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Eight Trends in Logistics Technology to Watch Out for in 2023



Logistics has always responded to global challenges immediately. A couple of years ago, COVID-19 radically affected the way of life and workflows worldwide. All businesses had to adapt to the new reality, and this sector of the economy was especially vulnerable to changes.

Termination of flights, supply chain disruptions, and difficulties in shipping goods are just a few problems it faced. According to Statista, in 2020, the pandemic hit logistics, and its market size was smaller than that of 2019. As figures show, this industry started to recover in 2021, and the scale of its market is expected to exceed €13.7 billion by 2027. This trend in logistics gives hope for a brighter future.


The world is gradually coming back to normal. And the industry is making up for the losses and embracing cutting-edge technologies. Logistics companies seek new efficient ways to stay afloat. They increase their capacities, elaborate strategies for further action, and try to adopt innovations that emerged in other sectors (for example, blockchain). At the same time, businesses strive to promote sustainability and raise awareness of environmental problems.

The latest digital trends in logistics show that everything is getting smarter – vehicles, fleets, and supply chains. Logistics software developers come up with new striking ideas and build feature-rich digital solutions to address new issues.

Let’s find out what lies in store for this industry in 2023.

What are the new trends in logistics?

The major trends to follow are automation, supply chain visibility, the Internet of things, blockchain, artificial intelligence, digital twins, cloud computing, and sustainability. Actually, they are not entirely new as companies have already adopted some of them. But they keep on evolving, and new features constantly appear. Leaders are trying to implement them all to ensure seamless performance.

Experienced software developers build state-of-the-art software to meet the demands of businesses. At the same time, they consider the most important global concerns and make digital solutions not only user-friendly but also harmless for the environment.

Logistics is now exploiting the best practices of the previous year. And these trends will be the leading ones throughout 2023. Let’s look at some of them in more detail.


Automation is one of the most powerful trends in various industries. It speeds up processes, facilitates workflows, and reduces the amount of manual work. When the pandemic broke out, the necessity for automation became even more obvious. As people kept quarantine and adhered to social distancing, some of their tasks were overtaken by robots.

Automation is a hot trend in logistics as well. It is essential for warehouse management, distribution centers, and delivery. Autonomous robots move goods around warehouses, drones deliver packages, and AS/RS software solutions handle loads. By 2026, the global logistics automation market is predicted to reach $82.3 billion.

Automation ensures impeccable stock management and real-time tracking, speedy delivery, seamless payment verification, and accurate data analysis. As companies deal with numerous items and goods, processing this information may be tiresome and lead to errors if performed manually. So, automation helps to avoid critical mistakes.

Supply chain visibility

This trend in logistics is directly related to others. Most of the issues we explore in this article are related to visibility and transparency. The IoT ensures them through connected sensors and tags, digital twinning provides copies of real objects or processes to show the functioning of certain mechanisms, and cloud technologies bring all the relevant information together. To operate efficiently, a system should provide clear and structured information accessible at any moment in real time.

So, all technology advancements have their say here, everything is interrelated.

The SCV will keep on improving throughout the year. All participants will benefit from this trend in the logistics industry. Warehouse managers will control the state of their premises and the movement of goods. Carriers will get access to traffic and weather information to ensure rapid delivery.

Companies will use real-time data to manage stocks, provide vehicle maintenance, and avoid risks. All this enhances flexibility and efficiency.

Internet of Things (IoT)

The Internet of things

The IoT is a striking digital trend in logistics helping businesses to unite their devices and machines into a system of interconnected items. They exchange data through the Internet and speed up warehouse processes, shipping, and delivery. This technology is useful for all participants in the supply chain. Smart containers and pallets transfer information about the state of stock to shippers. No human intervention is needed to replenish it. Carriers control their fleets in real time.

The constant flow of accurate data allows for more accurate analytics. Managers see the current state of things, as all these processes are visible. They can predict possible hindrances and immediately react to critical deviations. For example, IoT-powered fleets receive weather and traffic information, and carriers can rebuild routes depending on this data. Furthermore, special sensors control humidity and temperature in warehouses, trucks, and containers and send alerts if noticeable changes occur.

