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Finding Vegas VR nirvana in the backseat of a ’67 DeVille at CES 2023



Being driven around the gridlocked-streets of Las Vegas during CES can be nauseating — at the best of times. But doing so with a virtual reality headset blocking your view? Certainly, it’s a recipe for disaster.

I don’t have the strongest of stomachs; and I pack Dramamine wherever I go. So it was with more than a little trepidation that during CES 2023 I agreed to experience morning traffic on The Strip in the back of a car while wearing a VR headset.

This wasn’t just any car, though, and it wasn’t just any VR system. The car was a 1967 Cadillac DeVille, remarkable in so many ways but, in this context, notable for its abject lack of technology. (Worryingly, it also lacked seatbelts, thankfully not needed on this day.) The headset was an HTC VIVE Flow, paired with a Holoride’s new retrofit kit, a $199 add-on that allows you to get in-car VR experiences in literally any car.

holoride demo DeVille CES 2023

Image Credits: Tim Stevens

Holoride’s initial launch was in partnership with Audi, which started integrating the company’s tech into its cars last year.

Holoride CEO Nils Wollny told me, while they have more OEM partnerships coming (“we can’t announce this yet”) this retrofit kit makes for an instant, massive expansion for the product’s market reach. Wollny calls it “an easy way for people that want to go on a Holoride to equip their car that they have, so they don’t need to have the latest Audi.”

All you do need is a place to mount the Holoride device, a puck-shaped thing that contains an accelerometer, a high-quality GPS, and a wireless module to connect to the HTC Vive Flow. Stick it on the windshield, turn it on and you’re good to go. Data from that module drives the various app experiences provided by Holoride, experiences that all include some sort of visual cues to prevent motion sickness.

Holoride retrofit pack CES 2023

Image Credits: Tim Stevens

I sampled what the retrofit pack had to offer while sitting in the generous back seat of the Cadillac, a broad stretch of vinyl that’s probably seen some experiences of a very different sort.

I started with Pixel Ripped 1995: On the Road. This is a Holoride-specific spin-off of the indie VR darling. Here, you’re playing a 2-D platformer on a virtual handheld gaming system (a “Gear Kid Color”), sitting in the virtual back seat of a virtual car while your virtual parents exchange idle banter up front.

As you really drive through traffic, the game simulates a world around you, an endless, idyllic neighborhood. It looks nothing like the hulking excess of Sin City. It does match the general street layout, so that when the real car stops at an intersection the virtual car does the same. The game is basic but fun, miles better than looking out at the gridlock.

In Cloudbreakers: Leaving Haven, a roguelike shooter that’s exclusive to Holoride, you pilot a giant robot through digital clouds, blasting wave after wave of geometric opponents. Around and beneath you, vertical and horizontal sweeping lines give a visual representation for streets. As the car makes a turn, the action in the game swings left or right to match.

The good news is that, while playing those experiences and more, I never felt even a little nauseous. In fact, I got more car sick after 10 minutes in the back of a cab on the way to my next appointment than I did in the 30 minutes I spent in that Cadillac wearing a VR headset.

The bad news is that none of the titles right now seem compelling enough to justify the $19.99 monthly or $180 per year to get access to Holoride’s service. Wollny says that they’re working with developers to add more titles to its library with an expected rate of new content every two weeks.

More of these simple experiences may not be the answer. To my eye, the killer app here is media consumption. Exit the games and you can mirror your smartphone into VR, jumping into any streaming app that you like. The Holoride software again renders a virtual landscape, like a giant theater screen floating across a moving background, meaning you can enjoy your content free from both distractions and motion sickness.

The next step? Wollny says they’re working to get the smartphone out of that equation: “We’re currently planning to have a native movie app or streaming app where you can also download the latest movies or the TV shows and then just relax, sit back on a virtual 180 inch screen.”

The retrofit kit is a great way to bring this tech to more people, and for Holoride to access far more customers.

