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How to Build an eLearning Marketplace in 2023?



The rise in digitization and internet penetration has fueled the demand for online learning. Research states that the worldwide eLearning market is projected to reach $374.3 Billion by 2026, progressing at a CAGR of 14.6%.

So, if you are planning to start an eLearning marketplace, this is the right time. For insights on how to build an eLearning marketplace, read the blog.

Software developers building eLearning marketplace
photo credit: RODNAE Productions / Pexels

Table of Contents

  • What is eLearning – Its Advantages
  • Getting Started: Building an eLearning Marketplace
    • Conducting Market Research and Competitive Analysis
    • Choosing The Type of eLearning Marketplace
    • Choosing The Right Features
    • Choosing a Tech Stack
    • Development
    • Testing
    • Launch and Support
    • Marketing and Promotion
  • Possible Revenue Generation Methods
  • Conclusion


What is eLearning – its Advantages

eLearning is the delivery of education through online channels. Contrary to traditional learning, eLearning allows learners to have an organized learning experience irrespective of the location, curriculum, and more.

Advantages of eLearning


This is one of the most significant advantages of eLearning. Learners from all over the world can access the same educational content as there are no geographical boundaries for eLearning.


Another advantage of eLearning is flexibility, i.e. learners can learn at any given time, as per their availability. In other words, the virtual connection allows students to take classes that would be hard to accommodate due to a hectic schedule.

Supports Individual Learning Styles

eLearning supports a variety of learning styles and makes it an ideal choice for students. In other words, some students might be visual learners, while others might prefer learning through audio. Likewise, some students might be solo learners and some might thrive in a group setting. Hence, an eLearning marketplace can be personalized in many ways to meet the end user’s needs.


eLearning cuts down all the expenses associated with the commute, infrastructure, textbooks, and more. Further, online courses and classes are priced cost-effectively too as there are no printing costs. The learning material is available for easy download.


With eLearning, the learning material printing costs are eliminated (as mentioned above), and carbon emission is reduced significantly as learners and tutors do not have to commute. Sure, the power usage adds up, but the footprint is lesser when compared to traditional learning.

Software developers
photo credit: Christina Morillo / Pexels

Getting Started: Building an eLearning Marketplace

Building a distinct eLearning marketplace requires significant time, effort, and planning. Discussed below are the steps toward building an eLearning marketplace.

Conducting Market Research and Competitive Analysis

An initial diagnosis can provide an understanding of the target audience, their expectations and preferences, and the competitive landscape. Further, the information gathered can also help in developing a powerful marketing strategy.

Choosing the Type of eLearning Marketplace

After conducting market research and competitive analysis, it is time for you to choose the type of eLearning marketplace. Broadly, eLearning can either be synchronous or asynchronous. Below, we discuss both standard models in detail.


Synchronous eLearning is a meeting in which the teacher and the students communicate with each other in real-time. It is very much like a traditional learning system but here video conferencing is the medium of communication.


In asynchronous eLearning, tutors do not communicate with students in real-time. Further, the tutor provides learners with assignments or questionnaires, which the latter need to submit at the specified time in the future. This model supports self-paced learning.

In addition to these, some eLearning marketplaces are hybrid in nature as they incorporate both synchronous and asynchronous models.

Choosing the Right Features

The selection of features is of utmost importance as they can define the success of an eLearning marketplace. Highlighted below are the most important features – divided into 4 categories.


  • User Management
  • Commission Management
  • Settings Management
  • Scheduled Bookings Management


  • Sign up and Profiles
  • Booking Calendar
  • Course Creation
  • Price Management (Session and Courses)


  • Sign up and Profiles
  • Feedback and Ratings
  • Booking and Checkout
  • Lesson Rescheduling
  • Cancellation

Other Important Features

  • User Authentication
  • Filtering System
  • Video Conferencing (One-on-One and Group Video Calls)
  • Multiple Payment Methods
  • Multilingual Support
  • Document Uploading

Choosing a Tech Stack

To build the eLearning marketplace, choosing a tech stack is important. Depending on your requirements, developers can choose a tech stack for front-end and back-end development. Below mentioned are the possible programming languages, frameworks, and more, to build an eLearning marketplace.