The benefits of this approach are so impressive that more and more carriers are striving to provide their fleets with sensors and RFID tags. The number of IoT-based transport units in the EU will reach 3.7 million by 2025.

The IoT makes processes faster, more accurate, and more efficient. Leading businesses embrace this technology and yield impressive results.


Businesses willing to enhance the security of transactions and protect ownership embrace blockchain technology. It all started in FinTech, but over time, other sectors of the economy have adopted this innovation. In 2023, blockchain is one of the most efficient digital trends in logistics as well. As companies work with tangible assets, it’s vitally important to ensure top-level protection.

With blockchain, businesses get safe encryption mechanisms and improved tracking/tracing functionality. The entire supply chain is visible, and nobody can forge or change data on their own. To introduce any changes into a blockchain or make a transaction, a user needs the consent of the majority of blockchain network participants. So, it’s next to impossible to hack such a robust system, as a distributed ledger is securely protected.

For carriers, this means less stress when delivering goods. If some of them are damaged and stolen, the staff can trace where exactly a disruption took place. Customers get access to a transparent real-time map showing the movement of their orders. They can trace where their purchase is located at a specific moment.

Smart contracts typical of this trend in logistics technology help companies save money and time. No more need for tiresome paperwork. All transactions are fast, automated, and error-free.

Digital twins

Using digital twins to predict the operation of machines and improve their performance is one of the most striking trends in the logistics industry. This approach implies creating virtual copies of physical objects. Virtual models simulating supply chains and vehicles provide enhanced visibility, which is the core issue of the entire sector.

As DHL researchers say, there are digital twins of packaging and containers, shipments, warehouses and distribution centers, infrastructure, and global networks. They facilitate manufacturing operations, help to manage in-plant material flows, orchestrate the supply chain more efficiently, and take aftermarket logistics to the next level.

Twinning helps businesses discover potential problems and risks related to equipment, transportation, and routing. Shippers can manage their machinery and warehouses and introduce necessary modifications. Carriers can predict when certain trucks or other vehicles will need maintenance and visualize freight delivery. By testing key processes in a virtual environment, companies can significantly reduce operational costs and save money. They needn’t spend tidy sums on material assets to check business ideas.

Take this trend in logistics technology into account if you wish to make accurate predictions and manage your processes more efficiently.

Artificial Intelligence (AI) in logistics

Artificial intelligence

This digital trend in logistics shapes the future of the entire industry. As the global flow of data is increasing at breakneck speed, AI and ML are constantly improving. Thanks to them, the performance of enterprises will increase by 38-40% by 2035. The amount of specific information is huge as well, so companies can use the power of these technologies to analyze and optimize workflows. They cover all stages of the supply chain.

AI is a powerful tool when it comes to planning warehouse operations and decision-making in the supply chain. Unlike humans prone to stress and burnout, it is ever-ready to analyze, estimate, calculate, and learn. It performs crucial tasks in no time and helps companies reduce errors.

As AI doesn’t stand still and processes all the incoming information, it can learn from past mistakes. Its potential for prediction is incredible. Businesses can benefit from these features and achieve remarkable results. For example, if a company had some issues with replenishing stocks, it could profit from AI. It will carry out this procedure much more efficiently than a human manager would do.

Predictive analytics related to supply and demand has never been as easy as now when firms are implementing this powerful technology. Shippers and carriers cut time on planning or changing routes, as AI detects all potential risks (congestions, unfavorable weather conditions, etc.) and suggests efficient ways of avoiding them.

When talking about this trend in logistics, one cannot but mention robotics and automated machines. They also use the power of AI and help companies reduce expenses on human labor and improve safety in warehouses and distribution centers.


Over the past decades, humanity has considerably advanced in terms of environmental issues. However, there are still concerns about how to protect the planet Earth and perform all operations as intelligently as possible. Some industries harm nature by default. Unfortunately, logistics and transportation are not 100% environmentally friendly.

