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Contact Management vs. CRM: What are The Differences?

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Contact management systems (CMS) and customer relationship management (CRM) are two terms that confuse many businesses and vendors. Numerous businesses use these terms interchangeably. This is because the boundary between CMS and CRM is quite blurred. But it is crucial for businesses to understand the real meaning and significance of these two phrases. This will help them choose the best system suited for their needs.

Businesswoman using CRM and CMS
photo credit: Nataliya Vaitkevich / Pexels

Customer Relationship Management (CRM)

A CRM, or Customer Relationship Management tool, is an all-embracing software solution used to manage relationships and interactions with partners, potential customers, and existing customers. CRM is a useful tool that can streamline the operations and functions of teams in different departments of an organization, like business development, marketing, or sales. All the important information required for the company, like client data, leads, sales opportunities, and marketing campaigns, can be stored and managed centrally with the help of CRM.

CRM plays an important role in increasing the visibility of crucial data. It also helps teams easily access the necessary data from the system. This helps to greatly improve the productivity of the different teams.

CRM helps businesses organize information about customers and future prospects in an orderly fashion. This will help companies to build a stronger and better relationship with their stakeholders and expand their business.

CRM can be used by businesses to automate repetitive business tasks. This will save precious time for team members that can be diverted to more crucial tasks, increasing productivity and boosting business growth. CRM systems can be used to improve customer service as they can automatically access information on the customer’s preferences.

Contact Management System (CMS)

Storing, updating, and keeping track of contacts and leads is a difficult and tedious task. CMS, or contact management system, is a piece of software that can be used by businesses to organize their contacts and use them to their advantage to meet the needs of the business. A CMS database hosts all the critical information about your customers, like their names, addresses, phone numbers, emails, and transaction notes. It can also store the interaction history of your customers with your business.

The key function of CMS is to record all the data related to every contact present in the contact list of your company and to store a systematically arranged conversation history. This will allow you to access all the necessary information about any specific contact easily within a short period of time.

The best contact management software is not simply a database providing client intelligence. It has several features and functionalities, including:

  • Your team can share data on all customers and leads immediately.
  • You can use it to promote brand awareness and loyalty by giving clients a more customized experience.
  • It can be used to avoid lead leakage.
  • It can enhance and strengthen relationships with buyers and sellers.
  • It can optimize follow-up and cross-selling opportunities.
  • It can be used to access the interaction history of any particular client.

Using contact management tools in an email marketing suite.

CMS vs CRM – The Major Differences

Even though these terms are frequently used interchangeably, they are not the same. Some differences between the two systems include:

Functionality domain

CRM is the central component of any business or organization. It manages numerous important processes of a business, like the sales funnel, sales cycles, client journey, and relationships with partners and customers. It also enables businesses to automate repetitive functions and automatically monitor certain activities.

Unlike CRM, the core function of CMS is to handle and maintain client data like names, phone numbers, addresses, and e-mails. CMS does not contribute to other areas or processes of the company’s operation. It is responsible only for contact management.

Automation

A few CRM platforms allow the setting up of one-click drip campaigns with the help of a feature called email integration. This means your team does not need to waste precious time sending cold emails or follow-ups manually. You can set parameters for the drip system that will automatically trigger the software to send promos, emails, and other relevant services to your customers and leads based on their previous actions. AI-powered CRM platforms that are more intelligent can even use machine learning to provide responses to simple questions using the contexts and keywords from earlier human support.

CMS is not big on automation. A few CMS systems allow notifications and alerts to be sent to team members.

Report generation

A CMS simply gives you the stored customer data. It does not consolidate, analyze, or convert it into any usable form.

CRMs can convert interactions into analytics and reports, so you can distinguish the effective aspects of your sales approach from the ones needing improvement. CRM software can find the weak spots in your sales funnel or sales pipeline. These can provide the company’s sales team help with numerous tasks like:

  • forecasting monthly sales
  • understanding monthly performances
  • predicting monthly lead volume
  • revealing the least and most profitable marketing strategies
  • comparing efforts of lead generation

The insights generated by the CRM can be implemented straight away by your team. These insights can also be shared across different departments and the management board to make better and smarter business decisions.

