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Interview with Mary Harcourt, Founder of CosmoGlo Lighting

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Interview with Mary Harcourt, Founder of CosmoGlo Lighting

Inventor, Entrepreneur, Speaker, Founder, and CEO of CosmoGlo Lighting. Mary changed the world by taking a napkin sketch idea and turning it into an innovative idea through American manufacturing as a pivot during COVID. Now on the verge of being a globally distributed product, CosmoGlo has experienced hockey stick success out of the gate. Fully patented in 30 countries and with a successful first win against a European infringer. Mary loves to share her story, advice, and insight on her journey through product launching, scaling, and American manufacturing. Featured in Forbes, Inc, All Business, Influensive, Dermascope, and many more.

Where did the idea for CosmoGlo come from?

We are lighting up the Esthetics and Cosmetology industry. We started with a single product with the plan to grow into several. We wanted a name that had growing potential through several new products. CosmoGlo was perfect for explaining what we are and where we want to go.

What does your typical day look like and how do you make it productive?

My team has a stand-up meeting with my staff each workday at 9 am sharp. From there we talk about what we are planning to accomplish that day, if there is anything we need help with, and any updates that the team needs to know. We stand up in the morning meeting to get the blood flowing for the day. Each person has a few minutes to take the floor and address the topics. We wrap in fifteen minutes and get started with the day. This is helpful to know what is expected to be accomplished, where someone may need help, and get everyone on the same page.

How do you bring ideas to life?

As simple as it sounds: by doing it. You can talk for years or take action. Results come from taking action. We speak about it, it gets put on the schedule as a meeting, and it gets completed. For larger projects, we have weekly check-ins. We talk about the progress that has been made and what is left to complete using a percentage system. The goal is to keep the needle moving toward one hundred percent. When the meeting is approaching, the team is more likely to put in extra effort to check in at a higher percentage than the project was at a week prior. This keeps the project moving and on track for completion. We celebrate when a project has been completed.

What’s one trend that excites you?

Knowledge sharing. I am loving that knowledge is so readily available now and people are so willing to share it more. It used to be you had to read a book, attend a conference, or sign up for a course to learn more about a specific topic. Now you can watch YouTube videos, follow social media accounts, sign up for specialty newsletters from experts in the field, or join forums to learn the latest and greatest.

What is one habit of yours that makes you more productive as an entrepreneur?

Prioritizing. I keep a running list of tasks to accomplish. As the list grows, I hand off those that can be accomplished by another team and prioritize what I need to accomplish. Organizing this way allows me to get the most completed and use my team to accomplish more in the same amount of time.

What advice would you give your younger self?

Experience everything you can, it will help you down the road.

Tell us something that’s true that almost nobody agrees with you on.

Work-life balance is a myth. If you are trying to achieve a balance then it’s as if you have two weights trying to be equal. The key to this is to love what you do and make it work for you. When you enjoy what you do it will feel less like work. When you can arrange your schedule to work best for your life, you are able to enjoy both sides of life without them being in a constant fight against each. Strive to achieve a parallel flow as opposed to two sides both fighting for your energy.

As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?

Learn how to fail. Failure is the best teacher. Many are afraid of failure and therefore they do not grow. When you can understand that failure is how you succeed you. Remove the emotion from it and harness the lessons from it. When you can do this you are truly unstoppable.

What is one strategy that has helped you grow your business?

Showcasing social proof instead of paid advertising. We feature real people using the real products that they purchased. Social proof is far more convincing to your potential customers than millions spent on advertising. When potential customers can relate to our buyers, they trust they will have the same experience and therefore have more trust in our product to complete the purchase. We find this more effective than advertising dollars.

What is one failure you had as an entrepreneur, and how did you overcome it?

Taking everything personally and emotionally. You do not know it all and you do not have all the answers, if you did you would be in a better place. Going through tough situations grows your skillset making it easier to deal with similar situations in the future.

What is one business idea that you’re willing to give away to our readers?

A service that would prep a business for online listings. Not everyone can get their business map listings to be inviting. To your potential customer, the best profiles usually get the business. The service would help the business connect the dots to attract more clients through their door with that service.

What is the best $100 you recently spent? What and why?

Topic courses. If I am unsure of how to do something I am very willing to jump through a course that is a few hours long to give me the information I need. You can spend the same amount of time clicking into websites and trying to figure it all out of you just invest in a professional that will give you all the information you need to achieve the results you want and from there you hit the ground running.

What is one piece of software or a web service that helps you be productive?

Monday.com is a central project planning platform my whole company uses. In a single glance you can see where everyone is on the reject, add files, notes, updates, change the status, and store information.