One of the biggest issues here is CO2 emissions, and this sector accounts for about 24% of their global amount. By 2050, this figure could change to an alarming 40% if companies don’t take immediate action. Therefore, sustainability is an important trend in the logistics industry.

Carbon neutrality is a hot topic for businesses willing to improve the situation. In 2023, more companies will follow Amazon’s example and introduce electric vehicles to carry out deliveries.

There are numerous trucks on the roads all over the world, and not all of them are used at full capacity. However, a half-loaded vehicle and a fully loaded one produce the same amount of emissions. That’s why firms should load their trucks completely when shipping goods. They can combine small and midsize items to top off vehicles.

Other efficient strategies are combining shipments from several clients and shared truckload service. Flock Freight successfully uses them, which significantly reduces carbon emissions. Moreover, companies can build faster routes and shorten the distance between point A and point B.

Cloud-based software

Cloud computing is another meaningful trend in logistics technology. It opens up new horizons for shippers and carriers by enhancing visibility and improving the interaction between different participants of the entire process. This trend is about seamless communication and partnership.

A powerful cloud system stores data from numerous companies, and participants in the supply chain can access it and coordinate their decision-making or other relevant operations. This is vitally important nowadays when businesses across the world adopt efficient models of cooperation. Another important issue is transparency. Recently, AWS launched a new efficient app. With its help, companies can visualize their processes to detect potential risks and take immediate action.

With top-notch cloud software, companies easily perform day-to-day operations. Such a solution can leverage any task, from warehouse management to freight forwarding. If you are a carrier, a shipper, or a warehouse owner, follow this trend in the logistics industry. Once you unlock the potential of cloud computing, you will see amazing results.

Team of software developers working in a vibrant office

Discover digital trends in logistics with experienced software developers

The advances in this sector are directly related to the progress of information technology. Many things that seemed science-fiction decades ago have become commonplace. By following the newest trends in logistics technology, businesses can increase the efficiency of their operations, generate income, and significantly contribute to environmental protection.

If you own a logistics company and want to streamline your internal processes and optimize the supply chain, you need to keep a watchful eye on the current trends in the logistics industry. To stay efficient and competitive, you might want to update your legacy platform or build a new one. For this, you should find a trustworthy IT partner. Top-notch developers can help you bring any idea to life.


From Struggles to Success: Ajamu Attard’s Inspiring Entrepreneurial Journey



From Struggles to Success: Ajamu Attard's Inspiring Entrepreneurial Journey

Ajamu Attard is the National Director and CEO of Student Support in Canada, and his journey as an entrepreneur has been riddled with struggles and successes along the way.

With an intense determination to better his community from the get-go, young Attard, now 27, has been the recipient of about a dozen prestigious awards such as Top 20 Under 20 Award and the Lincoln M. Alexander Award.

“Just a couple years before receiving those awards, I was in a shelter,” says Attard, looking back to high school.

Early struggles as a student

Attard faced hardships during his school years, but he remained determined to make a positive impact. Despite years of struggle and what he frankly describes as a period of temporary mediocrity in his academic career, Attard decided to focus all his efforts on improving his own life and becoming a leader in his community.

Although Attard coasted through school for a while, his situation quickly changed and he went on to become an entrepreneur and a community leader in his own right.

Attard took a victory lap, and focused all his spare time on bettering his community and helping his fellow students realize their potential and find new opportunities in academics, post-secondary education, funding and scholarships, and community involvement opportunities.

Attard went on to continue making a difference, launching community initiatives to help eliminate racial discrimination in Ontario. Among other efforts to assist in his community, this is the one that would get him nominated for the Lincoln M. Alexander Award.

Having experienced racial discrimination himself, and being one of the few students of colour in Peterborough, Ontario, Ajamu Attard decided to take a stand and help his fellow students in more ways than one.

