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Fortnite’s maximalism still works in its new cyberpunk season



After a handful of eclectic recent chapters, Fortnite’s latest is taking a theme and running with it. Chapter Four, Season Two of Fortnite went live over the weekend, revamping the game’s central island (which got a full makeover last season) while going full futuristic.

The result is a cyberpunk fever dream, with Fortnite’s bucolic rolling hills punctuated by 20-story tall glowing skateboard rails, neon katakana and towering holographic samurai, because cyberpunk aesthetics in this particular genre of fantasy future still necessitate a melange of Japanese imagery, apparently.

With the exception of a few less fun dud seasons here and there, Fortnite generally brings a lot to the table for casual players, who can either play for free or buy its seasonal battle pass for $9.50. The new season is no different, with a new area featuring hot springs and cherry blossoms (Japan again!), a handful of new inscrutably-named weapons and some unique perks known as “reality augments” to make gameplay more interesting. So far, it’s as fun as it is chaotic, which of course is Fortnite’s raison d’être (that and selling a bunch of irresistible virtual stuff).

The new season continues the recent theme of expanding mobility across the island, with street bikes replacing last season’s dirt bikes and a wild new version of aerial parkour that makes for dynamic battles high up in Mega City, the new Tokyo-ish futuristic hot drop combat hub. Epic’s ongoing upgrades to the battle royale mode’s means of getting around make the game feel more dynamic (i.e. less running from the storm on foot) and serve as a showcase for whatever Unreal Engine is capable of at the moment, from more fluid in-game movement to increasingly destructible environments and the like.

That Epic has managed to keep the game feeling fresh for this long without any kind of thematic identity beyond Fortnite’s polished cartoon look and zany vibes is pretty remarkable. Other long-running live service games (think Final Fantasy XIV, Destiny 2, World of Warcraft and even relative newcomers like Genshin Impact and Apex Legends) generally hew more closely to a genre or theme, whether it’s sci-fi, high fantasy or post-apocalypse lite.

Epic changes up the live service battle royale’s feel from chapter to chapter and often even within the shorter three-month seasons in between each of the game’s major shakeups. But unlike more traditional games, Fortnite doesn’t need to maintain any ongoing theme, particularly coherent story or visual identity from season to season. One of Epic’s cleverest turns is that the game’s unifying feature can be summed up as “more is more.”

Fortnite Chapter 4 Season 2

One season might center medieval knights or shirtless body building catmen while the next is about shimmery goo you can scoot around in. That model also lends itself well to Epic’s relentless and surely lucrative smorgasbord of tie-ins with major pop culture touchstones, from the Mandalorian and the Marvel Cinematic Universe to Indiana Jones and a whole cast of anime favorites. For an idea of the breadth of these crossovers, at the time of writing the Fortnite store was selling an avatar of Horizon Zero Dawn’s Aloy and a very solid likeness of Michael B. Jordan from the Creed films that steered well clear of the uncanny valley.

Other games have taken a bite out of the live service shooter pie in recent years (Valorant and Apex Legends, to name a few), but Fortnite’s formula still works six years after its battle royale mode debuted. There’s way more stuff in the game these days — ads for virtual concerts, avatar packs, TV characters, wild boar — but Epic seems to be successfully leveraging that maximalism to keep the game relevant. A few seasons ago, how could you not tune in on Twitch or drop in from the battle bus to see Dragon Ball Z’s Goku leap onto a cel-shaded cloud and blast Darth Vader into atoms?

Fortnite’s recent focus on quests and in-game errands is another bit of the puzzle. There’s a lot of stuff to do each season beyond just shooting other players. You can grab a few friends, hop into the game and roll around the map in a giant hamster ball, knocking off whatever unhinged tasks wind up on the game’s weekly to-do lists. By doing that stuff and unlocking the skins and other virtual miscellany on the seasonal battle pass in the process, you wind up having a good time, even if your crew can’t aim to save your life.

