Interviews
Interview with Mary Marsh, Insights on Virtual Assistance and Remote Work

Table of Contents
- Introduction
- What inspired you to start Aim2Assist?
- How did you develop your skills and expertise in virtual assistance?
- What challenges have you faced in running Aim2Assist, and how have you overcome them?
- How do you ensure that your clients receive top-quality service?
- What advice do you have for aspiring entrepreneurs in the virtual assistance industry?
- How do you stay up-to-date with industry trends and developments?
- What do you see as the future of virtual assistance and remote work?
- Closing Remarks
Introduction
Mary Marsh is the founder of Aim2Assist, a virtual administrative and executive assistant service that helps businesses and entrepreneurs streamline their operations. With over 20 years of experience in administrative and customer service roles, Mary is passionate about helping others succeed. In this interview, Mary Marsh shares her insights on entrepreneurship, virtual assistance, and the challenges and rewards of running a business.
What inspired you to start Aim2Assist?
I’ve always been passionate about helping others, and I saw a real need in the business world for virtual administrative and executive assistant services. Many entrepreneurs and small business owners struggle to keep up with the demands of running a business. I knew that I had the skills and expertise to help them. I also saw a growing trend toward remote work and virtual services, and I wanted to be at the forefront of that movement.
How did you develop your skills and expertise in virtual assistance?
I have over 20 years of experience in administrative and customer service roles. I’ve always been passionate about learning and growing in my career. When I first started Aim2Assist, I took courses and read books on virtual assistance and business management to develop my skills further. I also made sure to stay up-to-date with industry trends and developments to ensure that I was providing the best possible service to my clients.
What challenges have you faced in running Aim2Assist, and how have you overcome them?
One of the biggest challenges I’ve faced is finding the right balance between work and personal life. As a business owner, it’s easy to get caught up in the day-to-day operations and forget to take care of yourself. To overcome this challenge, I make sure to schedule regular breaks and prioritize self-care. Another challenge has been managing client expectations and ensuring that I can deliver on my promises. To overcome this, I always communicate clearly with my clients and make sure to set realistic timelines and goals.
How do you ensure that your clients receive top-quality service?
At Aim2Assist, we have a rigorous hiring process to ensure that we only hire the best possible virtual assistants. We also provide ongoing training and support to ensure that our team members are always up-to-date with the latest industry trends and best practices. Additionally, we have a dedicated customer service team that is available 24/7 to answer any questions or concerns that our clients may have.
What advice do you have for aspiring entrepreneurs in the virtual assistance industry?
My advice would be to always focus on providing value to your clients. At the end of the day, your success as a virtual assistant depends on your ability to help your clients succeed. Additionally, make sure to stay up-to-date with industry trends and developments. Don’t be afraid to invest in your own education and professional development.
How do you stay up-to-date with industry trends and developments?
I regularly attend industry conferences and webinars, and I also read industry publications and blogs to stay informed about the latest trends and best practices. Additionally, I make sure to network with other professionals in the virtual assistance industry to share knowledge and expertise.
What do you see as the future of virtual assistance and remote work?
I believe that the future of virtual assistance and remote work is very bright. More and more businesses are recognizing the benefits of remote work, such as increased productivity, lower overhead costs, and the ability to tap into a global talent pool. As the demand for virtual assistance services continues to grow, I see a lot of opportunities for entrepreneurs and businesses in this industry.
However, as the industry continues to grow, competition will also increase. This means that virtual assistants will need to stay up-to-date with the latest technologies and tools to remain competitive. It’s also important to continually assess and improve the value that you provide to your clients.
Overall, I think that the virtual assistance industry will continue to grow and evolve, and I’m excited to be a part of it.
Closing Remarks
Mary Marsh’s passion for helping others and her extensive experience in administrative and customer service roles have made her a leading figure in the virtual assistance industry. Through Aim2Assist, she is helping businesses and entrepreneurs streamline their operations and achieve their goals. Her insights on entrepreneurship, virtual assistance, and remote work are valuable for anyone looking to succeed in this industry.
To learn more about Mary Marsh and Aim2Assist, you can visit the website at aim2assist.com or connect with Mary Marsh on LinkedIn.
