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How to Build an Authentic Personal Brand in 2022.

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Personal branding is all about how you show up in other people’s minds. Before you start thinking about the content you should post on social media, let me ask you an important question:

How do you show up in your own mind? What impression do you make on yourself when you walk into a room?

This is the foundation of being a powerful and authentic brand because it all comes down to sales, like in the product world.

This is true for you because selling is the key to building a powerful personal brand. After all, you are selling yourself.

The question becomes, how can you sell a product if you don’t honestly believe in it?

If your self-talk is harsh and you are highly critical of yourself, this will filter through your body language and whole demeanour.

A powerful personal brand begins with how you feel about yourself.

Here are steps you can take to show up powerfully to yourself and build your brand from the inside out.

Keep the promises you make to yourself.

Confidence is directly proportional to the promises you keep to yourself. If you set the alarm for 6:30 to go running and you hit the snooze button, you broke the agreement with yourself.

It’s never just ‘this one time’; because breaking this agreement has a domino effect on the rest of your day. The self-talk becomes incredibly critical; you begin to procrastinate on your tasks that you swore you wouldn’t do, and then you figure you will ditch the whole day and go and grab the doughnut that you promised yourself you wouldn’t eat.

One small broken promise becomes four broken promises, and they stack up throughout the day. You are in full self-loathing mode by the end of the week, which is not a state where inspiring decisions are made.

To build trust in others, you need to start with building trust in yourself.

Consider when a new brand hits the market, they don’t launch with ten products at first. They launch one hero product and get that perfect before the next version gets released.

Apply this strategy to yourself. Don’t get caught up in the personal development treadmill, and try to work on several habits at once. Choose one — what is one new habit you can commit to and make it as small as possible.

If your goal is to get fitter, start with a ten-minute walk. You want to get the system in place before you overload it with trying to do too much in one go.

Consider expanding your range once you have this habit under control and consistently commit to this promise.

Do daily acts of kindness.

“You can’t force yourself to be worthy. It’s an act of treating yourself as worthy” — Steve Chandler.

Positive self-talk and affirmations can only go so far. It’s like a relationship where someone tells you what you want to hear, but their actions demonstrate something completely different.

How can you show yourself daily acts of kindness that go beyond essential self-care?

One of my coaching clients was on the verge of burnout because he subscribes to the ‘grind through your days to succeed’ mentality. I’ll ask you the same question I posed to him:

What would you do if you had a free day to yourself with no work or family commitments?

He paused and said, I would go and sit in the garden for 20 minutes to breathe, followed by a massage. He broke down the rest of the day, but all were straightforward activities.

We then scheduled time into his week for the little things that energise him from the inside out.

Daily acts of kindness are about filling up your internal fuel tank; it can be as short as twenty minutes and not cost you a cent like sitting quietly outside to think.

When did you last indulge in a long bath, read a magazine or a fiction book? When did you last take yourself for your favourite coffee in the middle of the day or spend thirty minutes colouring in between meetings?

An act of kindness is something you know you will love but tell yourself that you don’t have time for it. Investing this time in yourself makes you a far more powerful brand than you could ever imagine.

Consider the difference in your performance when you feel content, energised and happy?

Daily acts of kindness are a way to upgrade your software to be the complete version of yourself rather than running the 2015 version and wondering why everything is so slow.

Master your self-talk.

Building on your daily acts of kindness is mastering your self-talk. Both work hand in hand; it doesn’t help to do the daily acts of kindness if you tell yourself that you don’t deserve it or ruin the experience for yourself by obsessing on how many things you could and should be doing.

I used to be guilty of this — I am militant about my facials, and when I went to the appointment, I spent an hour in my head focusing on everything I should have been doing and got myself into such an anxious state. The irony is that I left the appointment more stressed than when I arrived.

Even though the act of the facial is kind, the self-talk was pure self-sabotage. Fortunately, I have taken the lesson and now can’t wait for the appointment. It’s an hour to unplug, unwind and let my mind wander. I can tell you that some of my most creative ideas come to me in these appointments.

What you communicate to yourself has a significant impact on how you present yourself to the rest of the world. If you are trying to sell ‘brand you’ and your self-talk is how you are an imposter, and everyone will figure out that you know nothing or that you’re not enough, then this incongruency will filter through your body language and tone of voice.

What you choose to show up to will also be impacted because you will talk yourself out of potential opportunities if you don’t honestly believe in yourself.

How do you describe yourself? Do you use words like anxious, introvert, worrier, I’m bad with numbers or shy? Consider how these habitual labels might be limiting you.

The words that you attach to your experience become your experience. If you attach words like a nightmare, stressful or terrifying, you will generate emotions such as anger, fear, or grief.

If you choose better words like opportunity, excitement, or a learning curve, you will generate feelings of joy, contentment, and happiness.