What is the one book that you recommend our community should read and why?

You are a Badass. I read this book at the very beginning of my understanding that anyone is capable of anything if they think they are. It was a great launch point for me to own entrepreneurship and step into this newfound love of being a strong female business owner.

What is your favorite quote?

“Life isn’t about waiting for the storm to pass. It’s about learning how to dance in the rain.” – Vivienne Greene

Key Learnings:

  • Never be afraid to try new things, be afraid to stay in the same place.
  • Failure is the key to success. Your goal is to do it as fast as possible and on the smallest scale possible.
  • Build a life that allows your work and personal life to excel in a successful flow.
Originally published on IdeaMensch.

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From a Small AC Repair Company to a Household Name in Austin TX

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AC Repair Austin

The Success Story of Grande Air Solutions

What makes a successful company?

Well, while there is no one secret alone that can make you a success in the business world, the story of determined employees and aspiring entrepreneurs shed light on what makes a business thrive. Grande Air Solutions was established in 2011 by young, honest entrepreneurs Isael Garcia and Petra Lugo. They are both described as honest entrepreneurs ready to take on any challenge, which is what drove them to make this company a success. You’ll be able to find Isael and Petra engaging regularly with their customers and employees. As both will tell you, honesty is the first and foremost important feature to have in a company. Customers look for honesty in an AC repair Austin team when they’re looking to spend their money on a service. Whether the customer needs a new HVAC system or AC repair, they want to make sure that they’re getting their money’s worth.

Grande Air Solutions | Best Austin Heating And Air Company

Reliable and Affordability Make a Difference

Another key aspect that can take an HVAC company from a small-sized business to a household name is reliability. It can be a distressing situation when the AC breaks down in the middle of a hot summer day. The homeowner does not want to wait for hours on end waiting for the technician to arrive at their home. An HVAC company like Grande Air Solutions that is known for reliability will always be there for their customers, especially if it’s an HVAC emergency. Along with reliability, affordable prices are other factors that can make any company a success if it’s done right. This is where Grande Air Solutions shines as well. They offer their services along with affordable prices for all customers.

Building a Solid Reputation

How do you stand out from the rest of the competition?

It can be difficult to achieve a level of uniqueness among your competitors. However, this is where this company has also succeeded when it comes to Austin heating and air services. Building a solid reputation for years has propelled Grande Air Solutions from a small AC repair company to the well-known, trusted name it is today within the Austin area. The company has been able to deliver high-quality service to its customers, which has resulted in returning customers. This is also known as customer loyalty. The business has many five-star reviews, which potential customers look for in an HVAC company. Isael and Petra envisioned a company that carries the type of professionalism and friendly service that has exceeded the expectations of many of the company’s customers. In a nutshell, the entire team of employees are the ones who have helped build a respectable reputation for Grande Air Solutions.

Trusted and Trained Technicians

A company is only as good as its members. Another reason why this HVAC company has excelled in every aspect of the business is the team. The company’s technicians are well-trained and experienced in the HVAC field. When the technician arrives to fix or install the HVAC system, the customer knows exactly what they’ll be getting. The homeowner will always get quality service because it’s the results that speak volumes. Grande Air Solutions hires technicians who are experienced in the field and properly trained. Having the proper credentials also essential for any successful HVAC company to have, such as certifications and proper licensing. 

Connecting With the Community

Starting from a small, humble HVAC company, Grande Air Solutions has been able to grow significantly thanks to the help of people. As a family-owned business, the company also knows the importance of closeness in the community. The company has been able to give back as much as they’ve received from their local communities. In fact, the company strives to give much more. By collaborating with local charitable organizations, they are able to offer the basic necessities of life, much-needed monetary donations, help for nonprofit organizations, and other support. Being a household name among the people holds a responsibility to provide a role model as a reliable HVAC company in all aspects, including helping the community. 

Expanding Service Areas

Although it may be difficult to expand services in the beginning as a smaller business, one of the reasons the company has been able to grow is because of its determination to expand. Now, Grande Air Solutions is proud to offer Austin heating and air services throughout more of the areas. The company has been able to offer services in Buda, Cedar Park, Georgetown, Kyle, and more, just to mention a few. All of these cities are located in Texas. Investing time and money in their employees is one reason why the company has become a household name in Austin. As the team grows, more service areas are sure to open in the future.  

Offering a Wide Range of HVAC Services

Knowing about the HVAC basics is important. However, this company has been able to expand and grow because its technicians are always learning something new in the field. As technology advances, the area of HVAC also continues to improve. This can include learning about smart thermostats, the new A2L refrigerants, and the new UV light purifiers. Whatever the case may be, the company has continued its success by offering new and improved HVAC services. The wide range of alternatives gives customers the power to choose what they want for their home.

