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Navigating The Complex Ethics of Global Business: A Guide to Success



In today’s increasingly connected world, global business is more prevalent than ever. However, with the expansion of business beyond borders comes a host of ethical considerations, from navigating different cultural norms to understanding and complying with international laws.

It can be overwhelming to know where to start, but with the right approach, global business can be conducted in a responsible and sustainable manner. Here are some tips to help you navigate the ethics of global business.

Global business ethics

Understand Ethnic Considerations

Understanding ethnic considerations is essential to navigating the complex ethics of global business. When conducting business in a foreign country, it’s crucial to understand and respect the cultural norms and customs of the local population. Failure to do so can lead to misunderstandings and potentially damage your business relationships.

By understanding ethnic considerations, businesses can avoid cultural faux pas, build stronger relationships with local partners and clients, and conduct business more responsibly and sustainably.

One way to deepen your understanding of ethnic considerations is to conduct thorough research and to have or develop a deep understanding of the culture, customs, and values of the country you’re doing business in.

Comply with International Laws

Complying with international laws is essential for navigating the complex ethics of global business. International laws can be complicated, and it’s crucial to have a clear understanding of the legal requirements for conducting business in different countries. This includes compliance with trade agreements, labor laws, and environmental regulations.

By complying with international laws, businesses can avoid hefty fines and penalties, protect their reputations, and conduct business more responsibly and sustainably.

One way to ensure compliance with international laws is to ensure your research is thorough and you have a clear understanding of the legal requirements for conducting business in different countries. Additionally, seeking out reading materials can be beneficial. For example, LibreTexts has an article about international law designed to help business leaders understand the legal aspects of international business.

Another way to ensure compliance is to consult legal experts specializing in international business law. National Law Review offers a wide range of resources and services to help businesses navigate the legal complexities of international business, including legal analysis, commentary, and updates on international business laws and regulations.

This can provide a comprehensive overview of the laws and regulations that apply to international business transactions, including trade agreements, labor laws, and environmental regulations. This can serve as a valuable resource for businesses seeking to conduct operations in a foreign country and help them avoid potential legal issues.

Develop Clear Strategies

Developing clear strategies is essential for navigating the complex ethics of global business. Having a clear and well-defined strategy allows businesses to understand their target market, identify potential risks and opportunities, and develop a plan to mitigate those risks and capitalize on opportunities. Additionally, regularly reviewing and adjusting the strategy as needed helps ensure the business stays on track and aligned with its goals and objectives.

Conducting market research and deeply understanding the target market, the competition, and the industry trends are crucial for developing clear strategies. Additionally, seeking out educational opportunities such as taking a course on Strategic management can provide a comprehensive understanding of the principles of strategic planning and management.

Global business networking

Communicate Effectively

Effective communication is crucial for navigating the complex ethics of global business. When conducting business in a foreign country, it’s important to be able to communicate clearly and effectively with business partners and clients, especially when language barriers are present. Additionally, it is essential to establish a culture of open communication within your organization to ensure that all stakeholders are on the same page and that any concerns or issues are addressed promptly.

To improve communication with international partners or clients, businesses can invest in language training for employees. This can help to overcome language barriers and ensure that communications are clear and accurate.

Additionally, seeking out learning opportunities, such as taking a course on cross-cultural communication, can be beneficial in improving communication skills. This can provide valuable insights and skills in navigating and understanding cultural differences, communication styles, and how to communicate effectively in a global business environment.

Moreover, consulting with experts who specialize in cross-cultural communication can address the issue of cultural differences in communication. Several organizations offer this expertise. One of them is the Intercultural Communication Institute in the US which provides a wide range of resources and services to help businesses improve communication and navigate the complexities of working in a global business environment.

Stay Informed

Staying informed about the latest developments in the global business landscape is crucial for navigating the complex ethics of working internationally. Keeping abreast of political and economic changes, understanding new technologies, and staying up to date on industry trends enables businesses to anticipate and respond to new challenges and opportunities. Additionally, it’s important to seek educational opportunities, such as an msc management at an accredited university, to deepen your understanding of global business ethics – this course from Aston University is part-time and 100% online, so it can suit a working schedule.

