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Interview with Cassandra Toroian, Founder of Bell Rock Capital

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Interview with Cassandra Toroian, Founder of Bell Rock Capital

A graduate of Lafayette College and the recipient of an MBA in finance from the University of Miami, Cassandra Toroian is an experienced investment executive based in Rehoboth Beach, Delaware and Fort Lauderdale, Florida. After beginning her career as a buy-side analyst with a mutual fund company in Pennsylvania, Cassandra Toroian joined Ryan Beck & Co. as a sell-side analyst reporting on banking companies. She achieved industry-wide recognition in this role and was named an All-Star analyst by The Wall Street Journal in 1999 for her stock selection success.

Building upon her success as an analyst, Cassandra Toroian co-founded her own boutique institutional brokerage firm, Cohen Bros. & Co., and subsequently served four years as managing director of CBT Investment Management, Inc. She founded Bell Rock Capital, LLC, in 2006, and now serves as chief investment officer of the SEC registered investment advisor. Under her guidance, the firm has accrued in excess of $350 million in assets under management on behalf of affluent individuals, families, and corporations. It also previously functioned as a financial agent of the United States Treasury.

Cassandra Toroian has overseen mergers and acquisitions for banks with as much as $1 billion in assets and has also worked with several community banks to raise trust-preferred capital and equity. She has been featured in publications like USA Today and The Philadelphia Inquirer and has appeared on programs on national TV networks, including CNBC, Bloomberg Television, and Fox Business. She also authored the book Don’t Buy the Bull – Dispelling Disastrous Investment Advice and Money-Myths in our New Economy.

In addition to her professional interests, Ms. Toroian is a board member and director of fundraising and development for Immanuel Shelter, a nonprofit serving individuals in Delaware without a permanent residence. She previously served on the board of the endowment fund of Lafayette College.

Where did the idea for Bell Rock Capital come from?

It’s an interesting story how we came upon the name Bell Rock Capital. Originally, before I even started this company, I had an LLC I had started in order to buy another business. The business deal fell through, but I had this perfectly good LLC, and I didn’t really want to spend money twice to create another corporate structure. So, when I launched what became Bell Rock Capital, our name was Blue Rockefeller, the original LLC name. That was working out great, until about a year later, I was on CNBC being interviewed about the markets, and the next day, a letter appeared at my door from an investment firm that had a very similar sounding name, and they requested we cease and desist using our name! Well, I’m sure you can guess the name that was involved.

Rather than fight about a name that I had invested very little branding into at that point, I opted to change the name. But being a penny-pinching entrepreneur, I didn’t want to throw out all the stationary we had printed up. So, the key was to find another company name that started with the initials “BR”. We thought about it for weeks until a friend of mine suggested we look at geography for some ideas. Somehow, I stumbled upon the Bell Rock Lighthouse off the coast of Scotland! And then, I stumbled upon the Bell Rock in Sedona, Arizona, which I had visited a few years earlier. So, having some sort of personal connection to that name, I decided that was something we could work with. And thus, Bell Rock Capital was christened.

What does your typical day look like and how do you make it productive?

I wish I could say that I have a tight routine. Life for me would be better if I did, since I have severe ADHD. But unfortunately, I just don’t. Typically, my day starts with five animals jumping all over me to wake me up and letting them outside in the back yard while I get a cup of coffee. From there, always, I check the markets and my email. Then phone calls and emails are returned even before I’m dressed for the office. I check on my mother to make sure she’s OK via all the Ring cameras I have set up around her house so I can keep a virtual eye on her. I head to the office, and from there fire up the computer and ticker screens and get to work on my to-do list for the day. Every day, I try to learn something different that seems to have relevancy to the business or something that I believe has value in learning more about.

How do you bring ideas to life?

My process from a true light bulb moment to starting to work on bringing it to life is pretty quick. Sure, in business school they teach you to do a business plan, etc., but I really don’t think all of that is necessary. I do research on an idea to see if it’s already out there, and if so, how similar or different it is from what I’ve come up with. Then I consider the revenue model. If I feel comfortable that there is a legitimate revenue model and a way to connect the dots from idea to implementation to exit, I put it on the front burner as an ongoing project that may require some initial resources, either internally or from outside experts.

What’s one trend that excites you?

