Small Business Survival: Joseph Kenney on Why Understanding Consumer Behavior is Key
Small businesses are the backbone of any economy. They contribute significantly to the growth and development of a country. However, the survival of these businesses is not guaranteed, especially in today’s ever-changing business landscape.
One of the key factors that determine the success or failure of a small business is the understanding of consumer behavior. This article delves into why understanding consumer behavior is essential for small businesses, with insights from Joseph Kenney, a business strategist, and founder of several businesses including the award-winning 316 Strategy Group.
Joseph Kenney has worked with numerous small business owners, and his experience has shown that understanding consumer behavior is crucial for the success of a small business. “Many small business owners make the mistake of assuming they know what their customers want, without really taking the time to understand their behavior,” he says. “This can lead to missed opportunities, lost revenue, and ultimately, the failure of the business.”
Identify Target Market
The first reason why understanding consumer behavior is crucial is that it helps small business owners to identify their target market. Without understanding who their customers are and what they want, businesses can waste a lot of time and resources marketing to the wrong audience. “You can’t be all things to all people,” says Kenney. “It’s essential to understand who your ideal customer is, what they like, and how they behave. This knowledge will help you tailor your marketing messages to resonate with them.”
For instance, consider a small business that sells children’s toys. Without understanding the behavior of parents and what motivates them to buy toys for their children, the business might create marketing messages that don’t resonate with them. However, if the business understands that parents are motivated by the desire to see their children happy and entertained, they can create marketing messages that emphasize the fun and educational aspects of their products.
Stay Ahead of the Competition
The second reason why understanding consumer behavior is important is that it helps small business owners to stay ahead of their competition. By understanding what their customers want and need, businesses can create products and services that stand out from the competition. “It’s not enough to create a product or service and hope that people will buy it,” says Kenney. “You need to understand what your customers want and tailor your offerings to meet those needs.”
For example, consider a small business that sells organic skincare products. By understanding the behavior of consumers who are interested in natural and organic products, the business can create skincare products that are not only natural but also effective. This will give the business a competitive edge over other skincare products that might only be natural but not as effective.
Better Customer Experiences
The third reason why understanding consumer behavior is important is that it helps small business owners to create better customer experiences. By understanding what their customers want, businesses can create products and services that meet their needs and provide a better overall experience.
“People want to feel heard and understood,” says Kenney. “When businesses take the time to understand their behavior, they can create experiences that leave a lasting impression.”
Consider a small business that sells clothing at a women’s boutique. By understanding the behavior of their customers, the business can create a shopping experience that is personalized and memorable. For instance, they can offer personalized recommendations based on the customer’s style and preferences. This will make the customer feel valued and appreciated, leading to repeat business and positive word-of-mouth.
However, understanding consumer behavior is not easy. It requires businesses to gather and analyze data on their customer’s behavior, preferences, and needs. This can be a daunting task, especially for small businesses that may not have the resources to invest in data collection and analysis. Kenney suggests that small business owners can start by talking to their customers, asking for feedback, and observing their behavior in-store or online. Kenney suggests that business owners should have meetings with their point-of-sale representatives to access the valuable data stored in the POS system. According to Kenney, more than 95% of businesses fail to utilize this consumer-rich data.
“It’s important to make customer feedback a part of your business strategy,” he says. “You should always be listening to your customers and using that feedback to improve your products and services. This will help you stay ahead of the competition and create a better overall customer experience.”
Understanding consumer behavior can also help small businesses adapt to changing trends and consumer preferences. For instance, during the COVID-19 pandemic, many small businesses had to pivot their operations to online sales as more consumers shifted their shopping habits online. Businesses that understood the behavior of their customers and were able to adapt quickly were more likely to survive the pandemic than those that didn’t.
Understanding consumer behavior is essential for the survival of small businesses. It helps businesses identify their target market, stay ahead of the competition, create better customer experiences, and adapt to changing trends and preferences. “The businesses that succeed in the long term are those that understand their customers and tailor their offerings to meet their needs,” says Kenney. “Small businesses that fail to do so will fail to exist.”
As a small business owner, take the time to understand your customers and their behavior. Listen to their feedback, observe their behavior, and use data to inform your business decisions. By doing so, you can create products and services that meet their needs, stand out from the competition, and provide a better overall customer experience. In the end, this will lead to more sales, repeat business, and positive word-of-mouth, helping your small business thrive and grow.
