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Disaster-Proof Your Business: What You Need to Know About Preparing For the Unexpected



In 2023, it’s more important than ever for businesses to have disaster preparedness and business insurance cover in place. With natural disasters on the rise, and new cyber threats emerging every day, your company must be protected from the unexpected.

In this blog post, we’ll discuss some of the most common risks businesses face, and how you can protect yourself with disaster preparedness and business insurance.

Business disaster preparedness meeting

The Importance of Disaster Preparedness and Business Insurance

Natural disasters can strike at any time, often without warning. That’s why it’s so important for businesses to be prepared. A well-thought-out plan can help minimise the damage and get your business back up and running as quickly as possible.

There are a few key things to keep in mind when preparing for a disaster:

  1. Have a Plan: Make sure all employees know what to do in case of an emergency, who to contact, and where to go. It’s also important to have a backup plan in case your primary location is inaccessible.
  2. Protect Your Data: Back up your data regularly and store it off-site in a secure location. In the event of a disaster, you’ll be glad you did!
  3. Get Insured: Business insurance can help cover the cost of damages and lost revenue in the event of a disaster. Make sure you have the right coverage for your business needs.
  4. Stay Informed: Keep up with weather reports and alerts from local authorities. This will help you be as prepared as possible for whatever Mother Nature throws your way.

It is essential for any company to practise good disaster preparedness. If you put in the effort to plan ahead, you can help guarantee that your company will be able to withstand any kind of storm.

Common Business Risks and How to Protect Against Them

There are many risks that businesses face daily. Some of these risks are more common than others, and some can be more easily prevented than others. Here are some of the most common risks that businesses face, as well as some tips on how to protect against them:

One of the most common risks that businesses face is the risk of theft. This can include both physical theft, such as someone breaking into your office or store, and cyber theft, such as someone hacking into your computer systems. To protect against this risk, you should make sure that all of your physical premises are well-secured, and that your computer systems are properly protected with firewalls and other security measures.

Another common risk is the risk of employee fraud. This can happen when an employee uses their position within the company to commit fraud or embezzlement. To protect against this, you should have strict policies and procedures in place, and you should conduct regular background checks on all of your employees.

Another risk that businesses face is the risk of lawsuits. This can happen if someone believes that they have been wronged by your company in some way, or if they have been injured while on your premises. To protect against this risk, you should have liability insurance in place, and you should make sure that your employees are properly trained in safety procedures.

These are just a few of the many risks that businesses face on a daily basis. By taking steps to protect against these risks, you can help to keep your business safe and successful.

Contigency planning

The Benefits of Having a Disaster Preparedness Plan

When it comes to disasters, it is always better to be prepared than not. Having a disaster preparedness plan in place can help to ensure that you and your loved ones are as safe as possible should a disaster strike. There are many benefits to having a disaster preparedness plan, including:

  • Peace of Mind: Knowing that you have a plan in place to deal with a potential disaster can help to give you peace of mind. If a disaster does occur, you will know that you have a specific plan to follow which can help to reduce stress and anxiety.
  • Safety: A well-thought-out disaster preparedness plan can help to keep you and your loved ones safe during and after a disaster. By having a plan in place, you can make sure that everyone knows what to do and where to go in the event of an emergency.
  • Reduced Damage: Having a plan in place ahead of time can help to reduce the amount of damage that is caused by a disaster. This is because you will be able to take specific actions to protect your property and belongings before the disaster strikes.
  • Quicker Recovery: If you have a plan in place, it can help you to recover from a disaster more quickly. This is because you will already have a specific course of action to follow which can help get your life back on track as soon as possible.

Disasters can happen at any time and without warning. That is why it is so important to be prepared ahead of time with a solid disaster preparedness plan. The benefits of having such a plan in place are numerous and can make all the difference when it comes to protecting yourself and your loved ones during and after a disaster.

The Components of an Effective Disaster Preparedness Plan

Creating an effective disaster preparedness plan for your business is essential in order to protect your business from potential disasters. An effective plan should include a comprehensive list of strategies and procedures, as well as items that may be needed to respond to different types of disasters.

