Sahil Mansuri, a sales guy, doesn’t want his industry to be defined by sales guys. The founder began Bravado in 2017 to see what happens when you bring together sales professionals into an online community for trading notes, horror stories and secrets. It took the startup four years to hit 10,000 users, and then quickly hit 200,000 members just 12 months after the milestone.
The strength of the platform, in his eyes, is that it’s not trying to answer sales challenges with software. Instead of building yet another sales enablement tool, it is building a community where people can exchange information and actually train. Think less optimization on how many deals can get done in a day and more about transparency on pay rates in the industry.
“You show up, you get a quota, you get a waitlist and a pat on the shoulder and get told to figure it out,” Mansuri said. “That’s literally how you get training.”
“I didn’t want to make sales people better at their job, I wanted to uplift the entire profession and change the ways it was perceived and the way it’s done,” he said. Today, the company has three main products: a private community about advice, a seller portfolio to showcase work like top deals, and, most recently, a marketplace to find next jobs and compare compensation.
To grow its resources both internally and externally, Bravado tells TechCrunch that it has raised a $26 million Series B led by Tiger Global and with participation from 250 angels including Zynga founder Mark Pincus, Lenny Rachitsky, Packy McCormick and Sahil Bloom. Existing investors Redpoint Ventures, XYZ Ventures, Freestyle Capital and Precursor all participated, as well.
The round is notable for two reasons: Bravado’s cap table and lead investor. Let’s start with the former: Since the startup’s goal is to diversify sales and get a wider range of people thriving within the profession, it’s smart that the startup took money from over 100 first-time angel investors who are women or people of color.
Now, let’s address the Tiger in the room. The fresh influx comes at a time when startups are reorienting themselves amid the market downturn. Raising a next round isn’t a given, and for those lucky to land a term sheet, it likely won’t be on the same terms that they could have gotten even just a few months ago. Some founders say that they accepted valuations at a discount of up to 50%.
While Mansuri declined to provide Bravado’s specific valuation for this round, he said that he went with Tiger Global even though it was a 20% lower valuation offer compared to other term sheets being offered by “top-tier VCs.” (If anyone else did the same, I want to know, so do tell).
Bravado’s new funding and acquisition comes just months after the years-old company made its first dollar of revenue. At the end of 2021, Bravado launched its job marketplace to help enterprise companies land new talent. The startup tells me that it made its first acquisition in a deal to buy CompGauge, a platform that provides salary data to sales professionals. It will add that insight to its marketplace product so people don’t only discover new gigs but also decide if that starting offer is any good.
Bravado’s marketplace helps it make 20% of base salary per hire it helps get a job and charges the 30,000 employers a platform fee to access the technology. This model in mind, the startup scaled from $0 to $4 million in annual recurring revenue in the first seven months, a trajectory that Mansuri said came from Bravado spending years building up a free user base of sales folks.
The startup is not yet profitable.
Bravado is significantly reliant on its marketplace for monetization, which could expose it to some risk amid the market downturn. In the early wave of COVID-19 tech layoffs, sales and customer success roles were the most affected by reductions. A lack of demand means a lack of need for salespeople to answer that demand.
Mansuri thinks that, as revenue becomes more of a priority, sales roles will remain important. “There’s basically two really important jobs in any company, which is that you either build the product or you sell the product,” he added.
India’s Tata Motors wants to sell 50,000 EVs by end of fiscal year
Mumbai-based automaker Tata Motors wants to sell 50,000 electric vehicles by the end of the fiscal year ending March 31, the company’s chairperson Natarajan Chandrasekaran said during a shareholders’ meeting on Monday.
In the 2023/24 period, Tata — which produces passenger cars, trucks, vans, coaches, buses, luxury cars, and construction equipment — aims to hit 100,000 EV sales, according to Chandrasekaran, as reported by Reuters.
The push towards EVs follows a national plan to ensure that up to 30% of total passenger car sales in India are electric by 2030, up from about 1% today. E-scooters and e-bikes will account for 80% of two-wheeler sales, up from 2% today. Given the Indian government’s high import duties on EVs, getting citizens to make the switch to electric will largely depend on the success of local production.
