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5 Reasons Not To Offer Free Webinars Unless …



A friend of mine who’s a fan of a coach that’s a “Leading Transformational Luminary” as best described by the coach himself, highly recommended that I attend a virtual webinar that the coach was holding. Curious, I signed up.

It was first scheduled for a Friday evening – I don’t know about you, but the last thing I want to do on a Friday night is to sit at my computer listening to a 90-minute webinar – but, okay, I’ll do it.

On the day of the webinar (the day of) I received an email saying that the event had been rescheduled for a Tuesday… Ugh. Again, I was willing, even though it ticked me off that it had been rescheduled last minute – but then again thrilled it wasn’t on a Friday.

I think it dawned on the Transformational Luminary that he scheduled a webinar on the start of an American long weekend. Gee, that’s seeing into the future for ya. 

Anyway, Tuesday rolled around, and at 7pm I logged on. It started with someone from the coach’s team welcoming everyone. Then the coach came on saying hello to all, which followed by him pressing ‘play’ to a pre-recorded presentation that consisted of him talking with closed captions. 

Immediately I thought, the coach is right here, live … why on earth would he sit closed camera behind a pre-recorded talking presentation?

Despite all that, at first it sounded interesting. He shared his story (recorded) and the reasons why his 5-step program (although he advertised 7) was going to alter our very existence (something like that). 

As the talk continued it was all about what we WILL be learning, he never once actually shared any steps. Nope …. and then I quickly realized (once again) “Oh no, here we go again, a marketing snake oil salesman pitching us on why we should sign up for his course.” Oh crap. 

Now I knew this was going to happen. He was going to be that sales pitchy guy disguised as a wise man – but I put my pessimism aside for the benefit of my friend who was such a fan. I wanted to be proven wrong. Sadly, not to be.

What the coach didn’t have was the foresight in knowing that he took 90 minutes of other people’s time which we can never get back so that he could pitch us just the idea of the way one’s life could be transformed.

Here’s 5 Reasons Not To Offer Free Webinars Unless …

1. You Share Real and Helpful Information

When you build up excitement where you keep promising that you’re going to share ways to do XYZ – where you in fact ‘say’ “I’m going to share with you 5 Ways to ….” but don’t … you’ve just lost all credibility.

However, if you give people what they came for – the information that you marketed to get people to attend your webinar in the first place, then you’ve offered something that could prove real and helpful.

2. You Build Trust With Others

How is anyone going to leave a webinar feeling more satisfied, enlightened, better equipped, whatever the enhanced feeling may be IF this particular webinar offered nothing but broken promises. That’s assuming your audience decided to stay for the whole thing once they heard it was a pitch. You’ve just lost the trust of those you could have been positively serving.

Build trust. Give your audience what they came for. Deliver on your promise.

3. You Exceed Expectations

BIG mistake when your marketing material hypes a webinar that doesn’t deliver on any of what was marketed. Not one thing.

If you want to engage people where they want to work with you … give them something – in fact, give them more.

4. Respect Others Time

When you’re asking others to commit their time to listen to something you have to say – make sure it’s worthwhile. In the case of this webinar, it was geared toward entrepreneurs, coaches, and influencers.

In knowing who you’re speaking with, the last thing you want to be doing is to spend 90 minutes for the sole purpose of having your audience sign up for a course. Particularly when an audience of this nature would have preferred you cut to chase and share what was promised rather than a long introduction. In fact, the entire webinar was an introduction.

Having a ‘call to action’ and ‘pitching the idea of the action’ are two completely different things. The first one is expected – we get it – you want to offer more – but that latter? Having an entire webinar as a sales pitch doesn’t fly. You had us for maybe 5 minutes – after that … see ya …

5. Don’t Bullsh*t Others

When you hype how incredibly famous you are. You’ve helped many to earn millions of dollars – first off you better be a billionaire and secondly, I’m not sure if anyone buys-into the ‘how to get rich quick’ pitches anymore – I’m not sure anyone ever did, although I’d be incredibly naive to think that wasn’t the case – after all sex and money do sell.

You have one opportunity to show others who you are – whatever that may be i.e., service provider, coach, investor, advisor, creator, etc. so being knowledgeable, honest, trustworthy, respectful, and in this case sharing and passing along what you’ve learned to others is important. It matters.