Exclusive Interview with The NET ZERO ENERGY Buildings Expert Anastasia Makarska: Shaping a Greener Future
Welcome to an exclusive interview with Anastasia Makarska, a renowned figure in the world of commercial real estate development. Anastasia’s resolute commitment to sustainability and her unique background in physics and engineering have revolutionized the real estate landscape, transforming spaces into sustainable and coveted marvels.
In this interview, we delve into the concept of Net Zero Energy Buildings (NZEB) and the challenges associated with building codes for NZEB. Join us as we explore the visionary force behind Anastasia’s remarkable projects and her dedication to shaping a greener future.
Anastasia, thank you for joining us today. Let’s start by discussing the concept of Net Zero Energy Buildings. Could you explain to our audience what exactly is meant by a Net Zero Energy Building (NZEB)?
Anastasia: Certainly. A Net Zero Energy Building, or NZEB, is an approach to construction that focuses on creating energy-efficient buildings that are connected to the power grid while also generating renewable energy to offset their energy consumption. The aim is to achieve a balance where the amount of renewable energy produced either on-site or nearby matches or exceeds the building’s annual energy needs, resulting in virtually no net energy consumption.
That’s fascinating. It’s clear that NZEBs hold tremendous potential in terms of sustainability. How are developers and building owners embracing this concept, and what are some innovative features we can find in NZEBs?
Anastasia: Developers and building owners are increasingly interested in constructing zero energy buildings, driven by corporate objectives and regulatory requirements. The building and design community is actively embracing this challenge and leading the way with innovative and forward-thinking projects.
NZEBs incorporate a wide range of energy-efficient strategies, from simple to highly intricate. These include maximizing the utilization of passive solar heat gain and shading, integrating high-efficiency heating and cooling systems, appliances, windows, and doors, enhancing insulation, natural ventilation, air sealing, and incorporating advanced renewable energy solutions like solar photovoltaics and geothermal energy systems.
The goal is to create buildings that regulate temperature fluctuations, minimize energy consumption, and reduce environmental impact.
It’s impressive how NZEBs combine various technologies and strategies to achieve sustainability. Now, let’s delve into building codes. What role do building codes play in the construction of NZEBs, and what codes and standards exist for this purpose?
Anastasia: Building codes play a crucial role in guiding the construction of net zero energy buildings. Currently, there are codes and standards in place to assist designers, architects, builders, and contractors in creating more energy-efficient and sustainable structures compared to previous years.
In the United States, professionals in the building industry can refer to the International Energy Conservation Code (IECC), which has been adopted in approximately 44 states and territories. Across North America, ASHRAE 90.1 provides significant guidance, and the International Green Construction Code (IgCC) serves as another valuable resource. In Canada, there are the National Energy Code of Canada (NECC) and the National Energy Code for Buildings (NECB).
That’s helpful to know. Given the increasing need for more rigorous energy and building codes, what are some of the challenges faced in developing codes specifically tailored for NZEBs?
Anastasia: The development of codes specifically tailored for NZEBs faces several challenges. As industry professionals and officials work on designing new codes to facilitate the transition to net zero energy, there is still no consensus on the structure of the code, its comprehensive scope, and ensuring that buildings achieve net zero energy status throughout their lifecycle.
To ensure buildings perform as intended, it is essential to establish post-construction reporting, analysis, and a framework for oversight and enforcement.
Current codes and standards often rely on energy proxies without a requirement for actual quantification of energy usage. There are also gaps in the inclusion of certain types of energy usage in calculations.
To achieve the goal of net zero energy buildings, methodologies need to evolve, modeling capabilities should be enhanced, and real-world outcomes must be measured.
Overcoming those challenges will be crucial for the success of NZEBs. Could you tell us about the advantages that net zero energy buildings offer to building owners, occupants, and the environment?
Anastasia: Absolutely. Net zero energy buildings provide several advantages. Buildings account for a significant portion of fossil fuel energy consumption and greenhouse gas emissions. By increasing the number of net zero energy buildings, we can reduce our dependence on fossil fuels and effectively lower carbon emissions.
Some key advantages of NZEBs include protection for building owners against future energy price hikes, enhanced occupant comfort, health, well-being, and productivity, reduction in energy consumption and associated costs, improved reliability of energy supply, increased resale value due to high demand for net zero buildings, contribution towards achieving zero energy targets, and minimized environmental impact. These advantages create value for building owners, occupants, and the planet.
Those advantages make a compelling case for embracing net zero energy buildings. As a visionary force in real estate development, how do you see the future of NZEBs and their potential impact on communities and the environment?
Anastasia: I believe the future of net zero energy buildings is incredibly promising. As awareness of the need for sustainability grows, NZEBs will become the norm rather than the exception. They have the potential to reshape communities and serve as catalysts for positive change.
