6 Brilliant Strategies For Boosting Awareness For Your E-commerce Brand
There was a time when only big businesses thought about making their brands popular. But today, every business, big or small, owes its success to creating memorable brands and generating more awareness around them.
Brand awareness is the backbone of a good branding strategy. It is essential for generating customer loyalty. It calls for consistent efforts right from the day of the brand launch.
Here are some tried-and-tested strategies for generating more awareness for your e-commerce brand.
Tell Your Story
Every business, however ordinary it may seem, has a story to tell.
Be a storyteller. Let everyone know why you started the business, and what were your struggles. Share your passions. Introduce your team. Talk about your goals and achievements.
Your customers are eager to know more about your company as much as they’re interested in your products. When they hear about what’s going on in your business, they can relate better to your brand’s identity.
Publish your story on your website, Instagram and Facebook. Let the narrative be compelling. When customers read your narrative, they will connect with the brand instantly.
Use Conscious Packaging
Unboxing a nicely packed product is always a memorable experience. Thoughtful and meticulous packaging leaves a good impression on the users. That’s why product packaging can increase your brand’s awareness remarkably.
Highlight your brand’s value proposition through branded or custom-designed packaging. This will give your customers a general feeling of the brand.
Make sure that the packing material is of good quality and eco-friendly.
Don’t forget to add a personal touch to your packaging. You can add a note addressing the customer by name, appreciate their patronage of your small business, and make them feel proud of their purchase.
Advertising is necessary for boosting sales. Be mindful of how you advertise your products and services and which platforms you choose.
Paid social media advertising is excellent for generating more brand awareness as your products as well as your story is shown to a well-defined target audience.
Consider remarketing ads for targeting potential customers who have already shown interest in your products and brand.
Bring some character to your ads. Add some humor, drama, or both.
Get Influencers On Board
Influencer marketing is a rage these days. It’s an inexpensive and powerful way to get attention on social media platforms.
Make friends with individuals and other small businesses that are already popular on social media. Collaborate with them to gain a good following and reputation on social media.
It is easy to get noticed through influencer marketing, but the attention can fizzle out just as quickly. To stay current and trending you need to keep the collaborations live or connect with new influencers from time to time.
Get Working On The Content
Content marketing can help your brand gain popularity pretty quickly and bring continuous traffic to your business. While it helps you reach out to the target audience, it also helps your consumers in their buying journey.
Basic content marketing strategies involve getting your brand featured on guest blogs and vlogs. You can also send informative emails to your customers or create industry-relevant podcasts.
But remember quality matters over quantity. Engaging content that creates value for the readers will make your content strategy effective.
Get Noticed Through Contests
A fantastic way to get consumers talking about your brand is by holding contests on social media.
A simple contest that requires users to like and share your posts could dramatically boost your brand’s presence on social media. You could also hold a competition asking users to post a video or photo with your product. Or link it to a social cause.
This user-generated content is invaluable for new brands trying to break through the competition.
Keep the excitement high. Give away exciting prizes. Announce the winners in style and celebrate their victory.
As customers know more about your brand, they become your patrons. They prefer your products because they believe in your business motto. They spread the word about your brand and make you even more popular.
Once you crack the code for generating awareness for your brand, you’ll reap continuing benefits for your efforts. And we’re confident our tips will set you up for success in no time!
Things to Consider When Working with a Local SEO Company for Growing Your Local Business
Local SEO – search engine optimization – strategies are not like your usual SEO techniques. Whereas your usual SEO strategies target a large, often global audience, local SEO caters to a much smaller crowd, often reduced to the likes of the geographical boundaries of a town, city, or state.
Through local SEO, it’s possible to target an audience from a specific geographical location, which helps businesses rank for local search terms, make it to local business listings on Google, and incorporate local backlinks efficiently.
Focusing on local SEO is important for local businesses for several reasons.
Firstly, businesses can increase their visibility in local search results resulting in more website traffic and sales. Local SEO can also help build trust and credibility with potential local customers by providing accurate and up-to-date information about their business through optimized website content. Finally, it can help businesses outsmart their local competition by becoming more approachable to the locals.