Attard helped his fellow students write scholarship applications, and eventually went on to start a scholarship matching service for students. The service was successful, helping students acquire over half a million dollars in scholarship funding.

Attard says students would struggle to find the right scholarships at the time, and would ask for his help.

“All they wanted was for someone to find the opportunities for them,” says Attard.

It was shortly thereafter that both Attard’s peers and staff at his school began to take notice of his remarkable achievements as well as his determination to make a difference in the lives of his fellow students.

Ajamu Attard says if he didn’t have the support of staff, who later became aware of his situation, he would have gone down the wrong path.

“Many teachers took extra time out of school to quite literally support me because they found out I was working two jobs and doing all these different things,” says Attard.

One situation stood out to Attard in particular when a teacher sat him down and told him to avoid hanging the wrong crowd, and to go all-in on his vision. Speaking highly of his potential and his intelligence, young Attard was given a second chance to make something of himself.

It was then that Attard became hyper aware of the potential vices as well as the pitfalls of being not just a student, but a struggling student – a student that was struggling financially, emotionally and with clarity. With an unpredictable future, it was hard to make the right decisions to drive positive growth.

At the time, it was hard to think long-term because Attard was struggling with poverty and anxieties brought about from his turbulent childhood and living situation.

According to Ajamu Attard, making a definitive decision to change and impact his community for the better was one of the best decisions he has ever made. At the time, seeking to affect more positive change and expand his efforts within the community and in his own work, Ajamu Attard went on to find Student Support.

The launch of Student Support

It was in second year at Carleton University in Ottawa, Ontario, where Attard met fellow students, and later to-be cofounders: Brent Colby and Scott Braddon.

Attard speaks highly of his co-founders, and says they were equally as driven and determined, both with a voracious appetite to learn as much as possible about starting a social enterprise.

Student Support officially started in 2021, after two of the three co-founders had graduated. Starting well after the scholarship service Attard had created, he felt confident knowing he had the prior experience under his belt.

The team decided to make Student Support a service that would benefit students and help make essential supports more affordable to the student body.

It was in the early stages that Ajamu Attard was reminded of both his struggles and successes as a student. He recalls truly being able to focus and devote his energy towards building his community as well as profitable enterprises when he was given help by teachers and peers.

Today, Student Support is partnered with major services that provide a whole range of support services to students from education to fitness and writing tools.

Student Support partners with Calm, Udemy, Nimbus Learning and Aaptiv to provide students with support throughout the university year at a fraction of the cost.

“We’re talking about 98 percent off,” says Attard.

Though many students have been in favour of Student Support, there has been occasional pushback by student organizations over the years, and Student Support was able to overcome that each time.

Student Support provides services to the student body after a referendum at each institution, and after gaining majority support, they provide their services. Students still have the option, however, to opt out at any time.

Attard says Student Support’s journey has been inspiring and filled with lessons along the way.

One thing that inspired Attard was that some students would opt in to Student Support even if they didn’t need the service. Their goal was helping their fellow students get access to essential supports and help lessen the cost burden among the student body.

Attard says it’s fulfilling to know that Student Support empowers students to be able to empower their fellow students to gain access to the support they need.

Between essential writing services, meditation services, a near limitless archive of education resources and more, Student Support is eager to form more strategic partnerships and meaningful relationships to bring more services to students at a fraction of the cost.

Next steps for Ajamu Attard

While current day-to-day operations at Student Support keeps Ajamu Attard on his feet and working around the clock, he does his best to continue giving back to the community and exploring his passions.

Ajamu Attard attended a convention with RISE – an organization that lends funding and support to entrepreneurs with mental health issues.

Attard is also exploring speaking opportunities to discuss social entrepreneurship, and encourage others to follow their passions as well. On his website, he allows organizations to book him for conferences and as a keynote speaker.

Attard wants to leave budding entrepreneurs and students alike with a final note.

“Community is about uplifting each other, and it’s our job to make the world a better place.”