Net zero energy buildings can create vibrant, sustainable communities that prioritize the well-being of both residents and businesses. By reducing energy consumption, minimizing environmental impact, and offering enhanced comfort and productivity, NZEBs have a transformative effect on the communities they serve. They not only contribute to the preservation of our planet but also provide value for investors, businesses, and communities alike.
Thank you for sharing your insights, Anastasia. Before we conclude, could you tell our audience about any upcoming projects or initiatives that you’re particularly excited about in the realm of net zero energy buildings?
Anastasia: Certainly. I’m thrilled to be working on a groundbreaking project that aims to create a net zero energy residential community. This community will embody the principles of sustainable living and showcase the potential of NZEBs on a larger scale. It will integrate cutting-edge technologies, energy-efficient systems, and sustainable materials to provide residents with an exceptional living experience while minimizing the community’s environmental footprint. I believe this project will serve as a blueprint for future developments and inspire others to embrace the vision of net zero energy living.
As we conclude this insightful interview with Anastasia Makarska, it is evident that she is a visionary force transforming the real estate industry through sustainable development. Anastasia’s dedication to creating sustainable and desirable spaces, her commitment to excellence, and her unwavering belief in the power of net zero energy buildings have positioned her as a leading authority in commercial real estate.
Through her innovative projects and expertise, Anastasia is shaping the world we live in, one groundbreaking project at a time. Her visionary approach, fueled by her unique background in physics and engineering, has redefined the boundaries of commercial real estate development and paved the way for a greener and more sustainable future.
Witness the remarkable journey of Anastasia Makarska as she continues to revolutionize the real estate landscape and leave an indelible mark on the communities she transforms into sustainable and coveted marvels.
If you would like to get in touch with Anastasia Makarska you can contact here
Devin Millar Promotes the Normalization of Cross-dressing Through his Music
An independent music producer, who’s name is Devin Millar, hailing from the Portland Oregon area is bringing a new approach to fashion, animation, and music.
Devin is on YouTube and creates animations to go with his music, which is modeled after 90s children’s animations with adult themes and references. He grew up his uncle Grayson, and with his parents, and Grayson showed him how to create Dance music which was how Devin got his music-making knowledge. Clothing-wise, he wears skirts and dresses similar to Melina Martinez, and is heavily inspired by her. He says he always felt like a kid even at the age of 22.
Devin claims that modern society should treat crossdressing the same as how women and girls are viewed when dressing the same way. Millar believes everyone should be understood and that skirts and dresses should become everyday clothing regardless of who is wearing it.
One view and song in particular, is “Doll Life”, a song Devin released which focuses on the main mascot of his music, Jack.
Jack is a teenage boy who dresses up like a girl as part of his feminine style and goes on an adventure with his friends to fight the underwater mafia in his Cadillac Escalade. Everyone becomes friends and all perform together. The song has been viewed many times on YouTube many times and has been a hit for the last couple of months. One may notice the boy characters also wear dresses with the girls and women, which are identical to the one Jack is wearing. For that reason, the song subliminally sends Devin’s message.
Promoting a sense of animated nostalgia and creating songs with happy tones mixed with Dance music through his YouTube channel, Devin has been creating melodic, inspiring Pop music since he was 14 and continues to inspire others. Devin is also on a mission to inspire the world to not label clothes and fashion based on gender.
The Three Most Crucial Supplements to Take During the First Trimester of Pregnancy
A healthy first trimester is critical to the normal growth of the fetus. You may not be exhibiting much on the exterior, but on the inside, all of the fetus’s vital organs and systems are developing.
Several changes occur as the embryo attaches itself to the uterine wall. During the first trimester, the fetus is most vulnerable to harm from substances such as alcohol, narcotics, and some medications, as well as infections such as rubella (German measles). Throughout the first trimester, both your body and your baby’s body are rapidly changing.
During the first trimester, the most dramatic changes and development occur. All nutrients are vital throughout pregnancy, but some are especially important for your baby’s growth and development.
Taking folic acid before and during early pregnancy can help avoid neural tube defects (NTDs), which are birth malformations of the brain and spine. According to some research, consuming folic acid may help prevent birth malformations in your baby’s mouth (called cleft lip and palate).
Spina bifida and anencephaly are the most common NTDs. In the United States, around 1,500 newborns are born with spina bifida each year. Spina bifida occurs when the small bones of the spine fail to close completely, and a portion of the spinal cord pokes through the spine. Children with spina bifida may have paralyzed legs and difficulty managing their bladder and intestines (going to the toilet).