I am currently in love with a couple of trends. First, the electrification of old classic cars. There is such a huge market out there for collector cars that it just doesn’t seem possible that there will be diminishing value in them or diminishing interest. And so, I think there will be folks out there who will want to convert them into electric. I would love to get my hands “dirty” in that somehow since I love old sports cars. The second trend I love learning about is fintech and coding. In fact, I think people who don’t learn how to code are going to be at a huge disadvantage very soon, no matter if they are C-level or not. A strong entrepreneur should know enough about something that they can manage it. They need to understand how the widgets are made so they can ask the right questions. You don’t know what you don’t know unless you learn.

What is one habit of yours that makes you more productive as an entrepreneur?

Not a habit, but being ADHD is a blessing, not a curse, in my opinion. It enables me to be much more productive than most people because I can keep multiple balls and ideas in the air. I know it’s hard for some to keep up with me, but in my world, I make sure people know I have it and that it means moving at a different pace and understanding that there are real methods to what appears to be my madness.

What advice would you give your younger self?

I would advise my younger self to stop and think about getting on social media and using a smartphone. While I was so enchanted with the iPhone when it first was introduced, truly, it’s the devil’s work. It has sapped me of many hours of quality time doing things I love and spending quality time with people I love and care about.

Tell us something that’s true that almost nobody agrees with you on.

This is an interesting question when looked at through the definition of truth as described by the Greek philosophers. A truth is something that everyone accepts as true. It is universal. So, there may be a “fact” that I believe that almost nobody agrees with me on, but I don’t think there is a truth I believe that can fit into that category, or it would not be a truth.

As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?

Be curious every day. Read every day. Pray to God every day.

What is one strategy that has helped you grow your business?

It is imperative to be flexible and to learn how to make lemonade from lemons. This is not the same world as 10 years ago, 20 years ago, or even three years ago! So, if you want to grow and remain relevant, you have to keep up with changes in society and technology and adjust accordingly.

What is one failure you had as an entrepreneur, and how did you overcome it?

Just one failure? Ha! One failure was trying to launch a closed end fund in the bank sector about 15 years ago. Our timing was just off. We had everything ready to go—we had all the fund documents and the marketing channel, and we had spent all the money on legal, etc. But the one thing we didn’t have was timing. We did not expect the market crash and financial disaster of 2008 as we were about to go to market with this deal to raise capital.

How did I overcome it? I licked my wounds (aka the dent in my pocketbook), filed away the PPM, knew it was a timing issue, and did not beat myself up about it. Talking positively to yourself is important unless you want to lose your self-esteem. Some things are just not meant to be! Accept it and move on.

What is one business idea that you’re willing to give away to our readers?

I’ve got business ideas all the time. This one is more of a small business idea but could very well be franchisable, I suspect, for the right person to take and run with. I love looking at Martha Stewart Living magazine and seeing all the beautiful cakes and cookies decorated and the crafts made. But I don’t have the time or patience to do it myself. So, I came up with the concept to have a store that every month takes the items in the magazine and sells them pre-made. Want a beautiful Easter cake that’s perfect and looks like what you see on the front of the March issue of Living magazine? Boom. Go buy it at the [insert name here] Store! Since I formulated this idea years ago, I added a few other food and craft magazines into the mix, so it doesn’t just need to be from Martha’s mag. But you get the idea.

What is the best $100 you recently spent? What and why?

The best $100 I spent recently was on a massage. I’m turning 50 soon and have more aches and pains, and I’ve realized that I need to take care of myself and do more things for just me on a regular basis. I take care of lots of people around me, but that $100 on just me was well worth it.

What is one piece of software or a web service that helps you be productive?

I’m a caregiver for my mom, but she doesn’t live with me just yet. She can manage on her own, but I worry, and if I worry that means I can’t be productive. I also can’t be productive if I feel like I must drive over and check on her three times a day. I installed Ring cameras in every room in her house and outside so that I could keep an eye on her. I don’t mean to sound morbid, but if I don’t hear the chime in the morning from the camera motion alert, I know something may be wrong. It’s been a huge lifesaver to have this set up.

What is the one book that you recommend our community should read and why?

My favorite book of all time is Threshold Resistance by A. Alfred Taubman. It is not a long book, nor a difficult read. It’s basically an autobiography of a man who was a brilliant and creative businessman. It’s the journey through his life, his light bulb moments, how he translated those into revolutionary consumer ideas such as the air-conditioned mall, and how he had to take certain things in stride that happened to him over the course of his life. For anyone involved in a consumer-driven business, I think it’s a must-read. I find myself often using the phrase “threshold resistance” since I read the book.