Regularly reading industry publications and trade journals is another way to stay informed. Additionally, attending conferences, webinars, and networking events can be beneficial in staying informed about the latest trends and developments in the global business landscape.

These experts have extensive knowledge and experience in the field. They can provide valuable insights and guidance on a wide range of ethical issues businesses may face in the global business landscape. They can help businesses understand and comply with laws and regulations related to business ethics and to develop and implement effective strategies for addressing ethical issues.

Prioritize Corporate Social Responsibility

In today’s global business landscape, CSR is more important than ever. The expectations of stakeholders, including customers, investors, and regulatory bodies, are growing, and businesses are under increasing pressure to demonstrate their commitment to sustainability and responsibility.

Corporate Social Responsibility (CSR) is the dedication of a business to aid in sustainable economic growth by collaborating with employees, their families, local communities, and society to enhance their quality of life. By prioritizing CSR, businesses can ensure that their operations align with the principles of sustainable development and contribute positively to the communities in which they operate.

Conducting a sustainability audit and establishing clear goals and objectives for sustainable development is crucial for prioritizing CSR in your global business strategy. Furthermore, seeking out educational opportunities such as taking a course on corporate social responsibility can provide a comprehensive understanding of the principles of CSR and how to integrate them into your business strategy.

Consulting with experts specializing in CSR and sustainability is another effective approach to prioritizing CSR in your global business strategy. Global Reporting Initiative (GRI) is one of the organizations that offer a wide range of resources and services to help businesses understand and comply with laws and regulations related to CSR and to develop and implement effective strategies for addressing CSR issues.

Prioritizing CSR is a crucial aspect of global business ethics. By ensuring that their operations align with the principles of sustainable development, businesses can contribute positively to the communities in which they operate, ultimately allowing them to conduct business more responsibly and sustainably.

Business networking event

Build Strong Relationships

Strong relationships are key to successful global business. Strong relationships with business partners, clients, and other stakeholders are essential for long-term success. This includes fostering trust, understanding, and mutual respect. By building solid relationships, businesses can create a foundation for successful partnerships, ensure that their operations are in line with the values and expectations of their partners, and ultimately conduct business more responsibly and sustainably.

One way to build strong relationships is to invest time and resources in relationship-building activities such as networking events, trade shows, and seminars. Also, fostering a culture of mutual respect and understanding helps develop a strong relationship. This includes understanding and respecting cultural differences and actively working to address any cultural barriers that may arise in business operations.

Emphasize Transparency

Transparency is essential in global business. Transparency includes being open and honest about business operations, including financial performance, and being transparent about policies and practices. By emphasizing transparency, businesses can build trust with stakeholders, ensure compliance with laws and regulations, and conduct business more responsibly and sustainably.

Establishing clear policies and procedures for reporting and disclosing information is an important step in emphasizing transparency. This includes financial performance, compliance with laws and regulations, and other relevant information stakeholders may need. Making this information readily available to stakeholders, such as through a company website, can help ensure stakeholders have access to the information they need.

Foster a Culture of Ethics

Creating a culture of ethics within your organization is essential for global business success. This includes setting clear ethical guidelines and standards, providing regular training on ethical issues, and promoting a culture of integrity and responsibility. Additionally, it’s essential to hold your employees and business partners to the same high standards of ethics and take swift action in case of any violations.

By fostering a culture of ethics, businesses can ensure that their operations align with their values and mission and that employees and partners understand and adhere to ethical standards. One way to foster a culture of ethics is to establish clear guidelines and policies for ethical conduct and to provide regular training and education on ethical issues.

Leader in a meeting

Respect Human Rights

Respecting human rights is a critical part of conducting global ethical business. This includes ensuring that business operations do not contribute to human rights abuses and that employees, suppliers, and other partners respect human rights. By respecting human rights, businesses can ensure that their operations align with global human rights principles and avoid negative impacts on local communities and society.

