How Selling your Products on Amazon Could Benefit your Small Ecommerce Business
From tech and electronics to health & beauty and fashion, Amazon is the ideal selling platform for companies operating across a wide range of industries. However, for many smaller ecommerce businesses, it can be a challenge deciding whether or not advertising on Amazon is right for them.
Looking at the positives, it’s a great way to get your brand and products in front of a far larger target audience, and market to shoppers who are much more likely to be interested in completing a purchase. But, with so many factors involved in running a successful campaign, how do you decide whether an Amazon Advertising strategy is worthwhile for your brand?
To help you decide, here’s a breakdown of what Amazon sponsored advertising is and how it can benefit your ecommerce business.
What is Amazon Sponsored Advertising?
Amazon’s online marketplace provides its advertisers with a number of different ad type options, allowing for companies to showcase their brand and products in a way that best aligns to their personal goals and requirements. These options, commonly referred to as ‘sponsored ads’, provide advertisers with ways to market their products both on and off of the Amazon platform.
Your sponsored ads can be displayed in premium spots across the online marketplace, helping you to stay one step ahead of competitors by ensuring that your brand and its products take centre stage in places where they are most likely to be seen by your target audience. For example, this could result in your sponsored ads appearing at the top of Amazon’s search results.
They are also a cost-efficient way of advertising as Amazon sponsored advertising operates on a Pay-Per-Click (PPC) model, meaning you only pay when shoppers click on your ads and go through to your product pages.
So, in a nutshell, that’s Amazon Sponsored Advertising. But what about the benefits it can bring to your business?
Boost your Online Visibility
Sponsored advertising can dramatically increase your online visibility. Your listings can appear at the very top of the product detail pages and search results, meaning shoppers are more likely to see your brand and products giving you the edge of competitors.
It’s a great way to drive impressions and clicks, increasing the overall likelihood that an interested buyer clicks on your listing to complete a sale. It’s also a good way to promote new products that shoppers may not yet be aware of.
Boost your Sales
Many Amazon shoppers already know what they’re looking for. They have an exact product in mind and are ready to buy – they’re just looking for the best possible price.
By placing your brand at the top of the search results, you’re making it easier for customers to choose your product over those offered by your competitors. If you’re offering the right product at the right price, shoppers won’t feel the need to look elsewhere – and you’ll see higher sales conversions.
So, to recap, Amazon sponsored advertising:
- Is a great way to showcase your brand and products
- Allows you to reach a much wider audience
- Gets your product in front of an audience who are ready to buy
- Boosts visibility of your brand and product on product detail pages
- Gives you an important edge over rival brands in the world’s most competitive marketplace
- Can boost conversions and drive sales
As a small ecommerce business, it’s not always possible to find the time to dedicate to the setup and management of a successful sponsored ads campaign. And if you’re new to Amazon too, it’s critical you get things right from the get-go. So, partnering with an Amazon ad agency may be the perfect solution. With a wealth of experience and inside knowledge, these agencies are able to help your campaigns run smoothly and effectively, allowing your brand to succeed online while you focus on running your business!
Things to Consider When Working with a Local SEO Company for Growing Your Local Business
Local SEO – search engine optimization – strategies are not like your usual SEO techniques. Whereas your usual SEO strategies target a large, often global audience, local SEO caters to a much smaller crowd, often reduced to the likes of the geographical boundaries of a town, city, or state.
Through local SEO, it’s possible to target an audience from a specific geographical location, which helps businesses rank for local search terms, make it to local business listings on Google, and incorporate local backlinks efficiently.
Focusing on local SEO is important for local businesses for several reasons.
Firstly, businesses can increase their visibility in local search results resulting in more website traffic and sales. Local SEO can also help build trust and credibility with potential local customers by providing accurate and up-to-date information about their business through optimized website content. Finally, it can help businesses outsmart their local competition by becoming more approachable to the locals.
Given how important local SEO is for such businesses, it must be done properly. For that, you have to bring in experts well-versed in local search engine optimization. Before you do that, however, here are a few things you must consider.
