Interview With ElysianMed CEO Roman Alexander Wellington
About Roman Alexander Wellington:
Roman Alexander Wellington is an American business magnate, entrepreneur, best-selling author, and expert Digital Marketing & Public Relations specialist.
Mr. Wellington has founded nine companies, comprising dozens of brands in various industries, including Book & Media Publishing, Fashion, Digital Marketing & Public Relations, Business Education & Consulting, Travel, and more.
Mr. Wellington has also authored over 20 books on the topics of Entrepreneurship, Digital Marketing and Advertising, Brand Building, and Leadership.
He also authored the critically acclaimed “Wellington’s 5-Minute Guides For Success” book series. The series’ success comes as no surprise though. New entrepreneurs today can easily get bogged down with too much information, and the “Wellington’s 5-Minute Guides For Success” book series is the perfect solution to this issue, as the guides offer simple and clear coverage of the most important fundamentals of any entrepreneurial journey.Roman Alexander Wellington serves as the Founder and Chief Executive Officer of Wellington Press, ElysianDigital, & ElysianMed.
Could you please tell our readers a brief background about yourself and how you started your businesses?
Sure. My background is in Digital Marketing and Public Relations. I’m a second-generation Public Relations Specialist, learning from my mother who was a PR specialist before me.
I started my first business when I was nine, and have been going ever since.
My first official company was a Digital Marketing and Public Relations Firm. Since then, I have launched two additional Digital Marketing and Public Relations firms, with ElysianDigital being a broader firm able to take on many different industries/verticals, and ElysianMed specializing in Healthcare exclusively.
ElysianMed has seen some incredible success, where did the idea to start the firm come from?
The idea to start ElysianMed came from working with various healthcare businesses over the past 18 years, and seeing the need for specialized services that specifically catered to the Healthcare industry.
Healthcare is incredibly competitive, and you have to really think outside the box when it comes to how you can make a practice or doctor stand out.
That’s why I created ElysianMed, and the “Practice Growth Engines” that we have become known for. Our Growth Engines are specifically tailored for the Healthcare industry, and its unique requirements. As such, we are able to provide already proven “Growth Engines” for our clients based on real data and past experience.
For example, instead of saying “sure, we can run some Facebook ads for you, and we’ll just see what results we can get over the next 3-months”, we are instead able to tell our clients, “Facebook ads? No problem … we have dozens (or hundreds) of ads we’ve already tested in your specific practice area … as well as fully optimized landing pages that we’ve tested specifically for conversions with your specific patient demographic … and as such, we can start your campaign with already proven to convert offers, landing pages, and follow up systems.”
Thanks to this approach, we are able to maximize the Return On Investment (ROI) for our clients from the very moment we begin.
Why do you think Public Relations is an important tool for Healthcare businesses to use in their growth strategies?
I think Public Relations, when done correctly, is the single most important tool a Healthcare provider will ever utilize in the growth of their practice.
Public Relations allows us to position a Doctor or practice as the go-to experts in their field. We do this through the use of storytelling, education, authority building, and creating genuine connections and trust with potential patients; before those patients ever walk through the door.
You can have the largest ad budget in the world, but if your ideal patients don’t know, like, and trust you … you’re just throwing money down the drain. That’s where Public Relations comes into play, and where its true power really shines.
A strategic PR campaign is a fantastic way for healthcare providers and businesses to really stand out. Most practices will spend a huge amount of money on Digital Advertising … and very little, if anything, on Public Relations campaigns.
So, if every doctor is trying to get the same patients, in the same area, with the same Facebook or Google ads … what makes one practice’s ads any different than the other 20 practices doing the exact same thing?
Well, if you’re the only doctor who’s been featured in industry magazines, or appeared on the local morning news show, or given a TedxTalk … you can now establish yourself as the expert in your field, for your specific service area.
Patients are far more likely to want to book an appointment with an expert, than someone they’ve never heard of before.
One of my favorite quotes that perfectly describes the necessity for a strong PR campaign to be a part of any business’s growth strategy, is by Bill Gates.
He said, “If I was down to my last dollar, I’d spend it on PR.”
What makes ElysianMed different than your competitors?
Our ingenuity and belief in “Quality Over Quantity”.
We are always focused on improving our systems, and on developing new methods, strategies, or technology of our own.
We are also very exclusive, and that’s by design. Our “Practice Growth Engines” are extremely complex, and require an enormous attention to detail. I’m a firm believer in growing and growing quickly … but not at the cost of the quality of our work.
So, I decided from the start, to only allow ElysianMed to take on new clients at a rate that would not impair the quality of our deliverables, or jeopardize our relationships and reputation with our clients.
