David Hines is an entrepreneur, business owner, and founder of Biointelli, the leading provider of proprietary algorithms and curated marketing data for the life sciences market. Hines founded Biointelli over 15 years ago to address an essential gap in the market when it came to marketing and sales data for life sciences corporations. Companies were missing key opportunities for market penetration by marketing and selling into the wrong contacts at institutions across the country. In response, Biointelli would provide curated marketing content and data analytics to allow for the right contacts to receive the right information at the right companies. Fifteen years on, Biointelli continues to be the market leader in life sciences data.
Hines started his educational experience with studies in Philosophy with a strong foundation in deductive reasoning, hierarchical classification, and abstract thinking. He took this background with him into his studies at University of Massachusetts, where he pursued a degree in Biochemistry. Among his achievements was the publication of a paper with Harvard Medical School regarding his ideas on the prefractionation of protein complexes for proteomic analysis.
Originally considering a career path in the labs, he found that his talents were better suited to making connections with people in life sciences and pursued a career in sales and business development within the industry. His experiences there, including the failings of the available options for marketing and database development, were what led to the inception of Biointelli, a life sciences platform created by life sciences experts. A core component of the foundation of Biointelli was the blending of his background in philosophy and logical approaches to marketing coupled with scientific modalities and digitized big data. Matching scientific projects with scientific products proved to be the start of a curated approach to life sciences data.
Prior to founding Biointelli, Hines worked for a number of life sciences companies including Oncogene, CNB, Novogene, Merck EMD, and Sartorius Germany, where he worked as Director of Business Development. When he’s not heading up his company, providing direction for development and marketing initiatives or helping to onboard new customers, Hines can be found captaining his boat, the Nautius. Hines is a licensed US Coast Guard Captain and can be found yachting in the Bahamas and coastal Florida to Nantucket. He lives in DelRay Beach, Florida, where he splits his time with Biointelli’s headquarters in Cambridge, Massachusetts.
Where did the idea for Biointelli come from?
I began my life sciences career with a foray into studying biochemistry in a master’s degree program. Deciding that the program was not the best fit for my interests, I decided to transition into technical sales in the life sciences space. Starting out working in field sales and marketing, I worked for Oncogene Research before taking on a more technical sales role CNBI Bio. Having found my niche, I progressed into field marketing for Merck EMD and then business development. I was motivated and intrigued by the fact that my teams were always on the hunt for new methods to sell and market bioscience, not just the products, in their portfolios. I was always trying to understand the market, what did the scientists want for basic research products, what competitors were doing, and what products could be developed to meet new needs in their space. However, senior advisors always seemed to be out of touch with what needed to happen to make an impact, as evidenced through unproductive group meetings with scientists and marketing leaders. I knew there had to be a better way to approach targeted marketing, and so I started Biointelli, or bio intelligence, to support the industry.
What does your typical day look like and how do you make it productive?
Biointelli is made up of a diverse group of individual contributors which I oversee on a daily basis. The firm is comprised of a network of freelancers and paid employees who are dedicated to chasing digital data and coming up for ideas to please our customers. While no day at Biointelli is typical, I spend my time collaborating with marketing and sales personnel, overseeing product development, and working directly with clients as a consultant to help them get the most they can out of the Biointelli platform.
How do you bring ideas to life?
For me, it all starts with the clients. Biointelli was developed to meet a need in the market for curated, targeted marketing data and analytics. By working closely with our customers, I am able to keep my finger on the pulse of the market and its needs. This, in turn, helps direct business and development efforts internally. All ideas are vetted by a senior team and then turned over to a dedicated group of developers and data experts to bring these new ideas to life within the platform itself.
What’s one trend that excites you?
I am always following the latest trends in the industry. Currently, I am following the emergence of clinical and traditional biology as it begins to merging and overlap from experimental to patient use in months rather than taking years. It is a very exciting time in the industry to follow the results of research and trials.