What Services They Offer and What Their Approach Is
Local SEO companies offer a range of services that can help your business improve its local online presence, appeal to more local customers, and increase revenue. Some of the services they should offer should include the following.
- Local Keyword Research: Through local keyword research, the agency can help you work out the most relevant and high-traffic keywords for your business in your local area.
- On-page Optimization: This involves optimizing your website’s content improve its relevance and search engine rankings locally.
- Google Business Optimization: The agency will optimize your Google Business listing to ensure it appears prominently in Google’s local search results. In most cases, a direct search for your business will highlight your business profile right at the top of the results.
- Local Link Building: Local link building can help you acquire links from other high-quality local websites to improve your website’s authority and search engine rankings.
- Citation Building: This helps build accurate and consistent business listings across various online directories to improve your local visibility.
- Reputation Management: Reputation management makes it possible to monitor and manage your online reputation through strategies like online reviews and social media oversight and management.
What are Other People Saying About Them
We’ll explain this with an example.
Charleston, South Carolina, is home to several landscaping companies, and when you Google for such services near Charleston, it will show you a ton of options. However, for smaller businesses, ranking in this list is difficult. That’s why American Artists Landscaping, Inc. turned to a Charleston SEO Company known as Mr. Marketing and has been working with them for two years now.
Thanks to the Charleston-based local SEO services provided by the agency, the company has now grown from a small business to a six-figure local business in under a year. That’s the power of local SEO. It can help you grow, get discovered by the locals, and become one of the best in your area from scratch.
As this SEO agency helped American Artists Landscaping, Inc. with their business successfully, the company had nothing but good things to say about the agency.
Similarly, you need to go through Google Reviews and other review sites to see how good the SEO agency is before working with them. Always look for local clients the agencies helped because your focus is on localized search engine optimization.
Get an Idea About Their Previous Clients and Success Stories
An SEO company is only as good as its clients’ success stories. While reviews can help you know about the company’s work, looking into these success stories or case studies can help you understand how they operate and run things. It’s also a good way to check if they have experience with a business from your industry.
Check how they helped their clients, what client SEO problems they solved, how they impacted the local SEO rankings afterward, what kind of strategies they deployed, what is their approach to different on-page and technical SEO problems, etc. The more you familiarize yourself with these things, the better you can understand what the SEO agency’s game plan might be with your case.
Converse with Them to See If Their Vision Matches Your Expectations
By now, you’re already aware of a lot of things the local SEO company does to help its clients. Now it’s time to talk to them and see if their vision matches your expectations. Here, the agency will mostly highlight your problems and how they tend to solve them. If you think their plans and strategies will go with your brand and can help you achieve your targets, by all means, strike a deal with them and get to work.
Once all this is done, you’ll be working with a local SEO agency that not only knows what it’s doing but can also get you the success you’re eyeing in the local market.
5 Reasons Why Storytelling Should Be a Priority for Marketers
In today’s fast-paced digital marketing world, capturing the attention of potential customers can be challenging. With so much noise and clutter online, marketers must find innovative ways to stand out. One highly effective technique is storytelling.
Storytelling has existed for thousands of years and has always been a powerful tool for engaging and connecting with people. However, in marketing, storytelling is often overlooked or undervalued.
In this post, we will explore why storytelling should be a priority for marketers and how it can help them achieve their goals.
1. Develop Deeper Connections with Customers
The success of any marketing campaign relies heavily on the ability to create a strong connection with customers. Storytelling is one of the most effective ways to do this, as it allows marketers to communicate their message engaging and relatable. By creating stories that evoke emotion, marketers can make their brand stand out from the competition and form deeper connections with potential customers.
You can also use storytelling to create an emotional narrative that resonates with your target audience. This will help build trust and loyalty between customers and your brand, allowing you to cultivate a loyal customer base more likely to become long-term customers.
2. Create Memorable Messages
Storytelling has the power to create memorable messages that stay with people long after they have encountered them. This is especially important in the digital age, where people are inundated with daily information and ads.
