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Interview with Lasse Schuirmann, Founder of FounderBlocks



Interview with Lasse Schuirmann, Founder of FounderBlocks

Lasse is a purpose driven serial entrepreneur.

While pursuing his purpose of improving the lives of millions of people in a significant and positive way he founded several companies such as or

While Hofly helps transforming the way we create food to a more sustainable way, the vision of FounderBlocks is to create more meaningful startups which are actually purpose oriented rather than just money-machines.

Where did the idea for FounderBlocks come from?

From our customers of course!

We are a startup, so like any other startup we started doing semirandom things and then through listening to our customers we transformed our business over years into what it is today.

A great idea… doesn’t exist. The journey of any startup is turning a semibad idea into a business model that the market actually needs. (Yes, that implies changing it :))

What does your typical day look like and how do you make it productive?

Super different. There are a couple of rules though:

1. Meetings only happen in the afternoon
2. The whole morning is reserved for doing either random or semiplanned deep work
Mornings start between 8 and 9 usually
3. Wednesday afternoon is off
3.b. I tend to work pretty long when things get hot, so having a break in the week is useful and relaxing.
4. At the end of the day, I reflect what happened and which of my actions were most impactful and what I can learn from it.
5. At the end of the week, I reflect at the learnings of the week as well as look through my time tracking entries to classify what helped me with my goals and what actions to avoid.
5.a. You can see an example weekly reflection here:
5.b. This reflection thing sounds like work but it allows me to ideally spend 10% more time next week focused on my goals -> that’s a long lasting effect!

Generally, by now, the whole ops part is mostly run by the team. I oftentimes end up doing pretty random things that I just “feel like doing” and I found that over time they all yield extensive good results for us and our team. E.g. I once wrote the SameRun ( app over a weekend which ended up being an experimental project that changed our tech stack for all our startups and made us as a whole team a lot more effective in delivering our products.

*The ultimate goal I’m working for is to essentially make this world a better place (this is more important to me and our team than our company KPIs!).*

How do you bring ideas to life?

This is basically our business, here’s the steps:

1. We check wether we are the right fit to bring an idea to life.
2. We test the idea with real customers.
2.a. Read more about our Taped MVP approach at
3. We design the system such that it is actually usable
4. We build it
5. We iterate on it, this is where the real work starts

We obviously do this with SaaS founders every day but the same pattern holds true for getting any idea done! This can be done in weeks (e.g. I’ve done that with SameRun ( or Months (for real startups with more complicated models and teams).

You can also see a screenshot of the process we use with our startups at .

What’s one trend that excites you?

Steward owned startups!

It seems that very few people know about this but companies can be built differently than pyramids with a top down ownership.

*We can build startups which own themselves and are bound to the purpose they want to achieve.*

And yes, this is more than just saying “we are impact driven”. This is culture but can also be put into legalities. Rather than being “a few founders with an impactful vision” we can build “a system with an impactful vision” – and THAT is strong. You can read up on it here:

I strongly believe we need more such companies to fight the challenges we have as a planet, we need organisations built by AND FOR people rather than for individual founders.

What is one habit of yours that makes you more productive as an entrepreneur?

Not more productive, but more focused and targeted. I’m not doing “more”, I’m doing the things that I believe matter most. That implies:

1. Finding your lifes purpose (not more, not less)
1.a. This tool can help a bit:
1.b. Finding a purpose that is externally motivated helped me more than internally motivated ones, i.e. a purpose that affects people not me rather than a purpose that affects me.
2. Reflect daily, then weekly on what actions are impactful to your purpose

You can see one of those reflections here:

In the above calendar/time tracking based reflection, the green parts are the ones that can have a long lasting impact on my goal. Red ones are basically wasted time.

What advice would you give your younger self?

Nothing, we don’t want poor young Lasse to go crazy seeing his older self violate laws of physics ?

Seriously though, no regrets. Life’s a journey and if I made it easier for him it wouldn’t be worth it.

If I had to give him content, I might try to help him find his purpose and think bigger sooner.

Tell us something that’s true that almost nobody agrees with you on.

That’s quite hard, usually I am able to solve disagreements by either questioning my opinion or logically disassemble the opinion of other people, if it’s about objective things that can be logically reasoned about.

I don’t often form opinions about things that cannot be logically reasoned about, which might be weird but saves a lot of time ;).

As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?

Failing fast.

If I start a new project, I’ll bring it out to people and work with them ASAP rather than thinking it through 10x – it turns out different than we think in any case.

Every action we do, every project we run, every step we take is NOT IDEAL and thus can be interpreted as a failure.