Conducting human rights impact assessments is vital in respecting human rights in global business. These assessments help businesses identify potential human rights risks in their operations and supply chains and develop and implement strategies to address them.

Establishing clear policies and procedures for respecting human rights is also crucial. This includes policies on anti-discrimination, forced labor, and child labor and ensuring that these policies are communicated to employees and suppliers.

Implement Sustainable Practices

Sustainability is a critical aspect of global ethical business. This includes implementing environmentally friendly practices, reducing waste, and minimizing the impact of your operations on the environment. Additionally, it’s important to consider the long-term sustainability of your business model and to seek out opportunities for sustainable growth.

By implementing sustainable practices, businesses can contribute to preserving the planet for future generations and ensure that their operations align with global principles of sustainability. One way to implement sustainable practices is to conduct a sustainability audit and establish clear goals and objectives for sustainable development.

Continuously Assess and Improve

Finally, it’s essential to continuously assess and improve your global business practices. This includes regularly reviewing business operations, policies, and procedures to ensure that they align with ethical standards and that any issues or concerns are identified and addressed. By continuously assessing and improving, businesses can ensure that they conduct business responsibly and sustainably and adapt to new challenges and opportunities.

Conducting regular internal audits and establishing a system for ongoing monitoring and reporting of business operations is a practical approach to continuously assessing and improving ethical practices. This can help businesses identify potential ethical issues and take corrective action as necessary.

Seeking external evaluations such as third-party audits or certifications can also provide valuable insights and feedback on ethical practices. These evaluations can help businesses to identify areas of strength and weakness in their ethical practices and to benchmark their performance against industry standards.

Business ethics


In summary, navigating the ethical considerations of global business requires a comprehensive and holistic approach. It is important to understand cultural norms, comply with international laws, develop clear strategies, communicate effectively, stay informed, and prioritize corporate social responsibility.

Build strong relationships, emphasize transparency, foster a culture of ethics, continuously assess, improve, and respect human rights, address cultural differences, implement sustainable practices, and promote a culture of compliance.

By taking these steps, you can navigate the complex ethics of global business and conduct business responsibly and sustainably.Bottom of Form


From Struggles to Success: Ajamu Attard’s Inspiring Entrepreneurial Journey



From Struggles to Success: Ajamu Attard's Inspiring Entrepreneurial Journey

Ajamu Attard is the National Director and CEO of Student Support in Canada, and his journey as an entrepreneur has been riddled with struggles and successes along the way.

With an intense determination to better his community from the get-go, young Attard, now 27, has been the recipient of about a dozen prestigious awards such as Top 20 Under 20 Award and the Lincoln M. Alexander Award.

“Just a couple years before receiving those awards, I was in a shelter,” says Attard, looking back to high school.

Early struggles as a student

Attard faced hardships during his school years, but he remained determined to make a positive impact. Despite years of struggle and what he frankly describes as a period of temporary mediocrity in his academic career, Attard decided to focus all his efforts on improving his own life and becoming a leader in his community.

Although Attard coasted through school for a while, his situation quickly changed and he went on to become an entrepreneur and a community leader in his own right.

Attard took a victory lap, and focused all his spare time on bettering his community and helping his fellow students realize their potential and find new opportunities in academics, post-secondary education, funding and scholarships, and community involvement opportunities.

Attard went on to continue making a difference, launching community initiatives to help eliminate racial discrimination in Ontario. Among other efforts to assist in his community, this is the one that would get him nominated for the Lincoln M. Alexander Award.

Having experienced racial discrimination himself, and being one of the few students of colour in Peterborough, Ontario, Ajamu Attard decided to take a stand and help his fellow students in more ways than one.

Attard helped his fellow students write scholarship applications, and eventually went on to start a scholarship matching service for students. The service was successful, helping students acquire over half a million dollars in scholarship funding.