However, Wollny told me that adding OEM partnerships are still very much the focus with Holoride working to make integration as seamless as possible.

With more cars packing accelerometers and high-quality GPS, adding support often just requires some software.

“We lowered the barrier as much as we could for car manufacturers to integrate our solution, because for them it’s an attractive solution for their passengers,” Wollny told TechCrunch. “And, it’s an additional revenue stream for mobility data they have. They provide us with the data we do a rev-share with them.”

More recurring revenue plus happier back-seat stomachs sounds like a proper win-win.

Read more about CES 2023 on TechCrunch


Tesla more than tripled its Austin gigafactory workforce in 2022



Tesla’s 2,500-acre manufacturing hub in Austin, Texas tripled its workforce last year, according to the company’s annual compliance report filed with county officials. Bloomberg first reported on the news.

The report filed with Travis County’s Economic Development Program shows that Tesla increased its Austin workforce from just 3,523 contingent and permanent employees in 2021 to 12,277 by the end of 2022. Bloomberg reports that just over half of Tesla’s workers reside in the county, with the average full-time employee earning a salary of at least $47,147. Outside of Tesla’s factory, the average salary of an Austin worker is $68,060, according to data from ZipRecruiter.

TechCrunch was unable to acquire a copy of the report, so it’s not clear if those workers are all full-time. If they are, Tesla has hired a far cry more full-time employees than it is contracted to do. According to the agreement between Tesla and Travis County, the company is obligated to create 5,001 new full-time jobs over the next four years.

The contract also states that Tesla must invest about $1.1 billion in the county over the next five years. Tesla’s compliance report shows that the automaker last year invested $5.81 billion in Gigafactory Texas, which officially launched a year ago at a “Cyber Rodeo” event. In January, Tesla notified regulators that it plans to invest another $770 million into an expansion of the factory to include a battery cell testing site and cathode and drive unit manufacturing site. With that investment will come more jobs.

Tesla’s choice to move its headquarters to Texas and build a gigafactory there has helped the state lead the nation in job growth. The automaker builds its Model Y crossover there and plans to build its Cybertruck in Texas, as well. Giga Texas will also be a model for sustainable manufacturing, CEO Elon Musk has said. Last year, Tesla completed the first phase of what will become “the largest rooftop solar installation in the world,” according to the report, per Bloomberg. Tesla has begun on the second phase of installation, but already there are reports of being able to see the rooftop from space. The goal is to generate 27 megawatts of power.

Musk has also promised to turn the site into an “ecological paradise,” complete with a boardwalk and a hiking/biking trail that will open to the public. There haven’t been many updates on that front, and locals have been concerned that the site is actually more of an environmental nightmare that has led to noise and water pollution. The site, located at the intersection of State Highway 130 and Harold Green Road, east of Austin, is along the Colorado River and could create a climate catastrophe if the river overflows.

The site of Tesla’s gigafactory has also historically been the home of low-income households and has a large population of Spanish-speaking residents. It’s not clear if the jobs at the factory reflect the demographic population of the community in which it resides.

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Launch startup Stoke Space rolls out software tool for complex hardware development



Stoke Space, a company that’s developing a fully reusable rocket, has unveiled a new tool to let hardware companies track the design, testing and integration of parts. The new tool, Fusion, is targeting an unsexy but essential aspect of the hardware workflow.

It’s a solution born out of “ubiquitous pain in the industry,” Stoke CEO Andy Lapsa said in a recent interview. The current parts tracking status quo is marked by cumbersome, balkanized solutions built on piles of paperwork and spreadsheets. Many of the existing tools are not optimized “for boots on the ground,” but for finance or procurement teams, or even the C-suite, Lapsa explained.

In contrast, Fusion is designed to optimize simple inventory transactions and parts organization, and it will continue to track parts through their lifespan: as they are built into larger assemblies and go through testing. In an extreme example, such as hardware failures, Fusion will help teams connect anomalous data to the exact serial numbers of the parts involved.