“Your feelings are data, not directives” — Susan David.

When you feel anxious, press the internal pause button rather than get upset and more anxious about being anxious.

What thoughts are you focusing on that trigger the emotional response in you? You don’t need to do anything; simply observe. Then choose a better thought to replace it and a more positive aspect to focus on, and you’ll find the anxiety begins to dissipate.

When you can control your thoughts and self-talk, you begin to take ownership of the feelings you want to experience every day. 

A salesperson can never succeed from a state of desperation or fear, but when they come from a place of love and genuine contribution, they will be successful even if they don’t make a sale that day.

They left a great impression on the client and have sold themselves as trustworthy and genuine, opening the door to future possibilities.

Master the art of listening.

What made Larry King such a powerful personal brand was his ability to listen. He famously said:

“I remind myself every morning: Nothing I say this day will teach me anything. So if I’m going to learn, I must do it by listening.”

Bill Clinton is also known for making people feel like they are the only ones in the room. He gave them focused attention combined with active listening.

How do you rate yourself on your ability to listen — not to other people but yourself?

Do you listen to your body wisdom when it tells you it’s tired and in need of rest? Do you listen to your intuition when it tells you not to trust that specific individual or instead take a different route to work today?

How many times have you decided against your better judgement and then regretted it afterwards?

To show up to yourself, you need to insert a mental pause button, slow down and listen to yourself.

Listening could be as simple as standing up, rolling your shoulders and getting a glass of water between meetings. It could be picking up the phone to call a relative you haven’t spoken to in ages or acting on that random thought that pops into your mind.

We get little whispers all day, whether it is something to do or our body begging us to pay attention to the chronic headache and fatigue. If you continue to ignore it, your body will finally scream at you to get your attention.

To be an exceptional brand, stop and listen. If you’re burned out, it’s too late.

Spend time with yourself.

A great salesperson knows their product inside out.

What strengthens brand loyalty is the buying experience. If someone can help you through your decision-making process and ask the right questions, you will be a brand convert.

How well do you know your brand? How is your product knowledge?

Have you updated your software to the latest version, or is your thinking still running on the 2015 thoughts, beliefs and values?

You may convince yourself that you spend time with yourself by exercising, but you most likely drown out your thinking with music or audiobooks.

I’m talking about time in complete solitude to tune into your thoughts, reflect on your wins or set your goals.

Journaling is an excellent tool because there is nowhere to hide. It’s you, your thoughts and the page. Journaling provides a bridge back to yourself by having an outlet for the circling thoughts that play on repeat.

Emptying your thoughts onto the page enables you to get out of your own way. Begin the journaling process by writing down anything on your mind that’s taking up mental bandwidth — feelings about a situation fears you may be dealing with or even start thinking ahead to your future goals.

Journaling doesn’t have to be heavy writing; it can be a place to reignite and rejuvenate yourself. Here are some prompts to get you going:

· If you had no fear and money was no object — what would you do?

· If you could plan your dream holiday, what would that look like?

· What is the most extraordinary vision you can imagine for your life?

· If you were living out your life’s purpose, what would you see yourself doing?

If you are single, you could write about the kind of person you would love to attract into your life. What do they value? What traits do you admire in them? It’s not about external appearances or a bank balance but how would they make you feel.

Here are some other Journaling Prompts for Self-Discovery:

· What do I know to be true that I didn’t know a year ago?

· What distractions get in the way of being my most productive?

· When do I feel most in tune with myself?

· If someone described me, what would they say?

· What can wait until next week?

· How does every part of my body feel in this moment?

Final thoughts:

You know that knowledge is power and probably the upgraded version that knowledge is potential power; it’s what you do with the knowledge that matters.

This is true for you too.

Get to know yourself a little better — what triggers you, what makes you tick, what do you need more of in your life to become more authentically you?

Then move into action with better self-talk, more focused listening and daily acts of kindness.

To hit your sales targets, keep the promises you make to yourself.

When you can do this consistently, self-confidence will become your baseline.

From this place, you will not only show up powerfully in your mind but to those around you as well.

Here’s to being authentically you,

Warm wishes,

Lori

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Is Crypto Safe? What You Need to Know

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Is Crypto Safe? What You Need to Know

What You Need to Know About Crypto Security

The cryptocurrency market is booming with more new coins and startups than ever, but they’re not all created equal. Cryptocurrency is a trailblazing technology that could overhaul the financial systems of the future. However, it’s wise to do your homework before actively trading or investing in cryptocurrencies with price volatility and privacy concerns.

What Is A Cryptocurrency?

Digital money that makes use of cryptography to safeguard transactions and regulate the generation of new units is called Cryptocurrency. It’s called a cryptocurrency because it relies on cryptography’s encrypted form of data. Cryptography also provides anonymity for users by obscuring their identity and, indeed, all aspects of their transactions.