Attard says students would struggle to find the right scholarships at the time, and would ask for his help.

“All they wanted was for someone to find the opportunities for them,” says Attard.

It was shortly thereafter that both Attard’s peers and staff at his school began to take notice of his remarkable achievements as well as his determination to make a difference in the lives of his fellow students.

Ajamu Attard says if he didn’t have the support of staff, who later became aware of his situation, he would have gone down the wrong path.

“Many teachers took extra time out of school to quite literally support me because they found out I was working two jobs and doing all these different things,” says Attard.

One situation stood out to Attard in particular when a teacher sat him down and told him to avoid hanging the wrong crowd, and to go all-in on his vision. Speaking highly of his potential and his intelligence, young Attard was given a second chance to make something of himself.

It was then that Attard became hyper aware of the potential vices as well as the pitfalls of being not just a student, but a struggling student – a student that was struggling financially, emotionally and with clarity. With an unpredictable future, it was hard to make the right decisions to drive positive growth.

At the time, it was hard to think long-term because Attard was struggling with poverty and anxieties brought about from his turbulent childhood and living situation.

According to Ajamu Attard, making a definitive decision to change and impact his community for the better was one of the best decisions he has ever made. At the time, seeking to affect more positive change and expand his efforts within the community and in his own work, Ajamu Attard went on to find Student Support.

The launch of Student Support

It was in second year at Carleton University in Ottawa, Ontario, where Attard met fellow students, and later to-be cofounders: Brent Colby and Scott Braddon.

Attard speaks highly of his co-founders, and says they were equally as driven and determined, both with a voracious appetite to learn as much as possible about starting a social enterprise.

Student Support officially started in 2021, after two of the three co-founders had graduated. Starting well after the scholarship service Attard had created, he felt confident knowing he had the prior experience under his belt.

The team decided to make Student Support a service that would benefit students and help make essential supports more affordable to the student body.

It was in the early stages that Ajamu Attard was reminded of both his struggles and successes as a student. He recalls truly being able to focus and devote his energy towards building his community as well as profitable enterprises when he was given help by teachers and peers.

Today, Student Support is partnered with major services that provide a whole range of support services to students from education to fitness and writing tools.

Student Support partners with Calm, Udemy, Nimbus Learning and Aaptiv to provide students with support throughout the university year at a fraction of the cost.

“We’re talking about 98 percent off,” says Attard.

Though many students have been in favour of Student Support, there has been occasional pushback by student organizations over the years, and Student Support was able to overcome that each time.

Student Support provides services to the student body after a referendum at each institution, and after gaining majority support, they provide their services. Students still have the option, however, to opt out at any time.

Attard says Student Support’s journey has been inspiring and filled with lessons along the way.

One thing that inspired Attard was that some students would opt in to Student Support even if they didn’t need the service. Their goal was helping their fellow students get access to essential supports and help lessen the cost burden among the student body.

Attard says it’s fulfilling to know that Student Support empowers students to be able to empower their fellow students to gain access to the support they need.

Between essential writing services, meditation services, a near limitless archive of education resources and more, Student Support is eager to form more strategic partnerships and meaningful relationships to bring more services to students at a fraction of the cost.

Next steps for Ajamu Attard

While current day-to-day operations at Student Support keeps Ajamu Attard on his feet and working around the clock, he does his best to continue giving back to the community and exploring his passions.

Ajamu Attard attended a convention with RISE – an organization that lends funding and support to entrepreneurs with mental health issues.

Attard is also exploring speaking opportunities to discuss social entrepreneurship, and encourage others to follow their passions as well. On his website, he allows organizations to book him for conferences and as a keynote speaker.

Attard wants to leave budding entrepreneurs and students alike with a final note.

“Community is about uplifting each other, and it’s our job to make the world a better place.”

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Small Business Survival: Joseph Kenney on Why Understanding Consumer Behavior is Key



Joseph Kenney

Small businesses are the backbone of any economy. They contribute significantly to the growth and development of a country. However, the survival of these businesses is not guaranteed, especially in today’s ever-changing business landscape.

