO rankings afterward, what kind of strategies they deployed, what is their approach to different on-page and technical SEO problems, etc. The more you familiarize yourself with these things, the better you can understand what the SEO agency’s game plan might be with your case.

Converse with Them to See If Their Vision Matches Your Expectations

By now, you’re already aware of a lot of things the local SEO company does to help its clients. Now it’s time to talk to them and see if their vision matches your expectations. Here, the agency will mostly highlight your problems and how they tend to solve them. If you think their plans and strategies will go with your brand and can help you achieve your targets, by all means, strike a deal with them and get to work.

Once all this is done, you’ll be working with a local SEO agency that not only knows what it’s doing but can also get you the success you’re eyeing in the local market.

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Entrepreneurship

5 Reasons Why Storytelling Should Be a Priority for Marketers

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In today’s fast-paced digital marketing world, capturing the attention of potential customers can be challenging. With so much noise and clutter online, marketers must find innovative ways to stand out. One highly effective technique is storytelling.

Storytelling has existed for thousands of years and has always been a powerful tool for engaging and connecting with people. However, in marketing, storytelling is often overlooked or undervalued.

Brand storyteling

In this post, we will explore why storytelling should be a priority for marketers and how it can help them achieve their goals.

1. Develop Deeper Connections with Customers

The success of any marketing campaign relies heavily on the ability to create a strong connection with customers. Storytelling is one of the most effective ways to do this, as it allows marketers to communicate their message engaging and relatable. By creating stories that evoke emotion, marketers can make their brand stand out from the competition and form deeper connections with potential customers.

You can also use storytelling to create an emotional narrative that resonates with your target audience. This will help build trust and loyalty between customers and your brand, allowing you to cultivate a loyal customer base more likely to become long-term customers.

2. Create Memorable Messages

Storytelling has the power to create memorable messages that stay with people long after they have encountered them. This is especially important in the digital age, where people are inundated with daily information and ads.

If you want to make sure your message stands out, storytelling can help you create content that is more memorable and engaging than traditional methods of advertising. With a good grasp of Sanderson’s Laws and the crafting of stories, you can create messages that will stay with people for a long time. The stories can be used to build brand identity and create an unforgettable customer experience.

3. Improve Conversion Rates

Storytelling is a powerful tool for improving conversion rates, as it effectively draws in potential customers and keeps them engaged throughout the customer journey. By creating compelling stories that resonate emotionally with your target audience, you can ensure that your message is more likely to be remembered and influence potential customers.

Storytelling can also help you create a sense of urgency, as it allows you to paint a vivid picture of how the customer’s life would be improved if they took action now. This will encourage them to take action and convert to your offer.

Analyzing marketing campaigns
photo credit: Pixabay

4. Reach New Audiences

The primary goal for any marketer is to reach new audiences and expand their customer base. However, with so many people online, it can take time to stand out from the competition. Storytelling offers a unique way for marketers to capture the attention of potential customers and draw them in with an engaging narrative.

Stories can be crafted to appeal to different groups of people, allowing marketers to reach new audiences and expand their customer base. This is especially important for brands trying to break into new markets or reach a younger audience.

5. Enhance Brand Image

Brand image is consumers’ perception of your brand and its products or services. Storytelling can be a great way to enhance the brand image, as it allows you to communicate the values and mission of your company engagingly. This will enable you to create a strong impression on potential customers, helping them develop an affinity with your brand and become more likely to choose your products or services over the competition.

Storytelling is an essential tool for marketers that should be noticed. Through storytelling, marketers can create deeper customer connections, develop memorable messages, improve conversion rates, and reach new audiences. It can also help enhance brand image and create a strong impression on potential customers.

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Entrepreneurship

How John Accardi Made CRAVEBOX a Top-Selling Amazon Brand

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John Accardi started CRAVEBOX in 2014 from his apartment. At the time, he had just dropped out of a Georgetown University PhD program, had no savings, no investors, and no business experience.

Accardi says the decision to start CRAVEBOX was risky and the odds of success didn’t look good. “At the time, I was so excited about starting my own business, I didn’t really recognize all the risk. I just wanted to work for myself and wake up every morning with the freedom to tackle my own to do list instead of someone else’s.”

John Accardi

For the first 3 years, CRAVEBOX operated out of John’s apartment and made no profit. John stayed persistent and had a gut feeling that he was making progress and that success was around the corner.

John said, “Those first few years were frustrating because it felt like every day was a disappointment, but the constant failure motivated me. I got to the point where I told myself I would try forever. I was giving guitar lessons on the side to pay the bills and I decided that I’d work on CRAVEBOX until it either succeeded or I was an old man.” This long-term mentality worked because sure enough, CRAVEBOX started growing. John learned how to optimize his Amazon listings and CRAVEBOX moved into larger and larger warehouse spaces and its staff grew.

Now CRAVEBOX operates out of a 60,000 sqft warehouse space in North Wales, PA with an impressive staff. “I never thought CRAVEBOX would become this successful. It’s been an incredible journey,” says Accardi.

To become a top-selling Amazon brand, John first focused on creating great images. “I realized early on that your product’s main image on Amazon is the most important part of the listing. So I learned photography and most importantly, photoshop, to take and edit fantastic images.” CRAVEBOX products now have the best-quality images in the category which gives the listings an advantage over competitors.

Accardi also focused on price. John says, “To be a top selling Amazon brand, you need to look very closely at your toughest competitors and make sure you are offering a better value. Your product either needs to be better or your price needs to be lower. This will determine your Amazon rank and visibility.” The key to offering great value is of course an efficient business and operation.

Lastly, to build CRAVEBOX into a top-selling Amazon brand, Accardi focused on reviews. “Amazon customers are tough and the only way to build a sustainable product and brand is to sell quality products that naturally collect a high review average. This is challenging but if you can offer a better product than your competitors, you will garner better reviews and rise to the top of the category.” 

John is excited to continue growing CRAVEBOX. He is especially excited about their holiday products: Halloween, Christmas, Valentine’s Day, and Easter. He’s also excited about new CRAVEBOX products they’re introducing, for example: CRAVEBOX Kids, CRAVEBOX 110count, and CRAVEBOX Cookies+Crackers.

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