A recent Reuters article shows at least 25% of Americans are currently boycotting a product or company they had spent money on in the past. Political differences, social issues, and concerns about environmental impact are causing consumers to express themselves with their voices and their wallets.
Amy’s Kitchen is one of the most recent companies facing consumer boycotts after being accused of unethical treatment of employees. The FritoLay strike and customer boycott came before that. And Amazon is all too familiar with how customer and influencer demands for corporate responsibility can take a toll on sales. The way many companies operate must change to keep up with consumer demands, and as a manager it’s often your responsibility to lead the charge.
Mission-based companies have a better chance of attracting customers and making money. According to Forrester, nearly seven out of 10 shoppers take a business’s corporate social responsibility (CSR) into consideration. That’s a significant percentage of prospective buyers that you can’t afford to ignore. Companies must embrace CSR. Here are some suggestions to help you inspire the seeds of corporate altruism.
1. Identify and embrace your purpose.
Research from Harvard Business School indicates that fewer than half of companies have a well-defined purpose. Your role as a leader should be to name and claim your company’s reason for being. If you’re not sure where to begin, look at why your brand started in the first place.
For instance, look at cellular wireless company Gabb Wireless. Gabb’s flagship product offers families a safer (but real) smartphone that younger kids could use.
Nate Randle, CEO of Gabb Wireless, states “our purpose at Gabb is to protect kids and teens with safe technology through our operating system, services and products. We obsess over our mission and purpose because our youth are falling into the trap of smartphones that were clearly built for adults. We have seen over and over again that the dangers and addictions of screen time often leads to social bullying, anxiety, depression, self harm, and even suicide. We believe in tech, but too much too soon is an unhealthy digital experience for this upcoming generation.”
When you have a deep understanding of your corporate purpose, CSR isn’t as difficult. In fact, you may find that it’s easy to match up CSR initiatives once you’ve labeled your purpose.
2. Leverage your CSR as a branding differentiator.
There’s a reason that social media management platform Sprout Social dedicates significant web space to CSR: It’s a selling point. Sprout Social shows and tells readers about its dedication to the environment by posting metrics and goals. For example, the tech company has pledged that by 2050, fewer than half its supply chain partners will be carbon-neutral. These are promises that can separate them from their competition.
No matter what you decide to pursue as your company’s CSR, make sure to highlight it. Write blog posts. Be active on social media. Add values-based messaging into your job descriptions. Never assume that outsiders — or even your employees — know how you’re trying to make the world better.
Remember that when consumers are faced with brands that seem to have equal offerings, CSR can tip the scales. Studies show CR programs can increase revenue by 20% and increase customer loyalty by as much as 60%. Talking about CSR openly gives you the chance to show why your company’s a better choice for mission-minded buyers.
3. Keep evolving your CSR strategies.
As your company grows, your CSR strategies should follow suit. Change is natural and normal, after all. At least annually, reflect on the ways you’re showing that you take your business responsibility seriously. Is there more you should, could, or want to do?
Microsoft is a great inspiration for this type of CSR-related creative thinking. For years, Microsoft has set up an employee donation matching program. They donate time, money, and goods to charities its workers care about. However, Microsoft didn’t begin its journey with this kind of robust initiative; It happened along the way.
Look at CSR not as an end goal but as a journey. You’ll find it easier to branch out and experiment with new ways to support your overarching purpose. Talk to your employees about what issues interest them. If they care about a cause, it’ll be easier to get them involved.
4. Partner with another company.
Could a company with roots in the plastics industry be heralded as a CSR leader? If it’s LEGO, the answer is “yes.”
LEGO has earned a reputation for raising the bar on CSR. One avenue it’s taken has been to form key partnerships. Take its relationship with UNICEF. LEGO is investing financial support toward a specific UNICEF mission to help disadvantaged families in China. Consequently, LEGO gets the opportunity to directly make an impact by working with and through UNICEF.
You may not have millions to become a worldwide sponsor of a vast CSR initiative. But could you possibly link forces with another organization in your neighborhood or community instead? Partnerships can be helpful in stretching the resources you’re able to earmark toward CSR. Additionally, they can be valuable avenues to meet future customers, employees, and investors.
In the digital era, companies don’t have the luxury of operating behind curtains anymore. Whether your business is in the startup or scale-up phase, look for ways to illustrate your commitment to CSR. It’s what the public wants, and it could be the missing ingredient to take your business to the next level.
Adjusting Your Creative Output With Dylan Sesco
Some people manifest their dreams, but very seldom does it pan out the way they wanted or imagined.