One of the key factors that determine the success or failure of a small business is the understanding of consumer behavior. This article delves into why understanding consumer behavior is essential for small businesses, with insights from Joseph Kenney, a business strategist, and founder of several businesses including the award-winning 316 Strategy Group.

Joseph Kenney has worked with numerous small business owners, and his experience has shown that understanding consumer behavior is crucial for the success of a small business. “Many small business owners make the mistake of assuming they know what their customers want, without really taking the time to understand their behavior,” he says. “This can lead to missed opportunities, lost revenue, and ultimately, the failure of the business.”

Identify Target Market

The first reason why understanding consumer behavior is crucial is that it helps small business owners to identify their target market. Without understanding who their customers are and what they want, businesses can waste a lot of time and resources marketing to the wrong audience. “You can’t be all things to all people,” says Kenney. “It’s essential to understand who your ideal customer is, what they like, and how they behave. This knowledge will help you tailor your marketing messages to resonate with them.”

For instance, consider a small business that sells children’s toys. Without understanding the behavior of parents and what motivates them to buy toys for their children, the business might create marketing messages that don’t resonate with them. However, if the business understands that parents are motivated by the desire to see their children happy and entertained, they can create marketing messages that emphasize the fun and educational aspects of their products.

Stay Ahead of the Competition

The second reason why understanding consumer behavior is important is that it helps small business owners to stay ahead of their competition. By understanding what their customers want and need, businesses can create products and services that stand out from the competition. “It’s not enough to create a product or service and hope that people will buy it,” says Kenney. “You need to understand what your customers want and tailor your offerings to meet those needs.”

For example, consider a small business that sells organic skincare products. By understanding the behavior of consumers who are interested in natural and organic products, the business can create skincare products that are not only natural but also effective. This will give the business a competitive edge over other skincare products that might only be natural but not as effective.

Better Customer Experiences

The third reason why understanding consumer behavior is important is that it helps small business owners to create better customer experiences. By understanding what their customers want, businesses can create products and services that meet their needs and provide a better overall experience.

“People want to feel heard and understood,” says Kenney. “When businesses take the time to understand their behavior, they can create experiences that leave a lasting impression.”

Consider a small business that sells clothing at a women’s boutique. By understanding the behavior of their customers, the business can create a shopping experience that is personalized and memorable. For instance, they can offer personalized recommendations based on the customer’s style and preferences. This will make the customer feel valued and appreciated, leading to repeat business and positive word-of-mouth.

However, understanding consumer behavior is not easy. It requires businesses to gather and analyze data on their customer’s behavior, preferences, and needs. This can be a daunting task, especially for small businesses that may not have the resources to invest in data collection and analysis. Kenney suggests that small business owners can start by talking to their customers, asking for feedback, and observing their behavior in-store or online. Kenney suggests that business owners should have meetings with their point-of-sale representatives to access the valuable data stored in the POS system. According to Kenney, more than 95% of businesses fail to utilize this consumer-rich data.

“It’s important to make customer feedback a part of your business strategy,” he says. “You should always be listening to your customers and using that feedback to improve your products and services. This will help you stay ahead of the competition and create a better overall customer experience.”

Understanding consumer behavior can also help small businesses adapt to changing trends and consumer preferences. For instance, during the COVID-19 pandemic, many small businesses had to pivot their operations to online sales as more consumers shifted their shopping habits online. Businesses that understood the behavior of their customers and were able to adapt quickly were more likely to survive the pandemic than those that didn’t.

Understanding consumer behavior is essential for the survival of small businesses. It helps businesses identify their target market, stay ahead of the competition, create better customer experiences, and adapt to changing trends and preferences. “The businesses that succeed in the long term are those that understand their customers and tailor their offerings to meet their needs,” says Kenney. “Small businesses that fail to do so will fail to exist.”