Cryptocurrencies can be mined, traded or used to purchase goods and services. A person would have to rely on already established relationships with merchants or banks to make purchases in the past. 

How Safe Is Cryptocurrency?

Cryptocurrency is more than an idea to create a digital form of currency at its core. Cybercriminals have learned that they can target these digital currencies because they are not regulated and not backed by any government. In theory, it’s tough to track down the source or the location of cryptocurrency transactions.

Cryptocurrencies are a prime target opening for cybercriminals since it’s difficult to trace transactions and identify the individuals involved.

How to Safeguard Your Cryptocurrencies

Cybersecurity in Cryptocurrency is a common issue and one that you should be aware of if considering an investment. Though the concerns are real, these problems can be mitigated mainly through a few simple security steps before trading or investing in Cryptocurrency.

Here are some basics steps to help secure your account from Cryptocurrency transactions:

Password Protection

Enable two-step authentication and password protect your computer when searching for cryptocurrency exchanges. This will prevent anyone from accessing your machines if they are stolen or hacked.

Use a Virtual Private Network

A virtual private network (VPN) is a computer network where you can hide your proper IP address. If a hacker were to try and break into your account, they would see an IP address from the VPN, so it would be impossible to gain access.

Backup Your Wallet

Backup information that includes public address and private keys. This will help you retrieve any lost currency or prevent others from transferring Cryptocurrency from your wallet.

Use Multiple Wallets

Using more than one Cryptocurrency wallet helps protect your investment from theft even if your account is compromised. If you have a cryptocurrency wallet on multiple devices and platforms, it’s easy to keep a backup of your information in case of an account breach.

What Are the Risks Associated with Cryptocurrency?

With all the blockchain talk about decentralization and anonymity, getting swept up in the hype is easy. Cryptocurrency has become a rapidly growing portion of the investing market, and many retail investors are looking to trade or invest in cryptocurrencies.

While the technology behind cryptocurrencies is impressive, risks are rushing, making trading and investing in Cryptocurrency risky for inexperienced traders. 

Phishing Scams

Phishing scams come in many forms, including emails and text messages. These scams can occur on an individual or a more general level, as most commonly happens. The Federal Trade Commission (FTC) publishes information on detecting phishing scams. Still, it’s hard to tell the difference between a legitimate cryptocurrency exchange and an imposter because most large cryptocurrency exchanges do not have contact information listed for regulatory reasons.

Volatility

Cryptocurrency is a very volatile market that can swing wildly in either direction in almost no time at all. All cryptocurrencies are responsive to news, which can cause price changes within minutes or hours. There are also several different types of currencies, so you may have a hard time getting used to the volatility of each type. If you see only one digital currency (e.g., Bitcoin), it’s easy to assume stability when it’s still highly volatile.

Online Payments

While using crypto for online payments is a convenient method to pay for products and services, there are significant hazards involved with such transactions. When you pay for anything using bitcoin, you have no way of knowing the seller’s identity or having your payment details validated by a third party. You’re on your own if there’s an issue with the transaction.

With online purchases, you don’t have access to a complaint process, and there is no recourse if something goes wrong. This all results in anonymous transactions that pose risks online. As long as Cryptocurrency continues its rapid growth, this will be an iCryptocurrencyilers and sellers will need to solve.

Conclusion

Cryptocurrency is a highly sought-after currency for investors due to its untraceable nature and ability to exchange value without interference from a third party, such as a bank. However, this feature also makes it an appealing target for cybercriminals.

If you’re considering investing or trading in Cryptocurrency, educate yourself on the processes used to make transactions and invest your money safely and securely with reliable services that vet every transaction before letting it go through. Before diving in headfirst, make sure you research the different types of Cryptocurrency available and what risks are associated with each one. For more information on Cryptocurrency and its different types, visit our blog now!

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Food Is Medicine And What We Eat Is Important

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Your mental state is a critical component of your physical health. And when you’re under a lot of stress, you might not be eating the healthy food that provides nutrients for fighting anxiety and depression. So when we examine what we’ve been eating, most of us discover that the decisions we’ve been making in the name of simplicity, convenience, or saving time have been damaging to our total health – body, mind, and spirit.

A person’s diet is a direct reflection of their health. When a person does not eat the right foods, their body breaks down. This can lead to an overall decrease in quality of life and many other diseases linked to improper nutrition. In North America, our current diet mainly consists of an excess of grain, sugar, fried and fatty foods. As a result, disorders including hypertension, diabetes, obesity, Alzheimer’s, and certain malignancies are becoming increasingly widespread.

The science of food has always been discussed; however, with recent technological innovations in food processing and agriculture, people have enjoyed more convenient foods that are less expensive than ever before. Unfortunately, with every convenience comes a trade-off. Smart foods are often packed with sugar, salt, and calories, leading to poor health in some individuals. 