What is your favorite quote?

Philippians 4:8

Finally, brethren, whatsoever things are true, whatsoever things are honest, whatsoever things are just, whatsoever things are pure, whatsoever things are lovely, whatsoever things are of good report; if there be any virtue, and if there be any praise, think on these things.

Key Learnings:

  • It’s ok to admit mistakes and recognize your flaws.
  • Everyone’s roadmap to bringing an idea to life is different.
  • Having a strong religious faith should not be something one hides just because they are in business; it’s part of being authentic.
  • Working on more than one idea at a time is not something to be discouraged. If it’s who you are and you know yourself well enough to know you can give multiple ideas their proper attention to be successful, then it’s ok! Just do it!
Originally published on IdeaMensch.

Interviews

Interview with Sara Sheehan, Founder of Sara Sheehan Consulting

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Interview with Sara Sheehan, Founder of Sara Sheehan Consulting

Sara Sheehan, PCC, is a consultant and Executive Coach who works with C-Level executive leaders in designing organizations, developing business strategies, managing change, optimizing talent and leadership development, and solving complex human performance problems. Through executive coaching, Sara helps leaders sprint their way up the corporate ladder and increase their performance.

During Sara’s 25+ years in business, she has worked with leaders, teams, and organizations in Fortune 100 companies and individuals. Sara specializes in change management, talent and leadership development, executive coaching, and organization design. As a collaborative, results-orientated coach, Sara provides support and practical feedback to help clients effectively navigate change and address business challenges. She also integrates coaching techniques, methods, and approaches to help her clients develop change capabilities and learn to apply them right away. With a servant leadership mindset, she supports her clients in building new skills and customizes frameworks to her client’s project needs. Sara works with clients based on her network, referrals, and appointment.

Sara has been featured both nationally and internationally on podcasts as an expert on topics of change management, talent and leadership development, executive coaching, and organization design.

Where did the idea for your career come from?

The idea for Sara Sheehan Consulting is based on almost 30 years in management consulting and executive coaching. Through business consulting, I help businesses through complex business transformations from a human capital perspective. Through executive coaching, I help busy executives sprint their way up the corporate ladder by setting goals, increasing their performance, resolving conflict, and setting up an advisory team so they are even more successful in their current role or their next one if they are in transition.

What does your typical day look like and how do you make it productive?

It’s a combination of time blocking for specific purposes like business development, market research conversations, reaching out to ideal clients or close contacts that can refer me to ideal clients, scheduled current client meetings, a wide variety of marketing activities, and time for things that feed me like exercise, cooking, or other interests like spending time with friends and family. I am innately extremely productive so when I am at my best I am in a positive flow.

How do you bring ideas to life?

I have a lot of creative ideas so bringing them to life is not a chore. Typically, writing is the first step to bringing new ideas to life, then it may spread across my marketing mix into videos, presentations, new offerings, or marketing research conversations to test market viability. Once an idea has filtered through these touchpoints, I am able to put more structure around it. Two ideas that I am formalizing right now: a paid membership community on Mighty Networks called The Center for Change Leadership and a chapter in a collaborative book.

What’s one trend that excites you?

I love progression and innovation in technology that helps us be more productive at the least possible cost. To provide a little more context, I love the current trend in software that allows users to get started on a web platform at a low cost and you can increase your plan as you need to if the services fit your needs. These pay-as-you-go plans and the ability to play with new tools are fantastic. Specifically, I have a project team that uses Monday.com and it serves as a tremendous productivity hack.

What is one habit of yours that makes you more productive as an entrepreneur?

I know that I am not supposed to do everything, nor should I if I want to scale a successful business. To this end, I am working with the best expert vendors that are aligned with me to amplify my business and my message.

What advice would you give your younger self?

The advice I would give my younger self is that it’s ok to start thinking about how you want to use your craft as an entrepreneur. I’d express to younger me that thinking about offerings and solutions that can be commercialized is going to benefit you. You can start planning now, frame it up, and test your assumptions in market research conversations. You may find that it manifests differently than you expect and that it’s important to be open to the gifts it brings.

Tell us something that’s true that almost nobody agrees with you on.