What is one habit of yours that makes you more productive as an entrepreneur?
I remain disciplined and tenacious with my passion for the life sciences. This has helped me and my company weather changes in the industry as different players have emerged and disappeared from the market over time. Biointelli has remained a stalwart offering for life sciences companies looking to hone in their marketing with curated content for over 15 years.
What advice would you give your younger self?
Biointelli is unique in that I bootstrapped the entire company myself from the start. In hindsight, as the market evolved, I would recommend to my younger self that I pursue investors earlier in the company’s history and not be afraid to scale operations earlier in the company’s growth stages. This, I believe, would have helped the company grow even more exponentially than it has today.
Tell us something that’s true that almost nobody agrees with you on.
The mantra of Biointelli, and me personally since the company’s inception, has been that traditional marketing does not work on selling science. Rather than rapid fire messages that have broad appeal and reach the masses with the hope of finding the right person to resonate with, life sciences marketing requires a targeted and intentional approach. Life sciences marketing is about finding the precise contacts who have an explicit need for highly technical products and services and sharing those offerings in a way that resonates directly with their needs.
As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?
Customers are the cornerstone of Biointelli, as they are in most businesses, and it’s our job to empower them with the tools they need to conduct their business with precision and ease. My team and I constantly place the emphasis on pleasing customers and supporting them directly. This takes the form of everything from curated data reports to incorporating changes into the Biointelli platform itself.
What is one strategy that has helped you grow your business?
Reputation is key in the life sciences industry, marketing or otherwise. Newcomers may spring up and fade away, but Biointelli has lasted as long as it has while growing its book of business by putting in the effort to truly understand the industry. This has all been accomplished through long days and hard work, attending tradeshows, networking, and establish a good reputation as a company that people can count on.
What is one failure you had as an entrepreneur, and how did you overcome it?
I have been an entrepreneur and founder of Biointelli for over 15 years. During that time, I was determined to remain independent to avoid the distraction and influence of other leaders and investors. In hindsight, I probably should have sought out funding much earlier and expanded my team earlier to keep up with growing competition in the space. In response, I have now expanded my development and marketing teams as well as taken on funding to help expedite Biointelli’s growth in the new competitive landscape.
What is one business idea that you’re willing to give away to our readers?
Whenever you’re coming up with your own intellectual property, no matter what the business idea, when it comes to contracts, make sure they are robust. To do this and to grow your ideas and business, the ideas need to be protected according to the American Trade Secrets Act. This can help protect your ideas from reverse engineering your ideas and cutting into your market share. You also need to be aware of which countries you’re dealing with because U.S. laws do not hold up in all foreign countries.
What is the best $100 you recently spent? What and why?
As a multitasker, I have gone through quite a few Jabra headsets. This keeps me connected to a bevy of devices that are essential to my work, including my computer and phone, while also connecting me to my favorite stereo throughout the house. I use the headset nearly non-stop throughout the day, communicating with my team around the world and taking a few moments to enjoy the music in between calls.
What is one piece of software or a web service that helps you be productive?
GotoMeeting has been indispensable for me as I keep my team of employees and freelancer network connected throughout the day. The software also allows me to conduct customer trainings as needed and record them for client archives and future use.
What is the one book that you recommend our community should read and why?
I recommend the book Post Capitalist Society by Peter Drucker. This book discusses the idea of information managers and the inception of technology and how elastic it can be to impact everyone’s lives. These revolutions can transform the world including how information can impact business. Data scientists were flagged to make data efficient and impactful for everyone, working to help recreate humanity alongside biotechnology. The book impacted me along with my philosophy background and science education to found Biointelli.
What is your favorite quote?
“Freedom in general may be defined as the absence of obstacles to the realization of desires.” – Bertrand Russell
- Customers are the cornerstones of a business, and they deserve to be empowered with tools and support to conduct their own work.