Liked this interview? Check out this interview with Brian Casel
Interviews
Interview with Adrian Tobey, Founder of Groundhogg: Insights on Entrepreneurship and Marketing Automation

Table of Contents
- Introduction
- What inspired you to start Groundhogg?
- What makes Groundhogg different from other marketing automation tools?
- How do you think marketing automation will evolve in the next few years?
- What advice would you give to entrepreneurs who are just starting out?
- What challenges have you faced as an entrepreneur, and how have you overcome them?
- How do you balance your personal life and work as an entrepreneur?
- What are your future plans for Groundhogg?
- Closing Thoughts
Introduction
Adrian Tobey is a marketing automation expert and the founder of Groundhogg, a WordPress plugin that allows businesses to automate their marketing and sales processes. With over 10 years of experience in digital marketing, Adrian has helped numerous businesses grow and scale their operations through automation. In this interview, Adrian shares his insights on entrepreneurship, marketing automation, and the future of digital marketing.
What inspired you to start Groundhogg?
I’ve always been passionate about digital marketing and helping businesses grow through automation. When I saw how expensive and complex some of the existing marketing automation tools were, I realized that there was an opportunity to create a more affordable and user-friendly solution that would be accessible to businesses of all sizes. That’s what inspired me to start Groundhogg.
What makes Groundhogg different from other marketing automation tools?
Groundhogg is unique in that it’s a WordPress plugin, which means it’s seamlessly integrated with the WordPress platform. This makes it easy for businesses to use and manage their marketing and sales processes without having to switch between multiple tools. Additionally, we’ve focused on creating a user-friendly interface that doesn’t require a lot of technical expertise, making it accessible to a wider range of businesses.
How do you think marketing automation will evolve in the next few years?
I think we’ll see a greater emphasis on personalization and segmentation in marketing automation. Businesses will need to tailor their messaging and communications to specific segments of their audience in order to stand out and engage with their customers. Additionally, we’ll see more automation tools that are specifically designed for smaller businesses, as these businesses become increasingly reliant on automation to manage their operations.
What advice would you give to entrepreneurs who are just starting out?
My advice would be to focus on creating value for your customers. Don’t get too caught up in the latest trends or try to replicate the success of others. Instead, focus on creating a product or service that solves a real problem for your customers and provides them with tangible value. If you can do that, success will come.
What challenges have you faced as an entrepreneur, and how have you overcome them?
One of the biggest challenges I’ve faced as an entrepreneur is managing my time effectively. There are always so many things that need to be done, and it can be difficult to prioritize and stay focused. To overcome this, I’ve had to develop strong time management skills and learn how to delegate tasks effectively. I’ve also learned to say no to things that don’t align with my goals and priorities, in order to stay focused on what’s most important.
How do you balance your personal life and work as an entrepreneur?
Balancing personal life and work as an entrepreneur can be a challenge, but it’s important to make time for both. I make sure to schedule in time for my family and personal hobbies. I also prioritize my work tasks based on their level of urgency and importance. I’ve found that setting boundaries and being intentional about how I spend my time has been key to achieving a healthy work-life balance.
What are your future plans for Groundhogg?
We’re always looking for ways to improve and expand Groundhogg. In the near future, we’re planning on releasing a range of new features and integrations that will make the platform even more powerful and user-friendly. We’re also looking to expand our team and grow our customer base, in order to continue providing value to businesses of all sizes.
Closing Thoughts
Adrian Tobey is a true expert in the field of marketing automation, and his passion for helping businesses grow is evident in everything he does. If you’re interested in learning more about Adrian Tobey and Groundhogg, you can connect with him on LinkedIn.
Liked this interview? Check out this interview with Alex Malebranche
Interviews
Interview with Alex Malebranche, Insights on Entrepreneurship in the Aviation Industry

Table of Contents
- Introduction
- What inspired you to start PlaneAhead?
- How did you validate the business idea and find your first customers?
- What challenges have you faced as a founder, and how have you overcome them?
- How do you differentiate your services from private jet charter industry competitors?
- What is your vision for the future of PlaneAhead, and how do you plan to achieve it?
- What advice do you have for aspiring entrepreneurs who want to start a business in the aviation industry?