After attempting to bring its EVs to the Indian market, Tesla appears to have abandoned efforts to set up a factory in the country. Tesla usually has a “try before buy” approach to moving into new markets — it imports vehicles to see how sales go before investing the time and money in building a regional factory. Transport minister Nitin Gadkari said Tesla was welcome to build a factory in the country, but that it won’t allow the automaker to bring in vehicles from China to sell and service, so Tesla hasn’t moved forward with those plans.
Tata currently sells three EV models, including Nexon EV, Tigor EV and the newest Nexon EV Max. Unlike the path many U.S. automakers have followed of building new EV production lines from the ground up, Tata says it’s able to keep costs down for the Indian consumer by repurposing a successful internal combustion engine model, the Nexon, and outfitting it with a battery pack. The Nexon starts at around $19,000, which isn’t exactly cheap for the average Indian driver, but is certainly within the range of the country’s upper-middle class.
Tata commands 90% of India’s electric car sales, and appears to be on track to reach its goal of selling 50,000 EVs by March 2022. The automaker’s June sales results show 45,197 total units sold, out of which 3,507 were electric — the most Tata has ever sold, and up 433% from 658 last year.
Chandrasekaran was optimistic about the trajectory of Tata’s performance this fiscal year with the overall supply situation, including that of semiconductors, improving and stabilizing.
Without a clear ask, your pitch deck is useless
You’ve brushed off your Keynote skills, you’re giddy that you’re finally going to be able to start paying yourself a living wage, and you are excited to start pitching your startup’s next round of funding to your investors. It’s heady times, for sure, but hit the other pedal there for a moment, friend — you may be forgetting something.
After working with hundreds of founders on raising money — including the fantastically popular Pitch Deck Teardown series here on TechCrunch+ — there’s one slide that almost every founder gets woefully wrong. The slide is often referred to as The Ask. Or, as one investor friend calls it, the “what is my $10 million going to buy me”? slide.
The Ask is a sensitive topic to a lot of inexperienced entrepreneurs, which makes sense. Trying to right-size a funding round can be a little overwhelming, and there are a thousand different ways of building a startup. If you were successful in raising $8 million, you can do things one way. If you raised $12 million, you could perhaps launch more features of your product a little faster, or experiment more, or go after an additional market earlier. You know that. Your senior staff knows that. Your investors know that. But regardless, you need a Plan A.
What do those key metrics need to look like in order to raise not this round of funding, but your next one?
What do you need to do?
A lot of founders will tell you that they are trying to raise enough money to survive for the next 18 months. That’s probably true, but that will be true regardless of how much money you raise. A better approach is to think about what you need to accomplish to raise your next round of funding, and then work backward from there. This is probably a combination of metrics and milestones.
Metrics are the measurable parts of your business that grow and evolve over time. One of the best metrics you have is revenue, but there could be many others: the number of sales, average order value (AOV), monthly or annual recurring revenue (MRR or ARR, respectively), customer acquisition cost (CAC), customer lifetime value (LTV), daily and monthly active users (DAU and MAU), retention rate (usually expressed by its inverse, churn rate) and much more. What do those key metrics need to look like in order to raise not this round of funding, but your next one?
Milestones are also measurable parts of the business, but instead of tracking them over time, they tend to be binary: You’ve either hit a milestone or you haven’t. For startups, this could be key hires; finding the perfect, experienced CFO that can help take your company public is one major milestone a lot of companies at some point need to hit. Product launches (coming out of beta), launches in particular markets (launching only in California) and localization (launching your app in Spanish and French, for example) are also important milestones. Financial milestones are also common; the first time you make a single dollar from any customer is a huge shift in the business. When a customer, on average, starts to make you more money than it costs you to acquire them is another. For earlier-stage companies, completing a customer validation phase by talking to, say, 100 potential customers is a milestone.
When you’re raising money, you will be mapping out a set of milestones that you need to hit in order to validate your company. In addition, you’ll set a number of trigger points for metrics — hitting $1 million ARR, having 5,000 daily active users or finding a combination of customer acquisition channels that means you can acquire customers at a reasonable blended CAC, for example.
So let’s examine how to put together a great “ask” slide by ascertaining what it takes to determine how much you need to raise, how to create a specific set of goals and how to bring it all together in a coherent whole.
Tech doesn’t get more full circle than this
Welcome to Startups Weekly, a fresh human-first take on this week’s startup news and trends. To get this in your inbox, subscribe here.
Tech innovation is a cycle, especially in the main character-driven world of early-stage venture capital and copycat nature of startups.