  • Backend – Java, Python, PHP, .Net, Ruby on Rails
  • Frontend – Javascript, CSS3, Bootstrap, HTML 5, Angular JSS
  • Database – MySQL, MongoDB, Apache CouchDB, MSSQL


Setting up an eLearning marketplace can be a huge undertaking. Once the technology stack is determined, the development phase can be initiated. Mainly there are two approaches. One is a custom software development and the other is opting for a pre-built solution.

Custom Software Development

Developing an eLearning platform under custom development allows you to incorporate tailored requirements. It will take a longer time to custom-build a platform (depending on the features and functionality) and the cost of development would be higher.

Pre-Made Solutions

As time is of the essence and competition is cut-throat, you can opt for pre-made solutions like Yo!Coach and Yo!Coach Plus. Built by industry experts, they provide a faster way to enter the growing eLearning market, that too without spending a lot of money.

Below we talk about Yo!Coach and Yo!Coach Plus in detail.


Is a white-label, fully customizable synchronous eLearning software that allows entrepreneurs to launch a tutoring and consultation marketplace with ease. Tutors can register on the platform built using Yo!Coach to deliver one-to-one or group online sessions in real-time to learners. The software is GDPR compliant, offers 1 year of free technical support, and is equipped with an array of exemplary features, such as:

  • User Management
  • Commission Management
  • Order Management
  • Booking Scheduling
  • Multipayment
  • Multilingual
  • And more

Yo!Coach Plus

Yo!Coach Plus, on the other hand, is an eLearning software, designed for entrepreneurs who are looking to launch a platform that supports both synchronous and asynchronous learning (like Udemy or Coursera). It incorporates all synchronous learning features that are in Yo!Coach. In addition, it incorporates:

  • A facility to provide certificates to learners for skill authentication
  • Add pre-recorded course-based videos for selling


Once the development is complete, the testing phase starts. This entails the evaluation of the eLearning marketplace created, i.e. the testing team assesses if the eLearning platform built meets the initial requirements.

Launch and Support

After testing, the platform can be deployed in the production environment. To make the process of production flawless, the platform needs to be tested post-deployment as now it is functioning under real circumstances. Furthermore, improving the software post-deployment is crucial. While this can be an ongoing process, providing support when unpleasant and unforeseen performance issues emerge is crucial.

Marketing and Promotion

Marketing allows you to connect with your target audience and helps in acquiring loyal users who will become advocates for your eLearning marketplace. Further, social media marketing and advertising tools can also be used. These consist of paid campaigns like advertisements, PPC, subscriptions, and more. Certain marketing tools can also be used to track consumer behaviour and increase conversions.

Increasing business revenue

Possible Revenue Generation Methods

Eventually, all you need from your eLearning marketplace is steady income that can lead to profitable growth. Hence, for a higher ROI, it is pivotal to use a mix of earning strategies. Discussed below are a few ways in this regard.

  • Paid Courses – One of the most popular revenue generation methods where students purchase a course and the admin earns by charging a commission on every purchase.
  • Subscription – An eLearning marketplace can offer monthly/yearly subscription plans and charge a fee from learners to access the courses, consultation from experts, and certain features on the platform.
  • Paid Certificates – An eLearning marketplace can offer free courses and charge students if they want course completion certificates.
  • Premium – Learners can be charged to upgrade to a premium account on the eLearning marketplace.
  • Affiliate Model – Affiliate links can be added to the material available for learning on the platform, while a fee can be charged for their promotion.
  • Donations – While the eLearning marketplace offers learning material and courses for free, but can choose to receive donations and funding. For example, Google donated $2 Million to Khan Academy for developing new content and translating it into multiple languages.
  • Corporate eLearning – eLearning marketplaces have a potential customer base as corporations require to train their employees and they phase out classroom training in favor of eLearning systems. So an eLearning marketplace can provide relevant tools and learning materials to them in return for a huge fee.


eLearning has started to replace the traditional brick-and-mortar paradigm. It has opened learning pathways for every layer of society across borders. Hence, launching an eLearning marketplace is the way forward as it has a lot of potentials to grow in the coming years.