Segmentation

For convenience, a CMS can divide or segment the contacts depending on their group. The segmentation of CRM is different when compared to that of CMS. CRM provides a form of segmentation called lead segmentation. It is the procedure by which leads are categorized based on interest, preparedness to buy or sell, and business value. CRM segmentation will enable your marketing and sales team to have a greater awareness of each lead’s demands. This will enhance your chances of securing their business.

Documentation

CRM is especially beneficial for large corporations since all levels of the organization can share documents, reports, notes, and insights without delay. Since important information is just a few clicks away, users can respond to complex questions by utilizing the database’s available documentation at all times.

Businessman using management software

Which is The Better One?

Choosing between CRM and CMS can be a confusing task. Before choosing, it is important to understand the requirements of your business. Smaller businesses with uncomplicated products have a simple sales structure. In such cases, a CMS system is sufficient. But for larger organizations, it is advisable to invest in a CRM system. Also, use the feedback of the marketing and sales team before deciding on a CMS or CRM system.

Entrepreneurship

Difference Between CFD and Shares

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Contracts for Difference (CFD) trading and share trading vary primarily in that when you trade a CFD, you speculate on a market’s price without acquiring ownership of the underlying asset, but when you trade shares, you must do so.

The main distinctions between a share and a CFD are ownership and leverage. You become the owner of the shares when you purchase shares. Investing in shares is equivalent to acquiring a modest ownership share in a business you support. You must pay the whole share price when purchasing stock shares.

CFDs vs shares

Contract for Difference is referred to as CFD. Without holding the underlying asset, you can speculate on the price of a security by engaging in online CFD trading. A stock, stock index, currency, commodity, or cryptocurrency might all be the underlying security for a CFD. With CFDs, you may join a trade with a lower initial investment because they trade on leverage.

Trading CFDs involves taking into consideration leverage and margin, fees and charges, instrument categories, going short, and asset ownership, which is one of the primary difference between CFD and share trading. Let me elaborate more.

What are Leverage and Margin?

Leverage and margin go hand in hand when trading CFDs. By using leverage, you may acquire exposure to an underlying asset without having to put down the whole amount of money needed to purchase and hold the real asset; instead, you just have to contribute a portion of the position’s overall worth.

The amount you must initially have available to begin a position, known as margin, fluctuates based on the contract size and the underlying asset you want to trade. Margin is not a cost. Based on the pre-determined leverage for the asset class, the first margin need is expressed as a percentage of the contract value. Risk is increased while trading on margin.

When you trade on the Invest trading platform, you must have the full asset value accessible, and you buy shares without applying leverage to your available funds.

Variety of Assets

You may trade on more than 2500 different assets on the Traders Union CFD platform, including shares, forex, commodities, indices, cryptocurrencies, ETFs, and options. You may do this to diversify your portfolio and get exposure to major exchanges across the world.

The Invest trading platform is a marketplace where you may buy and sell stocks and ETFs (ETFs). You may purchase and hold shares of your favorite businesses or any listed ETF on the platform, as well as benefit from the newest IPOs when firms go public, thanks to your access to over 1200 equities and 90 ETFs.

Asset Ownership

You may acquire exposure to an underlying asset, such as Gold (XAU), Apple (AAPL), or EUR/USD, without really holding it by using a CFD. Due to changes in the underlying asset’s price, you will either gain or lose money. The goal of CFD trading is to bet on changes in an underlying asset’s price. The size of the stake and price changes determine any profit or loss.

In contrast, when you purchase a stock on the Invest trading platform, you become the owner of the physical asset and look for a potential longer-term rise in the asset’s value before selling it.

Trader doing CFD trading

A Little More About How CFDs Can Differ From Investing

If your position remains open overnight while trading CFDs, you will be charged an overnight fee. While CFD trading is frequently utilized to speculate on near-term events like earnings announcements or the release of U.S. data reports, stock trading is typically favored for constructing portfolios.