Continuing the Success Without Letup

It can be discouraging and even disheartening when the challenge of a business gets you down. However, the key is to keep on going. Just like this company has shown continuous effort to succeed, it is vital for a business to keep on going without letup. Any business is likely to face ups and downs as they continue to expand. The important thing to keep in mind is that you are doing everything for the customer. Grande Air Solutions is an excellent example of a company that has put its customers first. It is their top priority to deliver quality AC repair, installations, and other HVAC services. Rest assured that the future looks bright for the company as it holds a special place for the residents of Austin, Texas, and nearby communities. 

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An Inside Look at One & Only Electrical Service Inc. with CEO Moshe Sabag

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An Inside Look at One & Only Electrical Service Inc. with CEO Moshe Sabag

With thousands of electrical problems solved and many years of experience, they’ve become a reliable and experienced choice for those in need of electrical solutions. In this interview, we’ll be speaking with Moshe Sabag, the CEO of One & Only Electrical Service Inc. We’ll explore the ins and outs of the electrical industry, the company’s commitment to quality service, and their approach to customer satisfaction. So, let’s dive into the world of electrical services with Moshe Sabag.

Can you tell us a little bit about yourself and your role in One & Only Electrical Service Inc.?

Moshe Sabag: My name is Moshe Sabag and I am the CEO of One & Only Electrical Service Inc. I have been in the electrical business for over a decade and have gained extensive experience and knowledge in the field. As the CEO, my role is to oversee the company’s operations and ensure that we provide top-notch service to our clients.

What inspired you to start One & Only Electrical Service Inc.?

Moshe Sabag: My passion for the electrical industry inspired me to start One & Only Electrical Service Inc. I saw a need for a reliable and affordable electrical contractor company in the Tri-Valley area and wanted to provide that service to the community.

What sets One & Only Electrical Service Inc. apart from other electrical contractors in the area?

Moshe Sabag: One & Only Electrical Service Inc. stands out from other electrical contractors in the area because of our commitment to providing exceptional service to our clients. We take pride in being the best local electrician for our clients.  We are licensed and insured, and our electricians are highly trained and experienced. We also offer a wide range of services, including EV charging station installation, smart switches ( Lutron, Brilliant, Leviton, Noon) installation, and all house rewire.

Can you tell us more about the EV charging station installation service you offer?

Moshe Sabag: We specialize in EV charging station installation and can install a charging station for any electric vehicle, including Tesla (car charger tesla ) and BMW. We also offer a range of electrical services, including recessed light installation,led light, electrical panel upgrades, and wiring repairs. We will assess your home or business and recommend the best charging station for your needs. Our electricians will install the charging station safely and efficiently, ensuring that it is up to code and functioning properly.

What is your approach to customer service?

Moshe Sabag: At One & Only Electrical Service Inc., we prioritize customer satisfaction above all else. We offer same-day service and are available 24/7 for emergencies. Our friendly and dedicated customer service representatives are always ready to answer any questions or concerns you may have.

Can you share a success story from One & Only Electrical Service Inc.?

Moshe Sabag: We recently installed an EV charging station for a client who had just purchased a Tesla. They were thrilled with our service and professionalism, and have since recommended us to several of their friends and colleagues. It’s always rewarding to know that we’ve provided a valuable service to our clients and exceeded their expectations.

What kind of training and certifications do your electricians have?

Moshe Sabag: Our electricians are highly trained and experienced, and we make sure they are up-to-date with the latest technology and techniques in the industry. They are all licensed and insured, and have undergone extensive training and certification programs to ensure they are able to provide the highest quality service to our clients.

As a Bay Area electrician, what are some of the unique challenges you face when providing electrical services to your clients?

Moshe Sabag: “Being a Bay Area electrician, we face a range of challenges when providing electrical services to our clients. One of the biggest challenges is keeping up with the latest technological advancements in the field, as the Bay Area is known for its innovative and tech-driven culture.

What do you see as the future of the electrical industry?

Moshe Sabag: The electrical industry is constantly evolving, with new technology and advancements in renewable energy. As the demand for renewable energy sources increases, we will likely see a shift towards more sustainable and environmentally-friendly solutions. We also expect to see continued growth in the EV charging station industry, as more people switch to electric vehicles.

What are some of the biggest challenges facing the electrical industry today?

Moshe Sabag: One of the biggest challenges facing the electrical industry today is the shortage of skilled labor. As the demand for electrical services continues to grow, there is a need for more qualified electricians to meet that demand. Another challenge is keeping up with the latest technology and advancements in the industry, which requires ongoing education and training.