One of the offerings I have done a lot of market research conversations on is my Mastering Change Management Course. The course can be delivered live via Zoom to a cohort or through self-study via Kajabi. I have had no opposition to the course to date, and I have also not found the right pilot group yet. Based on the conversations I have had, the right pilot group is out there! I understand that this is such a different way to deliver consulting work that people may not be open to it just yet. People that disagree with my approach are more likely to engage a consultant based on the project timeline, although this option will require more time with the client and be more costly. The differentiator for the course is that I am seeking qualified education provider status with the Association of Change Management Professionals so that anyone that takes the course could apply the credits toward the Certified Change Management Professional (CCMP) exam or credential renewals.

As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?

The one thing I would do time and time again would be market research conversations on programs, solutions, and offerings. This is the best way to validate that a new offering is viable in the market, and it provides opportunities to uncover ideal clients or get referred to your ideal clients.

What is one strategy that has helped you grow your business?

One strategy that has helped me grow my business significantly has been increasing my visibility through engaging a professional marketing agency and a publicist. I was already active on LinkedIn through posting, writing, and videos weekly, however, engaging a marketing agency to support me has allowed me to get strategic in planning on a quarterly basis, as well as executing a broader plan. They also created my branding and collaborated on my website design so everything I produce visually supports my message and purpose. Engaging a publicist that I am aligned with has magically connected me with the right opportunities for increased visibility. Both my marketing team and my publicist are trusted advisors and I am looking forward to seeing how these advisors will continue to grow my business.

What is one failure you had as an entrepreneur, and how did you overcome it?

It took me longer to attract my ideal client than I’d hoped since I spent so many years working for other firms. It’s not surprising or unexpected, it’s just a fact that it takes time to be known for your expertise. Additionally, I should have engaged a marketing agency and publicist sooner than I did on both fronts. To be honest, it took a little bit of time to come into contact with the right people to work with. I also think the patience and time allowed me to work on my own mindset which is invaluable.

What is one business idea that you’re willing to give away to our readers?

When I see questions like this one I immediately think of Peanuts, Lucy, and Charlie Brown at an advice booth with a sign that reads “Advice 5 Cents” with a dixie cup next to it. What’s the quickest way to start a business that can serve a wide customer base? Marketing and business development are two things that every entrepreneur needs to focus on to scale. If you can fit in that space and speak directly to the pain points of a differentiated ideal client, things should manifest fairly quickly.

What is the best $100 you recently spent? What and why?

Definitely reconnecting with friends, family, and clients over a shared meal. You can’t replace being in person and truly connecting with others following such an isolating two-year period.

What is one piece of software or a web service that helps you be productive?

The top three online tools and resources that I am currently using to grow my business are Google Workspace, Slack, QBO, and Quickbooks Online. All three tools make work easy, support me in what I am doing, streamline all of my efforts, and keep me focused on what’s most important.

What is the one book that you recommend our community should read and why?

Building a Story Brand by Donald Miller: I believe the Story Brand is absolutely essential for entrepreneurs to incorporate as they build their business.

What is your favorite quote?

I have so many favorite quotes! Here’s one that is on my mind and heart right now: “Before you are a leader, success is all about growing yourself. When you become a leader, success is all about growing others.” Jack Welch

Key Learnings:

  • If you want to grow and/or scale your business, it’s important to know that you can’t do everything alone
  • Working with the best expert vendors that are aligned with you and your business will amplify your business and message
  • Strategic partner progression and the right innovation in technology can help entrepreneurs and businesses be more productive at the least possible cost
Originally published on IdeaMensch.
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Interview with Blake Kohler, CEO of Pulse For Good

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Interview with Blake Kohler, CEO of Pulse For Good

Blake is passionate about, well, everything! As the CEO of Pulse For Good, he uses that passion to help nonprofits worldwide gather feedback from vulnerable individuals more effectively. With his background in technology, Blake is helping to bring business-class survey tooling to organizations ran on shoe-string budgets.

As someone who likes to talk, he knows how hard it can be to listen, and along with the Pulse For Good team, he’s working towards building a more empathetic future.

Where did the idea for Pulse For Good come from?

Pulse For Good emerged from an early pilot of a partnership with the city of Seattle. The various city offices were trying to figure out how best to facilitate gathering feedback from the youth homeless population in Seattle, and our early solution, which was designed to gather employee feedback, was suggested. We quickly found that traditional survey methods left a lot to be desired when gathering feedback from vulnerable populations and set out to build something that better fits the unique concerns of serving vulnerable groups.