Image credit: Stoke Space

“If you think about aerospace in general, there’s a need and a desire to be able to understand the part pedigree of every single part number and serial number that’s in an assembly,” Lapsa said. “So not only do you understand the configuration, you understand the history of all of those parts dating back to forever.”

While Lapsa clarified that Fusion is the result of an organic in-house need for better parts management – designing a fully reusable rocket is complicated, after all – turning it into a sell-able product was a decision that the Stoke team made early on. It’s a notable example of a rocket startup generating pathways for revenue while their vehicle is still under development.

Fusion offers particular relevance to startups. Many existing tools are designed for production runs – not the fast-moving research and development environment that many hardware startups find themselves, Lapsa added. In these environments, speed and accuracy are paramount.

Brent Bradbury, Stoke’s head of software, echoed these comments.

“The parts are changing, the people are changing, the processes are changing,” he said. “This lets us capture all that as it happens without a whole lot of extra work.”

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Amid a boom in AI accelerators, a UC Berkeley-focused outfit, House Fund, swings open its doors



Companies at the forefront of AI would naturally like to stay at the forefront, so it’s no surprise they want to stay close to smaller startups that are putting some of their newest advancements to work.

Last month, for example, Neo, a startup accelerator founded by Silicon Valley investor Ali Partovi, announced that OpenAI and Microsoft have offered to provide free software and advice to companies in a new track focused on artificial intelligence.

Now, another Bay Area outfit — House Fund, which invests in startups with ties to UC Berkeley — says it is launching an AI accelerator and that, similarly, OpenAI, Microsoft, Databricks, and Google’s Gradient Ventures are offering participating startups free and early access to tech from their companies, along with mentorship from top AI founders and executives at these companies.

We talked with House Fund founder Jeremy Fiance over the weekend to get a bit more color about the program, which will replace a broader-based accelerator program House Fund has run and whose alums include an additive manufacturing software company, Dyndrite, and the managed app development platform Chowbotics, whose most recent round in January brought the company’s total funding to more than $60 million.

For founders interested in learning more, the new AI accelerator program runs for two months, kicking off in early July and ending in early September. Six or so companies will be accepted, with the early application deadline coming up next week on April 13th. (The final application deadline is on June 1.) As for the time commitment involved across those two months, every startup could have a different experience, says Fiance. “We’re there when you need us, and we’re good at staying out of the way.”

There will be the requisite kickoff retreat to spark the program and founders to get to know one another. Candidates who are accepted will also have access to some of UC Berkeley’s renowned AI professors, including Michael Jordan, Ion Stoica, and Trevor Darrell. And they can opt into dinners and events in collaboration with these various constituents.

As for some of the financial dynamics, every startup that goes through the program will receive a $1 million investment on a $10 million post-money SAFE note. Importantly, too, as with the House Fund’s venture dollars, its AI accelerator is seeking startups that have at least one Berkeley-affiliated founder on the co-founding team. That includes alumni, faculty, PhDs, postdocs, staff, students, dropouts, and other affiliates.

There is no demo day. Instead, says Fiance, founders will receive “directed, personal introductions” to the VCs who best fit with their startups.

Given the buzz over AI, the new program could supercharge House Fund, the venture organization, which is already growing fast. Fiance launched it in 2016 with just $6 million and it now manages $300 million in assets, including on behalf of Berkeley Endowment Management Company and the University of California.

At the same time, the competition out there is fierce and growing more so by the day.

Though OpenAI has offered to partner with House Fund, for example, the San Francisco-based company announced its own accelerator back in November. Called Converge, the cohort was to be made up of 10 or so founders who received $1 million each and admission to five weeks of office hours, workshops and other events that ended and that received their funding from the OpenAI Startup Fund.

Y Combinator, the biggest accelerator in the world, is also oozing with AI startups right now, all of them part of a winter class that will be talking directly with investors this week via demo days that are taking place tomorrow, April 5th, and on Thursday.

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