- Make sure your contracts are robust to protect your intellectual property.
- Traditional marketing does not work when selling life sciences; instead, adopt a targeted, intentional approach.
Exclusive Interview with The NET ZERO ENERGY Buildings Expert Anastasia Makarska: Shaping a Greener Future
Welcome to an exclusive interview with Anastasia Makarska, a renowned figure in the world of commercial real estate development. Anastasia’s resolute commitment to sustainability and her unique background in physics and engineering have revolutionized the real estate landscape, transforming spaces into sustainable and coveted marvels.
In this interview, we delve into the concept of Net Zero Energy Buildings (NZEB) and the challenges associated with building codes for NZEB. Join us as we explore the visionary force behind Anastasia’s remarkable projects and her dedication to shaping a greener future.
Anastasia, thank you for joining us today. Let’s start by discussing the concept of Net Zero Energy Buildings. Could you explain to our audience what exactly is meant by a Net Zero Energy Building (NZEB)?
Anastasia: Certainly. A Net Zero Energy Building, or NZEB, is an approach to construction that focuses on creating energy-efficient buildings that are connected to the power grid while also generating renewable energy to offset their energy consumption. The aim is to achieve a balance where the amount of renewable energy produced either on-site or nearby matches or exceeds the building’s annual energy needs, resulting in virtually no net energy consumption.
That’s fascinating. It’s clear that NZEBs hold tremendous potential in terms of sustainability. How are developers and building owners embracing this concept, and what are some innovative features we can find in NZEBs?
Anastasia: Developers and building owners are increasingly interested in constructing zero energy buildings, driven by corporate objectives and regulatory requirements. The building and design community is actively embracing this challenge and leading the way with innovative and forward-thinking projects.
NZEBs incorporate a wide range of energy-efficient strategies, from simple to highly intricate. These include maximizing the utilization of passive solar heat gain and shading, integrating high-efficiency heating and cooling systems, appliances, windows, and doors, enhancing insulation, natural ventilation, air sealing, and incorporating advanced renewable energy solutions like solar photovoltaics and geothermal energy systems.
The goal is to create buildings that regulate temperature fluctuations, minimize energy consumption, and reduce environmental impact.
It’s impressive how NZEBs combine various technologies and strategies to achieve sustainability. Now, let’s delve into building codes. What role do building codes play in the construction of NZEBs, and what codes and standards exist for this purpose?
Anastasia: Building codes play a crucial role in guiding the construction of net zero energy buildings. Currently, there are codes and standards in place to assist designers, architects, builders, and contractors in creating more energy-efficient and sustainable structures compared to previous years.
In the United States, professionals in the building industry can refer to the International Energy Conservation Code (IECC), which has been adopted in approximately 44 states and territories. Across North America, ASHRAE 90.1 provides significant guidance, and the International Green Construction Code (IgCC) serves as another valuable resource. In Canada, there are the National Energy Code of Canada (NECC) and the National Energy Code for Buildings (NECB).
That’s helpful to know. Given the increasing need for more rigorous energy and building codes, what are some of the challenges faced in developing codes specifically tailored for NZEBs?
Anastasia: The development of codes specifically tailored for NZEBs faces several challenges. As industry professionals and officials work on designing new codes to facilitate the transition to net zero energy, there is still no consensus on the structure of the code, its comprehensive scope, and ensuring that buildings achieve net zero energy status throughout their lifecycle.
To ensure buildings perform as intended, it is essential to establish post-construction reporting, analysis, and a framework for oversight and enforcement.
Current codes and standards often rely on energy proxies without a requirement for actual quantification of energy usage. There are also gaps in the inclusion of certain types of energy usage in calculations.
To achieve the goal of net zero energy buildings, methodologies need to evolve, modeling capabilities should be enhanced, and real-world outcomes must be measured.
Overcoming those challenges will be crucial for the success of NZEBs. Could you tell us about the advantages that net zero energy buildings offer to building owners, occupants, and the environment?