In summary, both CFD and share stock trading offer benefits and drawbacks, and both let you profit from price changes that might result in either a gain or a loss. You should be able to choose which Traders Union platform best matches your trading preferences after you have an understanding of your trading goals. Which trading platform—CFD or Invest—does best for you?

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Entrepreneurship

Eight Types of Company Missions These Entrepreneurs Think Are Vastly Overrated

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What’s one example of a common company mission that you think is overrated, and why? What should replace it?

Company mission

These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most successful young entrepreneurs. YEC members represent nearly every industry, generate billions of dollars in revenue each year, and have created tens of thousands of jobs. Learn more at yec.co.

1. Statements That Mention Being the ‘Best’

The missions that correspond to being the “best” are generic and overrated. Being the best there is at what you do is the pinnacle of success. If you get there, what’s next? Businesses don’t grow when they pursue excellence. They grow by making mistakes, learning from experiences and doing better next time. So, seeking continuous improvement can be a good replacement.

Jared Atchison, WPForms

2. Missions That Aren’t Measurable

Generally speaking, any mission statement that isn’t measurable can cause problems for your business. If you can’t track your progress, your statement is nothing more than words on paper (or a screen). People are more willing to get behind mission statements that focus on tangible long-term goals or aspirations.

John Brackett, Smash Balloon LLC

3. Statements That Could Apply to Any Company

Many mission statements contain generic terms that could apply to almost anyone. A common example is “We provide the highest quality service,” which is an admirable goal but doesn’t really tell you anything about what they stand for or how they deliver it. Terms such as “integrity,” “excellence” and “industry leaders” are similar. It’s better to pinpoint something more specific that you deliver.

Kalin Kassabov, ProTexting

4. Phrases About Pursuing Excellence

“We pursue excellence” is generic and overrated — not to mention, the definition of achieving excellence may vary from one person to another. What will be the metric for achieving excellence? No one knows, as not everyone in your company is on the same page. So, replacing this mission with measurable indicators like sign-ups, conversions and other growth metrics would be a good idea.

Stephanie Wells, Formidable Forms

Developing mission statement

5. Missions That Mention ‘Social Impact’

Many companies use the phrase “social impact” in their mission statement, but the impact is rarely evident. For example, a clothing store may mention that it is committed to helping women in poverty, but it will still charge the same amount for its T-shirts. Instead of writing a mission statement, a company should inform customers about how they are helping the world.

Vikas Agrawal, Infobrandz

6. Missions That Call for Perfection

Nothing is perfect! I’d rather see a mission that pushes others to embrace imperfection and to strive harder to be better every day, knowing that there is such a thing as a bad day. The best thing we can do is to stop aiming for perfection and just be better than yesterday.

Daisy Jing, Banish

7. Statements That Don’t Mention Your Industry or Purpose

I think mission statements that don’t directly mention your industry or what your business does can do more harm than good. Failure to mention these details makes your message seem more like a fluff piece than an actual long-term goal for your brand. Instead, brand leaders should focus specifically on how their company will help the industry evolve.

John Turner, SeedProd LLC

8. Missions That Lack Connection

Companies should be able to use their mission statement to connect with their target audience. However, I have seen a lot of companies create mission statements that are too broad and generic. For example, “Helping businesses grow” is far too generic and does not connect with anyone. However, if it was “Helping small businesses grow with our marketing services,” it would connect better.

Sujay Pawar, Astra

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Entrepreneurship

Want to Start a Business? Read This First for a Reality Check!

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Are you going to start a business and looking for some ideas and tips? Well, you are reading the right blog post, as I will tell you what you might not want to hear, but at the same time, I will give you some reasons why you want to start a business you love – with the right mindset.

Thinking entrepreneur

I’ve heard some cynical comments about entrepreneurs and entrepreneurship; one comment says that entrepreneurs are, well, becoming one because they simply can’t get a real job. Another one says that entrepreneurs are a group of people who use their parents and/or everyone else’s money to start a business and have fun with it without thinking of returning any of it.

Some say that entrepreneurship is easy – just get a product people want and sell it for a profit. Right. Some say that entrepreneurship is overrated – you won’t make more than a decent paid job. Right.