No amount of money can buy back a ruined reputation or broken trust.
What excites you most about the Healthcare marketing industry, and where do you see it heading in the near future?
I’d have to say what excites me the most about it, is that it’s always changing.
There are never any feelings of “stagnation”, because nearly every day I wake up and something has changed, or some new technology has been developed.
So, I am always having to stay on my toes, and always get to learn or develop something new.
As to where I see it heading in the near future, I think we’re going to see a huge surge in virtual or telemedicine. I think that practices that jump on that opportunity now … and begin marketing it before anyone else … will see explosive growth in the next few years.
ElysianMed is known for its exclusivity; so how would a Healthcare business that really wants to work with you, reach out?
Yes, as I mentioned above, ElysianMed was built on exclusivity by design. Our practice growth engines are extremely powerful, and unfortunately, several of our clients grew way, way, too quickly for them to handle.
While that may sound like a good thing, in theory, the reality was quite the opposite. That level and speed of growth caused a lot of issues when it came to staffing, location, management, patient satisfaction, and the doctor’s own stress.
It also meant that, although we had done our job extremely well, they had to terminate the contract because they just couldn’t keep up with the new business we had generated.
As you can imagine, being told “hey, we need to cancel because you did too well, and we literally cannot handle this.” … was not great.
Setting up, launching, and managing a Practice Growth Engine, requires a huge amount of time and resources on our part. So, I decided from then on, that we would work with clients by application only.
This way we would be able to vet the client thoroughly and make sure they were actually ready for growth.
We turn away roughly 70-80% of the applications we receive, because we can tell pretty quickly if we will do more harm than good, should that business not be able to handle the growth.
The businesses we do take on, are then constantly monitored, and we make sure that they are well informed of what to expect, and properly prepared for when we turn their Practice Growth Engine on.
Where do you see ElysianMed in the next five years?
In the next 5 years, I’d like to see ElysianMed move into the healthcare technology sector, further expand our current service offerings, and focus more heavily on Mergers and Acquisitions.
ElysianMed has helped its Healthcare clients achieve phenomenal growth, at record speeds, thanks to its unique and powerful “Practice Growth Engines”. To Learn More About ElysianMed and Their Practice Growth Engines, Readers Can Visit Their Website At:
Interview with Jack Carlson, Founder of Rowing Blazers: History, Tradition, and Innovation
Table of Contents
- Can you tell us about your background and how you became interested in fashion?
- What inspired you to start Rowing Blazers?
- Can you walk us through the design process of creating a new collection?
- How do you stay true to your brand’s identity while also keeping up with current fashion trends?
- Can you tell us about a particular challenge you faced while growing Rowing Blazers and how you overcame it?
- What advice would you give to someone who wants to start their own fashion brand?
- What’s next for Rowing Blazers?
- Closing Paragraph
Jack Carlson is the founder and creative director of Rowing Blazers, a fashion brand that combines classic American style with a contemporary edge. Jack Carlson, a former national team rower, and scholar of history draw inspiration from vintage sportswear and traditional Ivy League fashion. His passion for design and fashion, combined with his unique background. Jack Carlson has resulted in the creation of a brand that stands out in the industry.
Can you tell us about your background and how you became interested in fashion?
I’ve always had a passion for fashion and design, even while pursuing my other interests. I grew up in Connecticut and started rowing at a young age, eventually competing at the national level. While studying history at Harvard, I became interested in the traditional clothing worn by rowers and began to collect vintage rowing blazers. This sparked my interest in fashion and led me to start designing my own clothing. After completing a Ph.D. in archaeology, I decided to pursue fashion full-time and founded Rowing Blazers in 2017.
What inspired you to start Rowing Blazers?
I wanted to create a brand that celebrated the rich history and tradition of American fashion, particularly the preppy style of the Ivy League. At the same time, I wanted to bring a contemporary edge to classic designs and challenge the boundaries of traditional fashion. I was inspired by the vintage rowing blazers that I collected and wanted to create my own versions that were both authentic and modern.
Can you walk us through the design process of creating a new collection?
The design process always starts with research and inspiration. I spend a lot of time looking at vintage clothing, archival photographs, and historical documents to get a sense of the styles and aesthetics of a particular time period or culture. From there, I sketch out ideas and work with my team to refine the designs and select fabrics. We always strive to balance classic elements with modern twists and unexpected details. It’s a collaborative process that involves a lot of trial and error, but we always end up with something that we’re proud of.
How do you stay true to your brand’s identity while also keeping up with current fashion trends?
For us, it’s not about following trends, but rather creating timeless pieces that will never go out of style. Although we draw inspiration from the past, we don’t limit ourselves to it. We’re always looking for ways to innovate and push boundaries while staying true to our brand’s core identity. We’re not interested in fast fashion or disposable clothing – our pieces are meant to last and be treasured for years to come.