Not only should the plan outline how to respond, but it should also include steps that can be taken ahead of time in order to minimise the damage that could be caused by a disaster. Here are some components that should be included in an effective disaster preparedness plan for your business:

  1. Risk Assessment: Conducting a risk assessment is one of the most important steps in creating an effective plan. This involves assessing potential threats and the likelihood of their occurrence. It also includes identifying potential vulnerabilities, such as areas that may be more susceptible to certain types of disasters.
  1. Business Continuity Plan: This plan outlines how the business will continue operations in the event of a disaster. It should include strategies for handling interruptions to services, relocating personnel and equipment, and restoring operations as quickly as possible.
  1. Emergency Response Plan: This plan outlines how the business will respond in the event of a disaster. It should include strategies for evacuating personnel and visitors, communicating with emergency response teams, and providing medical aid to those who are injured or ill.
  1. Financial Preparedness Plan: This plan outlines how the business will manage financial losses in the event of a disaster. This includes strategies for protecting assets, securing lines of credit, and mitigating potential losses.
  1. Training: All personnel should be trained on how to properly respond to disasters. This training should include instructions on how to prepare for a disaster, how to respond during a disaster, and how to recover from a disaster.

Having a well-thought out and comprehensive disaster preparedness plan in place can help to protect your business from the effects of a disaster. By planning ahead, you can reduce the amount of damage that could be caused by a disaster and ensure that your business will continue operations as quickly as possible following an emergency.

Business disaster planning

Implementing Your Disaster Preparedness Plan

Having an effective disaster preparedness plan in place for your business can be invaluable in the event of a natural disaster. Such a plan should include both preventative measures, such as taking the necessary steps to reduce risk and minimise damage, as well as reactive measures, such as evacuation procedures and post-disaster recovery plans.

To implement a disaster preparedness plan, start by assessing the risks specific to your business. This could include identifying natural disasters that could affect your area, such as earthquakes or flooding, as well as potential man-made disasters like cyber attacks and terrorism.

Once you have identified all of the potential threats, you can begin to create an actionable strategy for each one. This should include both preventative measures, such as investing in the necessary equipment and tools to mitigate the risk, as well as plans for responding quickly when a disaster does happen.

It is also important to ensure that all staff are informed about the plan and know what their role is in the event of an emergency. Make sure everyone has access to emergency contact information, as well as detailed instructions on how to respond and evacuate if necessary.

Finally, once your plan is in place it is essential that you regularly review and update it to ensure it remains up-to-date and effective. This could include reviewing the risk assessment annually or updating the response plans whenever new technologies or processes are introduced. Doing this will help ensure that your business is as prepared as possible for any potential disaster that may occur.

By following these steps, you can create a comprehensive plan to keep your business safe and secure in the event of an emergency. Having such a plan in place can give you peace of mind that you are doing all you can to protect your business and its assets in the face of a disaster.


Prevention lessens the likelihood or severity of a tragedy. Examples include fire sprinklers and flood-proofing for flood-prone buildings. Mitigation lessens the impact of a calamity. This could include having an emergency generator in case of a power outage or having extra supplies in case of a supply chain disruption.

Disaster response entails minimising damage while also preserving lives. This could entail evacuating persons or providing first aid until emergency responders arrive.


Things to Consider When Working with a Local SEO Company for Growing Your Local Business



Local SEO – search engine optimization – strategies are not like your usual SEO techniques. Whereas your usual SEO strategies target a large, often global audience, local SEO caters to a much smaller crowd, often reduced to the likes of the geographical boundaries of a town, city, or state.

Through local SEO, it’s possible to target an audience from a specific geographical location, which helps businesses rank for local search terms, make it to local business listings on Google, and incorporate local backlinks efficiently.

photo credit: Oleksandr Pidvalnyi / Pexels

Focusing on local SEO is important for local businesses for several reasons.

Firstly, businesses can increase their visibility in local search results resulting in more website traffic and sales. Local SEO can also help build trust and credibility with potential local customers by providing accurate and up-to-date information about their business through optimized website content. Finally, it can help businesses outsmart their local competition by becoming more approachable to the locals.

Given how important local SEO is for such businesses, it must be done properly. For that, you have to bring in experts well-versed in local search engine optimization. Before you do that, however, here are a few things you must consider.