- How do you balance your work and personal life as a founder and CEO?
- Closing Paragraph
Introduction
Alex Malebranche is the founder and CEO of PlaneAhead, a company that provides private jet charter services. He has a degree in finance and marketing from the University of Miami and started his career in the financial sector before transitioning to the aviation industry. The passion of Alex Malebranche for aviation and entrepreneurship has led him to build a successful business that caters to a high-end clientele. In this interview, he shares his journey as a founder, the challenges he’s faced, and his advice for aspiring entrepreneurs.
What inspired you to start PlaneAhead?
My love for aviation and entrepreneurship inspired me to start PlaneAhead. I’ve been passionate about airplanes and flying since I was a child. I started flying lessons when I was 16 and got my private pilot’s license at 18. After working in finance for a few years, I realized that my true calling was in aviation. I saw an opportunity to combine my passion with my business skills and create a company that provides a better experience for private jet travelers.
How did you validate the business idea and find your first customers?
To validate the business idea, I conducted extensive market research and engaged in conversations with prospective customers. I attended aviation industry events and trade shows to network and get feedback on my concept. I also reached out to existing private jet charter companies and learned about their operations and customer needs. Once I felt confident that there was a demand for my service. I started reaching out to potential customers through my personal network and online advertising. Our first customers were primarily referrals from friends and family. But as we grew, we started getting more business from corporate clients and high-net-worth individuals.
What challenges have you faced as a founder, and how have you overcome them?
As a founder, I’ve faced many challenges, including raising capital, building a team, and navigating regulatory hurdles. One of the biggest challenges was building a brand and establishing credibility in a competitive industry. To overcome this, I focused on providing exceptional customer service and building relationships with customers and industry partners. I also invested in marketing and PR to raise awareness of our brand and services. Another challenge was managing growth and scaling the business without sacrificing quality. We overcame this by hiring experienced professionals and implementing processes and systems to streamline our operations.
How do you differentiate your services from private jet charter industry competitors?
We differentiate ourselves from competitors by offering a personalized and customized experience for our clients. We take the time to understand their needs and preferences and tailor our services to meet their specific requirements. Our investment in technology and data analytics enables us to offer our customers real-time information and valuable insights. Additionally, we have a network of industry partners and suppliers that allows us to offer unique amenities and services, such as in-flight catering and ground transportation.
What is your vision for the future of PlaneAhead, and how do you plan to achieve it?
Our vision for PlaneAhead is to become the leading provider of private jet charter services globally. We plan to achieve this by expanding our network of aircraft and destinations, investing in technology to enhance the customer experience, and building strong relationships with our clients and industry partners. We also plan to focus on sustainability and reducing our carbon footprint by investing in eco-friendly technology and initiatives.
What advice do you have for aspiring entrepreneurs who want to start a business in the aviation industry?
My advice would be to gain as much knowledge and experience in the industry as possible before starting a business. This could include working for an aviation company, getting a pilot’s license, or attending industry events and conferences. It’s also important to do your research and understand the market and competition. Finally, you should be prepared to work hard and be persistent, as building a successful business takes time and effort.
How do you balance your work and personal life as a founder and CEO?
Balancing work and personal life can be a challenge as a founder and CEO, but it’s important to prioritize self-care and time with loved ones. I try to maintain a healthy work-life balance by setting boundaries and delegating tasks to my team. I also make time for hobbies and activities that help me relax and recharge, such as traveling and flying.
Closing Paragraph
Alex Malebranche’s passion for aviation and entrepreneurship has led him to build a successful business that provides exceptional private jet charter services. His journey as a founder has not been without its challenges. Still, his dedication to building a strong brand and providing personalized service has set PlaneAhead apart from competitors in the industry. Aspiring entrepreneurs can learn from his experience and commitment to excellence. You can follow Alex Malebranche on his LinkedIn profile or visit PlaneAhead’s website to learn more about their services.
Liked this interview? Check out this interview with Omer Molad
Interviews
Interview with Omer Molad: Insights on Building a Startup, the Future of Hiring, and Staying Creative

Table of Contents
- Introduction
- What inspired you to start Vervoe?