Given how important local SEO is for such businesses, it must be done properly. For that, you have to bring in experts well-versed in local search engine optimization. Before you do that, however, here are a few things you must consider.
What Services They Offer and What Their Approach Is
Local SEO companies offer a range of services that can help your business improve its local online presence, appeal to more local customers, and increase revenue. Some of the services they should offer should include the following.
- Local Keyword Research: Through local keyword research, the agency can help you work out the most relevant and high-traffic keywords for your business in your local area.
- On-page Optimization: This involves optimizing your website’s content improve its relevance and search engine rankings locally.
- Google Business Optimization: The agency will optimize your Google Business listing to ensure it appears prominently in Google’s local search results. In most cases, a direct search for your business will highlight your business profile right at the top of the results.
- Local Link Building: Local link building can help you acquire links from other high-quality local websites to improve your website’s authority and search engine rankings.
- Citation Building: This helps build accurate and consistent business listings across various online directories to improve your local visibility.
- Reputation Management: Reputation management makes it possible to monitor and manage your online reputation through strategies like online reviews and social media oversight and management.
What are Other People Saying About Them
We’ll explain this with an example.
Charleston, South Carolina, is home to several landscaping companies, and when you Google for such services near Charleston, it will show you a ton of options. However, for smaller businesses, ranking in this list is difficult. That’s why American Artists Landscaping, Inc. turned to a Charleston SEO Company known as Mr. Marketing and has been working with them for two years now.
Thanks to the Charleston-based local SEO services provided by the agency, the company has now grown from a small business to a six-figure local business in under a year. That’s the power of local SEO. It can help you grow, get discovered by the locals, and become one of the best in your area from scratch.
As this SEO agency helped American Artists Landscaping, Inc. with their business successfully, the company had nothing but good things to say about the agency.
Similarly, you need to go through Google Reviews and other review sites to see how good the SEO agency is before working with them. Always look for local clients the agencies helped because your focus is on localized search engine optimization.
Get an Idea About Their Previous Clients and Success Stories
An SEO company is only as good as its clients’ success stories. While reviews can help you know about the company’s work, looking into these success stories or case studies can help you understand how they operate and run things. It’s also a good way to check if they have experience with a business from your industry.
Check how they helped their clients, what client SEO problems they solved, how they impacted the local SEO rankings afterward, what kind of strategies they deployed, what is their approach to different on-page and technical SEO problems, etc. The more you familiarize yourself with these things, the better you can understand what the SEO agency’s game plan might be with your case.
Converse with Them to See If Their Vision Matches Your Expectations
By now, you’re already aware of a lot of things the local SEO company does to help its clients. Now it’s time to talk to them and see if their vision matches your expectations. Here, the agency will mostly highlight your problems and how they tend to solve them. If you think their plans and strategies will go with your brand and can help you achieve your targets, by all means, strike a deal with them and get to work.
Once all this is done, you’ll be working with a local SEO agency that not only knows what it’s doing but can also get you the success you’re eyeing in the local market.
5 Reasons Why Storytelling Should Be a Priority for Marketers
In today’s fast-paced digital marketing world, capturing the attention of potential customers can be challenging. With so much noise and clutter online, marketers must find innovative ways to stand out. One highly effective technique is storytelling.
Storytelling has existed for thousands of years and has always been a powerful tool for engaging and connecting with people. However, in marketing, storytelling is often overlooked or undervalued.
In this post, we will explore why storytelling should be a priority for marketers and how it can help them achieve their goals.
1. Develop Deeper Connections with Customers
The success of any marketing campaign relies heavily on the ability to create a strong connection with customers. Storytelling is one of the most effective ways to do this, as it allows marketers to communicate their message engaging and relatable. By creating stories that evoke emotion, marketers can make their brand stand out from the competition and form deeper connections with potential customers.
You can also use storytelling to create an emotional narrative that resonates with your target audience. This will help build trust and loyalty between customers and your brand, allowing you to cultivate a loyal customer base more likely to become long-term customers.
2. Create Memorable Messages
Storytelling has the power to create memorable messages that stay with people long after they have encountered them. This is especially important in the digital age, where people are inundated with daily information and ads.