What advice would you give to someone looking for a reliable electrician?

Moshe Sabag: When looking for a reliable electrician, it’s important to do your research and choose a licensed and insured electrical company. Look for reviews and testimonials from previous clients, and ask for references. It’s also important to choose a company that offers a wide range of services, so that they can address all of your electrical needs.

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An Interview With the Founder of The Clothing Brand Prjct Less

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An Interview With the Founder of The Clothing Brand Prjct Less

Anas Mustafa is the Founder and Creative Director of Prjct less, based in Amman, Jordan. Prjct less is the latest up and coming clothing brand from the middle east. A fashion lover with previous experience in the fashion industry,  Anas Mustafa used his experience and education to create a brand inspired by his passion for high-end fashion and bold ideas.

What is your company name?

Prjct Less worldwide

Where is your business located?

 Amman, Jordan but we ship and operate worldwide

What services or products does your organization provide?

Ready-to-wear clothing.

Tell us a little bit about your company – what is Prjct less Clothing?

 At Prjct less we design and craft garment, casual wear and clothing using apparel design and construction processes with an emphasis on creating innovative looks and focusing on each person’s unique beauty and sustainable practices that go against fast fashion.

What was the biggest problem you encountered in your company and how did you overcome it?

 Startup capital is by far the toughest problem I’ve had as as an independent entrepreneur. It is very difficult for clothing brands to obtain traditional financing and access to capital was limited in my situation. So I decided to self-fund my project which brings with it a lot of freedom but also holds a huge risk. I always kept the finances in the back of my mind whenever I took a decision or had an idea.

I took this money as seed capital to fund my business venture. I spent it on equipment, raw materials, marketing and renting a small space to manage the business and have meetings in Amman, Jordan.  Second biggest challenge is finding talented and creative people to work with as the fashion industry in Jordan is still considered relatively small compared to other countries. To get help I put an ad in the paper, online and used my connections to help me reach these “A players” which is crucial to any startup let alone a fashion brand. One to help me with the tremendous amount of work I do with design and clothing and one to help me marketing strategy and operations

What were the biggest mistakes you made when starting your business and how did you overcome them?

 As a business graduate , my strength is not in design and the whole processes of fashion. Those are all things I had to deeply research, read, ask about and pick up and learn along the way, and to some extent they probably held me back a bit.

But probably the biggest mistake I made is trying to micromanage every single detail as a creative director regarding product, marketing, manufacturing and distribution which really hinders your focus. I realized that it is definitely an incorrect approach in managing the business as everything comes out as average in every facet of the business as opposed to finding the right people, trusting in their abilities, and delegate responsibilities in order to get outstanding results in every area.

My best advice would be to identify your strengths and weaknesses early on. Whatever your weaknesses, find help quickly so your business has what it needs to thrive and grow.

What do you do every day to grow as an entrepreneur?

There are 2 things I do regularly, alternating every day. The first is to take care of yourself. I eat well, exercise, pray and stay healthy, positive space in my home and among the people around me. I understand that being an entrepreneur will be the hardest and most rewarding thing. I need every ounce of energy I can get to make it to the top. When I’m physically at my best, so will the work I create.

 Another thing is to keep acquiring knowledge and keep learning. I never stopped learning and that is done by research, reading, thinking and surrounding yourself with creative and ambitious people not just in your workplace but in life in general because by doing that, whenever you meet and gather you will benefit each other whether in ideas, or just by feeding off each other’s pure energy, motivation and discipline.

I believe I can’t grow as an entrepreneur unless I’m constantly learning and evolving towards the world I live in. This also applies to anyone in literally any position. Everyone you meet knows something that you don’t, there are so many things we humans don’t know; continuous learning helps us grow and improve; in everything we do.

What I should to know before starting a business?

Well the most important thing to know and determine before starting any business is figuring out your image, core values and how are you going to be unique and as obvious as these things are trust me I learned the hard way in the initial stages of launching the brand how important they are. Since starting the business 2 years ago I was actually stunned at how many small and mid-size companies underestimate the power of branding.

Furthermore, you need to decide who your core audience is and how are you going to reach that audience through the different marketing and communication channels whether online or offline.

How can we reach you?

 The best way to reach me is on my Instagram @anasmustafa___ and also on my email anasmustafa@lessofcl.com

What three tips would you give to other entrepreneurs starting their journey?

  • Take the time and effort to search for and surround yourself with A players and then trust in their abilities.
  • be bold in your endeavors, take calculated risks and always remember that it is extremely crucial that you evaluate yourself and your business every once in a while in order to learn from your mistakes
  • Don’t let anyone hold you back, and remember, everything you can imagine is real!!
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