If we see that, we can take that failure and turn it into learning.

If we assume that learning means better progress to our goal in the future there are few things more valuable than learning and thus failing. (Side constraint: if you never use this learning, the argument doesn’t stick.)

So every step you do is a failure, a learning, a success at the same time.

What is one strategy that has helped you grow your business?

Delegate properly. As a founder it’s super super important to give space to the team that you hire even if that means allowing some things to go less than ideal – how is a new person supposed to take over a job that you have done for years better than you without having the space to make their own experiences?

Shut down that perfectionist, add guidelines, always be there for help but also force people outside their comfort zone, allow them to take real responsibility and give it a go!

There is no worse thing that can happen except you being involved in everything and hindering your team from growing.

What is one failure you had as an entrepreneur, and how did you overcome it?

Many. I fail every single day.

What is one business idea that you’re willing to give away to our readers?

Ideas aren’t worth much. I’m sorry, it’s not as simple. So I really can’t come up with a business idea that is useful to just give away :/.

* First find your purpose. Make your vision.
* Then talk to people and find their problems.
* Consider getting help with people who founded a bunch of companies (like FounderBlocks (
* Don’t fill a business model canvas, it asks the wrong questions, we’ll be publishing
* Use the FounderField ( or something simpler like it instead.
* Build the idea from your purpose and from the problems

*Then* you’ll have something that is truly yours.

What is the best $100 you recently spent? What and why?

In that budget range, food. It makes me happy. I recently got a really awesome high quality 3 course meal as well as our Hofly Box with just-harvested veggies to cook for myself.

What is one piece of software or a web service that helps you be productive?

There’s no single one. I’m a bit interesting here: I jump tools a lot.

Every time I use a new tool, I am following a process that the authors of the tool want to help me follow. Through doing that, I learn their process and way of thinking.

Thus, I change tools like clothes and my productivity doubles as soon as I switch a tool ?

What is the one book that you recommend our community should read and why?

Sorry, I don’t read a lot of books. Don’t have one – yet ? We’ve actually set aside a weekend in about 2 months where I’ll put all my learnings into a book together with a couple of other serial entrepreneurs.

What is your favorite quote?

IDK, I’m not good with quotes ?

Key Learnings:

  • Every failure is a learning and every step is a failure – so do the step rather than waiting while being afraid!
  • If you hire, give people enough space to fail on their own, to experience and grow – and never penalize them for learning.
  • Becoming aware of your purpose along with reflections can help you gain incredible focus on your work and start doing things that matter.
  • But sometimes random things can matter too – and are fun.
  • Think hard on wether you really want to just create a money printing machine orr wether you can use your skills to make the world a better place, e.g. By building a real impact focused company.
Originally published on IdeaMensch.


Exclusive Interview with The NET ZERO ENERGY Buildings Expert Anastasia Makarska: Shaping a Greener Future



Anastasia Makarska

Welcome to an exclusive interview with Anastasia Makarska, a renowned figure in the world of commercial real estate development. Anastasia’s resolute commitment to sustainability and her unique background in physics and engineering have revolutionized the real estate landscape, transforming spaces into sustainable and coveted marvels. 

In this interview, we delve into the concept of Net Zero Energy Buildings (NZEB) and the challenges associated with building codes for NZEB. Join us as we explore the visionary force behind Anastasia’s remarkable projects and her dedication to shaping a greener future.

Anastasia, thank you for joining us today. Let’s start by discussing the concept of Net Zero Energy Buildings. Could you explain to our audience what exactly is meant by a Net Zero Energy Building (NZEB)?

Anastasia: Certainly. A Net Zero Energy Building, or NZEB, is an approach to construction that focuses on creating energy-efficient buildings that are connected to the power grid while also generating renewable energy to offset their energy consumption. The aim is to achieve a balance where the amount of renewable energy produced either on-site or nearby matches or exceeds the building’s annual energy needs, resulting in virtually no net energy consumption.

That’s fascinating. It’s clear that NZEBs hold tremendous potential in terms of sustainability. How are developers and building owners embracing this concept, and what are some innovative features we can find in NZEBs?

Anastasia: Developers and building owners are increasingly interested in constructing zero energy buildings, driven by corporate objectives and regulatory requirements. The building and design community is actively embracing this challenge and leading the way with innovative and forward-thinking projects.

NZEBs incorporate a wide range of energy-efficient strategies, from simple to highly intricate. These include maximizing the utilization of passive solar heat gain and shading, integrating high-efficiency heating and cooling systems, appliances, windows, and doors, enhancing insulation, natural ventilation, air sealing, and incorporating advanced renewable energy solutions like solar photovoltaics and geothermal energy systems. 