If you want to make sure your message stands out, storytelling can help you create content that is more memorable and engaging than traditional methods of advertising. With a good grasp of Sanderson’s Laws and the crafting of stories, you can create messages that will stay with people for a long time. The stories can be used to build brand identity and create an unforgettable customer experience.
3. Improve Conversion Rates
Storytelling is a powerful tool for improving conversion rates, as it effectively draws in potential customers and keeps them engaged throughout the customer journey. By creating compelling stories that resonate emotionally with your target audience, you can ensure that your message is more likely to be remembered and influence potential customers.
Storytelling can also help you create a sense of urgency, as it allows you to paint a vivid picture of how the customer’s life would be improved if they took action now. This will encourage them to take action and convert to your offer.
4. Reach New Audiences
The primary goal for any marketer is to reach new audiences and expand their customer base. However, with so many people online, it can take time to stand out from the competition. Storytelling offers a unique way for marketers to capture the attention of potential customers and draw them in with an engaging narrative.
Stories can be crafted to appeal to different groups of people, allowing marketers to reach new audiences and expand their customer base. This is especially important for brands trying to break into new markets or reach a younger audience.
5. Enhance Brand Image
Brand image is consumers’ perception of your brand and its products or services. Storytelling can be a great way to enhance the brand image, as it allows you to communicate the values and mission of your company engagingly. This will enable you to create a strong impression on potential customers, helping them develop an affinity with your brand and become more likely to choose your products or services over the competition.
Storytelling is an essential tool for marketers that should be noticed. Through storytelling, marketers can create deeper customer connections, develop memorable messages, improve conversion rates, and reach new audiences. It can also help enhance brand image and create a strong impression on potential customers.
How John Accardi Made CRAVEBOX a Top-Selling Amazon Brand
John Accardi started CRAVEBOX in 2014 from his apartment. At the time, he had just dropped out of a Georgetown University PhD program, had no savings, no investors, and no business experience.
Accardi says the decision to start CRAVEBOX was risky and the odds of success didn’t look good. “At the time, I was so excited about starting my own business, I didn’t really recognize all the risk. I just wanted to work for myself and wake up every morning with the freedom to tackle my own to do list instead of someone else’s.”
For the first 3 years, CRAVEBOX operated out of John’s apartment and made no profit. John stayed persistent and had a gut feeling that he was making progress and that success was around the corner.
John said, “Those first few years were frustrating because it felt like every day was a disappointment, but the constant failure motivated me. I got to the point where I told myself I would try forever. I was giving guitar lessons on the side to pay the bills and I decided that I’d work on CRAVEBOX until it either succeeded or I was an old man.” This long-term mentality worked because sure enough, CRAVEBOX started growing. John learned how to optimize his Amazon listings and CRAVEBOX moved into larger and larger warehouse spaces and its staff grew.
Now CRAVEBOX operates out of a 60,000 sqft warehouse space in North Wales, PA with an impressive staff. “I never thought CRAVEBOX would become this successful. It’s been an incredible journey,” says Accardi.
To become a top-selling Amazon brand, John first focused on creating great images. “I realized early on that your product’s main image on Amazon is the most important part of the listing. So I learned photography and most importantly, photoshop, to take and edit fantastic images.” CRAVEBOX products now have the best-quality images in the category which gives the listings an advantage over competitors.
Accardi also focused on price. John says, “To be a top selling Amazon brand, you need to look very closely at your toughest competitors and make sure you are offering a better value. Your product either needs to be better or your price needs to be lower. This will determine your Amazon rank and visibility.” The key to offering great value is of course an efficient business and operation.
Lastly, to build CRAVEBOX into a top-selling Amazon brand, Accardi focused on reviews. “Amazon customers are tough and the only way to build a sustainable product and brand is to sell quality products that naturally collect a high review average. This is challenging but if you can offer a better product than your competitors, you will garner better reviews and rise to the top of the category.”
John is excited to continue growing CRAVEBOX. He is especially excited about their holiday products: Halloween, Christmas, Valentine’s Day, and Easter. He’s also excited about new CRAVEBOX products they’re introducing, for example: CRAVEBOX Kids, CRAVEBOX 110count, and CRAVEBOX Cookies+Crackers.
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