For the sake of my friend, and my time, quite frankly, I wanted to like this experience. I wanted to dive in and learn what this guy had gathered and experienced throughout his enlightened years. Just throw me a bone! I was even willing to take scraps. He was not a generous guy.

The disappointment came when he had a real opportunity to engage a virtual audience that wanted what he said he’d be delivering. He wasn’t willing to share without us having to pay for it first. If that were the case, then why would one offer a well-articulated outline of what we, the audience, would be gathering if he wasn’t prepared to share.

I absolutely understand that we all need to make a living. We’ve studied, learned, and experienced much in our lives, and that should garner an earned respect for others to want to work with us – hopefully. Especially if our work is to serve others – however, we do need to demonstrate that we mean what we say and act with good intention. Apart from the knowledge and expertise that we possess, we need to be authentic, giving, caring and trustworthy.

I guess I did learn a lot from this experience.

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Is Crypto Safe? What You Need to Know



Is Crypto Safe? What You Need to Know

What You Need to Know About Crypto Security

The cryptocurrency market is booming with more new coins and startups than ever, but they’re not all created equal. Cryptocurrency is a trailblazing technology that could overhaul the financial systems of the future. However, it’s wise to do your homework before actively trading or investing in cryptocurrencies with price volatility and privacy concerns.

What Is A Cryptocurrency?

Digital money that makes use of cryptography to safeguard transactions and regulate the generation of new units is called Cryptocurrency. It’s called a cryptocurrency because it relies on cryptography’s encrypted form of data. Cryptography also provides anonymity for users by obscuring their identity and, indeed, all aspects of their transactions.

Cryptocurrencies can be mined, traded or used to purchase goods and services. A person would have to rely on already established relationships with merchants or banks to make purchases in the past. 

How Safe Is Cryptocurrency?

Cryptocurrency is more than an idea to create a digital form of currency at its core. Cybercriminals have learned that they can target these digital currencies because they are not regulated and not backed by any government. In theory, it’s tough to track down the source or the location of cryptocurrency transactions.

Cryptocurrencies are a prime target opening for cybercriminals since it’s difficult to trace transactions and identify the individuals involved.

How to Safeguard Your Cryptocurrencies

Cybersecurity in Cryptocurrency is a common issue and one that you should be aware of if considering an investment. Though the concerns are real, these problems can be mitigated mainly through a few simple security steps before trading or investing in Cryptocurrency.

Here are some basics steps to help secure your account from Cryptocurrency transactions:

Password Protection

Enable two-step authentication and password protect your computer when searching for cryptocurrency exchanges. This will prevent anyone from accessing your machines if they are stolen or hacked.

Use a Virtual Private Network

A virtual private network (VPN) is a computer network where you can hide your proper IP address. If a hacker were to try and break into your account, they would see an IP address from the VPN, so it would be impossible to gain access.

Backup Your Wallet

Backup information that includes public address and private keys. This will help you retrieve any lost currency or prevent others from transferring Cryptocurrency from your wallet.

Use Multiple Wallets

Using more than one Cryptocurrency wallet helps protect your investment from theft even if your account is compromised. If you have a cryptocurrency wallet on multiple devices and platforms, it’s easy to keep a backup of your information in case of an account breach.

What Are the Risks Associated with Cryptocurrency?

With all the blockchain talk about decentralization and anonymity, getting swept up in the hype is easy. Cryptocurrency has become a rapidly growing portion of the investing market, and many retail investors are looking to trade or invest in cryptocurrencies.

While the technology behind cryptocurrencies is impressive, risks are rushing, making trading and investing in Cryptocurrency risky for inexperienced traders. 

Phishing Scams

Phishing scams come in many forms, including emails and text messages. These scams can occur on an individual or a more general level, as most commonly happens. The Federal Trade Commission (FTC) publishes information on detecting phishing scams. Still, it’s hard to tell the difference between a legitimate cryptocurrency exchange and an imposter because most large cryptocurrency exchanges do not have contact information listed for regulatory reasons.


Cryptocurrency is a very volatile market that can swing wildly in either direction in almost no time at all. All cryptocurrencies are responsive to news, which can cause price changes within minutes or hours. There are also several different types of currencies, so you may have a hard time getting used to the volatility of each type. If you see only one digital currency (e.g., Bitcoin), it’s easy to assume stability when it’s still highly volatile.