Anastasia: Absolutely. Net zero energy buildings provide several advantages. Buildings account for a significant portion of fossil fuel energy consumption and greenhouse gas emissions. By increasing the number of net zero energy buildings, we can reduce our dependence on fossil fuels and effectively lower carbon emissions.
Some key advantages of NZEBs include protection for building owners against future energy price hikes, enhanced occupant comfort, health, well-being, and productivity, reduction in energy consumption and associated costs, improved reliability of energy supply, increased resale value due to high demand for net zero buildings, contribution towards achieving zero energy targets, and minimized environmental impact. These advantages create value for building owners, occupants, and the planet.
Those advantages make a compelling case for embracing net zero energy buildings. As a visionary force in real estate development, how do you see the future of NZEBs and their potential impact on communities and the environment?
Anastasia: I believe the future of net zero energy buildings is incredibly promising. As awareness of the need for sustainability grows, NZEBs will become the norm rather than the exception. They have the potential to reshape communities and serve as catalysts for positive change.
Net zero energy buildings can create vibrant, sustainable communities that prioritize the well-being of both residents and businesses. By reducing energy consumption, minimizing environmental impact, and offering enhanced comfort and productivity, NZEBs have a transformative effect on the communities they serve. They not only contribute to the preservation of our planet but also provide value for investors, businesses, and communities alike.
Thank you for sharing your insights, Anastasia. Before we conclude, could you tell our audience about any upcoming projects or initiatives that you’re particularly excited about in the realm of net zero energy buildings?
Anastasia: Certainly. I’m thrilled to be working on a groundbreaking project that aims to create a net zero energy residential community. This community will embody the principles of sustainable living and showcase the potential of NZEBs on a larger scale. It will integrate cutting-edge technologies, energy-efficient systems, and sustainable materials to provide residents with an exceptional living experience while minimizing the community’s environmental footprint. I believe this project will serve as a blueprint for future developments and inspire others to embrace the vision of net zero energy living.
As we conclude this insightful interview with Anastasia Makarska, it is evident that she is a visionary force transforming the real estate industry through sustainable development. Anastasia’s dedication to creating sustainable and desirable spaces, her commitment to excellence, and her unwavering belief in the power of net zero energy buildings have positioned her as a leading authority in commercial real estate.
Through her innovative projects and expertise, Anastasia is shaping the world we live in, one groundbreaking project at a time. Her visionary approach, fueled by her unique background in physics and engineering, has redefined the boundaries of commercial real estate development and paved the way for a greener and more sustainable future.
Witness the remarkable journey of Anastasia Makarska as she continues to revolutionize the real estate landscape and leave an indelible mark on the communities she transforms into sustainable and coveted marvels.
If you would like to get in touch with Anastasia Makarska you can contact here
From a Small AC Repair Company to a Household Name in Austin TX
The Success Story of Grande Air Solutions
What makes a successful company?
Well, while there is no one secret alone that can make you a success in the business world, the story of determined employees and aspiring entrepreneurs shed light on what makes a business thrive. Grande Air Solutions was established in 2011 by young, honest entrepreneurs Isael Garcia and Petra Lugo. They are both described as honest entrepreneurs ready to take on any challenge, which is what drove them to make this company a success. You’ll be able to find Isael and Petra engaging regularly with their customers and employees. As both will tell you, honesty is the first and foremost important feature to have in a company. Customers look for honesty in an AC repair Austin team when they’re looking to spend their money on a service. Whether the customer needs a new HVAC system or AC repair, they want to make sure that they’re getting their money’s worth.