It’s a good game loop and one that’s fun to dip in and out of as a casual player every few months so things don’t get too stale (or too tense — no stakes Fortnite tends to be the most fun, from my experience). Hardcore players can bicker over gun balancing and SBMM formulas, but the game’s real appeal is just bouncing around the map and seeing what happens. It’s usually something funny or dumb, most often both.

These days, it’s hard to get a read on just how many people are playing Fortnite, particularly in light of its app store absence, but the game remains popular enough to stay in Twitch’s most-watched rotation along with a handful of other online multiplayer hits similarly powered by regular infusions of fresh content. The player base may ebb and flow, but Epic likely banks on the fact that the right character can pull plenty of intermittent players back into a seasonal subscription. And Fortnite’s creative mode is a whole other world unto itself, with about half of Fortnite playtime already spent in player-made maps, even though Epic’s creator monetization options aren’t exactly inspiring at the moment. We’ll definitely be hearing more about Fortnite Creative as approachable game design systems continue to unfurl in the coming years.

Fortnite still has a place in the esports world, of course, but at its heart the game is a playground for unexpected pop culture crossovers and viral moments. A battle royale inexplicably full of Disney IP really should feel like a cynical cash grab, but mostly it winds up being a good time. And if we’re still talking about the metaverse (are we still talking about the metaverse?), Epic has laid some serious groundwork here with a technically impressive virtual amusement park — complete with gift shops, of course — which years after launch still doubles as one of the most fun shooters around.


Tesla brings back European referral program as end of Q1 nears



Tesla is bringing back its referral program to Europe, a strategy that taps into the brand loyalty of customers as it seeks to preserve market share and boost sales before the first quarter of 2023 closes.

The referral program follows Tesla’s move to reduce prices in a variety of markets, including Europe, China and North America.

Starting Tuesday in Europe, new Tesla buyers can receive 100 so-called “Loot Box Credits” when referred by a current Tesla owner, who will get 2,000 credits for the referral. If the referred customer takes delivery before March 31, 2023, they’ll get a bonus of 5,000 free Supercharging kilometres, and the referrer will get 10,000 credits. Those credits can be redeemed for software upgrades, up to 10,000 kilometers of free Supercharging “and more.”

Tesla has never used traditional advertising, so the company has historically used its referral program to get its loyal customer base to promote vehicles. Those rewards have changed over the last few years. At certain points, owners could win rewards like having a photo of their choosing launched into deep space orbit, an invite to an upcoming Tesla event, or even free new Roadsters to owners who accumulated enough referrals.

Tesla realized such extravagant rewards were starting to eat into profits, so in 2019 the automaker paused the program and came back with a more reasonable one that gives the referral giver and receiver 1,000 miles of free Supercharging each.

Last November, Tesla launched a revamped referral program in the U.S., which gives out credits that can be put towards the purchase of Tesla solar products, like the Solar Roof and Solar Panels. Tesla also launched a program in China called Treasure Box, where owners get credits that can be used towards the purchase of accessories like vehicle chargers, t-shirts or shot glasses.

The move in Europe suggests that Tesla is trying to hold onto, or even grow, its market share dominance. Tesla was the most popular EV brand in Europe last year, with the Model Y and Model 3 topping the ranks at 138,373 and 91,257 sales, respectively. Following behind were the Volkswagen ID.4 with 68,409 unit sales, the Fiat 500 electric with 66,732, and the Ford Kuga plug-in hybrid EV with 55,018 sales, according to Inside EVs.

While Tesla was the most popular EV brand in Europe last year, it actually falls behind the large multi-brand OEMs. Volkswagen Group, which includes brands like Audi and VW, actually has the largest market share of plug-in EVs with 20.6%. Stellantis, BMW Group and Hyundai follow with 14.6%, 10.5% and 10.1%, respectively. Mercedes and Tesla are tied at around 9% share.

As of this week, Tesla has finally hit production capacity of 5,000 vehicles per week at its Berlin gigafactory — a milestone CEO Elon Musk had originally promised for the end of 2022. While production numbers don’t equal sales, it’s possible that the increased production in Europe could help the automaker maintain its position and gain even more market share in the future.