How John Accardi Made CRAVEBOX a Top-Selling Amazon Brand



John Accardi started CRAVEBOX in 2014 from his apartment. At the time, he had just dropped out of a Georgetown University PhD program, had no savings, no investors, and no business experience.

Accardi says the decision to start CRAVEBOX was risky and the odds of success didn’t look good. “At the time, I was so excited about starting my own business, I didn’t really recognize all the risk. I just wanted to work for myself and wake up every morning with the freedom to tackle my own to do list instead of someone else’s.”

John Accardi

For the first 3 years, CRAVEBOX operated out of John’s apartment and made no profit. John stayed persistent and had a gut feeling that he was making progress and that success was around the corner.

John said, “Those first few years were frustrating because it felt like every day was a disappointment, but the constant failure motivated me. I got to the point where I told myself I would try forever. I was giving guitar lessons on the side to pay the bills and I decided that I’d work on CRAVEBOX until it either succeeded or I was an old man.” This long-term mentality worked because sure enough, CRAVEBOX started growing. John learned how to optimize his Amazon listings and CRAVEBOX moved into larger and larger warehouse spaces and its staff grew.

Now CRAVEBOX operates out of a 60,000 sqft warehouse space in North Wales, PA with an impressive staff. “I never thought CRAVEBOX would become this successful. It’s been an incredible journey,” says Accardi.

To become a top-selling Amazon brand, John first focused on creating great images. “I realized early on that your product’s main image on Amazon is the most important part of the listing. So I learned photography and most importantly, photoshop, to take and edit fantastic images.” CRAVEBOX products now have the best-quality images in the category which gives the listings an advantage over competitors.

Accardi also focused on price. John says, “To be a top selling Amazon brand, you need to look very closely at your toughest competitors and make sure you are offering a better value. Your product either needs to be better or your price needs to be lower. This will determine your Amazon rank and visibility.” The key to offering great value is of course an efficient business and operation.

Lastly, to build CRAVEBOX into a top-selling Amazon brand, Accardi focused on reviews. “Amazon customers are tough and the only way to build a sustainable product and brand is to sell quality products that naturally collect a high review average. This is challenging but if you can offer a better product than your competitors, you will garner better reviews and rise to the top of the category.” 

John is excited to continue growing CRAVEBOX. He is especially excited about their holiday products: Halloween, Christmas, Valentine’s Day, and Easter. He’s also excited about new CRAVEBOX products they’re introducing, for example: CRAVEBOX Kids, CRAVEBOX 110count, and CRAVEBOX Cookies+Crackers.

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How to Grow a TikTok Account with CrowdHall: Review



TikTok is the shining star of the social media world lately. This application, which initially featured only 15-second music and dance videos, has now gone far beyond these limits and has breathed new life into the concept of video platform. Because of its popularity, many people are interested in growing TikTok with CrowdHall’s services, and using the platform, which has even influenced the strategies of industry giants like Instagram and YouTube.

Whether you want to become a social media celebrity as an individual or are looking for social media marketing for your business, you need to be on TikTok as much as you need to be on other popular social media platforms. No one wants to miss such an opportunity.


As a Digital Media Expert – What is it Like Using a TikTok Service

I have been using TikTok for the past few months with similar thoughts. I have to say that it is as enjoyable to create content as it is to use the app as a viewer. Because it provides many tools to enhance your videos with a user-friendly interface. But when you get to the content side of the business, the harsh realities of life start to show themselves after a while.

So yes, creating content can be enjoyable, but on the other hand, you also have goals that you want to achieve by using this platform.

You need to grow, that is, you need to gain TikTok followers, you need to reach the likes that will bring you closer to your target audience in the algorithms. Of course, this is not easy, because there is a great competition with millions of content producers in the application. After struggling for a while, I decided to speed up this process. I thought it would be good to use a TikTok service.