To understand what a person is putting into their body, it’s essential to realize that the small molecules in food are responsible for allowing our bodies to function. These small molecules are called nutrients, including vitamins, minerals, phytochemicals, and enzymes. A nutrient is not a value unless absorbed by the body through a specific pathway. For example, if you absorb calcium without vitamin D, your body will not use that calcium. 

Eating a balanced diet keeps you healthy, but it helps reduce your stress. For example, eat foods rich in vitamins, minerals, and antioxidants because they help augment your immune response and prevent toxins from damaging your cells. Vitamins A, C, and E serve as antioxidants that fight off free radicals in the body. Free radicals are toxic products of metabolism that cause damage to your cells. Experts claim that they are responsible for the aging process. Good sources of these vitamins are deeply-colored vegetables- green leafy, yellow, and orange vegetables, such as squash, broccoli, kale, spinach, and carrots.

Iron is one of the most abundant minerals in the body, and it mainly functions to deliver oxygen to your cells. Hence, an iron deficiency, medically termed Iron-deficiency anemia, is associated with weakness, easy fatigability, and pale skin. Tea, coffee, red wine, grapes, and berries are rich in antioxidants that function the same as your vitamins A, C, and E. 
You need a diet that’s healthy and balanced – and one that can fit comfortably into your busy lifestyle.

Here are some of the recommended dietary guidelines.

Eat a diet high in fresh vegetables, vitamins, and minerals. 

Exercise every other day to release endorphins, feel good, get the blood flowing, and reduce stress levels. 

Eat salt only when you need it, but not too much as your body does not need it. Many people with anxiety are hypothyroid or have low magnesium. When your body needs more sodium, it can indicate that you are not producing enough cortisol or are dehydrated. If you experience chronic anxiety, I recommend working with a physician to run tests on cortisol levels and then take salt supplements as needed. Use spices like turmeric, ginger, curry, and aromatic herbs like parsley, rosemary, sage, and basil.
Eat low-fat meals because they will cause a minor spike in blood sugar levels: think lean meats, eggs, vegetables, and nuts; avoid dairy if it makes you feel anxious. 

Drink lots of water — keep hydrated all day — ideally at least half a gallon if possible — your brain needs water to function optimally! 

Avoid foods that you know will make you feel bad, such as dairy, even with low-fat content. You can cut out dairy and not worry about it! 

Avoid sugar, caffeine, processed foods, alcohol, and any other substance that makes you feel bad or increases anxiety levels. Also, avoid coffee — drinking more than one cup a day can cause anxiety in some people. Coffee is also dehydrating and inhibits the absorption of minerals from food/water/supplements — try caffeinated water as a substitute for coffee if you like the caffeine kick. 

Find a natural health professional that you can talk to or work with to quickly get the results you want. 

Healthy foods and nutrition can help you stay fit, but they can also assist you in treating disease. When you nurture your body physically with these nutrient-dense foods, your mental capacities improve, as does your spiritual welfare. Moreover, because your spiritual health is at its best, it will radiate to the exterior world, causing others to notice you’re happier and more relaxed, and your stress levels have decreased dramatically.

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The Points of Light Civic Circle Offers Real Ways You Can Change the World 

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Sixty-six percent of Americans don’t believe they can make a big impact in the world. 

That figure is according to Points of Light’s research on civic engagement. But what if I told you there are actually many ways to drive change? 

Today’s political climate can feel divided or even stagnant, but the truth is, you really can make things better, starting with your own community, one act of kindness at a time. And those aren’t just words. I’m here to share real, practical ways for you to make a difference. 

The Points of Light Civic Circle helps people connect to opportunities and understand that doing good comes in many forms. It is a framework that represents your power to lead, lend support and take action for causes you care about and live your best civic life. 

The Civic Circle provides actionable examples of all the ways you can change your community to reflect the world you want to see around you. In fact, you’re probably doing some of these things already. Are you helping a neighbor by picking up groceries or chaperoning on your child’s class field trip? You’re volunteering. Did you vote in the last election or help others get to the polls so they could vote? Those acts of civic duty illustrate the “vote” element. When you buy a product, do you choose to support companies that reflect your values or advance a social cause? That’s called “purchase power.” There are nine elements of the Civic Circle, and countless ways to bring each one to life. 

This blog is the first in a five-part series that will help you find real and manageable ways to activate the Civic Circle through apps, documentaries, podcasts and books. 

We also offer other resources to help you connect with all the ways you can become empowered to be the change you want to see in the world. Check out our videos that provide an in-depth look at each element of the Civic Circle. And don’t miss Civic Life Today, our digital magazine series. Each issue takes a deep dive and provides materials, ideas and inspiration so that you can become civically engaged.  Get started today, and launch your own civic engagement journey with these tools. 

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