Can you tell us about a particular challenge you faced while growing Rowing Blazers and how you overcame it?
One of the biggest challenges we’ve faced is scaling the business while maintaining the quality and craftsmanship that we’re known for. We’ve had to find the right partners and suppliers who share our values and are able to produce our garments to our high standards. We’ve also had to be very strategic about our growth, taking things one step at a time and not rushing into anything too quickly. It’s been a learning process, but we’ve been able to grow the business in a sustainable way that we’re proud of.
What advice would you give to someone who wants to start their own fashion brand?
My advice would be to stay true to your vision and never compromise on quality. It’s also important to be strategic about your growth and not try to do everything at once. Start small and focus on doing one thing really well before expanding. And always be willing to learn and adapt – the fashion industry is constantly changing, so it’s important to be flexible and open to new ideas.
What’s next for Rowing Blazers?
We’re always working on new designs and collaborations, but we’re also focused on expanding our brand beyond just clothing. We want to create a lifestyle brand that encompasses all aspects of American style, from furniture to home decor to travel accessories. We’re excited to continue growing and evolving while staying true to our brand’s identity and values.
Jack Carlson’s passion for fashion and history has resulted in the creation of a unique and innovative brand that stands out in the industry. His dedication to quality and craftsmanship, as well as his commitment to sustainability, sets Rowing Blazers apart from other fashion brands. To stay up to date with Jack Carlson and Rowing Blazers, you can follow him on LinkedIn.
Liked this interview? Check out this interview with Gracie Cedres
Interview with Gracie Cedres: Insights on Entrepreneurship and Work-Life Balance
Table of Contents
- Can you tell us about yourself and your journey as an entrepreneur?
- How did you come up with the idea for G.R.A.C.E.?
- What are some of the challenges you faced in starting and growing your business?
- What is your vision for G.R.A.C.E. in the next five years?
- Can you share with us some of your favorite success stories from working with your clients?
- What advice would you give to aspiring entrepreneurs?
- How do you maintain a work-life balance as a busy entrepreneur?
- Closing Paragraph
Gracie Cedres is the founder and CEO of G.R.A.C.E., a company that provides virtual assistance and project management services to entrepreneurs and small business owners. With a degree in communications, Gracie has always been interested in helping others succeed in their businesses. Her passion for helping entrepreneurs led her to create G.R.A.C.E., which has been helping entrepreneurs and small business owners increase their productivity and profitability. In this interview, Gracie will share more about her journey as an entrepreneur and the success of G.R.A.C.E.
Can you tell us about yourself and your journey as an entrepreneur?
Sure, my name is Gracie Cedres, and I am the founder and CEO of G.R.A.C.E. I have always been interested in helping others, especially entrepreneurs and small business owners, succeed in their businesses. After completing my degree in communications, I worked as a virtual assistant for various entrepreneurs and realized that there was a need for high-quality virtual assistance and project management services. That’s how the idea for G.R.A.C.E. was born, and since then, I have been working hard to help entrepreneurs and small business owners achieve their goals.
How did you come up with the idea for G.R.A.C.E.?
After working as a virtual assistant for several entrepreneurs, the idea for G.R.A.C.E. came to me. I realized that many entrepreneurs were struggling to manage their time effectively and needed high-quality virtual assistance and project management services to help them become more productive and profitable. I saw an opportunity to help entrepreneurs and small business owners by providing them with top-notch virtual assistance and project management services, and that’s how G.R.A.C.E. was born.
What are some of the challenges you faced in starting and growing your business?
One of the biggest challenges I faced in starting and growing my business was finding the right team members. It’s important to have a team that shares your vision and is passionate about what they do. I also faced challenges in marketing my services and reaching out to potential clients. However, I overcame these challenges by networking, building relationships, and creating high-quality content that showcased the value of my services.
What is your vision for G.R.A.C.E. in the next five years?
My vision for G.R.A.C.E. in the next five years is to become the go-to virtual assistance and project management service provider for entrepreneurs and small business owners worldwide. I want to expand my team and services to be able to help more entrepreneurs and small business owners increase their productivity and profitability. I also want to continue building strong relationships with my clients and providing them with top-notch services.
Can you share with us some of your favorite success stories from working with your clients?
One of my favorite success stories is working with a small business owner who was struggling to manage their time effectively. By providing them with virtual assistance and project management services, we were able to help them increase their productivity, improve their marketing strategies, and ultimately grow their business. It’s always fulfilling to see my clients succeed and achieve their goals.
What advice would you give to aspiring entrepreneurs?