The latest proof? Y Combinator this week announced Launch YC, a platform where people can sort accelerator startups by industry, batch and launch date to discover new products. The famed accelerator, which has seeded the likes of Instacart, Coinbase, OpenSea and Dropbox, invites users to vote for newly launched startups “to help them climb up the leaderboard, try out product demos and learn about the founding team,” it said in a blog post.
If it sounds familiar, it’s because — in my perspective — Y Combinator is taking a not-so-subtle swipe at Product Hunt, a nearly decade-old platform that is synonymous with new startup launches and feature announcements.
Y Combinator doesn’t necessarily agree with this characterization: The accelerator’s head of communications, Lindsay Amos, told me over email that “we encourage YC founders to launch on many platforms — from the YC Directory to Product Hunt to Hacker News to Launch YC — in order to reach customers, investors and candidates.”
The overlap isn’t isolated. As Y Combinator makes a Product Hunt, Product Hunt is making an Andreessen Horowitz. Meanwhile, a16z is making its own Y Combinator. Not to mention Product Hunt has investment capital from a16z and formerly went through the Y Combinator accelerator.
The strategy is more than a tongue twister, it’s a signal on what institutions think is important to offer these days (and why they’re starting to borrow more than sugar, or deal flow, from their neighbors).
For my full take, read my TechCrunch+ column, “YC makes a Product Hunt, Product Hunt makes an a16z, a16z makes a YC.”
In the rest of this newsletter, we’ll talk about Coalition, Backstage Capital and Africa’s temperature-fluctuating summer. As always, you can support me by forwarding this newsletter to a friend or following me on Twitter or subscribing to my blog.
Deal of the week
Coalition! Built by a quartet of women operators in venture, Coalition is a fund meets network that is trying to get more diverse decision-makers onto cap tables. The two-pronged approach of fund and network helps Coalition cover multiple fronts: Founders can turn to the firm for capital or the network for advice at no further dilution. Aspiring investors and advisers can turn to the firm to begin building out their portfolio, and LPs can put money into an operation that is committed to broadening diversity on cap tables, known to have economic benefits.
Here’s why it’s important: Coalition co-founder Ashley Mayer, the former VP of communications for Glossier, explained a little about the building philosophy behind the new company.
Mayer explained that she and her three co-founders saw the value of taking a “portfolio approach” to careers, basically going deep on their respective operator roles while also angel investing and eventually scout investing. Three of them previously worked in venture but left it because they missed the experience of operating. Now, they’re trying to scale a way for people to keep their day jobs and build beyond it. Coalition co-founder and Cityblock Health founder Toyin Ajayi said that “as one of few women of color leading a venture-backed company, I feel a deep obligation to hold the door open for others.”
When do layoffs matter? Trick question — always
This week on Equity, we spoke about Backstage Capital laying off a majority of its staff, weeks after pausing any investments in new startups. The workforce reduction, which impacted nine of Backstage Capital’s 12-person staff, was due to a lack of capital from limited partners, per fund founder Arlan Hamilton.
Here’s why it’s important: Backstage Capital has invested in over 200 startups built by historically overlooked entrepreneurs, while Hamllton herself has invested in more than two dozen venture capital funds. Despite having impact, no single firm can be immune from the difficulties of venture (or growing in an environment full of macroeconomic and cultural hurdles). Below is an excerpt of my story.
Without more support, it becomes difficult to close shop on new investments, bring more assets under management and bring more follow-on investments, Hamilton said.
“Somebody asked me, ‘why don’t you have more under management?’” she said during the podcast. “You gotta ask these LPs, you gotta ask these family offices, you gotta ask these people who ask me, ‘how can I be helpful,’ and I say ‘invest in our fund,’ and I never hear from them again.”
Africa charts its own course
TC’s Dominic-Madori Davis and Tage Kene-Okafor wrote a story about how the downturn is playing out in Africa, essentially answering why we should all be tuning into the continent’s activity this summer.
Here’s why it matters: Africa’s venture capital totals weren’t too shabby in the first quarter, but investors think that it may just be a reporting delay. If most of the deals were finalized before high interest rates, the war and inflation, experts say, we may see an economic downturn soon start affecting developing markets. The story doesn’t stop there; I’d read more to see what Tiger Global tells us and how August is shaping up to be a key month of movement.
Across the week
Seen on TechCrunch
Seen on TechCrunch+
Until next time,
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