What does your typical day look like and how do you make it productive?

As a small startup, our typical days are full of adventure. Some days are dedicated to sales, other days we spend doing support, some days we are working on marketing, and other days we’re trying to improve our operations.

We find that using an agile model works well for our team. We utilize Kanban boards and team standups to keep track of everything from development tasks to customer onboarding.

How do you bring ideas to life?

As a team, we tend to be very visual-focused, so often, our ideas begin to emerge onto whiteboards before they become something a little more tangible.

Once they’ve been thoroughly debated and diagramed on a whiteboard, they make it onto one of our tasks on our kanban boards.

What’s one trend that excites you?

Our team is excited about the combination of technology and social impact. More groups are looking to do good in the world instead of maximizing profit. It is fantastic to see people use their time and talents to help those around them.

What is one habit of yours that makes you more productive as an entrepreneur?

One of our core values is a default to action, which has proven time and time again to be the primary driver of our productivity. Too often, we spend hours debating something, and nothing gets done. By defaulting to act, we might at times cause some headaches, but those headaches are often quickly fixed, and the value we gain from the constant action greatly diminishes any headaches we’ve created.

What advice would you give your younger self?

Spend less time worrying about what others think of you and more time worrying about how you think of others.

Tell us something that’s true that almost nobody agrees with you on.

Pain can be good for you. It’s a form of feedback, and the more you experience it, the more opportunities you have to make a change.

As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?

We’ve had tremendous success posting on Linkedin. We try and do it every day, and it’s been an incredibly valuable part of our growth.

What is one strategy that has helped you grow your business?

Very early on, we developed an advisory board of industry experts. This helped us gain a considerable amount of credibility and allowed us to develop tools, relationships, and techniques far beyond our abilities as just a founding team.

What is one failure you had as an entrepreneur, and how did you overcome it?

One failure we had coming out of the pandemic was a communication breakdown amongst our founding team. Previously, we had conducted in-person meetings, but with the world changing, we switched to a more remote first attitude. Over time, our perceptions and goals changed without getting together.

We had to have some serious heart-to-heart conversations and institute more formality in our processes to help bridge the gaps that this lack of communication caused us.

What is one business idea that you’re willing to give away to our readers?

We’ve always thought there would be an opportunity for a crowd-sourced travel agency. We believe you could utilize people’s passion for planning vacations and natural competitiveness to offer tailored vacation plans to the masses without the expense of full-time travel agents.

What is the best $100 you recently spent? What and why?

We recently conducted a series of case studies with our customers, and we paid each person who participated $100. These case studies are invaluable to us, and it is one thing for us to share how our system can help an organization. It’s entirely different for a peer of those organizations to share how we help. Case studies are worth their weight in gold.

What is one piece of software or a web service that helps you be productive?

Slack – we use it for all of our communication, and as a remote team, it helps us all stay connected and on the same page.

What is the one book that you recommend our community should read and why?

The Outward Mindset – changing the way we think and feel about others helps all aspects of your life

What is your favorite quote?

“Listening is the first act of love.” – Paul Tilch

Key Learnings:

  • Defaulting towards action drives productivity
  • Pain can be good for you
  • The best $100 spent is the one that makes your next $1000
Originally published on IdeaMensch.
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Interview with Dayana Doncheva, Founder of EcardForest Group Ecards

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Interview with Dayana Doncheva, Founder of EcardForest Group Ecards

Dayana Doncheva is the founder of EcardForest Group Ecards – a company for greeting cards that can be signed by many people online and sent digitally. Their ecard collection includes all key occasions and features birthday, farewell, baby, wedding and many more cards. EcardForest is highly invested in environmental protection and engages in tree planting around the world.

Where did the idea for EcardForest come from?

EcardForest was inspired by a personal use case. I was about to organize a leaving card for my colleague in early 2021 and looked for options online that would allow group signing so that the full team can share their goodbye wishes. I didn’t like the available options and realized that this could be a business idea. After doing my research and checking the competitors, I embraced my entrepreneurial spirit and thought I can give it a go.

What does your typical day look like and how do you make it productive?

There is not a typical-day concept for us yet. We are growing fast and our routine changes very quickly, allowing us to navigate between new feature integrations, the creation and release of new greeting card designs, as well as support tasks. Of course, every team member has devoted tasks, but we work in an agile setup and adapt quickly based on the priorities.