If you want to make sure your message stands out, storytelling can help you create content that is more memorable and engaging than traditional methods of advertising. With a good grasp of Sanderson’s Laws and the crafting of stories, you can create messages that will stay with people for a long time. The stories can be used to build brand identity and create an unforgettable customer experience.
3. Improve Conversion Rates
Storytelling is a powerful tool for improving conversion rates, as it effectively draws in potential customers and keeps them engaged throughout the customer journey. By creating compelling stories that resonate emotionally with your target audience, you can ensure that your message is more likely to be remembered and influence potential customers.
Storytelling can also help you create a sense of urgency, as it allows you to paint a vivid picture of how the customer’s life would be improved if they took action now. This will encourage them to take action and convert to your offer.
4. Reach New Audiences
The primary goal for any marketer is to reach new audiences and expand their customer base. However, with so many people online, it can take time to stand out from the competition. Storytelling offers a unique way for marketers to capture the attention of potential customers and draw them in with an engaging narrative.
Stories can be crafted to appeal to different groups of people, allowing marketers to reach new audiences and expand their customer base. This is especially important for brands trying to break into new markets or reach a younger audience.
5. Enhance Brand Image
Brand image is consumers’ perception of your brand and its products or services. Storytelling can be a great way to enhance the brand image, as it allows you to communicate the values and mission of your company engagingly. This will enable you to create a strong impression on potential customers, helping them develop an affinity with your brand and become more likely to choose your products or services over the competition.
Storytelling is an essential tool for marketers that should be noticed. Through storytelling, marketers can create deeper customer connections, develop memorable messages, improve conversion rates, and reach new audiences. It can also help enhance brand image and create a strong impression on potential customers.
How John Accardi Made CRAVEBOX a Top-Selling Amazon Brand
John Accardi started CRAVEBOX in 2014 from his apartment. At the time, he had just dropped out of a Georgetown University PhD program, had no savings, no investors, and no business experience.
Accardi says the decision to start CRAVEBOX was risky and the odds of success didn’t look good. “At the time, I was so excited about starting my own business, I didn’t really recognize all the risk. I just wanted to work for myself and wake up every morning with the freedom to tackle my own to do list instead of someone else’s.”
For the first 3 years, CRAVEBOX operated out of John’s apartment and made no profit. John stayed persistent and had a gut feeling that he was making progress and that success was around the corner.
John said, “Those first few years were frustrating because it felt like every day was a disappointment, but the constant failure motivated me. I got to the point where I told myself I would try forever. I was giving guitar lessons on the side to pay the bills and I decided that I’d work on CRAVEBOX until it either succeeded or I was an old man.” This long-term mentality worked because sure enough, CRAVEBOX started growing. John learned how to optimize his Amazon listings and CRAVEBOX moved into larger and larger warehouse spaces and its staff grew.
Now CRAVEBOX operates out of a 60,000 sqft warehouse space in North Wales, PA with an impressive staff. “I never thought CRAVEBOX would become this successful. It’s been an incredible journey,” says Accardi.
To become a top-selling Amazon brand, John first focused on creating great images. “I realized early on that your product’s main image on Amazon is the most important part of the listing. So I learned photography and most importantly, photoshop, to take and edit fantastic images.” CRAVEBOX products now have the best-quality images in the category which gives the listings an advantage over competitors.
Accardi also focused on price. John says, “To be a top selling Amazon brand, you need to look very closely at your toughest competitors and make sure you are offering a better value. Your product either needs to be better or your price needs to be lower. This will determine your Amazon rank and visibility.” The key to offering great value is of course an efficient business and operation.
Lastly, to build CRAVEBOX into a top-selling Amazon brand, Accardi focused on reviews. “Amazon customers are tough and the only way to build a sustainable product and brand is to sell quality products that naturally collect a high review average. This is challenging but if you can offer a better product than your competitors, you will garner better reviews and rise to the top of the category.”
John is excited to continue growing CRAVEBOX. He is especially excited about their holiday products: Halloween, Christmas, Valentine’s Day, and Easter. He’s also excited about new CRAVEBOX products they’re introducing, for example: CRAVEBOX Kids, CRAVEBOX 110count, and CRAVEBOX Cookies+Crackers.
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