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Entrepreneurship

How to Revive a Struggling Business

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In this immensely competitive world, a struggling business will most likely fail sooner than later. Your strong entrepreneurial spirit is compelling enough to start a business, but not enough to keep it afloat for long until you actually start making a profit.

Businesses fail for a plethora of reasons. 80% of small, new businesses fail because they don’t start with the right amount of capital. 76% fail because their business model is ineffective. 75% fail because they don’t determine the prices of their services effectively. 72% fail because they lack proper research of their target market. 69% of them fail because they don’t review or assess their performance, and fail to acknowledge their shortcomings. Over 60% of the businesses struggle because of a flailing economy as well.

Reviving struggling business

These numbers are scary but fret not! Now that we have these distressing figures out of the way, we will guide you through a few steps to help revive your struggling business and change things for the better.

Through this article, you can find ways to take control of the situation and make the best out of it.

Don’t Give Up

It’s not a surprise that numerous small businesses give up easily, and close shop too quickly, instead of toughing it out. ‘Growing Pains’ is a mandatory phase at the beginning of any business.

You sow a seed, and you water it every day, but it won’t be until days you see a sapling pop up. It’ll be longer than that until it becomes a massive fruit-laden tree. The same is the case with start-ups. Sometimes you won’t see a profit for a long time, but you must persist.

In many cases, however, the exact opposite should be done.

Sometimes it’s the quality of the soil or the amount of sunlight that seems to be the issue. If you don’t see any way to save your business, it’s better to let it go and start afresh. The quicker you act, the better your prospects for success.

Recognize the Problem

Try to understand what is it about the business that doesn’t seem to be working. Is it an internal issue like overspending or poor upper/middle management? Those issues can be resolved by carefully monitoring expenditure or a change in personnel, respectively.

Perhaps, it is an external issue, like the inability to compete with already established businesses or large corporations. Big corporations will always quote better prices for consumers that a smaller firm will simply not be able to match. In an instance such as this, always remember that smaller firms can provide better customer care services and work on making excellent customer care a priority.

In case the root cause seems to be a decline in business, reassessing your sales team and reevaluating your approach to advertising and marketing can be an effective method for growth.

Cut Down on Expenses

A struggling business must cut down on its finances by reducing expenditure and putting an end to unnecessary spending. The operating budget must be reviewed minutely to work out immediate strategies for cutting costs.

You can try to reduce expenses by implementing ‘work from home’ jobs for certain roles that do not require being present on-site. Energy-saving electrical equipment significantly brings down the electricity bill and will help in cutting down costs as well. Eliminate unnecessary roles if they exist, for instance, customer service roles can easily be outsourced from other countries at a lower cost. Letting working personnel go must be saved for a last-ditch effort though.

Business loans

Apply for a Business Loan

In case your business isn’t making enough profits, but your business model seems effective and sustainable, you can apply for a business loan. The loan can be used for various strategies to help boost your profits.

Use the loan for branding, marketing, social media outreach, as well as discounts or other promotional offers. You can also use the loan for hiring more personnel if necessary, and even relocating to a new market better suited for your product.

Consult the Experts

Last but not the least, don’t be afraid to seek a second opinion. Take counsel from nonprofits like the U.S. Small Business Administration and Service Corps of Retired Executives (SCORE) for your struggling business. These organizations were created to provide assistance to entrepreneurs and provide a complete assessment of your business at little or no cost.

Entrepreneurship

The Worst Mistakes that a Vacation Rental Business Can Make

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There’s no doubt about the profitability that well-run and well-managed vacation rental businesses have. However, a new vacation rental business owner may make some mistakes, which can be costly in the long run.

In this post, we’ll take you through all those mistakes, so you can steer clear of them and guide your business towards success.

Vacation rental property

1. No dynamic pricing

One of the most challenging aspects of a vacation rental business is to set the pricing. The simplest thing to do is to break the pricing down into peak season prices, i.e. higher prices owing to higher demand, and off-season prices, i.e. lower prices owing to lower demand. However, dynamic pricing makes for the better choice.