Reliable and Affordability Make a Difference
Another key aspect that can take an HVAC company from a small-sized business to a household name is reliability. It can be a distressing situation when the AC breaks down in the middle of a hot summer day. The homeowner does not want to wait for hours on end waiting for the technician to arrive at their home. An HVAC company like Grande Air Solutions that is known for reliability will always be there for their customers, especially if it’s an HVAC emergency. Along with reliability, affordable prices are other factors that can make any company a success if it’s done right. This is where Grande Air Solutions shines as well. They offer their services along with affordable prices for all customers.
Building a Solid Reputation
How do you stand out from the rest of the competition?
It can be difficult to achieve a level of uniqueness among your competitors. However, this is where this company has also succeeded when it comes to Austin heating and air services. Building a solid reputation for years has propelled Grande Air Solutions from a small AC repair company to the well-known, trusted name it is today within the Austin area. The company has been able to deliver high-quality service to its customers, which has resulted in returning customers. This is also known as customer loyalty. The business has many five-star reviews, which potential customers look for in an HVAC company. Isael and Petra envisioned a company that carries the type of professionalism and friendly service that has exceeded the expectations of many of the company’s customers. In a nutshell, the entire team of employees are the ones who have helped build a respectable reputation for Grande Air Solutions.
Trusted and Trained Technicians
A company is only as good as its members. Another reason why this HVAC company has excelled in every aspect of the business is the team. The company’s technicians are well-trained and experienced in the HVAC field. When the technician arrives to fix or install the HVAC system, the customer knows exactly what they’ll be getting. The homeowner will always get quality service because it’s the results that speak volumes. Grande Air Solutions hires technicians who are experienced in the field and properly trained. Having the proper credentials also essential for any successful HVAC company to have, such as certifications and proper licensing.
Connecting With the Community
Starting from a small, humble HVAC company, Grande Air Solutions has been able to grow significantly thanks to the help of people. As a family-owned business, the company also knows the importance of closeness in the community. The company has been able to give back as much as they’ve received from their local communities. In fact, the company strives to give much more. By collaborating with local charitable organizations, they are able to offer the basic necessities of life, much-needed monetary donations, help for nonprofit organizations, and other support. Being a household name among the people holds a responsibility to provide a role model as a reliable HVAC company in all aspects, including helping the community.
Expanding Service Areas
Although it may be difficult to expand services in the beginning as a smaller business, one of the reasons the company has been able to grow is because of its determination to expand. Now, Grande Air Solutions is proud to offer Austin heating and air services throughout more of the areas. The company has been able to offer services in Buda, Cedar Park, Georgetown, Kyle, and more, just to mention a few. All of these cities are located in Texas. Investing time and money in their employees is one reason why the company has become a household name in Austin. As the team grows, more service areas are sure to open in the future.
Offering a Wide Range of HVAC Services
Knowing about the HVAC basics is important. However, this company has been able to expand and grow because its technicians are always learning something new in the field. As technology advances, the area of HVAC also continues to improve. This can include learning about smart thermostats, the new A2L refrigerants, and the new UV light purifiers. Whatever the case may be, the company has continued its success by offering new and improved HVAC services. The wide range of alternatives gives customers the power to choose what they want for their home.
Continuing the Success Without Letup
It can be discouraging and even disheartening when the challenge of a business gets you down. However, the key is to keep on going. Just like this company has shown continuous effort to succeed, it is vital for a business to keep on going without letup. Any business is likely to face ups and downs as they continue to expand. The important thing to keep in mind is that you are doing everything for the customer. Grande Air Solutions is an excellent example of a company that has put its customers first. It is their top priority to deliver quality AC repair, installations, and other HVAC services. Rest assured that the future looks bright for the company as it holds a special place for the residents of Austin, Texas, and nearby communities.
An Inside Look at One & Only Electrical Service Inc. with CEO Moshe Sabag
With thousands of electrical problems solved and many years of experience, they’ve become a reliable and experienced choice for those in need of electrical solutions. In this interview, we’ll be speaking with Moshe Sabag, the CEO of One & Only Electrical Service Inc. We’ll explore the ins and outs of the electrical industry, the company’s commitment to quality service, and their approach to customer satisfaction. So, let’s dive into the world of electrical services with Moshe Sabag.