Online Payments

While using crypto for online payments is a convenient method to pay for products and services, there are significant hazards involved with such transactions. When you pay for anything using bitcoin, you have no way of knowing the seller’s identity or having your payment details validated by a third party. You’re on your own if there’s an issue with the transaction.

With online purchases, you don’t have access to a complaint process, and there is no recourse if something goes wrong. This all results in anonymous transactions that pose risks online. As long as Cryptocurrency continues its rapid growth, this will be an iCryptocurrencyilers and sellers will need to solve.


Cryptocurrency is a highly sought-after currency for investors due to its untraceable nature and ability to exchange value without interference from a third party, such as a bank. However, this feature also makes it an appealing target for cybercriminals.

If you’re considering investing or trading in Cryptocurrency, educate yourself on the processes used to make transactions and invest your money safely and securely with reliable services that vet every transaction before letting it go through. Before diving in headfirst, make sure you research the different types of Cryptocurrency available and what risks are associated with each one. For more information on Cryptocurrency and its different types, visit our blog now!

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Where did the Zero Go?



For as long as I can remember, I always looked around me, mainly at other boys, to get a sense of where I stood, of who I was.

It’s as if I had drawn a horizontal line with pluses on one side and minuses on the other and my position was the zero. There was that really cool kid, he was a plus, there was the dorky boy, he was a minus… At times being in the presence of pluses was inspiring but it was mostly threatening, because at that moment, it didn’t matter how many minuses existed or whether my “zero’ was pretty high up there, all I could see was a plus, and that made me the minus.

This applied to everything; from being good at sports to drawing or reading or the way I looked or how smart I was or how popular or cool I felt at any given moment. It wasn’t really about how I was feeling though, I could feel like a million bucks but if a plus walked in along any of the possible categories that I valued, my insecurities would immediately trigger.

I became really good at growing and repositioning my zero, or my reference point, and became a master at gauging others, categorizing and comparing. I didn’t just compare myself with the world, I was also comparing myself to different versions of myself…where was I at any given moment, compared to where I had been before, or where I could be, or even worse… where I should be.

As some of the things I valued started to loose importance, new ones came online. Having the coolest Star-wars set got traded for being liked by the most girls, having academic success got traded for being regarded as witty and successful, being the coolest got replaced by getting to be the kindest…and so it went.

Spiritual Ego

Then entered spirituality, the fix for all my struggles, or so I thought. It didn’t actually stop the comparison, because I turned it into the new playing field; The new standard where I got to measure and prove how special I was. There was a new flag to catch, and that was enlightenment.

I got really good at sustaining a very high level of consciousness, at being present, not judging people, being happy and all the things that came with paying close attention to my thoughts and emotions. I became particularly good at showing people how spiritual I was.

What a perfect solution… no more pluses to encounter because spirituality now trumped all. Someone could be successful and good looking and everything else that would make me feel less, but odds were they weren’t more spiritual than me; my spiritual zero was really up there. It felt like I had figured things out.

My sense of self was so invested in this new spiritual identity that I defended it with all I had. Seeing my attachment to it, was truly humbling.

Game Over

I realized taking the next step required the willingness to let go of my spiritual crutch. I had to come to terms with my addiction. My fix was the next high, amazing insight or awakening experience. In essence, not much different from looking for the next toy or business deal and believing it was going to make me happy. Accepting this, meant recognizing the fate of the game I was playing: no matter how meaningful it seemed at the time, no success had ever been enough, no amount of recognition or validation had ever ended my need for it, no spiritual high had ever quenched that thirst; I was an addict and it was never going to be enough.

As if just having been defeated for the millionth time at a video game and throwing the game controller on the floor, I felt the air sucked out of me and the engines behind that drive snuffing out. It wasn’t the bells and whistles of winning; it was the blinking “game-over“ sign on the screen.

A New Energy

Life started to take on a different flavor from that point on. The old energy of attaining comes and visits but it’s seen as an old friend that used to be so familiar and I’ve grown apart from. The zero seems to bubble up but it’s now seen as just a thought looking for friction and contrast to find its bearings.

Old dynamics still sometimes play themselves out, emotions still surface and I sometimes find myself reacting in the ways I used to. Now however, they seem to happen within a larger context and they are recognized as just temporary experiences not as things that define an “me” or a zero.