How do you bring ideas to life?

The process is quite funny actually. We dare to dream and think out of the box. Most of our ideas come to life as funny suggestions. If some of those suggestions still keep us wondering a couple of days later, we put them to a sense-check and see what comes out. We do proper research and talk to a couple of external people to verify the idea before putting it into our backlog.

As a next step, we deep dive into the execution. Once we launch a new feature on EcardForest.com we make sure to monitor it closely. Is everything fine? Does it work as expected? Does it generate added value for our consumers and us? If not, we remove it.

What’s one trend that excites you?

Hybrid working. Naturally, that drives our business since our online greeting cards experience higher demand when people around the globe work in a hybrid setup.

Hybrid working is an interesting trend to us in general too. We experienced first-hand how easy working in a global model could be. Our team is spread around Europe and when needed we involve freelancers from around the world, which allows us to work with the best talents no matter the location.

What is one habit of yours that makes you more productive as an entrepreneur?

People often tell me that I appear to be very well organized. In fact, I am not, and I enjoy the creative mess to the fullest. It nurtures my imagination. It’s contra intuitive but working in a messy environment has proven to help me become more productive in the long run.

If I need to focus on a bigger analytical task though, I try to get a fresh mind by going on a short walk before I start. That helps a great deal.

What advice would you give your younger self?

Be braver! Today, I love to challenge myself, even though I know that some things won’t work out. I take it as a learning and grow from there. But a couple of years ago I was still quite hesitant and tended to lean towards safe bets.

Looking back, I am not sure when I changed to become braver, but I can’t help but wonder where I would have been today if I would have done it earlier.

Tell us something that’s true that almost nobody agrees with you on.

There is always more to learn. The schedule of an entrepreneur is usually terribly busy and that’s no different in the corporate world. Often times people feel quite comfortable after completing a task or a project and turning a new page to handle the next one. I see great value in reviewing decisions and processes based on new learnings. In my mind, the “good enough” solution can always become a better one, powered up by new learnings.

As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?

Do research. I trust in data and have learned to appreciate its value a lot. Doing your research not only saves a lot of potentially unnecessary work but also helps you focus on what’s important.

What is one strategy that has helped you grow your business?

Investing in advertising has certainly helped us grow EcardForest. We make sure to capture the available demand as much as possible.

When starting a business, thinking about advertising costs might be scary but advertising is usually what kickstarts your business, once the product is ready. Being brave, spending some money but also monitoring the success closely can go a long way.

What is one failure you had as an entrepreneur, and how did you overcome it?

Before starting EcardForest I was working on another startup. It was focused on financial investment data and most importantly it was a B2B product. That turned out to be incredibly hard to market and required a lot of sales and support efforts. Soon afterward I discovered that the idea was not worth the effort, and it was not going to work out as expected.

I learned two valuable lessons: First, bringing a B2C product to life is easier. Second, holding on to an unsuccessful business idea for too long doesn’t bring you anywhere.

What is one business idea that you’re willing to give away to our readers?

Circular economy products. I am a big fan of renting and reselling and it’s great for the environment. This is applicable to so many product types – from tools to equipment, mobility, etc. Just find a new niche.

What is the best $100 you recently spent? What and why?

As part of our sustainability efforts, we donate some of our revenue to tree planting organizations around the globe. Just recently we onboarded a new partner – Ecologi that allows us to not only plant trees but also offset carbon emissions by contributing to additional projects like wind power development.

What is one piece of software or a web service that helps you be productive?

We use Github for our backlog and task management. The project section is a perfect solution for agile teams like ours and keeps us focused on important and urgent tasks. It certainly increases our productivity, and I can’t recommend that enough.

What is the one book that you recommend our community should read and why?

Refactoring UI by Adam Wathan and Steve Schoger is a great resource for any digital business or any website for that matter. It provides an understanding and best practices of website design, UI, colors, fonts, visual hierarchies, etc.

What is your favorite quote?

A single tree doesn’t make a forest. I just came up with that one, but the key message is that even the best entrepreneur or the most knowledgeable person can only go so far on their own. Building a strong team around you is what will bring you further.

Key Learnings:

  • First, do your research before you invest too much time and resources in an idea
  • Be open to exploring and learning more
  • Invest in bringing a strong team together to drive your idea further
Originally published on IdeaMensch.
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