I had time constraints and frankly, therefore, it would be good to have someone to help me overcome the painful processes while trying to grow.

However, it was difficult to find a reliable one that offers the services it promises, I finally found it with CrowdHall. If you are curious about this TikTok service -which I am generally satisfied with its services – you should definitely check their page.

The Quality of CrowdHall’s TikTok Growth

Buying organic followers is the most basic feature of such services. Obviously, if you want to test the quality of a service, it is wise to use this option first. If at the end of this process, your account is not filled with bot users and provides meaningful growth, it means that you can move on to other features.

I followed the same method when using CrowdHall’s TikTok services. There are three important considerations for me when buying TikTok followers; first, as I mentioned above, do not to fill your account with bots and dysfunctional users, only buy real and fast delivered accounts.

Real and Organic TikTok Followers

Imagine having a thriving social media account filled with genuine followers who engage with your content and boost your online presence. Sounds like a dream come true, right? Well, that dream can become a reality thanks to the ingenious methods used by CrowdHall Team. Unlike other services that use bots to inflate your follower count, they employ authentic strategies to attract your target audience and entice them to follow your account.

The results speak for themselves – my account now boasts a strong following of real people who are genuinely interested in what I have to offer. And the best part? There’s no cheating or shortcuts involved – just hard work and dedication to ensure that you get the results you deserve. Trust me, the feeling of having a genuine following is incredibly satisfying.

A Reliable Service

When it comes to utilizing social media services, nothing is more crucial than reliability. Our social media accounts are incredibly valuable to us and entrusting them to an unreliable service can be a risky gamble. That’s why I cannot stress enough how impressed I was with CrowdHall’s commitment to ensuring their service is not only reliable, but also goes above and beyond to earn your trust.

First off, their security measures are top-notch. With all the necessary security certificates in place, you can rest assured that your personal information and payment details are safe and secure. And if you’re still not convinced, their refund policy is a testament to their confidence in their service. You can trust that they will do everything in their power to make sure you are satisfied.

But what really sets CrowdHall apart is their exceptional customer support. With a team available 24/7, you never have to worry about being left in the dark. I personally bombarded their support team with a barrage of questions, but they patiently and thoroughly answered each and every one of them, ensuring that I fully understood the process.

Fast Delivery

Whether you prefer to receive your followers all at once or gradually over time, the choice is yours. This level of flexibility demonstrates that your growth is in your hands and that CrowdHall is dedicated to ensuring that you achieve your desired results at your own pace.

Making TikTok video content

I Bought TikTok Likes to Reach More People

Likes are very critical on TikTok. The more likes your content gets, the more likely it is to be recommended to more users by the algorithm. The likes services offered by CrowdHall are very specific and this is what I like the most. What do I mean? I’m talking about a system where you can even choose the country where the likes come from, so you can focus on buying likes from your targeted region and increase the likelihood of your content appearing in the feed of people there.

You can also subscribe to one of the many like packages. This way, the likes are automatically refilled and you don’t have to buy them over and over again every month. I’ve used this subscription system and I’ve been very happy with it. It’s also very easy to switch to another package, and if you want to differentiate your strategy, you can cancel your current package and switch to a new one.

I Achieved Sustainable Growth by Buying Viewers

As an expert in social media marketing, I can confidently say that increasing your views on TikTok is critical to driving engagement and growing your audience. And when it comes to achieving this goal, CrowdHall’s monitoring services are the perfect solution.

By purchasing their monitoring services, you can increase engagement on your TikTok account and sustain your growth. This service is available for both existing videos and live broadcasts, ensuring that you always have the support you need to increase your views.

One of the most impressive aspects of this service is that the views come from real accounts, not bots. This means that not only will your views increase, but the organic engagement will contribute to your account’s sustainability by getting your videos more exposure in the discover section of the app. And the best part is that you can set this service up automatically for each of your videos, eliminating the need to worry about views every time you share a new post.

But the benefits of CrowdHall’s viewership services don’t stop there. If you’re a content creator who aims to collaborate with brands, increasing your viewership numbers is crucial to attracting their attention.