The goal is to create buildings that regulate temperature fluctuations, minimize energy consumption, and reduce environmental impact.

It’s impressive how NZEBs combine various technologies and strategies to achieve sustainability. Now, let’s delve into building codes. What role do building codes play in the construction of NZEBs, and what codes and standards exist for this purpose?

Anastasia: Building codes play a crucial role in guiding the construction of net zero energy buildings. Currently, there are codes and standards in place to assist designers, architects, builders, and contractors in creating more energy-efficient and sustainable structures compared to previous years.

In the United States, professionals in the building industry can refer to the International Energy Conservation Code (IECC), which has been adopted in approximately 44 states and territories. Across North America, ASHRAE 90.1 provides significant guidance, and the International Green Construction Code (IgCC) serves as another valuable resource. In Canada, there are the National Energy Code of Canada (NECC) and the National Energy Code for Buildings (NECB).

That’s helpful to know. Given the increasing need for more rigorous energy and building codes, what are some of the challenges faced in developing codes specifically tailored for NZEBs?

Anastasia: The development of codes specifically tailored for NZEBs faces several challenges. As industry professionals and officials work on designing new codes to facilitate the transition to net zero energy, there is still no consensus on the structure of the code, its comprehensive scope, and ensuring that buildings achieve net zero energy status throughout their lifecycle.

To ensure buildings perform as intended, it is essential to establish post-construction reporting, analysis, and a framework for oversight and enforcement. 

Current codes and standards often rely on energy proxies without a requirement for actual quantification of energy usage. There are also gaps in the inclusion of certain types of energy usage in calculations. 

To achieve the goal of net zero energy buildings, methodologies need to evolve, modeling capabilities should be enhanced, and real-world outcomes must be measured.

Overcoming those challenges will be crucial for the success of NZEBs. Could you tell us about the advantages that net zero energy buildings offer to building owners, occupants, and the environment?

Anastasia: Absolutely. Net zero energy buildings provide several advantages. Buildings account for a significant portion of fossil fuel energy consumption and greenhouse gas emissions. By increasing the number of net zero energy buildings, we can reduce our dependence on fossil fuels and effectively lower carbon emissions.

Some key advantages of NZEBs include protection for building owners against future energy price hikes, enhanced occupant comfort, health, well-being, and productivity, reduction in energy consumption and associated costs, improved reliability of energy supply, increased resale value due to high demand for net zero buildings, contribution towards achieving zero energy targets, and minimized environmental impact. These advantages create value for building owners, occupants, and the planet.

Those advantages make a compelling case for embracing net zero energy buildings. As a visionary force in real estate development, how do you see the future of NZEBs and their potential impact on communities and the environment?

Anastasia: I believe the future of net zero energy buildings is incredibly promising. As awareness of the need for sustainability grows, NZEBs will become the norm rather than the exception. They have the potential to reshape communities and serve as catalysts for positive change.

Net zero energy buildings can create vibrant, sustainable communities that prioritize the well-being of both residents and businesses. By reducing energy consumption, minimizing environmental impact, and offering enhanced comfort and productivity, NZEBs have a transformative effect on the communities they serve. They not only contribute to the preservation of our planet but also provide value for investors, businesses, and communities alike.

Thank you for sharing your insights, Anastasia. Before we conclude, could you tell our audience about any upcoming projects or initiatives that you’re particularly excited about in the realm of net zero energy buildings?

Anastasia: Certainly. I’m thrilled to be working on a groundbreaking project that aims to create a net zero energy residential community. This community will embody the principles of sustainable living and showcase the potential of NZEBs on a larger scale. It will integrate cutting-edge technologies, energy-efficient systems, and sustainable materials to provide residents with an exceptional living experience while minimizing the community’s environmental footprint. I believe this project will serve as a blueprint for future developments and inspire others to embrace the vision of net zero energy living.


As we conclude this insightful interview with Anastasia Makarska, it is evident that she is a visionary force transforming the real estate industry through sustainable development. Anastasia’s dedication to creating sustainable and desirable spaces, her commitment to excellence, and her unwavering belief in the power of net zero energy buildings have positioned her as a leading authority in commercial real estate.

Through her innovative projects and expertise, Anastasia is shaping the world we live in, one groundbreaking project at a time. Her visionary approach, fueled by her unique background in physics and engineering, has redefined the boundaries of commercial real estate development and paved the way for a greener and more sustainable future.