The referral program isn’t the only move Tesla has made to boost sales, particularly before it reports quarterly earnings. In January, Tesla cut prices for Model 3 and Model Y vehicles in the U.S. and Europe by 20%. Earlier this month, the automaker slashed Model S and Model X prices in the U.S. as well.

In December 2022, Tesla also provided up to $7,500 discounts for vehicles purchased and delivered before the end of the year in the hopes of attracting buyers who might otherwise wait for the new year when Inflation Reduction Act incentives would kick in.

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Pinterest brings shopping capabilities to Shuffles, its collage-making app



Pinterest announced today that it’s testing ways to integrate Shuffles collage content into Pinterest, starting with shopping. Shuffles, which is Pinterest’s collage-making app, launched to general public last November. To use Shuffles, users build collages using Pinterest’s own photo library or by snapping photos of objects they want to include with their iPhone’s camera. The iOS-only app is available in the U.S., Canada, Great Britain, Ireland, Australia and New Zealand.

Shuffles will now have all of the shopping capabilities as regular pins. Users will be able to tap individual cutouts used in collages, see the brand, price, and other product metadata along with similar products to shop.

“Unlike typical product exploration, Shuffles bring an interactivity that makes the experience inspirational and fun,” the company said in a blog post. “Gen-Z is curating fresh, relevant content alongside their peers, which is quickly making for a marketplace of trendy, shoppable ideas. The high density nature of Shuffles, which can include layers of product cutouts from multiple Pins, allows consumers to dig deeper and also connect to other Shuffles that include the same Pins. As we look ahead to how consumer behavior is evolving, we’re testing ways of integrating Shuffles collage content into Pinterest, starting with shopping.”

Although Shuffles surged to become the No. 1 Lifestyle app on the U.S. App Store in August when it was invite-only, the app’s popularity has since declined. By bringing shopping capabilities to Shuffles, Pinterest is likely looking for ways to retain users on the standalone app.

Image Credits: Pinterest

Pinterest also announced that it’s exploring a new takeover feature for advertisers called “Pinterest Premiere Spotlight” that prominently showcases a brand on search. The company says the feature is designed give advertisers a new way to reach users on Pinterest.

The company says 97% of top searches on Pinterest are unbranded, which means users typically don’t type a brand name into their searches on the platform. This gives brands the opportunity to be discovered as they help consumers go from discovery to decision to purchase, Pinterest says. In the coming months, the company planes to offer additional ways to help brands connect with shoppers.

Pinterest also shared some new stats about its Catalogs offering, which lets brands upload their full catalog to the platform and turn their products into dynamic Product Pins. The company says it has seen a 66% increase in retailers setting up shop by uploading or integrating their digital catalogs on its platform, along with 70% growth in active shopping feeds year over year globally.

As part of its most recent earnings release, Pinterest revealed that its platform now has 450 million monthly active users globally, a 4% jump year-on-year. Pinterest has been focused on enhancing the shopping experience on its platform over the past few years, and said during its earnings call that it wants to make every pin shoppable, including videos.

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The tide has shifted for solo GPs



Welcome to Startups Weekly, a nuanced take on this week’s startup news and trends by Senior Reporter and Equity co-host Natasha Mascarenhas. To get this in your inbox, subscribe here.

It’s hard to be proactive after the tide has already shifted. However, that’s what we’re seeing happen in the solo GP world, where investors, hearing about institutional investor risk appetite changing, are extending fundraising timelines, cutting investment vehicle targets or planning to leave venture altogether. Some have learned it the hard way, while others, like Sahil Lavingia, are telling LPs to literally cancel their checks if they feel guilty about investing in venture capital while the market rocks and interest rates boom.

It’s a shift from the fund of fund mentality that felt commonplace last year, in which investment firms cut checks to early-stage, experimental investors to de-risk and even lead first checks into a generation of new startups. Now, the idea of backing just one, feels like a harder sell — depending on which institution you’re speaking to.

For my full take on this burgeoning tension within the venture world read my TC+ column: “Are solo GPs screwed?”