When these thoughts or emotions are happening in the absence of a reference point, there’s no separation between the experience and the experiencer. All that’s left, is a deep intimacy with life that moves through the world with an open heart and mind.

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Food Is Medicine And What We Eat Is Important



Your mental state is a critical component of your physical health. And when you’re under a lot of stress, you might not be eating the healthy food that provides nutrients for fighting anxiety and depression. So when we examine what we’ve been eating, most of us discover that the decisions we’ve been making in the name of simplicity, convenience, or saving time have been damaging to our total health – body, mind, and spirit.

A person’s diet is a direct reflection of their health. When a person does not eat the right foods, their body breaks down. This can lead to an overall decrease in quality of life and many other diseases linked to improper nutrition. In North America, our current diet mainly consists of an excess of grain, sugar, fried and fatty foods. As a result, disorders including hypertension, diabetes, obesity, Alzheimer’s, and certain malignancies are becoming increasingly widespread.

The science of food has always been discussed; however, with recent technological innovations in food processing and agriculture, people have enjoyed more convenient foods that are less expensive than ever before. Unfortunately, with every convenience comes a trade-off. Smart foods are often packed with sugar, salt, and calories, leading to poor health in some individuals. 

To understand what a person is putting into their body, it’s essential to realize that the small molecules in food are responsible for allowing our bodies to function. These small molecules are called nutrients, including vitamins, minerals, phytochemicals, and enzymes. A nutrient is not a value unless absorbed by the body through a specific pathway. For example, if you absorb calcium without vitamin D, your body will not use that calcium. 

Eating a balanced diet keeps you healthy, but it helps reduce your stress. For example, eat foods rich in vitamins, minerals, and antioxidants because they help augment your immune response and prevent toxins from damaging your cells. Vitamins A, C, and E serve as antioxidants that fight off free radicals in the body. Free radicals are toxic products of metabolism that cause damage to your cells. Experts claim that they are responsible for the aging process. Good sources of these vitamins are deeply-colored vegetables- green leafy, yellow, and orange vegetables, such as squash, broccoli, kale, spinach, and carrots.

Iron is one of the most abundant minerals in the body, and it mainly functions to deliver oxygen to your cells. Hence, an iron deficiency, medically termed Iron-deficiency anemia, is associated with weakness, easy fatigability, and pale skin. Tea, coffee, red wine, grapes, and berries are rich in antioxidants that function the same as your vitamins A, C, and E. 
You need a diet that’s healthy and balanced – and one that can fit comfortably into your busy lifestyle.

Here are some of the recommended dietary guidelines.

Eat a diet high in fresh vegetables, vitamins, and minerals. 

Exercise every other day to release endorphins, feel good, get the blood flowing, and reduce stress levels. 

Eat salt only when you need it, but not too much as your body does not need it. Many people with anxiety are hypothyroid or have low magnesium. When your body needs more sodium, it can indicate that you are not producing enough cortisol or are dehydrated. If you experience chronic anxiety, I recommend working with a physician to run tests on cortisol levels and then take salt supplements as needed. Use spices like turmeric, ginger, curry, and aromatic herbs like parsley, rosemary, sage, and basil.
Eat low-fat meals because they will cause a minor spike in blood sugar levels: think lean meats, eggs, vegetables, and nuts; avoid dairy if it makes you feel anxious. 

Drink lots of water — keep hydrated all day — ideally at least half a gallon if possible — your brain needs water to function optimally! 

Avoid foods that you know will make you feel bad, such as dairy, even with low-fat content. You can cut out dairy and not worry about it! 

Avoid sugar, caffeine, processed foods, alcohol, and any other substance that makes you feel bad or increases anxiety levels. Also, avoid coffee — drinking more than one cup a day can cause anxiety in some people. Coffee is also dehydrating and inhibits the absorption of minerals from food/water/supplements — try caffeinated water as a substitute for coffee if you like the caffeine kick. 

Find a natural health professional that you can talk to or work with to quickly get the results you want. 

Healthy foods and nutrition can help you stay fit, but they can also assist you in treating disease. When you nurture your body physically with these nutrient-dense foods, your mental capacities improve, as does your spiritual welfare. Moreover, because your spiritual health is at its best, it will radiate to the exterior world, causing others to notice you’re happier and more relaxed, and your stress levels have decreased dramatically.

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