Sure, to implement a dynamic pricing mechanism, you need sophisticated tech, which needs investing in. However, if you do, you can fix rates based on various factors like availability, demand, and local events. There are some services that provide dynamic pricing expertise as well such as PriceMethod and Smart Host.

2. Listing on just one or two platforms

You want your vacation rental business to be found by your target audience, right? If the answer is yes, you can’t afford to list your business on just one or two platforms. Sure, you should target listings on the best online travel agents (OTAs). However, just because you secured a listing on Airbnb and HomeAway doesn’t mean that your job is done.

Ideally, you should get your business listed on smaller platforms as well. Sure, the smaller platforms may not command huge audiences like HomeAway and Airbnb. However, they can go a long way towards increasing the exposure of your business.

3. Lack of quality photos

You’d be doing a disservice to your prospective guests if you don’t provide them with high-quality photos of your property. It’s important to remember that the best vacation rental businesses are hiring professional photographers and videographers. So, you can’t afford to upload photos you captured on your phone camera.

You should have multiple photos of every room from a variety of angles. Also, if your vacation rental business is located somewhere scenic, take some nice photos of the views as well. Your property photos should also be honest – don’t try putting filters on them to enhance their appearance. Ultimately, when guests do arrive, they’ll find out what the real deal is, so there’s no point in faking things.

Vacation rental property

4. Insufficient facilities and amenities

Even if your vacation rental business caters to a low-budget audience, it can’t be missing basic facilities and amenities. For instance, free Wi-Fi is something that guests (irrespective of their budgets) take for granted these days. However, if they turn up at your place and find out that there’s no Wi-Fi, there’s no way that they’re going to forgive you.

Also, take into account the facilities that your guests might want depending on the climate of your location. For instance, if your vacation rental business is situated in a cold region, you have to provide heating. On the other hand, if it’s really hot and humid in your location, cooling and/or air-conditioning should be provided.

5. Poor hospitality

Your vacation rental may be loaded with the best facilities, but if you don’t pay attention to how you’re hosting your guests, those facilities will count for nothing. Remember, at the end of the day, what your guests really want is to be treated well. So, if you’re running your vacation rental business by yourself, always wear a smile and try to accommodate your guests’ wants.

If you’re employing others to take care of the hospitality part, invest in training them. Also, pay them well. Quite simply, if they’re well-remunerated, your vacation rental staff will be happy, and happy hosts will always be able to take care of your guests properly.

6. Lack of maintenance

A vacation rental business that isn’t well-maintained is bound to end in failure. Think about it – would your guests like it if they arrived and found problems in the plumbing? No, right? So, maintain every aspect of your vacation rental. If a bed is damaged, get it repaired or replace it without giving it a second thought. The point is to offer your guests as much comfort as possible.

Regular maintenance can also prevent severe damage to your property, which tends to be more expensive to repair than repairing things as soon as you find something problematic. So, maintain your property, and the money you spend in maintaining it will come back to you several times over.

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Entrepreneurship

4 Tips to Improve Your Management Skills  

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A team is only as strong as its weakest link.

And if the weak link is a team manager, it’s a setup that will dismantle success before it starts.

But a strong and well-respected manager can help teams cooperate, thrive and drive results on an individual and collective level. If you’re looking to become a better manager with the skills to mobilise your team, these are just four tips to take your leadership talents to the next level.

Manager communicating with the team member

1. Encourage communication

Too many managers spend their time wondering why their staff aren’t satisfied.

But in reality, the best way to find out what your team needs is simply to ask. Make regular check-ins a part of your routine as a manager, and foster a culture in which people feel they can come to you with any issues they may be facing.

Remember too that as a manager, there will often be elements affecting an employee’s work life that are out of your control as well as theirs. In these situations, remain professional but supportive and offer to help find solutions as best you can.

Equally, as a manager you should also be amenable to feedback and able to take constructive criticism as an opportunity to improve your own leadership abilities.