Can you tell us a little bit about yourself and your role in One & Only Electrical Service Inc.?
Moshe Sabag: My name is Moshe Sabag and I am the CEO of One & Only Electrical Service Inc. I have been in the electrical business for over a decade and have gained extensive experience and knowledge in the field. As the CEO, my role is to oversee the company’s operations and ensure that we provide top-notch service to our clients.
What inspired you to start One & Only Electrical Service Inc.?
Moshe Sabag: My passion for the electrical industry inspired me to start One & Only Electrical Service Inc. I saw a need for a reliable and affordable electrical contractor company in the Tri-Valley area and wanted to provide that service to the community.
What sets One & Only Electrical Service Inc. apart from other electrical contractors in the area?
Moshe Sabag: One & Only Electrical Service Inc. stands out from other electrical contractors in the area because of our commitment to providing exceptional service to our clients. We take pride in being the best local electrician for our clients. We are licensed and insured, and our electricians are highly trained and experienced. We also offer a wide range of services, including EV charging station installation, smart switches ( Lutron, Brilliant, Leviton, Noon) installation, and all house rewire.
Can you tell us more about the EV charging station installation service you offer?
Moshe Sabag: We specialize in EV charging station installation and can install a charging station for any electric vehicle, including Tesla (car charger tesla ) and BMW. We also offer a range of electrical services, including recessed light installation,led light, electrical panel upgrades, and wiring repairs. We will assess your home or business and recommend the best charging station for your needs. Our electricians will install the charging station safely and efficiently, ensuring that it is up to code and functioning properly.
What is your approach to customer service?
Moshe Sabag: At One & Only Electrical Service Inc., we prioritize customer satisfaction above all else. We offer same-day service and are available 24/7 for emergencies. Our friendly and dedicated customer service representatives are always ready to answer any questions or concerns you may have.
Can you share a success story from One & Only Electrical Service Inc.?
Moshe Sabag: We recently installed an EV charging station for a client who had just purchased a Tesla. They were thrilled with our service and professionalism, and have since recommended us to several of their friends and colleagues. It’s always rewarding to know that we’ve provided a valuable service to our clients and exceeded their expectations.
What kind of training and certifications do your electricians have?
Moshe Sabag: Our electricians are highly trained and experienced, and we make sure they are up-to-date with the latest technology and techniques in the industry. They are all licensed and insured, and have undergone extensive training and certification programs to ensure they are able to provide the highest quality service to our clients.
As a Bay Area electrician, what are some of the unique challenges you face when providing electrical services to your clients?
Moshe Sabag: “Being a Bay Area electrician, we face a range of challenges when providing electrical services to our clients. One of the biggest challenges is keeping up with the latest technological advancements in the field, as the Bay Area is known for its innovative and tech-driven culture.
What do you see as the future of the electrical industry?
Moshe Sabag: The electrical industry is constantly evolving, with new technology and advancements in renewable energy. As the demand for renewable energy sources increases, we will likely see a shift towards more sustainable and environmentally-friendly solutions. We also expect to see continued growth in the EV charging station industry, as more people switch to electric vehicles.
What are some of the biggest challenges facing the electrical industry today?
Moshe Sabag: One of the biggest challenges facing the electrical industry today is the shortage of skilled labor. As the demand for electrical services continues to grow, there is a need for more qualified electricians to meet that demand. Another challenge is keeping up with the latest technology and advancements in the industry, which requires ongoing education and training.
What advice would you give to someone looking for a reliable electrician?
Moshe Sabag: When looking for a reliable electrician, it’s important to do your research and choose a licensed and insured electrical company. Look for reviews and testimonials from previous clients, and ask for references. It’s also important to choose a company that offers a wide range of services, so that they can address all of your electrical needs.
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