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Small Business Survival: Joseph Kenney on Why Understanding Consumer Behavior is Key



Joseph Kenney

Small businesses are the backbone of any economy. They contribute significantly to the growth and development of a country. However, the survival of these businesses is not guaranteed, especially in today’s ever-changing business landscape.

One of the key factors that determine the success or failure of a small business is the understanding of consumer behavior. This article delves into why understanding consumer behavior is essential for small businesses, with insights from Joseph Kenney, a business strategist, and founder of several businesses including the award-winning 316 Strategy Group.

Joseph Kenney has worked with numerous small business owners, and his experience has shown that understanding consumer behavior is crucial for the success of a small business. “Many small business owners make the mistake of assuming they know what their customers want, without really taking the time to understand their behavior,” he says. “This can lead to missed opportunities, lost revenue, and ultimately, the failure of the business.”

Identify Target Market

The first reason why understanding consumer behavior is crucial is that it helps small business owners to identify their target market. Without understanding who their customers are and what they want, businesses can waste a lot of time and resources marketing to the wrong audience. “You can’t be all things to all people,” says Kenney. “It’s essential to understand who your ideal customer is, what they like, and how they behave. This knowledge will help you tailor your marketing messages to resonate with them.”

For instance, consider a small business that sells children’s toys. Without understanding the behavior of parents and what motivates them to buy toys for their children, the business might create marketing messages that don’t resonate with them. However, if the business understands that parents are motivated by the desire to see their children happy and entertained, they can create marketing messages that emphasize the fun and educational aspects of their products.

Stay Ahead of the Competition

The second reason why understanding consumer behavior is important is that it helps small business owners to stay ahead of their competition. By understanding what their customers want and need, businesses can create products and services that stand out from the competition. “It’s not enough to create a product or service and hope that people will buy it,” says Kenney. “You need to understand what your customers want and tailor your offerings to meet those needs.”

For example, consider a small business that sells organic skincare products. By understanding the behavior of consumers who are interested in natural and organic products, the business can create skincare products that are not only natural but also effective. This will give the business a competitive edge over other skincare products that might only be natural but not as effective.

Better Customer Experiences

The third reason why understanding consumer behavior is important is that it helps small business owners to create better customer experiences. By understanding what their customers want, businesses can create products and services that meet their needs and provide a better overall experience.

“People want to feel heard and understood,” says Kenney. “When businesses take the time to understand their behavior, they can create experiences that leave a lasting impression.”

Consider a small business that sells clothing at a women’s boutique. By understanding the behavior of their customers, the business can create a shopping experience that is personalized and memorable. For instance, they can offer personalized recommendations based on the customer’s style and preferences. This will make the customer feel valued and appreciated, leading to repeat business and positive word-of-mouth.

However, understanding consumer behavior is not easy. It requires businesses to gather and analyze data on their customer’s behavior, preferences, and needs. This can be a daunting task, especially for small businesses that may not have the resources to invest in data collection and analysis. Kenney suggests that small business owners can start by talking to their customers, asking for feedback, and observing their behavior in-store or online. Kenney suggests that business owners should have meetings with their point-of-sale representatives to access the valuable data stored in the POS system. According to Kenney, more than 95% of businesses fail to utilize this consumer-rich data.

“It’s important to make customer feedback a part of your business strategy,” he says. “You should always be listening to your customers and using that feedback to improve your products and services. This will help you stay ahead of the competition and create a better overall customer experience.”

Understanding consumer behavior can also help small businesses adapt to changing trends and consumer preferences. For instance, during the COVID-19 pandemic, many small businesses had to pivot their operations to online sales as more consumers shifted their shopping habits online. Businesses that understood the behavior of their customers and were able to adapt quickly were more likely to survive the pandemic than those that didn’t.

Understanding consumer behavior is essential for the survival of small businesses. It helps businesses identify their target market, stay ahead of the competition, create better customer experiences, and adapt to changing trends and preferences. “The businesses that succeed in the long term are those that understand their customers and tailor their offerings to meet their needs,” says Kenney. “Small businesses that fail to do so will fail to exist.”