2. Get your hiring right

Recruitment isn’t just about hiring people with the right skills – it’s also about who is a good fit for the team.

Start by filtering out those with the professional skills you need – hiring softwares like Oleeo will help you narrow down the applicants to find the best of the best. From there, you can start your preliminary interview process, where you’ll get a feel for the candidate’s personality to gauge whether they’ll get along with the team and uphold the culture of your company.

Give praise to employees

3. Deliver praise

Everyone likes to be recognised for their achievements, and a good manager knows the value of delivering praise when it’s deserved.

You don’t have to make a fuss. A simple thank you for a job well done lets your staff know that you value their skills and abilities. People won’t go the extra mile if they don’t think it’s worth their while, but if they know that their hard work will be appreciated, they’ll be far more willing to go that bit further.

4. Share responsibility

As a manager, delegation is crucial to ensure that work is completed in a timely fashion by those with the appropriate skills.

And sharing that responsibility also enables your staff to feel trusted and respected, and gives them opportunities to develop and try new things.

Ensure when giving new tasks to team members that they have adequate support in place to make the best of their duties, but don’t be afraid to give them a little space too in order to build their confidence.

Looking for ways to support your team and become a better manager? These are just a few tips to help you hone your leadership skills.

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Entrepreneurship

The Extensive Role of SEO in Online Marketing

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Many assume that search engine optimization is about improving their site’s rankings in search engine results, even though they need to gain more knowledge of how it works. However, effective SEO in San Diego entails much more than that.

Outstanding SEO should function as a component of your company’s online marketing initiatives to increase brand visibility, draw visitors to your website, boost conversion rates, and enhance your brand’s reputation online.

SEO procedure changes

Modern SEO Marketing Analysis

When you work with a San Diego SEO business, you receive quick access to some cutting-edge tools. We have the advanced tools your business needs to acquire a competitive edge in the online environment of today, ranging from high-quality onsite SEO tools to a variety of resources for link building and thorough keyword research and analysis.

Today, it is impossible to overstate the value of SEO. Hire a reliable SEO business that provides high-caliber SEO services with demonstrable outcomes.

Social media networking

Activity in Social Networks

How can social media help SEO?

  • Local Facebook advertising will benefit the business in some way. However, it will also assist you in attracting high-quality visitors to your website. Launch contextual advertising campaigns, link in posts on your brand page, and post about your company in groups or on related topics;
  • It’s simple to promote locally on Instagram. In publications, you may frequently notice how firms indicate their location. The location where the photo was captured may sometimes be incorrect. The target audience is typically located in some form of an area. You can also increase the appropriate traffic with this method;
  • Local YouTube promotion is a different story. This social media site frequently suggests films to users based on their current location. The social media network also creates a list of trends, or the most popular videos in the area, based on the user’s server. Consequently, if you choose to maintain a YouTube channel, you should make a financial commitment to contextual advertising campaigns.

Google local listing

Local SEO

Firstly, Search Engine Optimization is the process of making your company look out in search results on Google or Bing. Regardless of the industry, it is a digital marketing strategy that offers San Diego firms the biggest return on investment. In this article, we invite you to explore critically important local keywords for your local SEO in San Diego:

  • Healthcare. Excellent regional healthcare is available to San Diego residents. A robust healthcare system in Southern California includes urgent care centers, pharmacies, and private clinics. Your healthcare website should be optimized for local search engines (SEO) to ensure it gets seen as far as possible;
  • Fintech. San Diego’s fintech businesses should be aware that locals want to use financial services close to where they are. Importance of convenience is fundamental. You must ensure that your website explains to people in San Diego the kinds of fintech services you offer, how these services match their demands, and why they should consider working with you.

Additionally, professional service firms can greatly benefit from SEO website optimization. For instance, someone seeking an accountant in San Diego is likely to type “accountants San Diego” or “accountants nearby” into their search engine. You are taking advantage of the chance to turn high-quality leads into sales if your listing appears low on their search results.

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