One of the most severe NTDs is anencephaly. It affects approximately affecting about 1 in 1,000 pregnancies in the United States each year. However, because the majority of these pregnancies end in miscarriage, the prevalence of this disease in neonates is far lower. Anencephaly affects approximately one in every 10,000 infants in the United States. Anencephaly occurs when the upper portion of the neural tube that develops the brain does not completely seal. Major regions of the brain, skull, and scalp are missing in babies with this disease. They are usually only alive for a few hours after birth. Anencephaly affects girls three times more than boys.
Docosahexaenoic acid (DHA)
Docosahexaenoic acid (DHA) is an omega-3 fatty acid that promotes growth and development. DHA is required throughout pregnancy to aid in the development of your baby’s brain and eyes. DHA promotes the growth of the cerebrum, which is in charge of thinking, remembering, and feeling.
Autism and schizophrenia disproportionately afflict males and are closely linked to early life adversity caused by maternal stress and other variables, which may be influenced by nutrition. However, the fundamental causes of these male-specific effects are not fully understood. Researchers from the University of Missouri School of Medicine and the MU Thompson Centre for Autism and Neurodevelopment have discovered potential explanations for male vulnerability in the womb, and they’ve discovered that a specific maternal nutritional supplement called docosahexaenoic acid (DHA) may protect unborn males during early development from the effects of maternal stress.
Iodine is a mineral that your body needs to produce thyroid hormones, which aid in the usage and storage of energy from food. Additionally, iodine is required throughout pregnancy to aid in the development of your baby’s nervous system. Your baby’s neurological system (brain, spinal cord, and nerves) allows him or her to move, think, and feel.
During pregnancy, iodine requirements rise by 50%. A lack of iodine during pregnancy can result in maternal and fetal hypothyroidism, as well as impaired fetal neurological development. The effects are determined by the severity and timing of the hypothyroidism; the most severe symptom is cretinism.
Controlled studies in iodine-deficient areas have shown that iodine supplementation before or during early pregnancy eliminates new cases of cretinism, increases birth weight, lowers rates of perinatal and infant mortality, and improves developmental assessments in young children by 10-20%.
You’re not alone if you’ve never heard of Choline. Although it is suggested that it be included in all prenatal vitamins, most do not contain a significant quantity of Choline, if any at all. While Choline occurs naturally in foods such as cow liver and whole eggs, up to 95% of pregnant women do not consume enough prenatal Choline to meet their nutritional needs.
Choline is a “vitamin-like” important ingredient, which means that while it is not a vitamin, it functions similarly to one. Choline is necessary for optimal bodily function and is especially vital during pregnancy to support the adequate intake of Omega-3 DHA, general baby growth, and the mother’s personal health and wellness.
Furthermore, Choline prevents birth abnormalities. According to research, the lowest incidence of neural tube abnormalities is directly tied to the mother’s choline status during pregnancy.
Choline acts against factors that cause pregnancy problems preventing a variety of pregnancy complications, including low birth weight, pre-eclampsia, placental abruption, and recurrent pregnancy loss.
Furthermore, choline decreases the baby’s stress response, helps increase childhood visual memory, and improves motor performance in tasks that require accuracy. Additionally, prenatal choline supplementation enhances a child’s attention span.
You’re effectively working overtime to build a human being, thus a good, balanced diet is vital to compensate for this extra energy expenditure. Appropriate supplementation is essential to guarantee you’re meeting your higher prenatal vitamin demands.
Supplementation varies based on the particular woman, and it is strongly advised that all supplements be pre-approved by your doctor or medical expert.
Interviews1 year ago
Interview with Jean-Francois Desormeaux, Real Estate Investor
Technology6 months ago
Amplio helps companies find components when supply chain breaks down
Business News1 year ago
NFTMagazine.com Is Bringing NFTMag Conference 2022 to Miami this Year Says JetSetFly
Technology9 months ago
General Atlantic buys out SoftBank’s 15% stake in edtech Kahoot, now valued at about $152M vs the $215M SoftBank ponied up 2 years ago
Interviews1 year ago
Paying it Forward — Meet Dr. Jonathan Kenigson, the Founder of the World’s Leading Think-Tank in the Quadrivium
Interviews6 months ago
Interview with Justice Mitchell, A 16-year-old Student-Athlete Who Received a Basketball Scholarship Offer from Pennsylvania University Greater Allegheny
Entrepreneurship2 years ago
600% In Under 5 Years, Financial Advisors Grow Business By Podcasting And YouTube
Entrepreneurship1 year ago
Muminovic Benjamin E-commerce on Shopify the Course of the Business Man