What Else to Say on TikTok Growth

In short, if you’re serious about growing your TikTok account and attracting potential brand partnerships, CrowdHall’s viewership services are an essential tool in your arsenal. Trust me, the impact on your account’s growth will be undeniable.

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The Legal Battle: How Personal Injury Cases Can Change Lives



Accidents happen every day, and injuries vary from minor bumps and bruises to life-threatening situations requiring immediate medical attention. Unfortunately, the physical pain of serious injuries is often not the most difficult part of recovery.

The emotional and economic stress these injuries bring with them can be even more devastating than physical pain. George Salinas Injury Lawyers, a San Antonio-based law firm focused on personal injury law in Texas understands this and uses its influence to help injury victims during their recoveries.

Personal injury claims

Serious injuries can cause major financial setbacks

When people are injured and unable to work, they often cannot earn enough income to support themselves and their families. At times like these, lost income and mounting medical bills may leave them unable to pay for basic needs such as food or shelter.

When people such as doctors, employers, truck drivers, or manufacturers cause accidents by acting carelessly, breaking the law, or violating safety regulations, Salinas believes they should be held accountable. If people are injured because of another person’s wrongdoing or negligence, his firm enables them to seek compensation for their medical bills, lost wages, and other damages.

Filing a personal injury claim helps them to get back on their feet as quickly as possible.

Injured victims should focus on recovery rather than fighting insurance companies

Clients often ask Salinas whether or not they should attempt to file personal injury claims on their own. Without exception, he strongly advises against it.

Most people believe they would never let an insurance company walk all over them, but they fail to realize that the emotional impact of being in an accident can be overwhelming. If people are not at 100%, they will not have the energy and focus they need to fight an insurance company.

In addition, victims are frequently unable to focus on their cases due to their injuries. This is especially true for situations involving brain damage, concussions, and spinal cord injuries. In these situations, recovery takes months or years rather than weeks or months. These types of injuries require considerable time spent recovering before any progress can be achieved.

Winning personal injury cases requires specialized knowledge from skilled lawyers

Personal injury cases are complicated and require specialized knowledge. With laws changing all the time, the legal system can be extremely confusing.

In addition, insurance companies know they have the upper hand in personal injury lawsuits, and they use that power to their advantage. They have lawyers, money, and resources at their disposal, and they are not afraid to use them. Insurance agents often take advantage of people who do not understand how personal injury cases work by pressuring them into accepting lowball offers right away rather than waiting until after the trial when they might receive a larger settlement.

Personal injury attorneys know how to handle insurance companies during negotiations. Without expert advocates, it is easy for people to become intimidated by large companies with boundless resources. As a result, insurance companies often bully them into settling out of court when a court case could have resulted in more compensation. On the flip side, other victims do not settle early enough in the negotiations and lose out on tens or hundreds of thousands of dollars in compensation.

Salinas and his team are all personal injury lawyers trained to navigate the legal system and help injury victims get what they deserve. They fight to ensure that their clients’ voices are heard and their lives are restored.

Personal injury

Personal injury cases are about more than money

When injury victims file personal injury claims, they are filing with the intent of receiving payment for their injuries. The most common form of compensation is monetary damages for things like:

  • Medical bills (past and future)
  • Rehabilitation costs (past and future)
  • Lost wages (past and future)

The amount of money an injury claim is worth depends on the type of injury or illness suffered, the duration of the injury or illness, and whether victims are permanently disabled in any way. Still, personal injury cases are about more than just money. They are about accountability and effecting change by holding parties responsible for their actions. Even more importantly, they are about justice and helping victims feel whole again.

People hurt due to another person’s carelessness or recklessness deserve a settlement that gets their lives back on track and restores a sense of normalcy.

In the end, a personal injury case is about recovery, but facing insurance companies alone is a daunting task. The team at George Salinas Injury Lawyers sees clients as much more than case numbers. They view each and every personal injury victim as a human being who has had something precious unjustly stolen from them. While they cannot undo the damage their clients suffered, they make every effort to advocate for their loss and earn the justice they deserve.

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