I know some of us are still reeling from the SVB mess, which is still very much unfolding. My hope with this piece is to offer nuance on how the market moves on from here for a very specific subset of check writers. In other words, yes, there’s a dreary dark cloud that is now more visible than before. But umbrellas exist. Somewhere.

In the rest of this newsletter we’re talking AI, icons and demo days. As always, you can follow me on Twitter or Instagram to continue the conversation. You can also send me tips at or on Signal at +1 925 271 0912. No pitches, please.

It’s never GM; it’s only AI

Now that I apparently live in Cerebral Valley, it’s quite easy to find investors, founders or my great friends in the middle of a passionate conversation about artificial intelligence. Heck, we even screencast ChatGPT trying to explain SVB during wine night, recently.

Despite the overactive news scene, thanks to ChatGPT plug-ins, Google’s entrance and Canva’s magic, the best piece I read all week came from our own Devin Coldeway. In this analysis, Coldeway published a head-to-head comparison of top generative AI tools — asking them to create everything from a phishing email to code.

Here’s what to know: In the AI world, the compounding effect is almost impossible to encapsulate. Tech keeps beating itself, and advancement is only to be celebrated with a grain of hopeful salt. But, see it yourself if you don’t believe me!

Digital generated image of silhouette of male head with multicoloured gears inside on white background.

Image Credits: Andriy Onufriyenko (opens in a new window) / Getty Images

Overheard at Techstars’ demo day

I went to an in-person demo day for the first time since 2019 this week, courtesy of 500 Global. There was a special, earnest energy in the room, partially because, as 500’s CEO Christine Tsai said, the 19 companies are sharing their vision for the future “around one of the darkest backdrops of Silicon Valley.” More to come on specific learnings, but below I thought I’d bullet point some of the tidbits I overheard while at the accelerator’s pitch session.

  • “I find it very insightful to compare your revenue growth with your team growth — I personally don’t like operations-heavy companies, I definitely want to see more investment in the R&D and product [teams],” Cindy BI, partner at CapitalX.
  • “We’re officially teenagers,” Tsai said on the accelerator’s 13th birthday.
  • “When you think of a brand, you probably think of something like Nike. But to Gen Z, some of the biggest brands are people,” Detoure founder and CEO Meghan Russell.
  • “We know how to get exits done,” Peter Wachira, CEO of Tripitaca, later adding, “We know how to get shit done.”

Image Credits: ContemporAd / Getty Images

One of venture’s most iconic duos wants to have a word with you

I published a podcast interview with Kapor Capital’s Freada Kapor Klein and Mitch Kapor, the entrepreneurial investing couple behind the top-tier impact investing outfit. The duo published a book recently, so we talk about that, their choice to step away from investing and the legacy they’re continuing to build out.

Here’s one key moment from the podcast: “It’s also worth pointing out, in the early days, there were a couple of people, white men, who were thinking about working with us and decided we weren’t going to make enough money so they went elsewhere. So I hope they’re kicking themselves and I hope they’ve learned something,” said Kapor Klein.

  • I was on comedian Alexis Gay’s podcast, Non-technical, earlier this month to talk about everything other than my day job. Come for the croissant hate; stay for the devil’s advocate advocacy.
  • Also, listen to Found, a podcast about the stories behind the startups. This week, the team published an interview with the brains behind “a genetics startup that looks to bring extinct species back to life to help with environmental conservation efforts.” Jaw = dropped.

Image Credits: Clark Studio

Etc., etc.

Seen on TechCrunch

Startup says the seaweed blobbing toward Florida has a silver lining

Hivemapper is 1M kilometers closer to goal of beating Google Maps

Twitter will kill ‘legacy’ blue checks on April 1

China reminds US that it can and will kill a forced TikTok sale

Seen on TechCrunch+

Threading the needle: Exploring 5 ideas with the founders of LGBT+ VC

Investors want best-of-the-best ESG data. Here’s how to give it to them

As TikTok and Coinbase face regulators, some questions are simpler than others

Pitch Deck Teardown:’s $1.5M seed deck

How Fellow bootstrapped for 8 years to build a coffee empire

Talk soon,


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