As a small business owner, take the time to understand your customers and their behavior. Listen to their feedback, observe their behavior, and use data to inform your business decisions. By doing so, you can create products and services that meet their needs, stand out from the competition, and provide a better overall customer experience. In the end, this will lead to more sales, repeat business, and positive word-of-mouth, helping your small business thrive and grow.

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Tech Leaders and Experts Call for Curbing AI Tech Advancements: What are The Pros and Cons?



In recent years, Artificial Intelligence (AI) has made great strides in advancing various fields, from medicine and science to transportation and entertainment. However, with the growing concerns over the potential risks of AI, some tech leaders and experts are calling for curbing the development of AI technologies.

In this article, we will explore the pros and cons of curbing AI tech advancements and evaluate whether it is a good idea or not.

AI tech adoption

Pros of Curbing AI Tech Advancements

1. Ensuring the safety and security of humans

As AI technologies continue to become more advanced, the potential risks associated with them also increase. This includes the possibility of AI systems causing harm intentionally or unintentionally.

For instance, AI-powered self-driving cars may malfunction and result in accidents that result in harm or even death. We can ensure that AI development is carried out in a safe and secure manner and reduce the hazards connected with these technologies by limiting the advancement of AI technology.

2. Preventing the loss of jobs

Many occupations could be automated as a result of the advancement of AI technology, which could result in a large loss of employment across a number of industries. As people struggle to find employment in a society that is becoming more and more computerized, this could cause economic and social unrest.

We can decrease the pace of automation and avoid the loss of jobs that are still essential to our economy by limiting the development of AI technology.

3. Addressing biases in AI systems

There have been numerous instances of racial, gender, and other biases in AI systems. This may have discriminatory effects and exacerbate social injustices already present. We may concentrate on correcting these biases and making sure that AI systems are fair and unbiased by limiting the development of AI technology.

4. Protecting privacy and human rights

AI systems have the capacity to gather and analyze enormous amounts of data, which can be used to violate people’s privacy and human rights. This includes the unintentional identification of persons using facial recognition technology or the discrimination against particular groups of people by AI algorithms.

We can create rules that safeguard individuals’ privacy and stop AI systems from being misused by limiting the development of AI technology.

Encouraging business innovation

Cons of Curbing AI Tech Advancements

1. Limiting innovation and progress

AI has the ability to transform numerous industries and open up new doors for advancement and creativity. AI might be used, for instance, to strengthen transportation systems, speed up scientific research, and improve healthcare outcomes. We risk missing out on the advantages AI can offer if we slow down its technological development.

2. Stifling creativity and innovation

In the arts, like as in music and literature, AI is also employed. We could reduce the possibility for new kinds of creative expression and innovation by limiting the progress of AI technology. AI algorithms, for instance, can be utilized to produce new musical compositions or visual art. We might inhibit creativity and innovation in these and other sectors by restricting the growth of AI.

3. Hindering scientific research

By restricting the development of AI technology, we could impede breakthroughs in a number of disciplines, including physics, environmental science, and medicine.

AI is an important instrument for scientific research. AI can be used, for instance, to examine huge datasets and spot patterns that are hard or impossible for humans to see. We could impede scientific advancement in these and other disciplines by restricting the growth of AI.

4. Falling behind in the global AI race

Governments all over the world are making significant investments in AI research and development; if we slow down the development of AI technology, we run the risk of falling behind in this race. Long-term economic and national security ramifications could result from this, since nations with advanced AI technology may have a competitive advantage over those without it.

AI and business relations


Both the pros and cons of curbing AI tech advancements need to be carefully considered before any decisions are made. While there are valid concerns about the potential risks associated with AI technologies, it is also important to recognize the potential benefits that AI can bring to various fields.

The choice to limit the development of AI technology should ultimately be weighed against the possible advantages and disadvantages of doing so, with the necessary safeguards in place to protect the public.

Now over to you: In your opinion, is it a good idea to curb the AI tech advancements? Why? Please share your thoughts.

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