- How does Vervoe differentiate itself from other hiring platforms?
- Can you tell us about a significant challenge you faced while building Vervoe and how you overcame it?
- What advice do you have for other startup founders?
- What is your vision for the future of the hiring process?
- Can you share a project or initiative that you’re currently working on that excites you?
- What do you do outside of work to recharge and stay creative?
- Closing Paragraph
Introduction
Omer Molad is the co-founder of Vervoe, an AI-powered hiring platform that helps employers hire the best candidates for their open positions. Prior to starting Vervoe, Omer Molad worked in marketing and analytics for various tech companies, including Waze and Google. He has also served as a mentor and advisor for several startups.
In this interview, Omer Molad shares insights about his experience as a startup founder and his vision for the future of the hiring process.
What inspired you to start Vervoe?
My co-founder David Weinberg and I were both frustrated with the traditional hiring process, which often relies heavily on resumes and subjective evaluations. We wanted to create a more objective and efficient way for employers to assess candidates, and we saw an opportunity to do that with AI. Our vision was to build a platform that could evaluate candidates’ skills and abilities through real-world simulations, rather than relying solely on their past experience or education. That’s how Vervoe was born.
How does Vervoe differentiate itself from other hiring platforms?
One of the key ways we differentiate ourselves is by using AI to automate the hiring process as much as possible. Our platform can evaluate candidates’ skills and abilities in real-time, which means employers can get a more accurate and objective assessment of their capabilities. Additionally, we provide a library of customizable assessments that are tailored to specific job roles, so employers can ensure they’re evaluating the right skills for each position. Finally, we provide a candidate management system that streamlines the entire hiring process from start to finish, which saves employers time and resources.
Can you tell us about a significant challenge you faced while building Vervoe and how you overcame it?
One of the biggest challenges we faced early on was getting the word out about Vervoe and convincing employers to try our platform. We knew we had a great product, but it was difficult to break through the noise and get noticed. To overcome this, we focused on building relationships with potential customers and showcasing our product through demos and case studies. We also leveraged content marketing and social media to raise awareness about Vervoe and the benefits of our platform. Over time, we were able to build a strong customer base and grow the business.
What advice do you have for other startup founders?
My advice would be to stay focused on your vision and don’t get sidetracked by distractions or noise from the outside world. Building a startup is hard, and there will be many ups and downs along the way. But if you believe in what you’re doing and stay committed to your goals, you’ll be able to weather any storm. It’s also important to be adaptable and open to feedback from customers and the market. Listen to what people are telling you, and be willing to pivot your strategy if necessary. Finally, surround yourself with a strong team of people who share your vision and are committed to helping you succeed.
What is your vision for the future of the hiring process?
Our vision is to make the hiring process more objective, efficient, and fair for everyone involved. We believe that AI has the potential to revolutionize hiring by providing a more accurate assessment of candidates’ skills and abilities. We also think that the traditional resume-based approach will eventually become obsolete and that employers will rely more on real-world simulations and other objective measures to evaluate candidates. Ultimately, our goal is to create a world where everyone has an equal opportunity to showcase their skills and get hired based on merit, not just their credentials.
Can you share a project or initiative that you’re currently working on that excites you?
We’re currently working on a project to integrate Vervoe with other HR technology platforms, such as applicant tracking systems and video interviewing tools. This will allow us to offer a more seamless and integrated experience for our customers and their candidates. We’re also exploring ways to use machine learning to analyze candidate data and provide insights that can help employers make better hiring decisions. I’m excited about the potential of these projects to make a real impact in the hiring industry.
What do you do outside of work to recharge and stay creative?
I’m a big believer in the power of exercise and mindfulness to recharge and stay creative. I try to work out regularly and make time for activities like hiking and yoga. I also make a point of disconnecting from work and technology for a few hours each day, whether it’s by reading a book or spending time with family and friends. Finally, I find that travel is a great way to gain new perspectives and stay inspired, so I try to take at least one big trip each year.
Closing Paragraph
Thank you so much for sharing your insights with us, Omer. Where can our readers learn more about you and Vervoe?
You can learn more about Vervoe and Omer Molad. You can also follow me on LinkedIn at for updates on our latest projects and initiatives.
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