It’s sad, really… those naysayer just don’t realise that entrepreneurs and small business are two of the most prominent factors that make the economy moving. Just ask the mentors and experts about what a community could do if small business is not supported by the Government: Crippled. Then the butterfly effect kicks in, and eventually the whole economy of a nation is brought down just because investors, entrepreneurs and business owners are not well-supported.

Yet successful entrepreneurs thrive despite all the unfavourable policies, the naysayer’s boos and jeers, and the non-supportive friends and family, who laugh at their ideas of starting a business out of their garage.

If you are considering entrepreneurship, are you ready for such pressure? You will somehow face people who question your decision jumping into the entrepreneurship bandwagon. The worse part is, those who doubt you often your closest ones – your spouse, your parents, your friends…

Are you ready?

Startups are not for the faint-hearted

We can’t deny the fact that many startups are bound to fail. Well, did you know why many startups fail? There are thousands of reasons, but one of the reasons that I think as the main cause of startup failures is false hopes.

If you are thinking of running a business as traveling all over the world at will, riding a limo sipping champagne, or doing whatever you like in your pajamas or swimming suit – I apologise, but I need to pop your balloon.

Stop dreaming. Start looking into the reality. Entrepreneurship is not easy and if you don’t have what it takes to get a business launched and navigate your vessel through the storm, you’d better get a job.

Entrepreneurship requires to be able to juggle and decide on many things: Balancing your work-life; deciding from many strategic options; choosing between a list of suppliers; and so on. Initially, you need to be able to wear many “hats” – bookkeeping/administrative, marketing, development, production, procurement, and so on.

You need to be open-minded and be prepared for open-ended outcome of your decisions; you need to be ready for any circumstances requiring you to re-focus and re-strategise in the middle of your plan.

And those perks you are having while working for a boss, you don’t have them when you are an entrepreneur: Paid leave, managed retirement planning, and so on. You are literally on your own, supporting yourself with your own resources.

Whether you are a solopreneur or the owner of multi-business ventures employing thousands of staffs while running yours while having fun doing so (like what Sir Branson is doing,) “hard work,” “perseverance” and “delayed gratification” are three of the main “keywords” defining all what entrepreneurs are doing.

Indeed, entrepreneurs are hard worker and passionate about their business. What keep them going is their passion for what they do and their love for everything entrepreneurship, starting up and business ownership.

Entrepreneur dealing with self-doubt
photo credit: Andrea Piacquadio / Pexels

If startup is so difficult, why people are doing it?

Yes, this question is asked by many who are interested in entrepreneurship. This question might be your question.

It’s a fair question: With all the hurdles you need to take on if you are plunging yourself into entrepreneurship, why bother starting up?

There are many answers, but if you asked me, my answer would be this: I love this game.

I love the search of business ideas. I love the many sleepless nights working on my business to see it grows steadily. I love the possibility for me to create something useful for the community – while giving me the lifestyle and financial independent I want for my family. I love the ups and downs of running a business – sure, failing sucks, but I can learn a great deal from it personally and professionally.

I wouldn’t trade what I am doing right now (work at home, surrounded by the people I love) with any high-paying jobs requiring me to work 12 hours a day or more; I love the freedom money can’t buy. I love a business that is built around my lifestyle, not the other way around.

Of course, I don’t love ALL aspects of my business: I don’t fancy the back office operations – bookkeeping, administrative and so on – but you can always hire someone competent to do those for you 🙂

Takeaway

Indeed, entrepreneurship is one of the most risky careers of all. Well, if you want safety and security, just get a job. But if you love the unknowns and embrace risks, entrepreneurship is a path worth walking; it’s rewarding in every sense – financially and emotionally.

So, now you know some facts about entrepreneurship. I do hope you can start a business with the right mindset; I also hope you start your journey with humility; being passionate without arrogance; taking calculated risks, not gambling; eagerness to help others when you have finally reached the top; acknowledging the fact that without God and those people around you – friends, family, fellow entrepreneurs, mentors, investors, etc. – you won’t go far.

Dream big. Start small. Just do it, seriously!

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