As a small business owner, take the time to understand your customers and their behavior. Listen to their feedback, observe their behavior, and use data to inform your business decisions. By doing so, you can create products and services that meet their needs, stand out from the competition, and provide a better overall customer experience. In the end, this will lead to more sales, repeat business, and positive word-of-mouth, helping your small business thrive and grow.

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Tech Leaders and Experts Call for Curbing AI Tech Advancements: What are The Pros and Cons?



In recent years, Artificial Intelligence (AI) has made great strides in advancing various fields, from medicine and science to transportation and entertainment. However, with the growing concerns over the potential risks of AI, some tech leaders and experts are calling for curbing the development of AI technologies.

In this article, we will explore the pros and cons of curbing AI tech advancements and evaluate whether it is a good idea or not.

AI tech adoption

Pros of Curbing AI Tech Advancements

1. Ensuring the safety and security of humans

As AI technologies continue to become more advanced, the potential risks associated with them also increase. This includes the possibility of AI systems causing harm intentionally or unintentionally.

For instance, AI-powered self-driving cars may malfunction and result in accidents that result in harm or even death. We can ensure that AI development is carried out in a safe and secure manner and reduce the hazards connected with these technologies by limiting the advancement of AI technology.

2. Preventing the loss of jobs

Many occupations could be automated as a result of the advancement of AI technology, which could result in a large loss of employment across a number of industries. As people struggle to find employment in a society that is becoming more and more computerized, this could cause economic and social unrest.

We can decrease the pace of automation and avoid the loss of jobs that are still essential to our economy by limiting the development of AI technology.

3. Addressing biases in AI systems

There have been numerous instances of racial, gender, and other biases in AI systems. This may have discriminatory effects and exacerbate social injustices already present. We may concentrate on correcting these biases and making sure that AI systems are fair and unbiased by limiting the development of AI technology.

4. Protecting privacy and human rights

AI systems have the capacity to gather and analyze enormous amounts of data, which can be used to violate people’s privacy and human rights. This includes the unintentional identification of persons using facial recognition technology or the discrimination against particular groups of people by AI algorithms.

We can create rules that safeguard individuals’ privacy and stop AI systems from being misused by limiting the development of AI technology.

Encouraging business innovation

Cons of Curbing AI Tech Advancements

1. Limiting innovation and progress

AI has the ability to transform numerous industries and open up new doors for advancement and creativity. AI might be used, for instance, to strengthen transportation systems, speed up scientific research, and improve healthcare outcomes. We risk missing out on the advantages AI can offer if we slow down its technological development.

2. Stifling creativity and innovation

In the arts, like as in music and literature, AI is also employed. We could reduce the possibility for new kinds of creative expression and innovation by limiting the progress of AI technology. AI algorithms, for instance, can be utilized to produce new musical compositions or visual art. We might inhibit creativity and innovation in these and other sectors by restricting the growth of AI.

3. Hindering scientific research

By restricting the development of AI technology, we could impede breakthroughs in a number of disciplines, including physics, environmental science, and medicine.

AI is an important instrument for scientific research. AI can be used, for instance, to examine huge datasets and spot patterns that are hard or impossible for humans to see. We could impede scientific advancement in these and other disciplines by restricting the growth of AI.

4. Falling behind in the global AI race

Governments all over the world are making significant investments in AI research and development; if we slow down the development of AI technology, we run the risk of falling behind in this race. Long-term economic and national security ramifications could result from this, since nations with advanced AI technology may have a competitive advantage over those without it.

AI and business relations


Both the pros and cons of curbing AI tech advancements need to be carefully considered before any decisions are made. While there are valid concerns about the potential risks associated with AI technologies, it is also important to recognize the potential benefits that AI can bring to various fields.

The choice to limit the development of AI technology should ultimately be weighed against the possible advantages and disadvantages of doing so, with the necessary safeguards in place to protect the public.

Now over to you: In your opinion, is it a good idea to curb the AI tech advancements? Why? Please share your thoughts.

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