Dylan Sesco wanted to work on music. It started with wanting to lipsync Snoop Dogg for a school talent show, then writing his own lyrics in 6th grade.
“Oh it was bad. Really bad.”
Eventually with the accessibility of computers and programs, Dylan started making his own hip-hop beats. No longer did you need 10,000 dollars worth of studio equipment, you just needed a simple laptop. After that, a camera to start making music videos.
That led to working on projects with friends, which led to a crew of artists, which led to forming his own small label called Vertlife Entertainment with friend and fellow artist Flax.
Dylan Sesco was driven by production and crafting a brand, but still had the itch to make his own music as well. Jumping from executive producing to video production to rapper in the same session, he created an eclectic style of hip-hop based music with a stable of talent including Seaz, Ave, ItsRucka, Epacenter, Neto V and more.
You may not know those names. Infact, you probably don’t. The label didn’t amount to much.
“It still hurts sometimes. We never made it big, but I cherish those times and the art we created.”
After struggling for years, Dylan Sesco would be in his rented studio alone until the sun came up working on music that mostly never saw the light of day. He released multiple solo projects featuring all his friends, hoping it would motivate them to work as hard as he was.
It just didn’t happen. Everyone had their own lives, and this was viewed as a hobby. But not to Dylan Sesco.
The frustration led to a creative pivot. Dylan was already well versed in video production. He was the in-house video producer as well as head of the label, producer and rapper. From various music video freelance work to small documentary work, this was another passion that he had almost ignored.
In 2016, he went all in and started a new Youtube channel: The Somethin’ Or Other Tour.
Dylan Sesco (and his brother Cole) started exploring history, going to football games, and visiting pop-up museums.
“I just wanted to do something positive and motivate people to see the world. We lost a lot of peers to violence, drugs and prison. I wanted people that otherwise wouldn’t get a chance to discover the cool things the world has to offer.”
The idea that started as a hip-hop travel show has blossomed into a small time show with big time aspirations. An adventure, travel, experience show that touches on any topic you can think of.
Dylan says it has been the most rewarding creative outlet of his life. He thought his dream was music, but letting go of the stubbornness let him find his true passion. Things don’t always go as planned.
The Somethin’ Or Other Tour, or SOOT.tv, has been featured on the nightly news, ESPN, and even in a french high school textbook.
The viewership is not huge, it’s not a famous channel, but the content has depth that has touched people.
“I get so many kind words. Teachers that show my videos to their kids, people that haven’t been able to travel themselves, things like that. It feels good to be able to provide something, as little as it may be.”
“Letting go of my other dream was difficult, but necessary. It worked out. I am so much happier now.”
Let this be a lesson that sometimes our dreams aren’t set in stone, and there may be a separate, or adjacent goal that will fulfill you just the same, or even more.
You can learn more about Dylan Sesco and The Somethin’ Or Other Tour on Youtube at http://soot.tv.
Epic Copycat: MEMS Company Found Guilty of Infringement amidst Global Conference
The much-admired International Workshop on Acoustic Wave Devices for Future Communication recently took place after the pandemic. Needless to say, it went successfully and attracted many acclaimed industry experts and academic professionals. ‘Awareness about IP protection’ was one of the hot topics that were discussed at the conference.
However, things took an interesting turn when an announcement of a product originated from EPIC MEMES came under debate.
The proven copycat, EPIC MEMS, announced its self-reliance in research and development after the conference concluded. The company president proclaimed that the company has successfully developed the ‘FBAR technology.’ However, he forgot to mention the original developer Broadcom Inc., from whom they’d stolen the technology.
Dr. Rich Ruby, director of technology (FBAR & orthogonal markets) at Broadcom, made the case for his company. He shed light on how his company has acquired and developed the technology and presented solid evidence of the FBAR infringement.“I wish that I or Broadcom employees had thought of substituting Sc for Al atoms in the unit cell (and patented it),” explained Dr. Ruby. He then described how the process of patents works in the industry. “You get protection from others simply copying (or stealing) your IP and avoiding any innovation or research cost,” he clarified his stance.
Dr. Rich Ruby is a renowned name in the industry and has won several accolades for his contributions. He is well-known for his participation in the packaging of FBAR filters and duplexers as well as his development efforts for acoustic properties and manufacturability. He rose to fame in 2001–2003 when he universalized the first FBAR duplexers HPMD7901 and the 7904 back in 2001–2003.
For his work on FBAR technology, he has received the CB Sawyer Award, the Bill Hewlett Award, and the Barney Oliver Prize. He’s also the recipient of the IAP Prize for “Industrial Applications of Physics.” Over the years, he has given numerous invited papers and has registered around 80 patents.