My advice to aspiring entrepreneurs is to educate themselves and never stop learning. It’s important to constantly learn new skills, stay up to date with industry trends, and seek out new opportunities. It’s also essential to have a strong work ethic, be persistent, and not be afraid to take risks. Don’t let failure discourage you, instead use it as a learning opportunity and keep pushing forward.
How do you maintain a work-life balance as a busy entrepreneur?
Maintaining a work-life balance can be challenging as a busy entrepreneur, but it’s essential for your well-being and the success of your business. One of the things I do is prioritize my tasks and delegate when necessary. I also set aside time for self-care activities like exercise, reading, and spending time with family and friends. It’s also important to know when to disconnect from work and focus on other aspects of your life.
Gracie Cedres is an inspiration to entrepreneurs and small business owners worldwide. Her dedication to helping others and passion for entrepreneurship has led to the success of G.R.A.C.E. With a vision for continued growth and success, Gracie is sure to make an impact in the virtual assistance and project management industry. To learn more about Gracie Cedres and G.R.A.C.E., visit her website and follow her on LinkedIn.
Liked this interview? Check out this interview with Evan Cagner
Interview with Evan Cagner: Insights into the World of Tech and Entrepreneurship
Table of Contents
- What inspired you to start TechBlue?
- What sets TechBlue apart from other managed IT services companies?
- How do you stay on top of emerging trends in the tech industry?
- How has the COVID-19 pandemic affected the IT industry?
- What advice do you have for entrepreneurs looking to start their own businesses?
- What is your vision for the future of TechBlue?
- What do you like to do in your free time?
- Closing Paragraph
Evan Cagner is the founder and CEO of TechBlue, a company that provides managed IT services to businesses of all sizes. Evan has over 15 years of experience in the tech industry and has helped numerous businesses grow by leveraging technology. He is a thought leader and innovator in the IT industry, with a keen eye for emerging trends and technologies. In this interview, Evan Cagner shares his insights into the world of tech and entrepreneurship.
What inspired you to start TechBlue?
I’ve always been passionate about technology and how it can be used to solve business problems. I started my career working for a large IT consulting firm, and I quickly realized that there was a big gap in the market for managed IT services. Small and medium-sized businesses often struggle to keep up with the latest technology trends, and they don’t have the resources to hire full-time IT staff. That’s why I decided to start TechBlue – to help these businesses leverage technology to grow and succeed.
What sets TechBlue apart from other managed IT services companies?
There are a few things that set TechBlue apart from other managed IT services companies. First and foremost, we are incredibly focused on customer service. We believe that building strong relationships with our clients is the key to our success. Second, we have a team of highly skilled technicians who are constantly learning and staying up to date with the latest technologies. Finally, we are very flexible and can customize our services to meet the unique needs of each of our clients.
How do you stay on top of emerging trends in the tech industry?
I’m always reading and staying up to date with the latest news and trends in the tech industry. I attend conferences and meet with other thought leaders in the industry to discuss new technologies and how they can be used to solve business problems. I also encourage my team to stay up to date and share their knowledge with each other.
How has the COVID-19 pandemic affected the IT industry?
The pandemic has had a significant impact on the IT industry. With so many people working remotely, there has been a huge demand for cloud-based services and virtual private networks (VPNs). There has also been an increased focus on cybersecurity, as remote workers are more vulnerable to cyberattacks. Overall, the pandemic has accelerated the shift toward digital transformation and has highlighted the importance of having a reliable and secure IT infrastructure.
What advice do you have for entrepreneurs looking to start their own businesses?
My advice would be to focus on building a strong team and never stop learning. Surround yourself with people who are smarter than you and who have different skill sets. Be willing to take risks and make mistakes, but also be willing to learn from those mistakes. And finally, don’t be afraid to ask for help or advice from other entrepreneurs who have been through it before.
What is your vision for the future of TechBlue?
My vision for TechBlue is to continue to grow and expand our services to meet the changing needs of our clients. I want to stay at the forefront of emerging technologies and continue to be a thought leader in the industry. Ultimately, I want to help as many businesses as possible leverage technology to achieve their goals.
What do you like to do in your free time?
In my free time, I enjoy spending time with my family and staying active. I’m an avid runner and I also enjoy playing basketball and golf. I’m also a big fan of music and enjoy going to concerts and discovering new artists.
Evan Cagner is a true leader and innovator in the IT industry. His passion for technology and customer service has helped TechBlue become one of the most respected managed IT services companies in the business. With his keen eye for emerging trends and technologies, Evan is sure to continue to make an impact in the industry for years to come. To learn more about Evan Cagner and TechBlue, you can visit their website or follow them on LinkedIn.
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