What Services They Offer and What Their Approach Is

Local SEO companies offer a range of services that can help your business improve its local online presence, appeal to more local customers, and increase revenue. Some of the services they should offer should include the following.

  • Local Keyword Research: Through local keyword research, the agency can help you work out the most relevant and high-traffic keywords for your business in your local area.
  • On-page Optimization: This involves optimizing your website’s content improve its relevance and search engine rankings locally.
  • Google Business Optimization: The agency will optimize your Google Business listing to ensure it appears prominently in Google’s local search results. In most cases, a direct search for your business will highlight your business profile right at the top of the results.
  • Local Link Building: Local link building can help you acquire links from other high-quality local websites to improve your website’s authority and search engine rankings.
  • Citation Building: This helps build accurate and consistent business listings across various online directories to improve your local visibility.
  • Reputation Management: Reputation management makes it possible to monitor and manage your online reputation through strategies like online reviews and social media oversight and management.

What are Other People Saying About Them

We’ll explain this with an example.

Charleston, South Carolina, is home to several landscaping companies, and when you Google for such services near Charleston, it will show you a ton of options. However, for smaller businesses, ranking in this list is difficult. That’s why American Artists Landscaping, Inc. turned to a Charleston SEO Company known as Mr. Marketing and has been working with them for two years now.

Thanks to the Charleston-based local SEO services provided by the agency, the company has now grown from a small business to a six-figure local business in under a year. That’s the power of local SEO. It can help you grow, get discovered by the locals, and become one of the best in your area from scratch.

As this SEO agency helped American Artists Landscaping, Inc. with their business successfully, the company had nothing but good things to say about the agency.

Similarly, you need to go through Google Reviews and other review sites to see how good the SEO agency is before working with them. Always look for local clients the agencies helped because your focus is on localized search engine optimization.

SEO experts working on a client's project

Get an Idea About Their Previous Clients and Success Stories

An SEO company is only as good as its clients’ success stories. While reviews can help you know about the company’s work, looking into these success stories or case studies can help you understand how they operate and run things. It’s also a good way to check if they have experience with a business from your industry.

Check how they helped their clients, what client SEO problems they solved, how they impacted the local SEO rankings afterward, what kind of strategies they deployed, what is their approach to different on-page and technical SEO problems, etc. The more you familiarize yourself with these things, the better you can understand what the SEO agency’s game plan might be with your case.

Converse with Them to See If Their Vision Matches Your Expectations

By now, you’re already aware of a lot of things the local SEO company does to help its clients. Now it’s time to talk to them and see if their vision matches your expectations. Here, the agency will mostly highlight your problems and how they tend to solve them. If you think their plans and strategies will go with your brand and can help you achieve your targets, by all means, strike a deal with them and get to work.

Once all this is done, you’ll be working with a local SEO agency that not only knows what it’s doing but can also get you the success you’re eyeing in the local market.

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5 Reasons Why Storytelling Should Be a Priority for Marketers



In today’s fast-paced digital marketing world, capturing the attention of potential customers can be challenging. With so much noise and clutter online, marketers must find innovative ways to stand out. One highly effective technique is storytelling.

Storytelling has existed for thousands of years and has always been a powerful tool for engaging and connecting with people. However, in marketing, storytelling is often overlooked or undervalued.

Brand storyteling

In this post, we will explore why storytelling should be a priority for marketers and how it can help them achieve their goals.

1. Develop Deeper Connections with Customers

The success of any marketing campaign relies heavily on the ability to create a strong connection with customers. Storytelling is one of the most effective ways to do this, as it allows marketers to communicate their message engaging and relatable. By creating stories that evoke emotion, marketers can make their brand stand out from the competition and form deeper connections with potential customers.

You can also use storytelling to create an emotional narrative that resonates with your target audience. This will help build trust and loyalty between customers and your brand, allowing you to cultivate a loyal customer base more likely to become long-term customers.

2. Create Memorable Messages

Storytelling has the power to create memorable messages that stay with people long after they have encountered them. This is especially important in the digital age, where people are inundated with daily information and ads.