Dr. Ruby was an Agilent Fellow in 2002 and later took over the directorial role at Broadcom. He expounded how the copycat, EPIC MEMES stole the FBAR technology developed by American Semiconductor manufacturing company Broadcom and did the copyright infringement.
According to Dr. Rich Ruby, “Broadcom FBAR IP was stolen around 2008/9. This stolen IP now has found its way into many Handset manufacturers, and we are aware of this.” To support his claim, he exhibited a photo example of the copycat FBAR 41 filter and said, “[It] looks almost identical to our product and uses many of the inventions we developed and patented.”
The photo proved to industry experts that Broadcom has developed the technology. The comparison made by DR. Ruby clearly indicated that the copycat company, EPIC MEMES has infringed the FBAR technology. From the cap-opened EPIC MEMS EP7041 filter chip, anyone can conclude that EPIC MEMES is using the technology from Broadcom.
Multiple research labs have unveiled this IP infringement with solid evidence after the conference. Dr. Ruby cautioned that brands who are using filter chips with infringed IPs may have to face the consequences. According to him, their reputation will be stained and the consequences may lead to market withdrawals. Brands may have to withdraw devices like pad computers and smartphones from markets which have infringed Broadcom patent chips.
The notion of a lawsuit against such companies is an interesting development. It has been observed that Samsung has obtained the problematic filter chips and they’ve been delivered to the market.
But the most surprising thing is perhaps the announcement made by the copycat EPIC MEMES. In response to Dr. Ruby’s panel, the company has rejected the claim. The Epic MEMES statement “we took (the) initiative designed and developed the technology” appears to be carefree and unworried. It is as if the copycat is challenging, “catch me if you can.”
Disclaimer: Contents and opinions in this article are not Founder Courier’s. We only provide a voice to sources in our community.
What is Positive Psychology?
For clinical psychologists, education and training have been centered on treating mental disorders to help people achieve symptom relief and return to “normal functioning. This is valuable and necessary work. It starts to feel overly focused on negative aspects of a client’s life. Would it be great to flourish rather than feel normal? What’s normal anyway?
A new field, referred to as positive psychology, was developed in response to the need for a broader focus. So, what is it exactly?
Positive psychology is a subfield of psychology that studies and promotes the positive aspects of human life, such as the strengths and virtues that enable individuals and communities to thrive. More specifically, it focuses on what makes life meaningful and worth living, particularly on topics like happiness, well-being, life satisfaction, gratitude, optimism, character strengths, flourishing, and human potential.
The field of positive psychology was founded in 1998 by American psychologist Martin Seligman (now known as the “father of positive psychology”) during his term as president of the American Psychological Association. At the time, Seligman was frustrated with psychology’s primary emphasis on understanding and treating the negative aspects of the human experience, such as mental illness, suffering, dysfunctional behavior, trauma, and pain. For this reason, he decided to make positive psychology the theme of his presidential term.
Other psychologists have emerged as leaders of the movement with their unique contributions, including Mihaly Csikszentmihalyi, Christopher Peterson, and Barbara Fredrickson. From these co-initiators, we now have compelling research on concepts such as flow, character strengths, the broaden-and-build theory of positive emotions, and many more. We are thrilled to be able to share them with you so that you can thrive, too.
Advantages of Positive Psychology
Many studies encourage the workings of psychology. These include but aren’t restricted to:
- The ability of a cheerful disposition to cultivate the expertise of a happier mood. This isn’t only to say that putting on a happy face will lead to feelings of enjoyment. Instead, they will start to exploit a deeper relationship together.
- Easy and tiny actions can have the most significant effect on mood. By way of instance, if somebody generates a custom of keeping track of all the things they’re thankful for, they can subsequently experience more minutes of happiness and pleasure since they’re “priming” their heads to be receptive to these encounters.
- We’re resilient. Positive psychology contributes to the story as individuals are invited to concentrate on their strengths. Limited time is spent ruminating on our shortcomings or failures. By coming to us in this manner, we realize that we’re far more powerful than we give our credit for. This self-love creates a cycle of positive thinking in which people become better equipped to deal with compassion, kindness, and understanding.
Positive psychology is popular and attempts to bring out the best within a person or group. For example, someone could pursue an extraordinary life, participate in life, have a purposeful life, or attain life using positive psychology. Positive psychology impacts supporting mental illness, being joyful, attracting well-being, and decreasing anxiety, depression, and anxiety during positive ideas. Positive psychology is the study of this “great Life”, or even the positive facets of the human experience which make life worth living. As an artwork, it targets both individual and social well-being.
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