Witness the remarkable journey of Anastasia Makarska as she continues to revolutionize the real estate landscape and leave an indelible mark on the communities she transforms into sustainable and coveted marvels.

If you would like to get in touch with Anastasia Makarska you can contact here

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From a Small AC Repair Company to a Household Name in Austin TX



AC Repair Austin

The Success Story of Grande Air Solutions

What makes a successful company?

Well, while there is no one secret alone that can make you a success in the business world, the story of determined employees and aspiring entrepreneurs shed light on what makes a business thrive. Grande Air Solutions was established in 2011 by young, honest entrepreneurs Isael Garcia and Petra Lugo. They are both described as honest entrepreneurs ready to take on any challenge, which is what drove them to make this company a success. You’ll be able to find Isael and Petra engaging regularly with their customers and employees. As both will tell you, honesty is the first and foremost important feature to have in a company. Customers look for honesty in an AC repair Austin team when they’re looking to spend their money on a service. Whether the customer needs a new HVAC system or AC repair, they want to make sure that they’re getting their money’s worth.

Grande Air Solutions | Best Austin Heating And Air Company

Reliable and Affordability Make a Difference

Another key aspect that can take an HVAC company from a small-sized business to a household name is reliability. It can be a distressing situation when the AC breaks down in the middle of a hot summer day. The homeowner does not want to wait for hours on end waiting for the technician to arrive at their home. An HVAC company like Grande Air Solutions that is known for reliability will always be there for their customers, especially if it’s an HVAC emergency. Along with reliability, affordable prices are other factors that can make any company a success if it’s done right. This is where Grande Air Solutions shines as well. They offer their services along with affordable prices for all customers.

Building a Solid Reputation

How do you stand out from the rest of the competition?

It can be difficult to achieve a level of uniqueness among your competitors. However, this is where this company has also succeeded when it comes to Austin heating and air services. Building a solid reputation for years has propelled Grande Air Solutions from a small AC repair company to the well-known, trusted name it is today within the Austin area. The company has been able to deliver high-quality service to its customers, which has resulted in returning customers. This is also known as customer loyalty. The business has many five-star reviews, which potential customers look for in an HVAC company. Isael and Petra envisioned a company that carries the type of professionalism and friendly service that has exceeded the expectations of many of the company’s customers. In a nutshell, the entire team of employees are the ones who have helped build a respectable reputation for Grande Air Solutions.

Trusted and Trained Technicians

A company is only as good as its members. Another reason why this HVAC company has excelled in every aspect of the business is the team. The company’s technicians are well-trained and experienced in the HVAC field. When the technician arrives to fix or install the HVAC system, the customer knows exactly what they’ll be getting. The homeowner will always get quality service because it’s the results that speak volumes. Grande Air Solutions hires technicians who are experienced in the field and properly trained. Having the proper credentials also essential for any successful HVAC company to have, such as certifications and proper licensing. 

Connecting With the Community

Starting from a small, humble HVAC company, Grande Air Solutions has been able to grow significantly thanks to the help of people. As a family-owned business, the company also knows the importance of closeness in the community. The company has been able to give back as much as they’ve received from their local communities. In fact, the company strives to give much more. By collaborating with local charitable organizations, they are able to offer the basic necessities of life, much-needed monetary donations, help for nonprofit organizations, and other support. Being a household name among the people holds a responsibility to provide a role model as a reliable HVAC company in all aspects, including helping the community. 

Expanding Service Areas

Although it may be difficult to expand services in the beginning as a smaller business, one of the reasons the company has been able to grow is because of its determination to expand. Now, Grande Air Solutions is proud to offer Austin heating and air services throughout more of the areas. The company has been able to offer services in Buda, Cedar Park, Georgetown, Kyle, and more, just to mention a few. All of these cities are located in Texas. Investing time and money in their employees is one reason why the company has become a household name in Austin. As the team grows, more service areas are sure to open in the future.  

Offering a Wide Range of HVAC Services

Knowing about the HVAC basics is important. However, this company has been able to expand and grow because its technicians are always learning something new in the field. As technology advances, the area of HVAC also continues to improve. This can include learning about smart thermostats, the new A2L refrigerants, and the new UV light purifiers. Whatever the case may be, the company has continued its success by offering new and improved HVAC services. The wide range of alternatives gives customers the power to choose what they want for their home.

Continuing the Success Without Letup

It can be discouraging and even disheartening when the challenge of a business gets you down. However, the key is to keep on going. Just like this company has shown continuous effort to succeed, it is vital for a business to keep on going without letup. Any business is likely to face ups and downs as they continue to expand. The important thing to keep in mind is that you are doing everything for the customer. Grande Air Solutions is an excellent example of a company that has put its customers first. It is their top priority to deliver quality AC repair, installations, and other HVAC services. Rest assured that the future looks bright for the company as it holds a special place for the residents of Austin, Texas, and nearby communities. 