If you want to make sure your message stands out, storytelling can help you create content that is more memorable and engaging than traditional methods of advertising. With a good grasp of Sanderson’s Laws and the crafting of stories, you can create messages that will stay with people for a long time. The stories can be used to build brand identity and create an unforgettable customer experience.

3. Improve Conversion Rates

Storytelling is a powerful tool for improving conversion rates, as it effectively draws in potential customers and keeps them engaged throughout the customer journey. By creating compelling stories that resonate emotionally with your target audience, you can ensure that your message is more likely to be remembered and influence potential customers.

Storytelling can also help you create a sense of urgency, as it allows you to paint a vivid picture of how the customer’s life would be improved if they took action now. This will encourage them to take action and convert to your offer.

Analyzing marketing campaigns
photo credit: Pixabay

4. Reach New Audiences

The primary goal for any marketer is to reach new audiences and expand their customer base. However, with so many people online, it can take time to stand out from the competition. Storytelling offers a unique way for marketers to capture the attention of potential customers and draw them in with an engaging narrative.

Stories can be crafted to appeal to different groups of people, allowing marketers to reach new audiences and expand their customer base. This is especially important for brands trying to break into new markets or reach a younger audience.

5. Enhance Brand Image

Brand image is consumers’ perception of your brand and its products or services. Storytelling can be a great way to enhance the brand image, as it allows you to communicate the values and mission of your company engagingly. This will enable you to create a strong impression on potential customers, helping them develop an affinity with your brand and become more likely to choose your products or services over the competition.

Storytelling is an essential tool for marketers that should be noticed. Through storytelling, marketers can create deeper customer connections, develop memorable messages, improve conversion rates, and reach new audiences. It can also help enhance brand image and create a strong impression on potential customers.

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How John Accardi Made CRAVEBOX a Top-Selling Amazon Brand



John Accardi started CRAVEBOX in 2014 from his apartment. At the time, he had just dropped out of a Georgetown University PhD program, had no savings, no investors, and no business experience.

Accardi says the decision to start CRAVEBOX was risky and the odds of success didn’t look good. “At the time, I was so excited about starting my own business, I didn’t really recognize all the risk. I just wanted to work for myself and wake up every morning with the freedom to tackle my own to do list instead of someone else’s.”

John Accardi

For the first 3 years, CRAVEBOX operated out of John’s apartment and made no profit. John stayed persistent and had a gut feeling that he was making progress and that success was around the corner.

John said, “Those first few years were frustrating because it felt like every day was a disappointment, but the constant failure motivated me. I got to the point where I told myself I would try forever. I was giving guitar lessons on the side to pay the bills and I decided that I’d work on CRAVEBOX until it either succeeded or I was an old man.” This long-term mentality worked because sure enough, CRAVEBOX started growing. John learned how to optimize his Amazon listings and CRAVEBOX moved into larger and larger warehouse spaces and its staff grew.

Now CRAVEBOX operates out of a 60,000 sqft warehouse space in North Wales, PA with an impressive staff. “I never thought CRAVEBOX would become this successful. It’s been an incredible journey,” says Accardi.

To become a top-selling Amazon brand, John first focused on creating great images. “I realized early on that your product’s main image on Amazon is the most important part of the listing. So I learned photography and most importantly, photoshop, to take and edit fantastic images.” CRAVEBOX products now have the best-quality images in the category which gives the listings an advantage over competitors.

Accardi also focused on price. John says, “To be a top selling Amazon brand, you need to look very closely at your toughest competitors and make sure you are offering a better value. Your product either needs to be better or your price needs to be lower. This will determine your Amazon rank and visibility.” The key to offering great value is of course an efficient business and operation.

Lastly, to build CRAVEBOX into a top-selling Amazon brand, Accardi focused on reviews. “Amazon customers are tough and the only way to build a sustainable product and brand is to sell quality products that naturally collect a high review average. This is challenging but if you can offer a better product than your competitors, you will garner better reviews and rise to the top of the category.” 

John is excited to continue growing CRAVEBOX. He is especially excited about their holiday products: Halloween, Christmas, Valentine’s Day, and Easter. He’s also excited about new CRAVEBOX products they’re introducing, for example: CRAVEBOX Kids, CRAVEBOX 110count, and CRAVEBOX Cookies+Crackers.

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