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An Inside Look at One & Only Electrical Service Inc. with CEO Moshe Sabag



An Inside Look at One & Only Electrical Service Inc. with CEO Moshe Sabag

With thousands of electrical problems solved and many years of experience, they’ve become a reliable and experienced choice for those in need of electrical solutions. In this interview, we’ll be speaking with Moshe Sabag, the CEO of One & Only Electrical Service Inc. We’ll explore the ins and outs of the electrical industry, the company’s commitment to quality service, and their approach to customer satisfaction. So, let’s dive into the world of electrical services with Moshe Sabag.

Can you tell us a little bit about yourself and your role in One & Only Electrical Service Inc.?

Moshe Sabag: My name is Moshe Sabag and I am the CEO of One & Only Electrical Service Inc. I have been in the electrical business for over a decade and have gained extensive experience and knowledge in the field. As the CEO, my role is to oversee the company’s operations and ensure that we provide top-notch service to our clients.

What inspired you to start One & Only Electrical Service Inc.?

Moshe Sabag: My passion for the electrical industry inspired me to start One & Only Electrical Service Inc. I saw a need for a reliable and affordable electrical contractor company in the Tri-Valley area and wanted to provide that service to the community.

What sets One & Only Electrical Service Inc. apart from other electrical contractors in the area?

Moshe Sabag: One & Only Electrical Service Inc. stands out from other electrical contractors in the area because of our commitment to providing exceptional service to our clients. We take pride in being the best local electrician for our clients.  We are licensed and insured, and our electricians are highly trained and experienced. We also offer a wide range of services, including EV charging station installation, smart switches ( Lutron, Brilliant, Leviton, Noon) installation, and all house rewire.

Can you tell us more about the EV charging station installation service you offer?

Moshe Sabag: We specialize in EV charging station installation and can install a charging station for any electric vehicle, including Tesla (car charger tesla ) and BMW. We also offer a range of electrical services, including recessed light installation,led light, electrical panel upgrades, and wiring repairs. We will assess your home or business and recommend the best charging station for your needs. Our electricians will install the charging station safely and efficiently, ensuring that it is up to code and functioning properly.

What is your approach to customer service?

Moshe Sabag: At One & Only Electrical Service Inc., we prioritize customer satisfaction above all else. We offer same-day service and are available 24/7 for emergencies. Our friendly and dedicated customer service representatives are always ready to answer any questions or concerns you may have.

Can you share a success story from One & Only Electrical Service Inc.?

Moshe Sabag: We recently installed an EV charging station for a client who had just purchased a Tesla. They were thrilled with our service and professionalism, and have since recommended us to several of their friends and colleagues. It’s always rewarding to know that we’ve provided a valuable service to our clients and exceeded their expectations.

What kind of training and certifications do your electricians have?

Moshe Sabag: Our electricians are highly trained and experienced, and we make sure they are up-to-date with the latest technology and techniques in the industry. They are all licensed and insured, and have undergone extensive training and certification programs to ensure they are able to provide the highest quality service to our clients.

As a Bay Area electrician, what are some of the unique challenges you face when providing electrical services to your clients?

Moshe Sabag: “Being a Bay Area electrician, we face a range of challenges when providing electrical services to our clients. One of the biggest challenges is keeping up with the latest technological advancements in the field, as the Bay Area is known for its innovative and tech-driven culture.

What do you see as the future of the electrical industry?

Moshe Sabag: The electrical industry is constantly evolving, with new technology and advancements in renewable energy. As the demand for renewable energy sources increases, we will likely see a shift towards more sustainable and environmentally-friendly solutions. We also expect to see continued growth in the EV charging station industry, as more people switch to electric vehicles.

What are some of the biggest challenges facing the electrical industry today?

Moshe Sabag: One of the biggest challenges facing the electrical industry today is the shortage of skilled labor. As the demand for electrical services continues to grow, there is a need for more qualified electricians to meet that demand. Another challenge is keeping up with the latest technology and advancements in the industry, which requires ongoing education and training.

What advice would you give to someone looking for a reliable electrician?

Moshe Sabag: When looking for a reliable electrician, it’s important to do your research and choose a licensed and insured electrical company. Look for reviews and testimonials from previous clients, and ask for references. It’s also important to choose a company that offers a wide range of services, so that they can address all of your electrical needs.

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